Using Corporate Social Responsibility as a Public Relations Tool in Reputation Management

Literature Review ◽

Public Relations ◽

Social Responsibility ◽

Corporate Reputation ◽

Corporate Citizenship ◽

Social Performance ◽

Reputation Management ◽

This chapter delves into the subject of corporate social responsibility, its relations, and how it affects corporate reputation. The literature review presents a brief history of CSR and sheds light into the role of business ethics, corporate governance, corporate citizenship, and corporate social performance with a specific focus on companies' approaches towards CSR; motivations for company to invest in CSR; and corporate reputation. While the literature review will wrap up with arguments for and against CSR, this chapter will provide a brief outlook on CSR practices in Turkey.

Using Corporate Social Responsibility as a Public Relations Tool in Reputation Management

10.4018/978-1-5225-6192-7.ch033 ◽

2019 ◽

pp. 621-639

Author(s):

Vera Harludi

Keyword(s):

Literature Review ◽

Public Relations ◽

Social Responsibility ◽

Corporate Reputation ◽

Corporate Citizenship ◽

Social Performance ◽

Reputation Management ◽

Encyclopedia of Organizational Knowledge, Administration, and Technology - Advances in Logistics, Operations, and Management Science ◽

Corporate Social Responsibility, Irresponsibility, and Citizenship

10.4018/978-1-7998-3473-1.ch059 ◽

2021 ◽

pp. 830-846

Author(s):

Duane Windsor

Keyword(s):

Social Responsibility ◽

Corporate Citizenship ◽

Social Performance ◽

Field Work ◽

Future Research ◽

Business And Society ◽

Key Issues ◽

This article explains the three related conceptions of corporate social responsibility (CSR), corporate social irresponsibility (CSiR), and corporate citizenship. The three conceptions involve different approaches for answering the overarching question of the appropriate relationship between “business and society”. The article lays out the basics of the three conceptions; and contrasts economic, ethical, and strategic perspectives on these three conceptions. The article connects the three conceptions to corporate social performance (CSP), corporate governance, and stakeholder theory. The author provides the reader with a guide to the extant literature in a way that will facilitate further exploration into key issues. The author proposes some recommendations and solutions for addressing key problems in the field; and suggests future research directions. The article emphasizes key contributions to the development of the field. Work of important authors such as A. B. Carroll, Milton Friedman, Michael E. Porter, and Donna J. Wood among others receives attention.

Systemic corporate social responsibility: micro-to-macro transitions, collective outcomes and self-regulation

Social Responsibility Journal ◽

10.1108/srj-01-2015-0011 ◽

2016 ◽

Vol 12 (2) ◽

pp. 209-227 ◽

Cited By ~ 3

Author(s):

Brent D. Beal ◽

Cristina Neesham

Keyword(s):

Social Responsibility ◽

Corporate Citizenship ◽

Social Performance ◽

Self Regulation ◽

System Level ◽

Content Type ◽

Management Approaches ◽

Purpose The purpose of this paper is to call attention to the need to revitalize the systemic nature of corporate social responsibility (CSR) and offer some suggestions about how this might be accomplished. The authors introduce the concept of systemic CSR and associate it with micro-to-macro transitions, the need to make systemic objectives explicit and the responsibility of system participants to regulate their behavior to contribute to these outcomes. Design/methodology/approach The authors comment, from a systemic perspective, on four different management approaches to CSR – shareholder value, corporate social performance, stakeholder theory and corporate citizenship. Three general systemic principles that participants can use as decision-making guides are a focus on value creation, ongoing assessment of collective outcomes and reflective engagement in the aggregation process. Findings The authors observe that businesses routinely demonstrate their ability to think in systemic terms in strategic contexts that require it. If businesses can address systemic issues in these contexts, then they can also apply systemic logic in furtherance of collective (or system-level) objectives. Originality/value The authors propose an approach to CSR that emphasizes micro-to-macro transitions, the need to make systemic objectives explicit and the responsibility of system participants to regulate their behavior to contribute to these desired objectives. Systemic CSR is unique in its explicit focus on the micro-to-macro transition (i.e. the process of aggregation), systemic objectives and the need to actively insource responsibility for contribution to the realization of those objectives.

Corporate governance, corporate social responsibility and corporate performance

Journal of Management & Organization ◽

10.1017/s1833367200001784 ◽

2010 ◽

Vol 16 (5) ◽

pp. 641-655 ◽

Cited By ~ 37

Author(s):

Chi-Jui Huang

Keyword(s):

Corporate Governance ◽

Social Responsibility ◽

Financial Performance ◽

Positive Impact ◽

Social Performance ◽

Outside Directors ◽

Asian Economy ◽

AbstractPrevious research has analyzed and debated corporate governance (CG) and corporate social responsibility (CSR) independently. This paper aims to empirically explore the interrelationship between CG, CSR, financial performance (FP) and Corporate Social Performance (CSP) using a sample of 297 electronics companies operating in Taiwan, a newly industrialized Asian economy. The results show that a CG model which includes independent outside directors and which has specific ownership characteristics has a significantly positive impact on both FP and CSP, whereas FP itself does not influence CSP. The presence of independent outside directors in the firm has the greatest impact on the social performance of the firm's worker, customer, supplier, community and society dimensions. Government shareholders enhance a firm's social performance extraordinarily because government shareholders will be more likely to request that companies fulfill their social responsibilities. Only government shareholders positively and significantly relate to a firm's environmental performance. Furthermore, foreign institutional stockholders help to increase worker and supplier performance by paying more attention to employee policies and supply chain relationships. Finally, independent outside directors, foreign institutional stockholders and domestic financial institutional stockholders are shown to improve financial performance.

A Theorisation on the Impact of Responsive Corporate Social Responsibility on the Moral Disposition, Change and Reputation of Business Organisations

Journal of Management and Sustainability ◽

10.5539/jms.v8n4p105 ◽

2018 ◽

Vol 8 (4) ◽

pp. 105

Author(s):

Tan Seng Teck ◽

Chang Jau Ho ◽

Liau Chee How ◽

Nanthakumar Karuppiah ◽

William Chua

Keyword(s):

Social Responsibility ◽

Corporate Reputation ◽

Organisational Change ◽

Reputation Management ◽

General Management ◽

Research Paradigms ◽

External Pressures ◽

Corporate Social ◽

The Impact

Corporate social responsibility has been a densely researched area. Research paradigms have evolved significantly stamping from a sociological focus to a more business integrated framework and the currently growing emphasis on quantifying its performance. However, while much literatures champion the proponents of a proactive corporate social responsibility, the contributions of the more responsive version have been largely under studied. This is not an empirical paper. Far from it, this paper attempts to unveil the current literature gaps pertaining to responsive corporate social responsibility. This paper explores the intrinsic contributions of responsive corporate social responsibility on the moral discourse, organisational change and reputation management in an organisation. It theorises the concept of responsive corporate social responsibility as a moderator of external pressures, as a vector of a moral reboot in organisation change and a device for salvaging reputational damage in business organisations. This paper draws from the literature gaps between studies of normative morality and its interaction in principles of general management, organisational change concepts, branding and corporate reputation. It underwrites to examine the moral contents and discourse of business firms when faced with hostile externalities and studies the moral entrails in its organisational change processes and sequentially how this implicates the corporate reputation of a firm. This paper argues that the impacts of responsive corporate social responsibility and its ability to impact moral dispositions in business organisations deserve closer scrutiny. Study on the influence of responsive corporate social responsibility on organisation change and reputational salvage has similarly is also underscored. This article provides a theoretical review of the emerging gaps in corporate social responsibility and prompts that the concept of responsive social responsibility warrants closer attention.

What do we know about corporate social responsibility research? a content analysis

The Irish Journal of Management ◽

10.1515/ijm-2016-0001 ◽

2016 ◽

Vol 35 (1) ◽

pp. 1-16 ◽

Cited By ~ 7

Author(s):

Shuo Wang ◽

Yuhui Gao

Keyword(s):

Content Analysis ◽

Social Responsibility ◽

Adolescent Development ◽

Social Performance ◽

Upward Trend ◽

Corporate Context ◽

Research Themes ◽

AbstractUsing content analysis, the objectives of the current study are: (1) to provide a systematic review of the corporate social responsibility (CSR) literature, (2) to examine underlying trends in CSR research, (3) to identify milestones in the development of CSR research, and (4) to clarify and categorise the structure of CSR studies. An examination of 774 selected CSR articles shows a significant upward trend in the volume of CSR publications, particularly in the 2000s. Among these articles, 122 papers from leading academic journals are further analysed to classify and label the development stages of CSR research as: incubation, exploration, adolescent development and relative maturity stages. Our findings also reveal five major CSR research themes: concepts and reviews, corporate context, CSR-related strategy, corporate reputation and the linkage between corporate social performance (CSP) and corporate financial performance (CFP). The paper concludes with suggestions for future CSR research.

Corporate Social Responsibility (CSR) and Corporate Social Performance (CSP)

SAGE Brief Guide to Marketing Ethics ◽

10.4135/9781452243962.n7 ◽

2012 ◽

pp. 51-67

Author(s):

Archie B. Carroll

Keyword(s):

Social Responsibility ◽

Social Performance ◽

The Effect of Corporate Visibility on Corporate Social Responsibility

Sustainability ◽

10.3390/su11133698 ◽

2019 ◽

Vol 11 (13) ◽

pp. 3698 ◽

Cited By ~ 10

Author(s):

Frank Li ◽

Taylor Morris ◽

Brian Young

Keyword(s):

Social Responsibility ◽

Firm Size ◽

Positive Relationship ◽

Social Performance ◽

Mediating Effect ◽

The Public ◽

Corporate Social ◽

The Relationship

Outside of direct ownership, the general public may feel it is an implicit stakeholder of a firm. As the public becomes more vested in a firm’s actions, the firm may be more likely to engage in Corporate Social Responsibility (CSR) activities. We proxy for the public’s stake in a firm with public visibility. Based on 3400 unique newspaper publications from 1994–2008, we measure visibility for the S&P 500 firms with the frequency of print articles per year concerning the firm. We find that visibility has a signficant, positive relationship with the CSR rating. Evidence also suggests this relationship may be causal and working in one direction, from visibility to CSR. While the existing literature provides other factors that influence CSR, visibility proves to have the most significant impact when tested alongside those other factors. Visibility also has a mediating effect on the relationship between CSR rating and firm size. CSR rating and firm size relate negatively for the lowest visibility firms and positively for the highest. This paper provides strong evidence that visibility is an important factor to consider for studies on corporate social performance.

Bridging the gap between corporate social responsibility performance and tax aggressiveness

Accounting Auditing & Accountability Journal ◽

10.1108/aaaj-03-2017-2896 ◽

2020 ◽

Vol 33 (4) ◽

pp. 825-855 ◽

Cited By ~ 2

Author(s):

Eduardo Ortas ◽

Isabel Gallego-Álvarez

Keyword(s):

Social Responsibility ◽

Social Performance ◽

Cultural Dimensions ◽

Economic Sectors ◽

Data Set ◽

Content Type ◽

Tax Aggressiveness ◽

PurposeThis paper addresses the role of corporate social responsibility (CSR) performance as a potential mechanism for reducing firms' likelihood of engaging in tax aggressiveness (TAG). The paper also contributes to the existing literature by addressing the moderating effect of national cultures on the link between CSR performance and corporate TAG.Design/methodology/approachThe focus is placed on an unbalanced panel of 2,696 companies distributed in 30 countries and seven economic sectors over the period of 2002–2014.FindingsThe results provide support for those companies achieving high corporate social performance (CSP), corporate environmental performance (CEP) and corporate governance performance (CGP) being less likely to engage in aggressive tax practices. Finally, the results identify some national cultural dimensions moderating the link between disaggregated measures of CSR performance and firms' TAG.Research limitations/implicationsThe difficulty of accessing CSR and TAG data for non-listed companies could bias the data set towards a compliant company profile because of the higher visibility. In addition, the use of effective tax rates to examine firms' TAG should be interpreted with some caution.Practical implicationsThe paper's findings provide unique and useful information for company stakeholders and managers aiming to address the factors that enhance firms' incentives to engage in aggressive tax practices.Originality/valueThis paper addresses the multidimensional nature of CSR performance by analysing the links between CSP, CEP and CGP and corporations' TAG. Furthermore, the research addresses the way in which national culture moderates the links between disaggregated measures of CSR performance and corporate TAG.