Using Corporate Social Responsibility as a Public Relations Tool in Reputation Management
Keyword(s):
This chapter delves into the subject of corporate social responsibility, its relations, and how it affects corporate reputation. The literature review presents a brief history of CSR and sheds light into the role of business ethics, corporate governance, corporate citizenship, and corporate social performance with a specific focus on companies' approaches towards CSR; motivations for company to invest in CSR; and corporate reputation. While the literature review will wrap up with arguments for and against CSR, this chapter will provide a brief outlook on CSR practices in Turkey.
2016 ◽
Vol 12
(2)
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pp. 209-227
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2010 ◽
Vol 16
(5)
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pp. 641-655
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2016 ◽
Vol 35
(1)
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pp. 1-16
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2020 ◽
Vol 33
(4)
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pp. 825-855
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2008 ◽
Vol 25
(4)
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pp. 245-253
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