The Role of Communication in Business Decision Making

2018 ◽  
pp. 164-186
Author(s):  
Lavinia Nădrag ◽  
Alina Galbeaza Buzarna-Tihenea
Keyword(s):  
Decision Making ◽  
Development Process ◽  
Internal Communication ◽  
Communication Process ◽  
Insurance Company ◽  
Business Decision ◽  
Contemporary World ◽  
Challenges And Opportunities ◽  
New Challenges

The contemporary world bears the mark of a great development process that triggers new challenges and opportunities. In order to evolve, organizations and their members must constantly adapt to this ever-changing environment and, in this regard, communication and feedback play a major role. This chapter deals with the importance of communication, in general, and of internal communication and feedback, in particular, within organizations. The theoretical part of the chapter tackles several important issues related to communication and feedback, such as definitions, models and types of communication, the main barriers to effective communication, and feedback within organizations. The second part of the chapter is focused on a study analyzing the answers to a questionnaire administered to the employees of an insurance company, in order to assess its internal communication and to find correlations between the satisfaction degree resulted from the communication process and the way of viewing the organization's efficiency.

The Importance of Business Communication in an Organization

2018 ◽  
Vol 9 (2) ◽  
pp. 40-56
Author(s):  
Lavinia Nădrag ◽  
Alina Buzarna-Tihenea
Keyword(s):  
Development Process ◽  
Business Communication ◽  
Internal Communication ◽  
Communication Process ◽  
Insurance Company ◽  
Changing Environment ◽  
Contemporary World ◽  
Challenges And Opportunities ◽  
New Challenges ◽  
Great Development

The contemporary world bears the mark of a great development process that triggers new challenges and opportunities. In order to evolve, organizations and their members must constantly adapt to this ever-changing environment and, in this regard, communication and feedback play a major role. This article is focused on a study analyzing the answers to a questionnaire administered to the employees of an insurance company, in order to assess its internal communication and to find correlations between the satisfaction degrees resulted from the communication process and the way of viewing the organization's efficiency.

The Role of Expectations in Business Decision Making

1958 ◽  
Vol 3 (3) ◽  
pp. 307 ◽  
Author(s):  
R. M. Cyert ◽  
W. R. Dill ◽  
J. G. March
Keyword(s):  
Decision Making ◽  
Business Decision

The Role of Big Data and Business Analytics in Decision Making

2021 ◽  
pp. 226-257
Author(s):  
Pedro Caldeira Neves ◽  
Jorge Rodrigues Bernardino
Keyword(s):  
Decision Making ◽  
Big Data ◽  
Open Source ◽  
Specific Area ◽  
Business Analytics ◽  
Business Decision ◽  
Business Sustainability ◽  
Open Source Systems ◽  
Fundamental Shift

The amount of data in our world has been exploding, and big data represents a fundamental shift in business decision-making. Analyzing such so-called big data is today a keystone of competition and the success of organizations depends on fast and well-founded decisions taken by relevant people in their specific area of responsibility. Business analytics (BA) represents a merger between data strategy and a collection of decision support technologies and mechanisms for enterprises aimed at enabling knowledge workers such as executives, managers, and analysts to make better and faster decisions. The authors review the concept of BA as an open innovation strategy and address the importance of BA in revolutionizing knowledge towards economics and business sustainability. Using big data with open source business analytics systems generates the greatest opportunities to increase competitiveness and differentiation in organizations. In this chapter, the authors describe and analyze business intelligence and analytics (BI&A) and four popular open source systems – BIRT, Jaspersoft, Pentaho, and SpagoBI.

The Kosovo Agriculture Market and the Marketing Concept

2015 ◽  
pp. 1216-1227
Author(s):  
Mustafa Pllana ◽  
Iliriana Miftari ◽  
Njazi Bytyqi ◽  
Sali Aliu ◽  
Jehona Shkodra
Keyword(s):  
Decision Making ◽  
Economic Development ◽  
Sample Size ◽  
Household Behavior ◽  
Marketing Concept ◽  
Business Decision ◽  
Main Contributor ◽  
Statistical Program ◽  
Contemporary Development

Considering marketing as main contributor to the contemporary development, it has encouraged us to raise discussion regarding the role of the marketing in business decision-making and economic development as a whole. The concept of marketing is becoming a necessity tool for survival and the development of different business enterprises. The main objective of the study was to find out about the level at which Kosovo enterprises understand and apply marketing and how do they distinguish marketing from advertising. Moreover, the study seeks for Kosovo households' opinion on marketing and advertising, if they distinguish it from advertising, and how the advertising influences the household behavior in buying decision making. A sample size of 150 businesses and 150 household, covering the whole Kosovo regions were interviewed and analyzed. The results of the collected data were processed and analyzed using Statistical Program for Social Sciences (SPSS).Out of 46% of the total surveyed businesses considered that adv is same as marketing .About 64% of surveyed households declared that adv is done for the products of low quality, but 62% of businesses consider adv necessity even for products of best quality. Surveyed households, about 63% declared that their bought has been based on previous purchases, 17% on sellers' statement and 20% on adv basis. The share for promotion by some Kosovo agriculture businesses is from 4% to 20% of the profit, increasing the selling from 3% to 10%.

Samuel Storke: An Eighteenth-Century London Merchant Trading to the American Colonies

1965 ◽  
Vol 39 (2) ◽  
pp. 147-170 ◽  
Author(s):  
William I. Roberts
Keyword(s):  
Decision Making ◽  
Eighteenth Century ◽  
Business Decision ◽  
American Colonies ◽  
American Trade

In contrast to older views of the passive role of London houses in the American trade, the active influence of a leading English merchant on the business decision-making of his colonial counterparts emerges from this case study.

scholarly journals Digital channels in the internal communication of a multinational corporation

2014 ◽  
Vol 19 (3) ◽  
pp. 275-286 ◽  
Author(s):  
Heini Sisko Maarit Lipiäinen ◽  
Heikki Ensio Karjaluoto ◽  
Marjo Nevalainen
Keyword(s):  
Multinational Corporations ◽  
Digital Communication ◽  
Single Case ◽  
Internal Communication ◽  
Communication Tools ◽  
Content Type ◽  
Face To Face ◽  
Challenges And Opportunities ◽  
Digital Channels

Purpose – The purpose of this paper is to examine how digital communication tools are used for internal communication (IC) in multinational corporations (MNCs). Specifically, the study illustrates the role of digital channels in IC, the benefits they bring and the difficulties involved in using them. Design/methodology/approach – This research features a single-case study focusing on a listed Finnish multinational industrial corporation with a long history. Data for the study come from semi-structured theme interviews and a workshop in which the results were discussed. Findings – Digital IC tools are able to facilitate IC in MNCs, although some challenges may arise in relation to planning their utilization. Related to the role of digital channels in IC, these findings highlight the importance of face-to-face channels in everyday IC and the role of digital channels as more formal communication channels. Research limitations/implications – This paper focuses on a single organization. Additional research would be required to attain generalizable results. Practical implications – The effective use of new digital communication tools requires common guidelines across all areas of an MNC. Despite the great potential of new tools, the importance of face-to-face communication should not be ignored. Originality/value – Most of the research on IC in MNCs was conducted before the digital communications era. Recent advances in information technology have created new challenges and opportunities for IC.

scholarly journals A Predictive Analytics Model for E-commerce Sales Transactions to Support Decision Making: A Case Study

2020 ◽  
Vol 9 (1) ◽  
Author(s):  
Shereen Morsi
Keyword(s):  
Decision Making ◽  
Predictive Analytics ◽  
Strategic Decisions ◽  
Business Decision ◽  
Innovative Capabilities ◽  
Data Volume ◽  
Precautionary Measures ◽  
Support Decision Making

Given the significant growth in electronic commerce, firms are seeking technological innovations and innovative capabilities to deal concurrently with the data’ volume generated and gaining insights from it for better decisions. Although recent studies identify predictive analytics as becoming the keystone of all business decision making and a crucial aspect in firms by it is a possible means for driving strategic decisions. Significant inroads into the interrelationships between capabilities and the execution of a pathway to an analytical capability to many Egyptian e-commerce businesses have yet to be made. Therefore, this paper aims to shed light on the importance and the role of using predictive analytics models in the Egyptian e-commerce firms where these tools became dominant resources for gaining valuable knowledge for better decision making by precautionary measures from prediction rates and different applications that have been applied by global e-commerce firms. The aim of the paper was achieved by building a predictive analytics model for sales forecasting by tackling to one of the e-commerce company in Egypt, and the online transaction dataset has been analyzed. The result obtained from the model has been displayed, and some insights extracted from the prediction model have been explained.

scholarly journals Editorial: New challenges and opportunities in strategic decision making

2021 ◽  
Vol 2 (1) ◽  
pp. 4-6
Author(s):  
Mario Situm
Keyword(s):  
Decision Making ◽  
Business Strategy ◽  
Strategic Decision ◽  
Strategic Decision Making ◽  
Recent Issue ◽  
Challenges And Opportunities ◽  
New Challenges ◽  
Future Work

We are pleased to present the recent issue of the journal “Corporate and Business Strategy Review”. In this issue, current findings from the research are presented, which will support researchers with ideas for future work and provide managers and consultants with resources to support the development of solutions and assistance in decision-making.

Real Time Decision Making and Mobile Technologies

2009 ◽  
pp. 173-181
Author(s):  
Keith Sherringham ◽  
Bhuvan Unhelkar
Keyword(s):  
Decision Making ◽  
Real Time ◽  
Information Management ◽  
Communication Technology ◽  
Mobile Technologies ◽  
Information Communication ◽  
Business Decision ◽  
Critical Data ◽  
Complex Information

For business decision making to occur, data needs to be converted to information, then to knowledge and rapidly to wisdom. Whilst Information Communication Technology (ICT) solutions facilitate business decision making, ICT has not always been effective in providing the critical “data to wisdom” conversion necessary for real-time decision making on any device anywhere anytime. This lack of effectiveness in real-time decision making has been further hampered by a dependence upon location and time. Mobile technologies provide an opportunity to enhance business decision making by freeing users from complex information management requirements and enabling real-time decision making on any device anywhere anytime. This chapter discusses the role of mobile technologies in real time decision making.

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