Meat Marketing Dissonance

Author(s):  
Erin Hill ◽  
Talia Raphaely

This chapter discusses a South African supermarket's print advertisement promoting meat consumption for a national public holiday. Meat consumption is portrayed as symbolic of and necessary for cultural belonging, participation and celebration. It is used to maximise profits by maintaining the distance between consumers and the realities of the power and violence perpetrated against the sentient life from which the “culturally” commodified meat product is sourced. National Heritage Day celebrates the demise of South Africa's history of domination, exploitation and discrimination and its bright present and future. The case study however illustrates that the marketing of meat as a cultural commodity reinforces hegemonic control and is contrary to what Heritage Day represents. It indicates a dangerous dissonance that encourages and endorses domination and violence against animals. Whilst the case study focuses on South Africa, hegemonic influence through visual commodification and marketing of meat is apparent in most western societies.

2019 ◽  
Vol 45 (2) ◽  
Author(s):  
Marius Nel

The phenomenon of discrimination against women within Pentecostal churches in terms of ministry and leadership is investigated to propose a strategy for deconstructing such structural violence. The violence is described in terms of a case study, the history of a prominent South African Pentecostal denomination (Apostolic Faith Mission of South Africa) that initially recognised the involvement of women in all forms of ministry; subsequently in the 1940s refusing their ministry as preachers and pastors, and eventually at the end of the 1970s offering them the same ministerial privileges as for males. Their recognition is, however, characterised by a practical non-application of a church order that in effect represents the commitment of violence against women. It is argued that the change in perspectives of women’s ministry and leadership is hermeneutical in nature. To deconstruct it would need revisiting Pentecostalism’s original hermeneutic as well as restoring its restorationist urge of egalitarianism and inclusiveness.


1985 ◽  
Vol 23 (1) ◽  
pp. 139-145
Author(s):  
Benjamin Kline

Liberalism in South Africa has had a history of importence because of its failure to adhere consistently to the belief that when the ‘loss of liberty for non-whites’ occurs, it ‘inevitably meant [the] loss of liberty for whites as well’. Instead, the predominantly English-speaking South Africans who backed this movement have attempted to promote liberal ideals while maintaining their white prerogatives, and have subsequently found the two to be ‘incompatible’.1 As a result, neither the uncompromising Afrikaner Nationalists nor the demanding Africans and revolutionaries have supported liberalism, and those South Africans in the middle have been discouraged by its vacillating nature. The National Union of South African Students is an example of a liberal organisation's inability to solve this dilemma. Initially Nusas concentrated on academic needs, following a ‘students as such’ policy, and then later transformed its ideals into a ‘students in society’ view, becoming socially active in defiance of the Nationalist Government.2


2019 ◽  
Vol 29 (1) ◽  
Author(s):  
N G Mugovhani ◽  
Lebogang Lance Nawa

This article discusses and raises awareness about the socio-economic plight of indigenous musicians in South Africa. Through a qualitative case study of the Venda musician, Vho-Talelani Andries Ntshengedzeni Mamphodo, dubbed the “Father of mbila music,” the article highlights the fact that the welfare of Black South African artists, particularly indigenous musicians in South Africa, is generally a precarious affair. Their popularity, at the height of their careers, sometimes masks shocking details of exploitation, neglect, and the poverty they are subjected to, which are exposed only after they have died. Empirical data identifies this as a symptom of, among other things, cultural policy and arts management deficiencies in the promotion of indigenous music. The article aims to find ways to redress this unfortunate situation, which is partially a product of general apathy and scant regard that these artists have perennially been subjected to, even by their own governments, as well as some members of their societies. All these factors mentioned are compounded by ignorance on the part of South African artists. Part of the objective of this study was to establish whether the exposition of the Vhavenda musicians is a typical example of all Black South African indigenous musicians and, if this is the case, whether the suggested ways to redress this unfortunate situation could contribute to or play a role in alleviating the plight of such artists in the entire country.


Author(s):  
Madipoane Masenya (Ngwan’A Mphahlele)

The history of the Christian Bible’s reception in South Africa was part of a package that included among others, the importation of European patriarchy, land grabbing and its impoverishment of Africans and challenged masculinities of African men. The preceding factors, together with the history of the marginalization of African women in bible and theology, and how the Bible was and continues to be used in our HIV and AIDS contexts, have only made the proverbial limping animal to climb a mountain. Wa re o e bona a e hlotša, wa e nametša thaba (while limping, you still let it climb a mountain) simply means that a certain situation is being aggravated (by an external factor). In this chapter the preceding Northern Sotho proverb is used as a hermeneutical lens to present an HIV and AIDS gender sensitive re-reading of the Vashti character in the Hebrew Bible within the South African context.


Author(s):  
Christopher Ballantine

Christopher Ballantine’s focus is on timbre, in particular the timbre of the singing voice, and how this combines with the imagination to create meaning. His investigation is largely philosophical; but the growth in popularity of opera in post-apartheid South Africa provides empirical means for Ballantine to indicate this powerful but analytically neglected way of creating meaning in the performance of music. His case study shows how timbre can produce musical experiences that have a particular, and often surprising, resonance. Through interviews with leading figures in South African opera, Ballantine demonstrates that timbre is a vital wellspring of imagined meaning; it should especially be seen thus if we seek to understand the singing voice in a sociopolitical context such as that of South Africa during and after apartheid.


Author(s):  
Khosi Kubeka ◽  
Sharmla Rama

Combining the theories of intersectionality and social exclusion holds the potential for structural and nuanced interpretations of the workings of power, taking systemic issues seriously but interpreting them though social relations that appear in local contexts. An intersectional analysis of social exclusion demonstrates to what extent multiple axes of social division—be they race, age, gender, class, disability or citizenship—intersect to result in unequal and disparate experiences for groups of youth spatially located in particular communities and neighborhoods. A common reference point is therefore power and how it manifests at the intersection of the local and global. A South African case study is used to explore the subjective measures and qualitative experiences of intersectionality and social exclusion further. The unique ways that language intersects with space, neighborhood, and race in the South African context, enables opportunities in education and the labor market, with profound implications for forms of social exclusion.


1983 ◽  
Vol 120 (1) ◽  
pp. 51-58 ◽  
Author(s):  
A. J. Boucot ◽  
C. H. C. Brunton ◽  
J. N. Theron

SummaryThe Devonian brachiopod Tropidoleptus is recognized for the first time in South Africa. It is present in the lower part of the Witteberg Group at four widely separated localities. Data regarding the stratigraphical range of the genus elsewhere, combined with information on recently described fossil plants and vertebrates from underlying strata of the upper Bokkeveld Group, suggest that a Frasnian or even Givetian age is reasonable for the lower part of the Witteberg Group. The recognition of Tropidoleptus in a shallow water, near-shore, molluscan association, at the top of the South African marine Devonian sequence, is similar to its occurrence in Bolivia, and suggests a common Malvinokaffric Realm history of shallowing, prior to later Devonian or early Carboniferous non-marine sedimentation. It is noteworthy that Tropidoleptus is now known to occur in ecologically suitable environments around the Atlantic, but is absent from these same environments in Asia and Australia. Tropidoleptus is an excellent example of dispersal in geological time — first appearing in northern Europe and Nova Scotia, then elsewhere in eastern North America and North Africa, followed by South America and South Africa, while continuing in North America.


2011 ◽  
Vol 124 (3-4) ◽  
pp. 611-625 ◽  
Author(s):  
A. Matmon ◽  
H. Ron ◽  
M. Chazan ◽  
N. Porat ◽  
L. K. Horwitz

Author(s):  
Gerald West

There is a long history of collaboration between “popular” or “contextual” forms of biblical interpretation between Brazil and South Africa, going back into the early 1980’s. Though there are significant differences between these forms of Bible “reading”, there are values and processes that cohere across these contexts, providing an integrity to such forms of Bible reading. This article reflects on the values and processes that may be discerned across the Brazilian and South African interpretive practices after more than thirty years of conversation across these contexts.


2019 ◽  
Vol 45 (3) ◽  
Author(s):  
Leepo Johannes Modise

This paper focuses on the role of the Uniting Reformed Church in Southern Africa (URCSA) in the South African society during the past 25 years of its services to God, one another and the world. Firstly, the paper provides a brief history of URCSA within 25 years of its existence. Secondly, the societal situation in democratic South Africa is highlighted in light of Article 4 of the Belhar Confession and the Church Order as a measuring tool for the role of the church. Thirdly, the thermometer-thermostat metaphor is applied in evaluating the role of URCSA in democratic South Africa. Furthermore, the 20 years of URCSA and democracy in South Africa are assessed in terms of Gutierrez’s threefold analysis of liberation. In conclusion, the paper proposes how URCSA can rise above the thermometer approach to the thermostat approach within the next 25 years of four general synods.


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