Harnessing Knowledge Power for Competitive Advantage

2018 ◽  
pp. 14-28
Author(s):  
Mark E. Nissen

A great many organizations rely upon advancing Information Technology (IT) in their quests for competitive advantage. The problem is that as long as competitive advantage is based on IT and like resources that are obtainable or substitutable by competing organizations, it is likely to be ephemeral at best. Alternatively, competitive advantage enabled by tacit knowledge is comparatively much more sustainable, but such knowledge tends to be sticky and does not flow well through the organization. Hence, the power of tacit knowledge is great in terms of enabling and particularly sustaining competitive advantage, but the corresponding dynamics can make it difficult to capitalize upon effectively. This chapter focuses specifically on how the power of dynamic knowledge (i.e., knowledge flows) can be harnessed for competitive advantage. The authors first examine in some detail how different kinds of knowledge and other organizational resources enable competitive advantage. They then discuss the dynamics of knowledge, looking in particular at how it flows through the organization. The chapter concludes with five key insights for use and application.

Author(s):  
Mark E. Nissen

A great many organizations rely upon advancing Information Technology (IT) in their quests for competitive advantage. The problem is that as long as competitive advantage is based on IT and like resources that are obtainable or substitutable by competing organizations, it is likely to be ephemeral at best. Alternatively, competitive advantage enabled by tacit knowledge is comparatively much more sustainable, but such knowledge tends to be sticky and does not flow well through the organization. Hence, the power of tacit knowledge is great in terms of enabling and particularly sustaining competitive advantage, but the corresponding dynamics can make it difficult to capitalize upon effectively. This chapter focuses specifically on how the power of dynamic knowledge (i.e., knowledge flows) can be harnessed for competitive advantage. The authors first examine in some detail how different kinds of knowledge and other organizational resources enable competitive advantage. They then discuss the dynamics of knowledge, looking in particular at how it flows through the organization. The chapter concludes with five key insights for use and application.


Cyberspace and cloud computing represent emerging phenomena that are commanding tremendous interest and generating immense activity across organizations—corporate, government, military, non-profit, and others—today. Understanding how knowledge flows influence and are influenced by these phenomena is important for harnessing the power of dynamic knowledge principles for competitive advantage in our current, technology-driven and socially connected world. As discussed in Chapter 11, these phenomena have both technical (esp. involving information technology) and non-technical (esp. involving people and organizations) aspects, which come together through the process for productive and goal-oriented action. Indeed, the process is where the socio and the technical parts come together: how people in organizations employ technologies to perform goal-oriented activities. Because the process provides an action-focused interface between fast-moving technologies and comparatively slow-moving people and organizations, it governs the proliferation and change of emerging phenomena. As such, technologically enabled, organizational, knowledge, and work processes in particular are key to leveraging emerging phenomena for competitive advantage. In this chapter, the authors employ familiar principles for understanding and analysis of cyberspace and cloud computing as emerging knowledge phenomena.


Author(s):  
Ronald C. Beckett

Knowledge is seen as a source of competitive advantage, but how can it be mobilized to realize this advantage? Organization norms and routines both reflect what an organization “knows” and may stimulate or inhibit knowledge flows. Tools may help store and share explicit knowledge, but it is only through personal interaction that the wealth of continuously expanding tacit knowledge potentially available to an enterprise can be accessed. This chapter suggests that physical and virtual places for interaction combined with HRM practices can facilitate building and sharing stocks of knowledge to support the business of the enterprise. A case study example of interconnected learning spaces and strategically deployed people specifically established to support innovation is presented.


Virtual worlds represent emerging phenomena that continue to proliferate through military, government, corporate, and non-profit organizations as well as tens of millions of households. In addition to supporting immersive entertainment and online social interaction, virtual worlds are home to myriad serious applications that are changing the way people think about and work in organizations. Understanding how knowledge flows influence and are influenced by these phenomena is important for harnessing the power of dynamic knowledge principles for competitive advantage in our current, technology-driven, and socially connected world. As discussed in Chapter 11, these phenomena have both technical (esp. involving information technology) and non-technical (esp. involving people and organizations) aspects, which come together, through the process, for productive and goal-oriented action. Indeed, the process is where the socio and the technical parts come together: how people in organizations employ technologies to perform goal-oriented activities. Because the process provides an action-focused interface between fast-moving technologies and comparatively slow-moving people and organizations, it governs the proliferation and change of emerging phenomena. As such, technologically enabled, organizational, knowledge, and work processes in particular are key to leveraging emerging phenomena for competitive advantage. In this chapter, the authors employ familiar principles for understanding and analysis of virtual worlds as emerging knowledge phenomena.


2021 ◽  
Author(s):  
Pang william panggantara

Fourth wave of industrial revolution is marked by the use of information technology, artificial inteligence (A.I), and automatic engines. Competitive advantage has become a necessity for every business actor when they wants to competing in the global market. The current condition definitely encouraging the occurence of massive transformation at all business levels and units this condition happens because every business actor can enter from and any other countries markets easily. this condition making professionalism of every business actor is highly prioritized like many case in the business decision making and continous innovation.


2017 ◽  
Vol 1 (1) ◽  
pp. 74
Author(s):  
Lilian Achieng Onyango ◽  
Dr. Paul Katuse

Purpose: The purpose of the study was to establish the need of creating sustainable competitive advantage in banking through technology, customer relationship management and internal marketing.Methodology: The research was carried out through an explanatory research. The target population of the study was 3,193 employees of the Co-op Bank. A sample of 68 employees spread across the bank was selected. The researcher used descriptive and inferential statistics in this study.  The study used primary data. The study used a questionnaire as the preferred data collection tool. This study used the quantitative method of data analysis which included inferential and descriptive statistics. Descriptive statistics included frequencies and measures of tendency mainly means and frequencies. Inferential statistics included correlation analysis. The tool for data analysis was Statistical Package for Social Sciences (SPSS) version 17 program. The results were presented using tables and pie charts to give a clear picture of the research findings.Results: The findings indicated that information technology has significant positive effect on competitive advantage. The findings also showed that customer relationship management (CRM) has a significant positive effect on competitive advantage of banks. The findings further implied that internal marketing has a significant effect on competitive advantage. Further the findings implied that information technology has significant positive effect on competitive advantage.Unique contribution to theory, practice and policy: Following study results, it was recommended that investment in Information technology be emphasized in the banks as it has an effect on the overall achievement of competitive advantage. The study also recommended that banks should emphasize customer relationship by investing in a customer relationship management system. It was further recommended that employees are central to an effective CRM and as such firms must manage its relationships with their employees if they have any hope of fully serving customer needs and that this is especially important in firms where employees are the eyes of customers.


2018 ◽  
Vol 5 (1) ◽  
pp. 119-127
Author(s):  
Lala Nilawati

Abstrak Teknologi informasi (TI) menjadi bagian penting dalam menentukan keberhasilan perusahaan. TI memberikan kesempatan untuk mendapatkan keunggulan kompetitif dan menawarkan perlengkapan untuk meningkatkan produktifitas. PT Triexpi Properti Advisindo merupakan Perusahaan Konsultan dibidang properti, yang sudah menerapkan penggunaan teknologi informasi untuk pengelolaan data sistem informasi penyewaan properti yang berbasis web. Untuk memaksimal penggunaan teknologi informasi di perusahaan ini, maka akan dibutuhkan kegiatan audit IT. Audit TI yang dilakukan pada penelitian ini akan difokuskan untuk melakukan evaluasi terhadap rancangan database pada sistem informasi penyewaan properti pada PT Triexpi Properti Advisindo. Kegiatan audit TI ini bertujuan untuk evaluasi pengelolaan data pada sistem informasi penyewaan dengan menggunakan Domain Delivery & Support (DS)-DS11, yang membahas tentang bagaimana mengelola data secara efektif, yaitu dengan melakukan identifikasi kebutuhan data menggunakan kerangka kerja Cobit 4.1. Kemudian akan digunakan model maturity untuk mengontrol proses-proses TI, dengan menggunakan metode penilaian/scoring. Dengan adanya audit pada sistem informasi ini, diharapkan dapat menunjang semua kegiatan perusahaan dan memberikan informasi yang dibutuhkan baik oleh karyawan maupun Direktur dalam menentukan pengambilan keputusan. Kata Kunci: Audit TI, COBIT 4.1., Domain Delivery & Support (DS) - DS11 Abstract Information technology (IT) becomes an important part in determining the success of the company. IT provides an opportunity to gain competitive advantage and offer equipment to increase productivity. PT Triexpi Properti Advisindo is a property consultant company, which has applied the use of information technology for data management of web based property rental information system. To maximize the use of information technology in this company, it will require IT audit activities. IT audit conducted in this research will be focused to evaluate the database design on property information rental system at PT Triexpi Properti Advisindo. This IT audit activity aims to evaluate the management of data on rental information systems using Domain Delivery & Support (DS) - DS11, which discusses how to effectively manage data by identifying data needs using Cobit 4.1. Then the maturity model will be used to control the IT processes, using the scoring method. With the audit on this information system, is expected to support all the activities of the company and provide information needed both by employees and Directors in determining decision making. Keywords: Audit TI, COBIT 4.1., Domain Delivery & Support (DS) - DS11.


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