Regional Sustainable Development

2019 ◽  
pp. 473-518
Author(s):  
José G. Vargas-Hernández
Keyword(s):  
Sustainable Development ◽  
Strategic Planning ◽  
Swot Analysis ◽  
Cultural Tourism ◽  
Development Strategies ◽  
Southern Region ◽  
Target Market ◽  
Potential Market ◽  
Regional Sustainable Development ◽  
Tourism Enterprises

This study aims to determine the potential of cultural tourism in the municipalities that comprise region 6 of the State of Jalisco, territorially delimited in the South of Jalisco. These municipalities are tested first to identify the demand for cultural tourism to determine the profile of the cultural tourist under the assumptions that tourists especially motivated by culture tend to travel longer distances than most tourists. It discusses the motivations and satisfactions of cultural tourists in order to establish the potential market in accordance with the characteristics of the target market in the southern region of Jalisco. Any operation of cultural tourism companies should make the strategic diagnosis, which explains the use of SWOT analysis as a tool for strategic planning of cultural tourism enterprises. Finally, we propose some development strategies of cultural tourism in this region of Southern Jalisco.

Regional Sustainable Development

2015 ◽  
pp. 259-304
Author(s):  
José G. Vargas-Hernández
Keyword(s):  
Sustainable Development ◽  
Strategic Planning ◽  
Swot Analysis ◽  
Cultural Tourism ◽  
Development Strategies ◽  
Southern Region ◽  
Target Market ◽  
Potential Market ◽  
Regional Sustainable Development ◽  
Tourism Enterprises

This study aims to determine the potential of cultural tourism in the municipalities that comprise region 6 of the State of Jalisco, territorially delimited in the South of Jalisco. These municipalities are tested first to identify the demand for cultural tourism to determine the profile of the cultural tourist under the assumptions that tourists especially motivated by culture tend to travel longer distances than most tourists. It discusses the motivations and satisfactions of cultural tourists in order to establish the potential market in accordance with the characteristics of the target market in the southern region of Jalisco. Any operation of cultural tourism companies should make the strategic diagnosis, which explains the use of SWOT analysis as a tool for strategic planning of cultural tourism enterprises. Finally, we propose some development strategies of cultural tourism in this region of Southern Jalisco.

scholarly journals Regional Development and Sustainability: Cultural Tourism in the Southern Region of Jalisco

2012 ◽  
Vol 2 (4) ◽  
Author(s):  
José G. Vargas-Hernández ◽  
Mohammad Reza Noruzi
Keyword(s):  
Strategic Planning ◽  
Regional Development ◽  
Swot Analysis ◽  
Cultural Tourism ◽  
Development Strategies ◽  
The State ◽  
Southern Region ◽  
Target Market ◽  
Potential Market ◽  
Tourism Enterprises

This study aims to determine the potential of cultural tourism in the municipalities that comprise region 6 of the State of Jalisco, territorially delimited in the South of Jalisco. (Subject is missing) Are tested first to identify the demand for cultural tourism to determine the profile of the cultural tourist under the assumptions that tourists especially motivated by culture tend to travel longer distances than most tourists. It discusses the motivations and satisfactions of cultural tourists in order to establish the potential market in accordance with the characteristics of the target market in the southern region of Jalisco. Any operation of cultural tourism companies should make the strategic diagnosis, which explains the use of SWOT analysis as a tool for strategic planning of cultural tourism enterprises. Finally, we propose some development strategies of cultural tourism in this region of Southern Jalisco.

Communication, Information and Sustainability

2011 ◽  
pp. 1164-1181
Author(s):  
Marco Tortora
Keyword(s):  
Sustainable Development ◽  
Local Development ◽  
Development Strategies ◽  
The Internet ◽  
Communication Infrastructure ◽  
Regional Sustainable Development ◽  
Communication Policies

This chapter, recognizing that the main communication concepts are deeply geographical in their inner nature, has the intent of introducing an analysis of the connection there should be between geography, communication, organization and sustainability. The author will use the geography of information as the main framework to detect these links and to present the analysis of a regional communication infrastructure to understand how the Internet can be pivotal to communication and local development strategies. The analysis will present regional communication policies, projects and practices to understand if these are positive or negative forces for a regional sustainable development.

scholarly journals Connotation Analysis on Sustainable Development Strategy of Garment Enterprises — Case Study on the Famous Brand JNBY

2021 ◽  
Vol 237 ◽  
pp. 04006
Author(s):  
Yuqian Dai ◽  
Yan Cui ◽  
Xiaogang Liu
Keyword(s):  
Sustainable Development ◽  
Strategic Planning ◽  
Social Responsibility ◽  
Environmental Protection ◽  
Development Strategy ◽  
Case Analysis ◽  
Development Strategies ◽  
Analysis Method

Domestic original designer brand JYBY adheres to environmental protection and social responsibility actions, and integrates sustainable development into its strategic planning. This paper mainly USES case analysis method to analyse the composition and implementation measures of JNBY’s sustainable development strategy, so as to provide experience for other garment enterprises in China to formulate sustainable development strategies.

The development and target market selection influential strategies for Iranian SMEs: empirical study

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ahmad Reza Jafarian-Moghaddam
Keyword(s):  
Empirical Study ◽  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Multicriteria Decision Making ◽  
Development Strategies ◽  
Target Market ◽  
International Studies ◽  
Content Type ◽  
Medium Enterprises ◽  
The Impact

Purpose The financial resources limitation, the difficult conditions for entry into the market and the lack of sufficient funds are the most important problems facing Iranian small and medium enterprises (SMEs). For these reasons, this paper aims to propose an appropriate methodology for formulating the most influential Iranian SMEs development strategies to make it possible to grow and make more income. Then, a framework is developed to precisely determine the target market for Iranian SMEs. Design/methodology/approach The paper uses strengths, weaknesses, opportunities and threats (SWOT) analysis; Pareto principle and analysis of the market conditions to propose the development strategies and uses a methodology based on multicriteria decision-making (MCDM) method to determine the target market. Findings According to the research results, it is necessary for the Iranian SMEs to follow the brand strengthening, product and market development, enhancing product quality and creating research and development units strategies focusing on the domestic market. The results obtained from the empirical study also indicated that the customer acquisition rate improved from 0.06 to 0.13 per month, and the company's income has a 64% growth in 2016 than the year 2015 through the selection of some public customers as the target market. Originality/value Very few studies have been done so far on the formulation methodology of a market entry strategy for SMEs. Studies by researchers imply that no studies have been conducted in Iran in this regard. International studies also mainly focus on the impact of some marketing activities.

scholarly journals In Tourism Industry We Talk About Sustainable Development, But We Evaluate Profits and Growth

2017 ◽  
Vol 3 (1) ◽  
pp. 79-85
Author(s):  
Tanja Sirk
Keyword(s):  
Sustainable Development ◽  
Development Strategies ◽  
Tourism Industry ◽  
Short Term ◽  
Economic Sectors ◽  
Development Management ◽  
Doing Business ◽  
Tourism Enterprises

Abstract Tourism is one of the biggest economic sectors, it has a significant impact on the environment. At the same time, the long-term development of tourism also greatly depends on the environment it affects. Experts are unanimous that it is necessary for the longterm existence and development of tourism that it becomes sustainable. Nevertheless, in tourism businesses, sustainable development strategies are not sufficiently present and put into practice. The author of the article presents the argument as a possible reason for this: the management of tourism enterprises as well as management of all the companies is focused on doing business successfully; and because the performance of management is assessed in terms of growth and security of its operations, and not in relation to the measures taken in the field of sustainable development, management gives priority to ensuring relatively short-term growth and security of operations.

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