The Importance of Electronic Commerce in Modern Business

2019 ◽  
pp. 255-267
Author(s):  
Kijpokin Kasemsap
Keyword(s):  
Electronic Commerce ◽  
Competitive Advantage ◽  
Organizational Performance ◽  
Computer Networks ◽  
Modern World ◽  
The Internet ◽  
Electronic Systems ◽  
Sustainable Competitive Advantage ◽  
Modern Business ◽  
Online Stores

This chapter explains the overview of e-commerce and the importance of electronic commerce (e-commerce) in modern business. E-commerce consists of the purchasing and selling of products or services through electronic systems, such as computer networks and the internet. In this modern world of technology, e-commerce is becoming a very significant option for many businesses as there are lots of companies that are interested in developing their online stores. E-commerce becomes one of the preferred ways of shopping as they enjoy their online because of its easiness and convenience. Because of its convenience, consumers can save time as well as money by searching their products easily and making purchasing online. The chapter argues that applying e-commerce has the potential to enhance organizational performance and gain sustainable competitive advantage in modern business.

The Importance of Electronic Commerce in Modern Business

2018 ◽  
pp. 2791-2801 ◽  
Author(s):  
Kijpokin Kasemsap
Keyword(s):  
Electronic Commerce ◽  
Competitive Advantage ◽  
Organizational Performance ◽  
Computer Networks ◽  
Modern World ◽  
The Internet ◽  
Electronic Systems ◽  
Sustainable Competitive Advantage ◽  
Modern Business ◽  
Online Stores

This article explains the overview of e-commerce and the importance of electronic commerce (e-commerce) in modern business. E-commerce consists of the purchasing and selling of products or services through electronic systems, such as computer networks and the Internet. In this modern world of technology, e-commerce is becoming a very significant option for many businesses as there are lots of companies that are interested in developing their online stores. E-commerce becomes one of the preferred ways of shopping as they enjoy their online because of its easiness and convenience. Because of its convenience, consumers can save their lots of time as well as money by searching their products easily and making purchasing online. The article argues that applying e-commerce has the potential to enhance organizational performance and gain sustainable competitive advantage in modern business.

Facilitating Customer Relationship Management in Modern Business

2018 ◽  
pp. 1594-1604 ◽  
Author(s):  
Kijpokin Kasemsap
Keyword(s):  
Competitive Advantage ◽  
Organizational Performance ◽  
Customer Relationship Management ◽  
Relationship Management ◽  
Customer Relationship ◽  
Sustainable Competitive Advantage ◽  
Efficient Approach ◽  
Business Operations ◽  
Modern Business ◽  
Insight Into

This article explains the overview of CRM; CRM and technological utilization; and the facilitation of CRM in modern business. CRM is a significant strategy to learn more about customers' needs and behaviors in order to develop the stronger relationships with them. CRM is the most efficient approach in maintaining and creating the relationships with customers in modern business. CRM helps business gain the insight into the behavior of their customers and modify their business operations to ensure that customers are served in the best possible way. CRM also helps business recognize the value of its customers and to capitalize on the improved customer relations. The article argues that facilitating CRM has the potential to enhance organizational performance and gain sustainable competitive advantage in modern business.

Advocating Electronic Business and Electronic Commerce in the Global Marketplace

2018 ◽  
pp. 1139-1162
Author(s):  
Kijpokin Kasemsap
Keyword(s):  
Electronic Commerce ◽  
Competitive Advantage ◽  
Organizational Performance ◽  
Business Performance ◽  
Strategic Plan ◽  
Electronic Business ◽  
Sustainable Competitive Advantage ◽  
Customer Requirements ◽  
Global Marketplace ◽  
Emerging Trends

This chapter describes the overview of electronic business (e-business), the multifaceted applications of e-business, the importance of e-business in the global marketplace, the overview of electronic commerce (e-commerce), the emerging trends of e-commerce, and the importance of e-commerce in the global marketplace. The utilization of e-business and e-commerce is required for modern organizations that seek to serve suppliers and customers, improve business performance, reinforce competitiveness, and gain continuous effectiveness in the global marketplace. Therefore, it is necessary for modern organizations to advocate their e-business and e-commerce and establish a strategic plan to regularly check their practical advancements toward satisfying customer requirements. The chapter argues that advocating e-business and e-commerce has the potential to enhance organizational performance and gain sustainable competitive advantage in the global marketplace.

Advocating Electronic Business and Electronic Commerce in the Global Marketplace

2016 ◽  
pp. 1-24 ◽  
Author(s):  
Kijpokin Kasemsap
Keyword(s):  
Electronic Commerce ◽  
Competitive Advantage ◽  
Organizational Performance ◽  
Business Performance ◽  
Strategic Plan ◽  
Electronic Business ◽  
Sustainable Competitive Advantage ◽  
Customer Requirements ◽  
Global Marketplace ◽  
Emerging Trends

This chapter describes the overview of electronic business (e-business), the multifaceted applications of e-business, the importance of e-business in the global marketplace, the overview of electronic commerce (e-commerce), the emerging trends of e-commerce, and the importance of e-commerce in the global marketplace. The utilization of e-business and e-commerce is required for modern organizations that seek to serve suppliers and customers, improve business performance, reinforce competitiveness, and gain continuous effectiveness in the global marketplace. Therefore, it is necessary for modern organizations to advocate their e-business and e-commerce and establish a strategic plan to regularly check their practical advancements toward satisfying customer requirements. The chapter argues that advocating e-business and e-commerce has the potential to enhance organizational performance and gain sustainable competitive advantage in the global marketplace.

Facilitating Customer Relationship Management in Modern Business

2019 ◽  
pp. 44-56
Author(s):  
Kijpokin Kasemsap
Keyword(s):  
Competitive Advantage ◽  
Organizational Performance ◽  
Customer Relationship Management ◽  
Relationship Management ◽  
Customer Relationship ◽  
Sustainable Competitive Advantage ◽  
Efficient Approach ◽  
Business Operations ◽  
Modern Business ◽  
Insight Into

This chapter explains the overview of CRM, CRM and technological utilization, and the facilitation of CRM in modern business. CRM is a significant strategy to learn more about customers' needs and behaviors in order to develop the stronger relationships with them. CRM is the most efficient approach in maintaining and creating the relationships with customers in modern business. CRM helps business gain the insight into the behavior of their customers and modify their business operations to ensure that customers are served in the best possible way. CRM also helps business recognize the value of its customers and to capitalize on the improved customer relations. The chapter argues that facilitating CRM has the potential to enhance organizational performance and gain sustainable competitive advantage in modern business.

Strategi Pengelolaan SDM dalam Peningkatan Kinerja Perusahaan Berkelanjutan di Era Industri 4.0

2020 ◽  
Vol 2 (1) ◽  
pp. 159-168
Author(s):  
Johan Oscar Ong ◽  
Masyhudzulhak Mahazan
Keyword(s):  
Competitive Advantage ◽  
Organizational Performance ◽  
Human Resource ◽  
Technology Development ◽  
Core Competencies ◽  
Management Strategies ◽  
Sustainable Growth ◽  
Success Factor ◽  
Sustainable Competitive Advantage ◽  
Generation Z

The industrial growth and technology development need competent human resource in every business organization. The presence of millennial and Generation Z has increasingly dominated workforce presenting a new challenge for organizations to provide work climate that supports their development. It has been surveyed that millennial generation is tech savvy but less patient to stay in an organization. The ability to retain and develop millennial and generation Z is the organization's key success factor to continuously improve its business performance and sustainable growth. The new approach HR management strategies are needed to make sure achieving the business outcome (growth revenue, growth profit, lower cost). The Framework of Organizational Sustainability Model in era 4.0 is designed to map out the HR strategies in order to achieve a sustainable competitive advantage. The organizational key drivers would be the input for this model to support employee core competencies so as to give their outstanding performance and increase productivity. Having skills and experience are not enough for employees, they have to make a commitment and well motivated that is shaped by a strong organizational culture and climate. The current research has provided AMO (Ability, Motivation, Opportunity) model approach to support for the key theoretical propositions. The study is imperative for practitioners and organizations since it offers Human Resource Management strategies as a suggestions and guidelines to develop human capital for improving organizational performance and for gaining sustainable competitive advantage.

The Role of Medical Tourism in Emerging Markets

2015 ◽  
pp. 89-109 ◽  
Author(s):  
Kijpokin Kasemsap
Keyword(s):  
Emerging Markets ◽  
Competitive Advantage ◽  
Organizational Performance ◽  
Business Performance ◽  
Medical Tourism ◽  
Strategic Plan ◽  
Sustainable Competitive Advantage

This chapter reveals the role of medical tourism (MT) in emerging markets, give an overview of tourism, medical tourism, and emerging markets; discusses the advancement of medical tourism in emerging markets; the significance of medical tourism in emerging markets; and the characteristics of medical tourism in emerging markets. The execution of medical tourism is essential for modern organizations that seek to serve suppliers and customers, enhance business performance, reinforce competitiveness, and gain ordinary success in emerging markets. Thus, it is essential for modern organizations to consider their medical tourism applications, create a strategic plan to consistently investigate their dynamic promotion, and instantly respond to the needs of medical tourists in emerging markets. Understanding medical tourism will significantly improve organizational performance and achieve sustainable competitive advantage in emerging markets.

The Role of Marketing Strategies in Modern Business and Society

2015 ◽  
pp. 274-300 ◽  
Author(s):  
Kijpokin Kasemsap
Keyword(s):  
Organizational Performance ◽  
Marketing Strategies ◽  
Business And Society ◽  
Sustainable Competitive Advantage ◽  
Differentiation Strategy ◽  
Segmentation Strategy ◽  
Leadership Strategy ◽  
Modern Business ◽  
Focus Strategy

This chapter introduces the role of marketing strategies in modern business and society, thus explaining the theoretical and practical concepts of competitive strategy, market segmentation strategy, differentiation strategy, cost leadership strategy, focus strategy, market orientation, and organizational performance; the significance of marketing strategies in modern business and society; and the impact of marketing strategies on organizational performance. Marketing strategies serve as the valuable foundation of marketing plans designed to fill marketing needs and reach marketing objectives. Marketing strategies include all basic and long-term activities in the field of marketing, thus dealing with the analysis of the strategic situation of an organization and the formulation, evaluation and selection of market-oriented strategies and effectively contribute to the goals of the organization and its marketing objectives. The chapter argues that applying marketing strategies has the potential to increase organizational performance and gain sustainable competitive advantage in the social media age.

The Potential of B2B Commerce for Competitive Advantage

2005 ◽  
pp. 102-124
Author(s):  
Ronan McIvor ◽  
Paul Humphreys
Keyword(s):  
Supply Chain ◽  
Electronic Commerce ◽  
Competitive Advantage ◽  
The Internet ◽  
Interaction Patterns ◽  
Network Problems ◽  
Considerable Impact ◽  
Levels Of Service ◽  
Business To Business ◽  
Closed Network

This chapter examines the implications of business-to-business (B2B) commerce for the buyer-supplier interface. Innovations in electronic commerce have a key role to play in managing inter-organizational networks of supply chain members. The evidence presented in this chapter illustrates that the Internet represents a powerful technology for commerce and communication at the buyer-supplier interface. Internet technologies are having a considerable impact on the communication patterns at the buyer-supplier interface. It is shown how electronic commerce technologies have the potential to create competitive advantage through radically changing the structure and interaction patterns at the buyer-supplier interface. The chapter identifies a number of areas where electronic commerce technologies can make a contribution to the creation of competitive advantage. While the Internet offers ways for organizations to communicate and trade more effectively with their suppliers, and gives consumers higher levels of service and sophistication, it also poses major challenges to those within organizations who have to manage it. It is argued that closed network problems and the nature of buyer-supplier relations present major impediments to electronic commerce achieving its full strategic potential at the buyer-supplier interface.

Mastering Sustainable Tourism and Rural Tourism in the Global Economy

2017 ◽  
pp. 53-76 ◽  
Author(s):  
Kijpokin Kasemsap
Keyword(s):  
Sustainable Development ◽  
Competitive Advantage ◽  
Organizational Performance ◽  
Global Economy ◽  
Business Performance ◽  
Sustainable Tourism ◽  
Strategic Plan ◽  
Rural Tourism ◽  
Sustainable Competitive Advantage ◽  
Customer Requirement

This chapter explains the overviews of tourism, sustainable development, sustainable tourism, and rural tourism; the perspectives on rural tourism destination; rural tourism and entrepreneurship; the importance of sustainable tourism in the global economy; and the importance of rural tourism in the global economy. The fulfillment of sustainable tourism and rural tourism is necessary for modern tourism organizations that seek to serve suppliers and customers, increase business performance, strengthen competitiveness, and achieve continuous success in the global economy. Therefore, it is essential for modern tourism organizations to promote their sustainable tourism and rural tourism and develop a strategic plan to regularly check their practical advancements toward satisfying customer requirement. The chapter argues that promoting sustainable tourism and rural tourism has the potential to enhance organizational performance and gain sustainable competitive advantage in the global economy.

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