A Neuroaesthetic Approach to the Search of Beauty From the Consumer's Perspective

2019 ◽  
pp. 633-642
Author(s):  
Gemma García Ferrer
Keyword(s):  
Decision Making ◽  
Cellular Phone ◽  
Aesthetic Perception ◽  
Sensory Marketing ◽  
Advertising Strategies ◽  
Long Time ◽  
Decision Making Processes ◽  
Five Senses ◽  
The Aesthetic

Consumers pursue hedonism and beauty throughout the decision-making processes regarding purchases and consumption. The five senses (sensory marketing) will be essential in the aesthetic perception that consumers have in these processes. Therefore, consumers will go to points of purchase that they consider attractive. Consumers want the packaging of the products to satisfy their needs of making a gift to other people or to themselves. The product needs to be visually appealing – we can even think of something as simple as a piece of fruit, or something much more sophisticated, such as a cellular phone. Advertising strategies (billboards, commercials) need to stimulate this quest for beauty. Marketing strategists have been aware of this reality for a long time. However, the new neuromarketing and neuroaesthetic techniques can be useful complements to understand the consumers quest for beauty.

A Neuroaesthetic Approach to the Search of Beauty From the Consumer's Perspective

2018 ◽  
pp. 5767-5774
Author(s):  
Gemma García Ferrer
Keyword(s):  
Decision Making ◽  
Cellular Phone ◽  
Aesthetic Perception ◽  
Sensory Marketing ◽  
Advertising Strategies ◽  
Long Time ◽  
Decision Making Processes ◽  
Five Senses ◽  
The Aesthetic

Consumers pursue hedonism and beauty throughout the decision-making processes regarding purchases and consumption. The five senses (sensory marketing) will be essential in the aesthetic perception that consumers have in these processes. Therefore, consumers will go to points of purchase which they consider attractive. Consumers want the packaging of the products to satisfy their needs of making a gift to other people or to themselves. The product needs to be visually appealing –we can even think of something as simple as a piece of fruit, or something much more sophisticated, such as a cellular phone. Advertising strategies (billboards, commercials…) need to stimulate this quest for beauty. Marketing strategists have been aware of this reality for a long time. However, the new neuromarketing and neuroaesthetic techniques can be useful complements to understand the consumers quest for beauty.

scholarly journals QUALITY PARAMETERS IN CONSERVATION-RESTORATION CHOICES – THE CASE OF THE TOWER OF THE WINDS IN ATHENS

2019 ◽  
pp. 239-254
Author(s):  
Maria Papadopoulou ◽  
Andromache Gazi
Keyword(s):  
Decision Making ◽  
Quality Parameters ◽  
Heritage Preservation ◽  
Current Trends ◽  
Decision Making Processes ◽  
Restoration Practice ◽  
Restoration Work ◽  
Qualitative Factors ◽  
The Aesthetic ◽  
Inform Decision Making

The chemistry- and physics-based approach of conservation has led to the view that conservator-restorers use quantitative criteria which provide objective choices. Today, however, there is a shift of focus from material-centred to people-oriented approaches within the field of heritage preservation. This shift leads to a redefinition of the conservation-restoration field and its ethics in relation to society and calls for the adoption of diverse methodologies. Within this context, this paper discusses the qualitative factors which inform decision-making processes in conservation-restoration practice. More specifically, the paper examines the case of the so called “Tower of the Winds” in Athens and looks at the quality parameters which informed conservation-restoration work carried out at the Tower during 2014-2015. Overall, it is shown that the prominence of the quality parameters which inform contemporary conservation-restoration practice reveals the subjective dimension of conservation-restoration choices. The research has also showed that current trends tend to emphasize the historical rather than the aesthetic or other values of monuments.

Indicators and Preferences of Facial Profile and Aesthetic

2021 ◽  
Author(s):  
Sarah I. Bin Muharib
Keyword(s):  
Decision Making ◽  
Orthodontic Treatment ◽  
Plane Angle ◽  
Aesthetic Perception ◽  
Facial Profile ◽  
Nasolabial Angle ◽  
Aesthetic Appearance ◽  
Skeletal Pattern ◽  
Different Populations ◽  
The Aesthetic

For a successful orthodontic treatment, it is crucial to examine the patient in both frontal and lateral views. Evaluation of the skeletal pattern and softs tissues including nasolabial angle, anteroposterior lip position, labiomental angle, and Lip-chin-submental plane angle must all be considered. Facial profile greatly affects the aesthetic appearance of the patients, however, not every person has the same aesthetic perception. This review aims to point out the indicators of facial profile and the perception of facial profile attractiveness among the different populations. Many studies have evaluated the preferences of facial profile, some of them agreed as a straight profile with normally positioned lips was the most favored, but some differences were noted between orthodontists and laypeople in the perception of the facial profile. Laypeople found a slightly retruded mandible or protruded mandible was found aesthetically pleasing for some populations. Therefore, it is important to involve the patient in treatment planning and decision-making.

Decision Making Process on Women Migrant Workers in West Java: Between Religion, Culture and Social Reality

2020 ◽  
Vol 5 (1) ◽  
pp. 57-66
Author(s):  
Yeni Huriani ◽  
Nablur Rahman Annibras
Keyword(s):  
Decision Making ◽  
Human Capital ◽  
Migrant Workers ◽  
Family Life ◽  
Social Reality ◽  
Decision Making Process ◽  
West Java ◽  
Long Time ◽  
Decision Making Processes ◽  
Work Abroad

The decision to work abroad is a unique dynamic for women migrant workers because they have to leave their homes for a long time. The decision is not an easy thing to do. For women in West Java, who are predominantly Muslim, leaving their homes is still a theological and cultural debate as to whether women may work outside the home. Culturally, women are "Dulang Tinande," in which they are "not as a determinant" in family life. This research uses a feminist approach to uncover the experiences of and to give women migrant workers from West Java. Research shows that these workers have three motives for choosing to work abroad: economic, Human Capital, and social. Besides, they go through four decision-making processes to become migrant workers: self-stabilization, consultation with relatives, seeking information related to employment agencies (PJTKI), and consulting with Muslim clerics to ask for prayer and safety amulets.

Research Bets and Behavioral IR

2017 ◽  
Vol 71 (S1) ◽  
pp. S265-S277 ◽  
Author(s):  
Robert Powell
Keyword(s):  
Decision Making ◽  
Political Parties ◽  
International Relations ◽  
Interest Groups ◽  
International Relations Theory ◽  
Behavioral Research ◽  
Behavioral Approach ◽  
Fundamental Challenge ◽  
Long Time ◽  
Decision Making Processes

AbstractBehavioral IR faces a fundamental challenge. The actors in most IR models and theories are not individuals—they are aggregates like states, ministries, interest groups, political parties, and rebel factions. There are two broad approaches to attempting to integrate behavioral research about individuals. The first, a quasi-behavioral approach, makes nonstandard assumptions about the preferences, beliefs, or decision-making processes of aggregate actors. The second tries to build theories in which the key actors are individuals. Pursuing the former means that the assumptions about actors will be only weakly linked to the empirical findings propelling behavioral research. The second approach faces formidable obstacles that international relations theory has confronted for a long time and for the most part has not overcome.

Corporatism

2020 ◽  
pp. 159-176
Author(s):  
Peter Munk Christiansen
Keyword(s):  
Decision Making ◽  
Interest Groups ◽  
Policy Process ◽  
Early Retirement ◽  
Policy Making ◽  
Political Preferences ◽  
Long Time ◽  
Decision Making Processes ◽  
Heart Blood ◽  
State Actors

Corporatism has played a core role in Danish policy-making for a long time. Based on positive feedback mechanisms, privileged interest groups increasingly came to be integrated in the preparation and implementation of most policy decisions during the twentieth century. After the 1970s, reform policies have sharpened the political exchange relation between state actors and interest groups. Interest groups must contribute to the realization of political preferences if they want to remain privileged insiders. If they cannot or will not contribute, they risk being left outside the decision-making arena. In such cases, state actors seek to control the policy process in order to avoid mobilization of reform resistance. Corporatism’s alternative is not pluralism but more closed decision-making processes. However, corporatism is not an either/or. Corporatism is weakened in some cases but still viable in others, even within the same sector. Danish unions have suffered many defeats on unemployment and early retirement schemes and have been kept out of decisions where heart-blood was at play. Simultaneously, the unions have entered a number of agreements using traditional corporatist means of policy-making. In the same sector and involving the same actors, corporatist structures coexist with strategic exclusion. The rumours of corporatism’s death are exaggerated.

Participatory dam systems modelling: a case study of the transboundary Guadiana River in the Iberian Peninsula

2007 ◽  
Vol 56 (4) ◽  
pp. 145-156 ◽  
Author(s):  
M. Máñez ◽  
J. Froebrich ◽  
N. Ferrand ◽  
A. Silva
Keyword(s):  
Decision Making ◽  
Best Management Practices ◽  
Water Resource Management ◽  
Management Practices ◽  
Stakeholder Involvement ◽  
Practical Implementation ◽  
Long Time ◽  
Modelling Studies ◽  
Decision Making Processes ◽  
Systems Modelling

Modelling tools have been widely used to investigate best management practices. But in contrast to the plethora of modelling studies, the practical implementation of outcomes is comparatively small. There is an urgent need to implement results and to show the practical validation of the concept developed, especially against the context of water stress mitigation. The participative development of modelling studies as a joint effort of stakeholders and modellers is seen as a key to achieve a wider identification, acceptance, trust and applicability of results. Participatory planning in the water sector is also increasingly requested in water management, where tasks have been for clarified decades through different institutional arrangements and national laws. Stakeholder involvement in water resources management have been limited to what was long time seen as participation, merely information on action to be taken. In the last decade the need for participation has been reflected in different ways. In Europe, the implementation of the Water Framework Directive (WFD) under Art. 14, requires all the European countries to involve stakeholders in decision making processes on water resource management. The aim of this paper is to present and discuss the research framework and possible results of investigating dam modelling through participatory systems modelling. We introduce a structured approach to use participatory modelling (PM) for stimulating the integration of modelling and decision making, also as a way of implementation of some articles of the WFD. The results and the framing of this paper are part of the AQUASTRESS Project. The conceptual modelling has been developed by a multidisciplinary research team, local stakeholders and local experts. Some results are discussed and recommendations made.

scholarly journals Processing and decisions relating to water resources data: The case of Morocco

2021 ◽  
Vol 119 ◽  
pp. 03007
Author(s):  
Jamil Hicham ◽  
Jamal Elhassan ◽  
El Mansouri Bouabid ◽  
Moumen Aniss ◽  
Chao Jamal
Keyword(s):  
Decision Making ◽  
Water Resources ◽  
Business Managers ◽  
Field Surveys ◽  
Big Data Technologies ◽  
Long Time ◽  
Decision Making Processes ◽  
Definition Of ◽  
Water Strategy ◽  
National Water

The national water strategy has been an essential vector of government strategy for a long time. The management of water resources is an integral part of the economic development of Morocco. Nevertheless, the definition of the strategic axes of this component and the adequate decision-making depends directly on the collection and use of all the data relating to water resources. If big data technologies present a suitable solution to ensure optimal and rapid use of its data, the success of functional and technical designs can only be provided after total control of the processing and decision-making processes relating to the water domain. In this paper, we will try to identify the aspects relating to the processes of data collection, processing, consolidation, and decision-making through the use of the results of field surveys and interviews with business managers.

scholarly journals Building Corporate Identity in the Economic Crisis Time

2012 ◽  
Vol 5 (20) ◽  
pp. 640-652
Author(s):  
Lenka Šimorová ◽  
Vladimíra Repašová
Keyword(s):  
Decision Making ◽  
Financial Crisis ◽  
Economic Crisis ◽  
Corporate Identity ◽  
Strategic Decision ◽  
Strategic Decision Making ◽  
Corporate Strategies ◽  
Long Time ◽  
Decision Making Processes ◽  
Corporate Goals

Abstract Corporate Identity (CI) represents a strategic tool how to audit corporate strategies, goals and other important aspects of the day-to-day corporate processes as well as long-time actions. Financial crisis is exactly the time when all corporations and companies are passing the evaluation and strategic decision-making processes concerning the corporate goals. Some of the corporation just answer on the impulses from the environment and react and some of them are proactive companies that thanks to the clear corporate self-understanding can still be successful.

Cognitive Processing of Miscommunication in Interactive Listening: An Evaluation of Listener Indecision and Cognitive Effort

2021 ◽  
pp. 1-17
Author(s):  
Jennifer M. Roche ◽  
Arkady Zgonnikov ◽  
Laura M. Morett
Keyword(s):  
Decision Making ◽  
Cognitive Processing ◽  
Language Processing ◽  
Cognitive Effort ◽  
Mouse Tracking ◽  
Computer Mouse ◽  
Decision Making Processes ◽  
Computer Mouse Tracking ◽  
Listening Task ◽  
Processing Effort

Purpose The purpose of the current study was to evaluate the social and cognitive underpinnings of miscommunication during an interactive listening task. Method An eye and computer mouse–tracking visual-world paradigm was used to investigate how a listener's cognitive effort (local and global) and decision-making processes were affected by a speaker's use of ambiguity that led to a miscommunication. Results Experiments 1 and 2 found that an environmental cue that made a miscommunication more or less salient impacted listener language processing effort (eye-tracking). Experiment 2 also indicated that listeners may develop different processing heuristics dependent upon the speaker's use of ambiguity that led to a miscommunication, exerting a significant impact on cognition and decision making. We also found that perspective-taking effort and decision-making complexity metrics (computer mouse tracking) predict language processing effort, indicating that instances of miscommunication produced cognitive consequences of indecision, thinking, and cognitive pull. Conclusion Together, these results indicate that listeners behave both reciprocally and adaptively when miscommunications occur, but the way they respond is largely dependent upon the type of ambiguity and how often it is produced by the speaker.

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