“New Normal” Strategic Communication

2020 ◽  
pp. 71-92
Author(s):  
Slavica Cicvarić Kostić ◽  
Jelena Gavrilović Šarenac
Keyword(s):  
Industry 4.0 ◽  
Business Models ◽  
Industrial Revolution ◽  
New Technologies ◽  
Planning Process ◽  
Strategic Communication ◽  
New Normal ◽  
Business Functions ◽  
New Industry ◽  
Modern Technologies

The digital industrial revolution, also called Industry 4.0, is substantially changing all areas of business. The application of modern technologies is transforming not only products and processes in the industry, but also business models in all sectors, which further implies required adaptations of all business functions. This chapter addresses the new dynamics and implications for strategic communication brought on by digitalization. A planning process of strategic communication will be elaborated within a digital context, together with the specifics of communicating with younger generations. Communication activities mostly relevant for companies in the new industry will also be presented. The issue of ethics in strategic communication will be also addressed, together with major initiatives in regulating the standards of the profession. The purpose of this chapter is to describe the changes that new technologies have brought to the discipline.

Emerging Industrial Revolution: Symbiosis of Industry 4.0 and Circular Economy: The Role of Universities

2020 ◽  
Vol 25 (3) ◽  
pp. 505-525 ◽  
Author(s):  
Seeram Ramakrishna ◽  
Alfred Ngowi ◽  
Henk De Jager ◽  
Bankole O. Awuzie
Keyword(s):  
Economic Growth ◽  
Circular Economy ◽  
Industry 4.0 ◽  
Business Models ◽  
Industrial Revolution ◽  
New Technologies ◽  
Production Systems ◽  
Fourth Industrial Revolution ◽  
New Jobs

Growing consumerism and population worldwide raises concerns about society’s sustainability aspirations. This has led to calls for concerted efforts to shift from the linear economy to a circular economy (CE), which are gaining momentum globally. CE approaches lead to a zero-waste scenario of economic growth and sustainable development. These approaches are based on semi-scientific and empirical concepts with technologies enabling 3Rs (reduce, reuse, recycle) and 6Rs (reuse, recycle, redesign, remanufacture, reduce, recover). Studies estimate that the transition to a CE would save the world in excess of a trillion dollars annually while creating new jobs, business opportunities and economic growth. The emerging industrial revolution will enhance the symbiotic pursuit of new technologies and CE to transform extant production systems and business models for sustainability. This article examines the trends, availability and readiness of fourth industrial revolution (4IR or industry 4.0) technologies (for example, Internet of Things [IoT], artificial intelligence [AI] and nanotechnology) to support and promote CE transitions within the higher education institutional context. Furthermore, it elucidates the role of universities as living laboratories for experimenting the utility of industry 4.0 technologies in driving the shift towards CE futures. The article concludes that universities should play a pivotal role in engendering CE transitions.

scholarly journals Impact Assessment of Additive Manufacturing on Sustainable Business Models in Industry 4.0 Context

2020 ◽  
Vol 12 (17) ◽  
pp. 7066 ◽  
Author(s):  
Radu Godina ◽  
Inês Ribeiro ◽  
Florinda Matos ◽  
Bruna T. Ferreira ◽  
Helena Carvalho ◽  
...  
Keyword(s):  
Additive Manufacturing ◽  
Industry 4.0 ◽  
Manufacturing Systems ◽  
Business Models ◽  
Industrial Revolution ◽  
New Technologies ◽  
Three Dimensions ◽  
Sustainable Business ◽  
Core Element ◽  
Sustainable Business Models

Additive manufacturing has the potential to make a longstanding impact on the manufacturing world and is a core element of the Fourth Industrial Revolution. Additive manufacturing signifies a new disruptive path on how we will produce parts and products. Several studies suggest this technology could foster sustainability into manufacturing systems based on its potential of optimizing material consumption, creating new shapes, customizing designs and shortening production times that, all combined, will greatly transform some of the existing business models. Although it requires reaching a certain level of design maturity to completely insert this technology in an industrial setting, additive manufacturing has the potential to favorably impact the manufacturing sector by reducing costs in production, logistics, inventories, and in the development and industrialization of a new product. The transformation of the industry and the acceleration of the adopting rate of new technologies is driving organizational strategy. Thus, through the lenses of Industry 4.0 and its technological concepts, this paper aims to contribute to the knowledge about the impacts of additive manufacturing technology on sustainable business models. This aim is accomplished through a proposed framework, as well as the models and scales that can be used to determine these impacts. The effects are assessed by taking into account the social, environmental and economic impacts of additive manufacturing on business models and for all these three dimensions a balanced scorecard structure is proposed.

scholarly journals Extending micro-credentials to micro-apprenticeships for the Fourth Industrial Revolution: Enhancing vocational education and training in the post-pandemic’s ‘new normal’

2021 ◽  
Vol 12 (1) ◽  
pp. 39-43
Author(s):  
Pi-Shen Seet ◽  
Janice T. Jones
Keyword(s):  
Industry 4.0 ◽  
Business Models ◽  
Industrial Revolution ◽  
Vocational Education And Training ◽  
New Normal ◽  
International Borders ◽  
New Business ◽  
Digital Competencies ◽  
Increasing Demand ◽  
Restricted Mobility

As noted in the foreword of this Special Issue, COVID-19 has accelerated the Fourth Industrial Revolution’s or Industry 4.0’s disruption to the labour market (Sally, 2021). Beyond Industry 4.0 (I4.0), the COVID-19 pandemic has accelerated the adoption of digital technologies by enterprises, underscoring the need for workers to continuously upskill their digital competencies in order to remain relevant (Heinonen & Strandvik, 2021). Besides digitisation, organisations have had to innovate and adopt new business models to adapt to the ‘new normal’ of surviving and growing beyond the COVID-19 pandemic (Heinonen & Strandvik, 2021). In countries that largely relied on skilled migration as an important source of talent, the closure of international borders has restricted mobility of human capital resulting in insufficient skilled employees to meet the current and ever-increasing demand for skills (Guadagno, 2020).

Industry 4.0 initiatives in EU countries: experience for Ukraine

2020 ◽  
pp. 65-70
Author(s):  
Nataliya Ryvak ◽  
Anna Kernytska
Keyword(s):  
Industry 4.0 ◽  
Business Models ◽  
Industrial Revolution ◽  
Successful Implementation ◽  
Industrial Complex ◽  
Interconnected System ◽  
Industrial Transformation ◽  
Eu Countries ◽  
European Experience ◽  
High Level

In this paper, digital technologies development was analyzed as the basis for the so-called “fourth industrial revolution” with the potential for the qualitative transformation of the Ukrainian economy based on EU countries’ experience. Industry 4.0 is a new control chain over the entire chain of creating value throughout the product lifecycle. When developing an economic policy, it is important to pay attention to Industry 4.0. It increases productivity, produces new, better, and individualized products, and implements new business models based on “undermining” innovations. A comparative analysis of national initiatives I4.0 with their characteristics according to the main dimensions, including funding, focus, direction, was conducted. Particular attention was paid to considering deterrents to the successful implementation and enforcement of the I4.0 initiative in European countries. The factors of successful implementation of I4.0 initiatives in the EU countries were analyzed. Drawing on the analysis of the European experience of digital transformations in industry and national economies in general, the necessity of critical focus of such transformations in Ukraine was highlighted, and the need for state support of industrial transformation was substantiated. The emphasis was placed on the cooperation development between stakeholders within the implementation of Industry 4.0 – it is necessary to create national and regional 4.0 platforms, following the example of EU countries, which would bring together government institutions, businesses, and academics. The successful positioning of the Ukrainian modern industrial complex on the world markets depends on the high level of the interconnected system providing factors that characterize its development process. Considering the influence of a list of inhibiting factors on implementing the country’s industry accelerated development, a set of measures needed to transform Ukraine’s industry based on European experience was substantiated.

scholarly journals Tracking the Maturity of Industry 4.0: The Perspective of a Real Scenario

2021 ◽  
Author(s):  
Vítor Alcácer ◽  
Carolina Rodrigues ◽  
Helena Carvalho ◽  
Virgilio Cruz-Machado
Keyword(s):  
Empirical Data ◽  
Industry 4.0 ◽  
Business Models ◽  
New Technologies ◽  
Industrial Cluster ◽  
Academic Community ◽  
Enabling Technologies ◽  
Readiness Level ◽  
Different Dimensions ◽  
Real Scenario

Abstract In order to track industry 4.0 status, readiness models can be used to analyze the state of indus-try 4.0 technologies’ implementation allowing the quantification and qualification of its readiness level, focusing on different dimensions. To this matter, there are companies unable to relate the industry 4.0 with their business models, leading to a lack of a correct self-assess in order to understand the reached readiness level. Not all companies are adopting these new technologies with the same ease and with the same pace. Into this purpose, it is important to understand how to assess the industry 4.0’ readiness so far and what are the barriers on the adoption of these enabling technologies by the industry. This paper aims to assess the industry 4.0’ readiness level of companies, understand the perception of companies due to the barriers on the adoption of industry 4.0 enabling technologies and bring new barriers for discussion on academic community. To this end, empirical data was collected on a sample of 15 companies belonging to an important industrial cluster in Portugal.

scholarly journals Internal factors supporting business and technological transformation in the context of Industry 4.0

2019 ◽  
Vol 20 ◽  
pp. 137-145 ◽  
Author(s):  
Lucia Kohnová ◽  
Ján Papula ◽  
Nikola Salajová
Keyword(s):  
Industry 4.0 ◽  
Industrial Revolution ◽  
New Technologies ◽  
Employee Education ◽  
Technological Transformation ◽  
Internal Factors ◽  
Fourth Industrial Revolution ◽  
Culture Strategy ◽  
Technology Transformation ◽  
And Training

Radical changes resulting from the Fourth Industrial Revolution strongly affect industrialized European countries. In particular, due to the new technologies that are characteristic of Industry 4.0, it will be essential for companies to make the necessary changes and achieve competitiveness through the implementation of these technologies. In order for companies to be able to make radical changes and innovations, they need to secure all the supporting areas in their organization. This research paper is focused on comparison of companies from Slovakia, Czech Republic, Austria, Germany and Switzerland in the context of readiness for Industry 4.0. This research was part of a research project, while data were collected in the period of 2015–2016. We have analysed companies from selected countries based on 7 areas which are closely interconnected with the business transformation and technology transformation coming from Industry 4.0. The main analysed questions focused on areas such as employee education and training, organizational culture, strategy, or organizational processes, that will be most affected by radical changes in the environment. Research has highlighted the differences between countries as a result of long-standing cultural differences, but at the same time identified the unified influence of the ongoing global debate on the need for technological innovation. With Slovak and Czech companies being below stronger innovators in the maturity of education systems, we strongly advise considering partnering in education which can bring valuable information to businesses that want to take on the wave of innovation.

scholarly journals Shipbuilding 4.0: modern technologies and perspectives of the concept

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Kseniya Reznikova ◽  
Valery Maximov ◽  
Dmitry Popov
Keyword(s):  
Industry 4.0 ◽  
Industrial Revolution ◽  
Human Life ◽  
Huge Number ◽  
Heavy Industry ◽  
Shipbuilding Industry ◽  
Fourth Industrial Revolution ◽  
Advanced Technologies ◽  
State And Market ◽  
Modern Technologies

Together with the fourth industrial revolution Industry 4.0 in the field of shipbuilding came the concept of Shipbuilding 4.0. Despite its separation from Industry 4.0, the concept also implies the automation of production and implementation of the most advanced technologies. Such technologies include cloud computing, Internet of Things, artificial intelligence, augmented reality and blockchain. Today, all these technologies are heard and familiar to a huge number of people. They continue to be actively developed and implemented in various industries and areas of human life. Heavy industry, namely shipbuilding, was no exception. This article examines the concept of Shipbuilding 4.0 and information technology, it characterizes. Examples of the implementation of the above technologies in the shipbuilding industry are given: at shipyards, in design. Applications in logistics and shipping have also been studied. This work considers such a problem of the Russian shipbuilding industry as poorly developed digitalization. With a high probability, these technologies will soon be actively consolidated in this area and will start everywhere, including at Russian shipyards. The use of innovative developments will improve competitiveness and strengthen positions in the state and market economy. Maritime activity is a very responsible field, where the slightest mistake can lead to bad consequences on a colossal scale. Therefore, the advanced technologies considered in the work have yet to be brought to perfection. However, they already have the potential and direction of development.

Procurement 4.0: factors influencing the digitisation of procurement and supply chains

2018 ◽  
Vol 24 (4) ◽  
pp. 965-984 ◽  
Author(s):  
Florian Bienhaus ◽  
Abubaker Haddud
Keyword(s):  
Supply Chains ◽  
Industry 4.0 ◽  
Online Survey ◽  
Business Models ◽  
Industrial Revolution ◽  
Primary Data ◽  
Content Type ◽  
Procurement Process ◽  
Enabling Technologies ◽  
The Impact

Purpose While digitisation is a key driver of the fourth industrial revolution (Industry 4.0); organisations have different approaches to deal with this topic to get a clearer picture of the opportunities and challenges concerning the digital transformation. The purpose of this paper is to identify the impact of digitisation on procurement and its role within the area of supply chain management. The research will also explore potential barriers to digitising procurement and supply chains and ways to overcome them. Finally, the significance of potential enabling technologies to the digitisation will also be examined. Design/methodology/approach A quantitative approached utilising an online survey was used to collect the primary data for this study. Data were collected from 414 participants directly involved with procurement or related business functions and work for different organisations in different industries. The survey included eight items about the impact of digitisation on organisational performance in the area of procurement and supply chains; ten items related to key barriers to digitisation of organisations and ways to overcome them; and seven items about enabling technologies to leverage procurement procedures and processes digitisation. All of these items utilised the Likert five-point level of agreement scale. Findings The findings indicate that digitisation of procurement process can yield several benefits including: supporting daily business and administrative tasks, supporting complex decision-making processes, procurement will become more focussed on strategic decisions and activities, procurement will become a strategic interface to support organisational efficiency, effectiveness, and profitability, and supporting the creation of new business models, products, and services. The authors were also able to confirm that there are barriers to digitising procurement process and supply chains and such barriers found in existing procedures, processes, capacities, and capabilities. Finally, the significance of a number of enabling technologies to the digitisation process was revealed. Originality/value To the best of the authors’ knowledge, this is the first study of its kind with participants located world-wide. Industry 4.0 as a topic had been explored within different business areas and functions but very limited research specifically explored potential impact, barriers, and enabling technologies of procurement 4.0. The results can be beneficial for organisations already implemented Industry 4.0 or planning to do so. The study can also benefit academic scholars interested in the researched topic, business professionals, organisations within different sectors, and any other party interested in understanding more the concept of procurement 4.0.

Advantages of Implementing Virtual Reality Tools in Design and Technological Preparation of Production

2021 ◽  
pp. 44-52
Author(s):  
V.V. Yakhrichev
Keyword(s):  
Computer Aided Design ◽  
Industry 4.0 ◽  
Industrial Revolution ◽  
Design System ◽  
Data Presentation ◽  
Fourth Industrial Revolution ◽  
Digital Modeling ◽  
Virtual And Augmented Reality ◽  
Aided Design ◽  
Modern Technologies

Along with digital modeling, the key modern technologies include virtual (VR) and augmented (AR) reality, the use of which is a prerequisite for the implementation of the fourth industrial revolution, also known as Industry 4.0. However, at Russian enterprises, these tools have not become widespread yet. The paper analyzes the possibility of using the tools of virtual and augmented reality and introduces the available Russian instruments. Practical examples consider the application in this area of — one of them — the VRConcept system — in detail. The availability of support in the VRConcept system for the data presentation format of the domestic computer-aided design system Compass-3D simplifies its implementation and use at the enterprise.

Industry 4.0 and Its Effects on the Insurance Sector

2020 ◽  
pp. 251-266
Author(s):  
İsmail Yıldırım
Keyword(s):  
Industry 4.0 ◽  
Industrial Revolution ◽  
New Technologies ◽  
Production Systems ◽  
Insurance Industry ◽  
Insurance Companies ◽  
Daily Lives ◽  
Insurance Sector ◽  
Organization And Management ◽  
Production Order

Industry 4.0 defines the fourth industrial revolution, a new level in the organization and management of products and production systems. This cycle consists of services that include the entire chain, including individualized customer requests, product development, production order, distribution, and recycling to the end user. One of the most important preconditions for the realization of the Industry 4.0 revolution is that companies have completed their digital transformations. New technologies and digitalization have brought a new understanding of insurance. Insurance companies are focused on four areas such as big data, artificial intelligence, internet of objects, and blockchain in the changing world. With the changing habits of consumers in their daily lives, new generation insurance needs emerged. The introduction of a new era shaped by the insurance industry with new products, services, competitors, and customer expectations will have various effects. This chapter describes how Industry 4.0 transforms the insurance sector.

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