Knowledge Creation in Online Communities

Author(s):  
Kyung Woo Kang ◽  
Deborah E. Rosen

The emergence of online communities has brought a profound impact on human interaction and methods of information exchange in society. More than one-third of all U.S. Internet users have turned to mass, large-scale communication systems such as e-mail, mailing lists, instant messaging, chat rooms, Web stores, customer service sites, and threaded discussion systems such as USENET (Preece, 2002). Reflecting this prominent phenomenon, there have been a considerable number of studies focused on online communities and communications. This article focuses on the factors and dynamics of the knowledge creation process in online communities, relying on Nonaka’s Socialization-Externalization-Combination-Internalization (SECI) Model (1994). Based on that framework, this article discusses the factors that affect knowledge creation and sharing in online communities. The rest of this article is organized as follows. The characteristics of online communities are discussed in the “Background” section. The section titled “Dynamics of Knowledge Creation and Sharing in Online Communities” reviews the existing concepts and the SECI model of knowledge creation, and extends that model to include the online community context. We further discuss the effects of important factors on knowledge creation and sharing in online communities. The section “Future Trends” suggests further research opportunities in the area. The final section summarizes and concludes the article.

Author(s):  
Petter Bae Brandtzæg ◽  
Jan Heim

The last few years have seen a substantial growth in online communities such as MySpace and Facebook. In order to survive and increase in size, online community systems must enhance social interaction and participation. This chapter analyzes participation in new online communities, using a combination of the socio-technical perspective and the human-computer interaction perspective. In 2007, both qualitative and quantitative data was collected from questionnaires from five sample groups in Norway—four popular online communities and one national sample of Internet users. The results show that online communities attract like-minded people, but vary in terms of different user types. Most visitors have a clear social purpose, but the level of participation differs with respect to user types and community characteristics. Participation in terms of user-generated content (UGC) differs greatly, depending on the medium used. Most users do not contribute audio-visual UGC, and text is still the main UGC. Possible future research and socio-technical design implications are discussed.


2014 ◽  
Vol 22 (3) ◽  
pp. 57-77 ◽  
Author(s):  
Ho Lee ◽  
Jaewon Choi ◽  
Kyung Kyu Kim ◽  
Ae Ri Lee

Many web users post their opinions and information without revealing their identities (i.e., demographics, social standing, and/or expertise); anonymity has become a common form of information exchange in online communities such as social media sites and Internet forums. In the meantime, negative social consequences have resulted from anonymous activities in online communities. Existing literature reports largely mixed results about the impact of online anonymity on online community outcomes. In an effort to clarify these mixed results, this study proposes a new operational definition of online anonymity that consists of three dimensions: unlinkability, unobservability, and pseudonymity. The data used in this study was collected from 238 online community users through a web-based survey conducted in South Korea. The results show that unlinkability, unobservability and pseudonymity positively influence self-discrepancy, which in turn positively influences the quality and quantity of information sharing.


2014 ◽  
Vol 32 (1) ◽  
pp. 17-30 ◽  
Author(s):  
Yun Kuei Huang ◽  
Wen I. Yang

Purpose – The aim of this paper was to investigate word-of-mouth communication behavior and other interactions between bloggers writing book testimonials and their community of readers in order to develop a method and strategy for enhancing word-of-mouth communication about books. Design/methodology/approach – This study conducted a netnographic investigation to explore word-of-mouth communication and interactions about new books between bloggers and their community of readers. Netnography is a qualitative approach for exploring the information exchange among online community members. Findings – It was found that personality traits, testimonials, and the responses of community readers to bloggers affected word-of-mouth related to books. Exposure to testimonials with commercial characteristics will not necessarily hinder the word-of-mouth about books. Practical implications – These results may provide a reference for publishers or related businesses that sell books or products via blogs during the planning of their marketing strategies. Originality/value – Businesses value the effects of online communities on marketing communication. This study provides insights into the communication between bloggers and their community of readers by demonstrating how word-of-mouth affects the promotion of books. This could facilitate the selection of relevant recommendations by management.


2007 ◽  
Vol 28 (3) ◽  
pp. 347-376 ◽  
Author(s):  
Caroline Wiertz ◽  
Ko de Ruyter

Firm-hosted commercial online communities, in which customers interact to solve each other's service problems, represent a fascinating context to study the motivations of collective action in the form of knowledge contribution to the community. We extend a model of social capital based on Wasko and Faraj (2005) to incorporate and contrast the direct impact of commitment to both the online community and the host firm, as well as reciprocity, on quality and quantity of knowledge contribution. In addition, we examine the moderating influence of three individual attributes that are particularly relevant to the firm-hosted community context: perceived informational value, sportsmanship, and online interaction propensity. We empirically test our framework using self-reported and objective data from 203 members of a firm-hosted technical support community. In addition to several interesting moderating effects, we find that a customer's online interaction propensity, commitment to the community, and the informational value s/he perceives in the community are the strongest drivers of knowledge contribution.


Author(s):  
Lamia Berkani ◽  
Azeddine Chikh

Social media has become a rising trend, creating new ways of collaboration, competition, and interaction between people, such as creation exchange and sharing of ideas and knowledge. However, one of the problems encountered is the organization of the knowledge capitalization process in order to facilitate knowledge access and reuse. The authors focus in this chapter on online communities and how they try to help their members to capitalize their knowledge. The authors propose a model for knowledge creation based on both the Nonaka's SECI model and an empirical model of questioning called the six Ws (Who, What, Where, When, Why, and How). A case study related to a higher education community made up of teachers in computer science is presented, and the main results are discussed.


2011 ◽  
pp. 26-41
Author(s):  
Petter Bae Brandtzæg ◽  
Jan Heim

The last few years have seen a substantial growth in online communities such as MySpace and Facebook. In order to survive and increase in size, online community systems must enhance social interaction and participation. This chapter analyzes participation in new online communities, using a combination of the socio-technical perspective and the human-computer interaction perspective. In 2007, both qualitative and quantitative data was collected from questionnaires from five sample groups in Norway—four popular online communities and one national sample of Internet users. The results show that online communities attract like-minded people, but vary in terms of different user types. Most visitors have a clear social purpose, but the level of participation differs with respect to user types and community characteristics. Participation in terms of user-generated content (UGC) differs greatly, depending on the medium used. Most users do not contribute audio-visual UGC, and text is still the main UGC. Possible future research and socio-technical design implications are discussed.


2015 ◽  
Vol 10 (4) ◽  
pp. 24 ◽  
Author(s):  
Mary M Somerville ◽  
Niki Chatzipanagiotou

Abstract Objective – In response to unrelenting disruptions in academic publishing and higher education ecosystems, the Informed Systems approach supports evidence based professional activities to make decisions and take actions. This conceptual paper presents two core models, Informed Systems Leadership Model and Collaborative Evidence-Based Information Process Model, whereby co-workers learn to make informed decisions by identifying the decisions to be made and the information required for those decisions. This is accomplished through collaborative design and iterative evaluation of workplace systems, relationships, and practices. Over time, increasingly effective and efficient structures and processes for using information to learn further organizational renewal and advance nimble responsiveness amidst dynamically changing circumstances. Methods – The integrated Informed Systems approach to fostering persistent workplace inquiry has its genesis in three theories that together activate and enable robust information usage and organizational learning. The information- and learning-intensive theories of Peter Checkland in England, which advance systems design, stimulate participants’ appreciation during the design process of the potential for using information to learn. Within a co-designed environment, intentional social practices continue workplace learning, described by Christine Bruce in Australia as informed learning enacted through information experiences. In addition, in Japan, Ikujiro Nonaka’s theories foster information exchange processes and knowledge creation activities within and across organizational units. In combination, these theories promote the kind of learning made possible through evolving and transferable capacity to use information to learn through design and usage of collaborative communication systems with associated professional practices. Informed Systems therein draws from three antecedent theories to create an original theoretical approach. Results – Over time and with practice, as co-workers design and enact information-focused and evidence based learning experiences, they learn the way to decision-making and action-taking. Increasingly more complex experiences of information exchange, sense making, and knowledge creation, well supported by workplace communication systems and professional practices, further dialogue and reflection and thereby enrich analysis and interpretation of complexities and interdependencies. Conclusions - Research projects and evaluation studies conducted since 2003 demonstrate the transformative potential of the holistic Informed Systems approach to creating robust workplace learning environments. Leaders are responsible for design of workplace environments supportive of well contextualized, information-rich conversations. Co-workers revisit both the nature of organizational information and the purpose of organizational work. As colleagues better understand the complexities of the organization and its situation, they learn to diagnose problems and identify consequences, guided by Informed Systems models. Systemic activity and process models activate collaborative evidence based information processes within enabling conditions for thought leadership and workplace learning that recognize learning is social. Enabling communication systems and professional practices therefore intentionally catalyze and support collegial inquiry to co-create information experiences and organizational knowledge through evidence based practice to enliven capacity, inform decisions, produce improvements, and sustain relationships. The Informed Systems approach is thereby a contribution to professional practice and workplace renewal through evidence based decision-making and action-taking in contemporary organizations.


2020 ◽  
Author(s):  
Rogério Ferreira da Silva ◽  
Itana Maria de Souza Gimenes ◽  
José Carlos Maldonado

Online Learning Communities (OLC), supported by social web technologies, have proved to be beneficial for collaborative knowledge building, mainly in informal environments. There is an increasing interest in assessing online Social Learning (SL) in these communities. However, there is no agreement on how their performance can be measured. This paper presents an approach which combines structure and discourse analyses to assess large online communities used in SL. Its objective is to identify conditions and behavioral patterns associated to learning. The results point out a set of quantitative features which shows that participation and ongoing collaboration have a fundamental role for knowledge creation and sharing.


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