M-Commerce Market Development Scenarios in Korea

2011 ◽  
pp. 286-300
Author(s):  
Seung Baek

A growth curve of m-commerce market would be alike that of the mobile voice market or broadband internet service in the past in Korea, and then m-commerce will bring the mobile operators the second revenue. Even though, the subscribers of m-commerce are continues ascent in external appearance, in effect it is have an important problem to though revenue. In this research, after defining m-commerce market, we will discover trends based on technological, social, and politic changes and the development scenarios of m-commerce market. We reviews the technological, social, and policy changes that have occurred in Korea in order to present the mega trends that could affect the m-commerce market most significantly, by finding out the inner and outer arena trends of the m-commerce market. And then, show four scenarios: (1) Gloomy market scenario, (2) Dream market scenario, (3) Market collapse scenario, and (4) Rainbow compromise scenario. We are expected that an analysis of the trend that could create an m-commerce market in Korea and a study of the development scenarios will provide some foresight to communication service providers in Korea and overseas countries in order to cope with the future m-commerce market.

Author(s):  
Wendy Junaidi

In the digital age, transactions range from hailing a taxi to watching TV shows on demand that depend on an internet connection. As consumers have more power than ever before, today’s internet service providers face more demanding service expectations from customers than in the past, they recognize the need to improve certain aspects of business, including the quality of the experience they provide to customers. In other words, meeting the demands of broadband internet has its own challenges. The purpose of this study is to provide insights regarding challenges along the customer journey as the opportunities for improvement. The results showed that longer time from ordering to installation and frequent network disconnection are prioritized customer experience issues in internet broadband business and service providers need to focus on improving on the way companies engage the customers through reliable touch points and resetting the way people work in the organization to be more customer-centric.


Ingenius ◽  
2021 ◽  
pp. 30-40
Author(s):  
Roberto D. Triviño ◽  
Antonio Franco-Crespo ◽  
Leonardo Ochoa-Urrego

The Internet has become the ultimate platform for convergence, closely associated with network, technology, and media, due to its open and nondiscriminatory architecture. Convergence in telecommunications is propelled by ideas, ideologies, and policies progressively and cyclically, bringing further technological advancement, market, business, and policy changes. As a response to convergence, net neutrality seeks to regulate the relationship between Internet service providers and users to avoid discriminatory practices and ensure the openness of the Internet as a platform for innovation, economic development, and access to information for all. The objective of this work is to analyze the development of convergence in the telecommunications sector and the progress of net neutrality policies in South America, with five specific cases using a qualitative empirical approach. Within the findings, we identify different approaches for legislating net neutrality, controversies concerning the levels of commitment to the principles, ambiguity for effective enforcement of the rules, and commercial arrangements that in practice violate net neutrality.


2018 ◽  
Vol 29 (1) ◽  
Author(s):  
Mark Conrad

The Federal Communications Commission’s (FCC) repeal of the net neutrality rules has implications for the consumers of program content found on broadband internet service providers (ISPs). Under the former rule, such providers cannot engage in discrimination by favoring some content over others or by using their broadband to speed up favored content or slow down less favored content (practices known as “throttling”). With the demise of net neutrality, ISPs have the power to control what viewers see and how they see it, with few resources to fight such decisions. One key programming category is sports. The end of net neutrality can have an adverse impact to sports streams, because of the high amounts of broadband space and the rapid consolidation between sports content providers and ISPs. This article discusses the background of the powers of the FCC, the history of the net neutrality rules, the FCC’s 2018 order repealing the rules, and the legal and political reactions to it. It concludes by raising a number of hypothetical situations where the lack of net neutrality can have an adverse impact for consumers of sports material.


2021 ◽  
Vol 11 (8) ◽  
pp. 2211-2224
Author(s):  
Kanokkarn Snae Namahoot ◽  
Viphasiri Jantasri

This research aims to compare the influence of service quality on intention to use broadband internet through attitudes and technology acceptance, as mediator variables between large and small broadband internet service providers (ISPs) in Thailand. A comprehensive review of the literature has modified the development of this behavioral model that explains intention to use of broadband internet. A data set from two groups: large and small broadband ISPs, nationwide survey was conducted in Thailand (n = 928 consumers). The theoretical model was tested using structural equation modeling. The findings show that integrated models have good explanatory power (78.3 percent) to predict customer’s intention to use broadband internet. The results of this study are as follows. Firstly, service quality: tangible, reliability, responsiveness, assurance and empathy, supports second-order factor analysis. Service quality has an influence on attitude, perceived usefulness, perceived ease of use, and intention to use broadband internet both two types of service providers. Secondly, perceived usefulness has a significant effect on attitude, and intention to use only in small companies. Thirdly, attitude, perceived usefulness, and perceived ease of use as mediator variables have a positive effect between service quality and intention to use broadband internet. This study proposes customer acceptance on broadband internet using a modified TAM.to reveal the impact of service quality on intention to use. The results of this study can be replicated and extended to ASEAN countries. The conclusions and implications for management provide alternatives for companies to increase the number of internet users in order to improve overall quality of life.


Author(s):  
Katrina Jungnickel ◽  
Genevieve Bell

From WiFi (802.11b) with its fixed and mobile high-speed wireless broadband Internet connectivity to WiMAX (802.16e), the newest wireless protocol, extending the reach of WiFi across longer distances and more difficult terrain, new wireless technologies are increasingly thought to impact the ways in which we encounter social spaces in public, civic and commercial sites within large urban centers. This chapter explores how and to what extent these new wireless technologies might also be reconfiguring and reorganizing domestic practice and social relations. Drawing on a year-long ethnographic study of WiFi and WiMax provisioned homes in a major Australian metropolitan center, we argue that new wireless infrastructures are impacting how people imagine and use mobile devices, computers and the Internet in and around the home but not in ways wholly anticipated by commercial Internet service providers.


2016 ◽  
Vol 2016 ◽  
pp. 1-17 ◽  
Author(s):  
Abid Ali Minhas ◽  
Ahmed Qaddus ◽  
Muhammad Saeed Khan ◽  
Mohsin Iftikhar ◽  
Tanveer Zia ◽  
...  

During the past two decades particularly, there has been incredible growth in the telecommunication industry which evolved the demand for real time applications. Mobile grids and internet service providers are offering competitive real time services to customers in order to fulfil their daily demands. Nowadays, WiMAX has become a key player in telecommunication industry for providing cost effective communication solutions to customers residing in developed and underdeveloped regions. Moreover, a significant role of WiMAX technology is to fill the gap between the first-world and third-world countries. WiMAX technology offers affordable low cost wireless multimedia services to its customers by using point to multipoint propagation methods. Over the past few years, the problem of white spots in WiMAX grids has been reported in the literature extensively. Consequently, this issue has got a lot of attention from researchers. In order to disentangle the phenomenon of white spots, a novel algorithm based on time efficient cognitive vertical handoff scheme has been presented in this paper. The proposed algorithm is based upon principles of cognitive heterogeneous wireless grids. The simulation results have shown that the proposed algorithm is a promising candidate to overcome the problem of white spots in mobile WiMAX grids.


Author(s):  
Rina Nur Chasanah ◽  
Oktafalia Marisa Muzammil ◽  
Janny Rowena

<h5><em>Based on the data held by the Indonesian Internet Service Providers Association (APJII), around 143 million people have been connected to the internet network throughout the past 2017. The majority of internet users as many as 72.41% of the urban community with the use of, among others, to communicate, buy goods, order transportation, to do business and work. As many as 49.52% of internet users in the country are those aged 19 to 34 years, who are generation Y or millennial generation. In line with the development of internet users in Indonesia, the behavior of consumers in making purchases has changed (shifting), from those who previously made purchases through physical stores, now shopping online is an option for today's society. The results of a recent survey from the Snapcart research institute in January 2018 revealed that the millennial generation has become the largest shopper in the e-commerce sector, which is as much as 50%.</em></h5><h5><em>The subjects of the research study were 100 millennials consumers who made purchasing decisions on Blibli.com e-commerce platform. The object of his research is about experiential marketing which consists of 5 variables including marketing sense, think marketing, marketing act, marketing feel and marketing relationship to purchasing decisions on Blibli.com e-commerce platform. In this study researchers will use a questionnaire. The method of analysis that researchers use is multiple regression. The aim of the research is to see whether there is a significant influence of experiential marketing on millennial consumer purchasing decisions on e-commerce platforms. The results of the study revealed that the variable feel, think and act influence the purchasing decisions of millennials on e-commerce platforms. While sense and relate variables do not affect the millennial generation purchasing decisions on e-commerce platforms with a 95% confidence level.</em></h5><h5><em> </em></h5><p><strong><em>Keywords</em></strong><strong><em>: </em></strong><em>experiential marketing, purchasing decisions</em></p>


2019 ◽  
Vol 9 (1) ◽  
pp. 50-63
Author(s):  
Bahzad Taher Salim ◽  
Sirwan Latif Haji ◽  
Rizgar Saed Hussein

The term “customer satisfaction” is a basic marketing expression constructed in the past three decades. In the past, it was an unpopular and unaccepted concept, as the aim of companies was to gain new customers rather than retain the existing ones. However, companies realized and understood the significance of customer satisfaction (especially service producing companies) and have adopted it as the highest priority of their operational goals in the present decade. This study aims to examine overall customer satisfaction with the internet service in the Kurdistan Region of Iraq, factors affecting satisfaction and the relationship between satisfaction and demographics. Data were collected from 400 customers who were randomly selected. The results gained in this study revealed that 81.5% of respondents were satisfied. The combination of network quality, billing, speed, and customer support (internet services attributes) indicated a relationship with satisfaction, while age, education, gender, and employment variables indicated no relationship. Results show that the rate of satisfaction is high but the internet service companies can improve their services to reach the level of developed countries.


2012 ◽  
Vol 9 (1) ◽  
pp. 4-6
Author(s):  
Vincentas Lamanauskas

Over the latter decade the spread of information communication technologies was going on in various directions. Technological possibilities grew up very significantly (Lamanauskas, 2011). Especially rapid was the development of the internet and technologies related with it. A lot of internet service providers occurred in the market, their number still continues to grow. The internet link methods change - from the ordinary usage of phone line modems (dial - up) to broadband internet technology (DSL) and cable TV internet nets. It can be asserted, that over the mentioned period Web 1.0 internet (static, used for getting information) was changed by Web 2.0 internet (social). The internet diaries, social portals, technologies allowing live communication on the internet (Internet Relay Chat, IRC), talk programme Windows Live Messenger (MSN), ICQ forums and other have occurred and are spreading. With the occurrence of “Skype”, internet telephony acquired a qualitatively new characteristic and practically became a daily routine. Thus, today a consumer can create his profile on the internet, can make friends, communicate in the interest groups and so on. It can be stated, that every human being in his own way contributes to the internet and at the same time to ICT development, in general. It is obvious, that together with technological problems arise social internet problems as well. Social networking websites (SNW) are closely related with economical, psychological, educational, valeological and other aspects. There is a lack of researches based on socio-educational social networking website aspects. It is important to know not only how much time the consumers spend surfing the net, but how much time is allotted for communicating in social networking websites, which of them are the most popular and why, how the respondents evaluate social networking website functions, what in general they know about them, what advantages, disadvantages and threats they discern. Finally, it is important to find out whether usage of social networking websites makes information – communication abilities better in any way. Key words: ICT, educational technologies, social networking websites


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