A Critical Review of Online Consumer Behavior

2011 ◽  
pp. 262-279 ◽  
Author(s):  
Christy M.K. Cheung
Keyword(s):  
Consumer Behavior ◽  
Theoretical Model ◽  
Critical Review ◽  
Research Agenda ◽  
Research Area ◽  
Integrative Model ◽  
Review Of The Literature ◽  
Online Consumer Behavior ◽  
The Past ◽  
Online Consumer

The topic of online consumer behavior has been examined under various contexts over the years. Although researchers from a variety of business disciplines have made significant progress over the past few years, the scope of these studies is rather broad, the studies appear relatively fragmented and no unifying theoretical model is found in this research area. In view of this, we provide an exhaustive review of the literature and propose an integrative model of online consumer behavior so as to analyze the online consumer behavior in a systematic way. This proposed framework not only provides us with a cohesive view of online consumer behavior, but also serves as a salient guideline for researchers in this area. We conclude our paper with a research agenda for the study of online consumer behavior.

A Critical Review of Online Consumer Behavior

2008 ◽  
pp. 2038-2055 ◽  
Author(s):  
Christy M.K. Cheung ◽  
Gloria W.W. Chan ◽  
Moez Limayem
Keyword(s):  
Consumer Behavior ◽  
Empirical Research ◽  
Critical Review ◽  
Research Agenda ◽  
Theoretical Framework ◽  
Integrative Model ◽  
Future Studies ◽  
Online Consumer Behavior ◽  
The Past ◽  
Online Consumer

Empirical research on online consumer theory has been examined under diverse contexts over the years. Although researchers from a variety of business disciplines have made significant progress over the past few years, the scope of these studies is rather broad, the studies appear relatively fragmented and no unifying theoretical framework is found in this area. In view of this, this study attempts to provide an exhaustive review of prior theoretical literature and to provide an integrative model of online consumer behavior. This framework not only provides us with a cohesive view of online consumer behavior, but also serves as a salient guideline for researchers in this area. The paper is concluded with a research agenda for future studies.

Consumer Behavior Research: Theoretical and Methodological Paradigms Trending

2020 ◽  
pp. 77-115
Author(s):  
Julian Ramirez Angulo ◽  
◽  
Juan Carlos Londoño Roldán ◽  
Keyword(s):  
Consumer Behavior ◽  
Consumer Research ◽  
Research Agenda ◽  
Research Area ◽  
Future Research ◽  
Future Perspectives ◽  
Green Consumption ◽  
Online Consumer Behavior ◽  
Future Research Agenda ◽  
Online Consumer

The purpose of this chapter is to become a guide for future research agenda that allows researchers in marketing and other disciplines to find a way to drive research studies in consumer behavior. The text provides an interpretative analysis of the latest editorials, reviews and research articles published in top-tier consumer research journals. Journals such as the International Journal of Consumer Studies, Journal of Consumer Affairs, Journal of Consumer Behavior, Journal of Consumer Culture, Journal of Consumer Psychology, Journal of Consumer Research, and Psychology & Marketing among others were selected to offer a broad view of the challenges and research opportunities in this growing research area. Analyzed papers have been grouped by common topics into five theoretical streams (homoeconomicus, psychodynamic, behavioral, cognitive, and humanistic) and two methodological perspectives (positivist, interpretive). Results suggest strong affinity in recent papers to cognitive-humanistic-interpretive research focus, with online consumer behavior, transformative and culture consumer behavior and green consumption as main and commonly treated topics. Conclusions and future perspectives on consumer behavior research are, also presented.

A Critical Review of Online Consumer Behavior

2005 ◽  
Vol 3 (4) ◽  
pp. 1-19 ◽  
Author(s):  
Christy M.K. Cheung ◽  
Gloria W.W. Chan ◽  
Moez Limayem
Keyword(s):  
Consumer Behavior ◽  
Critical Review ◽  
Online Consumer Behavior ◽  
Online Consumer

An Evaluation of the Efficacy of Local Hemostatic Measures in Dental Patients Taking Oral Anticoagulants: A Critical Review of the Literature Over the Past Two Decades

2016 ◽  
Vol 11 (4) ◽  
pp. 230-240 ◽  
Author(s):  
Salomao Queiroz ◽  
Helenilton Alves ◽  
Gleysson Assis ◽  
Thalita Conceicao ◽  
Adriano Germano ◽  
...  
Keyword(s):  
Critical Review ◽  
Oral Anticoagulants ◽  
Review Of The Literature ◽  
Dental Patients ◽  
The Past

scholarly journals Research Jungle on Online Consumer Behaviour in the Context of Web 2.0: Traceability, Frontiers and Perspectives in the Post-Pandemic Era

2021 ◽  
Vol 16 (5) ◽  
pp. 1740-1767
Author(s):  
Xi Zhang ◽  
Hongda Liu ◽  
Pinbo Yao
Keyword(s):  
Consumer Behavior ◽  
Web 2.0 ◽  
Research Network ◽  
Analysis Model ◽  
Economic Changes ◽  
Consumption Behavior ◽  
Online Consumer Behavior ◽  
Traditional Research ◽  
Online Consumer ◽  
Development Paths

In recent years, the study of online consumption behavior has gradually formed its research system and analysis model based on the inheritance of traditional research paradigms, focusing on the inner mechanism of consumption models explained by consumption activities. Online consumption is based on the research scenario of social e-commerce and forms a broad research network through the extension of consumer objects, consumer psychology, and consumer concepts. Although the theoretical constructs of online consumer behavior continue to improve, the relevant studies still do not fully grasp the research frontiers due to the lagging research nature. In the context of Web 2.0, it is impossible to run through the latest developments in online consumption research. Moreover, the study of online consumer behavior has shown a trend of diversification and multiple schools of thought, and a research jungle has emerged, which in essence is the perfection and new height of the study of consumerism. This paper analyses the origins, frontiers, and prospects of online consumer behavior research to clarify the formation principles, development paths, and future directions of the online consumer behavior research jungle. Ultimately based on the economic changes in the post-pandemic context, this paper integrates and proposes an evolving mechanism for studying online consumption behavior, intending to achieve a peek into and reveal the jungle of online consumption research.

Understanding the Reasons for Gender Difference in Online Information Processing of Consumers

2019 ◽  
pp. 230-252
Author(s):  
Ceyda Tanrikulu
Keyword(s):  
Gender Differences ◽  
Information Processing ◽  
Consumer Behavior ◽  
Gender Difference ◽  
Theoretical Perspective ◽  
Future Research ◽  
Online Information ◽  
Strategic Decisions ◽  
Online Consumer Behavior ◽  
Online Consumer

This chapter aims to provide proposals about understanding the gender difference in online information processing that have been developed based on the theories and the findings of the current research. Major findings in the literature indicate the gender difference in online information processing. This chapter can be used to help gain insight about the online consumer behavior based on gender approach by presenting theoretical perspective, providing basis for future research, enrich the understanding about gender differences in online information processing, and to give suggestion for implications requiring strategic decisions.

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