User Acceptance of Mobile Services

Author(s):  
Eija Kaasinen

Personal mobile devices are increasingly being used as platforms for interactive services. User acceptance of mobile services is not just based on usability but includes also other interrelated issues. Ease of use is important, but the services should also provide clear value to the user and they should be trustworthy and easy to adopt. These user acceptance factors form the core of the Technology Acceptance Model for Mobile Services introduced in this chapter. The model has been set up based on field trials of several mobile services with altogether more than 200 test users. The model can be used as a design and evaluation framework when designing new mobile services.

2009 ◽  
pp. 1996-2018 ◽  
Author(s):  
Eija Kaasinen

Personal mobile devices are increasingly being used as platforms for interactive services. User acceptance of mobile services is not just based on usability but includes also other interrelated issues. Ease of use is important, but the services should also provide clear value to the user and they should be trustworthy and easy to adopt. These user acceptance factors form the core of the Technology Acceptance Model for Mobile Services introduced in this chapter. The model has been set up based on field trials of several mobile services with altogether more than 200 test users. The model can be used as a design and evaluation framework when designing new mobile services.


Author(s):  
Eija Kaasinen ◽  
Elina Mattila ◽  
Hanna Lammi ◽  
Tuomo Kivinen ◽  
Pasi Välkkynen

Personal mobile devices are increasingly being used as platforms for interactive services. Ease of use is important, but the services should also provide clear value to the user and they should be trustworthy and easy to adopt. These user acceptance factors form the core of the Technology Acceptance Model for Mobile Services introduced in this chapter. The model has been set up based on field trials of several mobile services with altogether more than 200 test users. This chapter presents the technology acceptance model and describes four case studies of applying the model in practice as a design and evaluation framework.


Author(s):  
M. McCord

The Technology Acceptance Model (TAM) (Davis, 1989) measures perceived usefulness and perceived ease of use as predictors of a user’s intent to use computer technology, and their actual usage on the job. The measure first appeared in 1989, in an MIS Quarterly article by Fred Davis and in a coauthored article in Management Science(Davis, 1989; Davis, Bagozzi, & Warshaw, 1989). Extending the Theory of Reasoned Action (Ajzen & Fishbein, 1980) to technology, Perceived usefulness (U) is defined as “the degree to which a person believes a particular system would enhance his or her job performance.” Perceived ease of use (EOU) is defined as “the degree to which a person believes that using a particular system would be free of effort.” ‘Usage intentions’ (BI) was measured through self-predicted future usage and ‘user acceptance’ was measured through self-reported current usage. Although information technology is adopted to improve employee performance, these gains are often lost or diminished by users’ unwilling to accept and use the information system. Davis wanted to understand why users rejected or accepted information technologies, to better predict, explain and increase user acceptance. The TAM model has since become one of the most established models for predicting user acceptance.


Author(s):  
Jie Zhao ◽  
Jianfei Wang

The rapid development of short-video social network platforms provides us with an opportunity to conduct health-related advertising and recommendation. However, so far, there are no empirical evidence on whether users are willing to accept health-related short-video advertisements. Here, acceptance refers to purchase intention, meaning that users will read short-video ads, share ads with others, or even open the product link embedded in ads to purchase the product. In this paper, we make the first attempt to model and quantify user acceptance of health-related short-video advertisements. Particularly, we propose a new research model that enhances the Technology Acceptance Model (TAM) with two new designs. First, we propose four new antecedents including social interaction, intrusiveness, informativeness, and relevance into the original TAM to reflect the features of short-video social networks. Second, we introduce two mediator variables including perceived usefulness and attitude so that we can better study how different factors affect user acceptance of health-related short-video ads. We perform a survey on the Internet and conduct an empirical analysis of the surveyed data. The results show that the four antecedents as well as the perceived ease of use have significant influences on perceived usefulness, attitude, and purchase intention. Further, perceived usefulness plays a valid mediating role in attitude and purchase intention. We also found that users’ perceived ease of use on health-related short-video ads cannot significantly predict users’ attitudes toward ads. This is a new finding in social media-oriented ads. Finally, we integrate the empirical findings and present reasonable suggestions for advertisers and marketers to promote health-related short-video ads.


2020 ◽  
Vol 5 (2) ◽  
pp. 41-53
Author(s):  
Abidah MatTaib ◽  
Noor Atirah Mohd Shukri ◽  
Nurul Hidayah Ahmad Zukri ◽  
Norlizawati Ghazali

Final Year Project (FYP) is a compulsory requirement for graduation of every bachelor programme in Universiti Teknologi MARA (UiTM). Finding a topic for the final year project is quite challenging. However, being able to access previous FYP thesis helps students to generate some ideas. Supervisors and lecturers can also determine whether the proposed project is already among the previous research project or a new one. Unfortunately, the past FYP thesis is usually kept in a specific thesis room. Hence, this will make going to the thesis room and searching the thesis for references quite burdensome. The lack of electronic management for FYP thesis causes several problems in arrangement and search methods. This project aims to develop Smart Final Year Project Archive System (SFYPAS) using Laravel Framework and evaluate the system in terms of technology acceptance model (TAM). SFYPAS is developed using Laravel framework and the methodology used throughout the project is using Software Development Life Cycle (SDLC). The system tested based on its functionality, user acceptance with TAM and heuristic evaluation by an expert. The system was tested on thirty respondents who shared their feedback by answering a set of questionnaires upon completing the testing. The result shows that the mean for user acceptance with TAM in terms of perceived ease of use is 4.27, while perceived usefulness is 4.47. Thus, it shows that the respondents are satisfied with the system in terms of its perceived usefulness. In conclusion, this research has achieved the objectives where it eases the user by providing a web-based smart archive system as a platform to access the past FYP thesis. For future work, the system can be improved by adding a search engine that implements any searching algorithm to yield a better result.


2019 ◽  
Vol 5 (3) ◽  
pp. 161
Author(s):  
Yusuf Wahyu Setiya Putra ◽  
Kusrini Kusrini ◽  
Ferry Wahyu Wibowo

Tujuan dari penelitian ini adalah untuk menganalisis penerimaan user pada sistem informasi rumah sakit dengan menggunakan variabel Kegunaan yang Dirasakan (Perceived Usefullness), kemudahan yang dirasakan (Percieved Ease of Use) dan variabel sikap pengguna (Atittute toward Using) yang ada pada TAM (Technology Acceptance Model). Sampel pada penelitian ini berjumlah 66 responden. Data diperoleh menggunakan kuesioner yang telah diuji validitas dan reliabilitasnya, kemudian dianalisis dengan teknik regresi linier berganda. Hasil analisis persamaan regresi ke-1 menunjukkan variabel Perceived Usefullness (X1) memiliki pengaruh signifikan terhadap variabel Attitute toward Using (Y) dengan t hitung sebesar 6,551 dengan signifikansi p = 0,000 (<0,05). Variabel Percieved Ease of Use (X2) berpengaruh signifikan terhadap variabel Attitute toward Using (Y) dengan t hitung 1,988 dengan signifikan p = 0,011(<0,05). Hasil analisis persamaan regresi ke-2 menunjukkan bahwa variabel X1 dan X2 secara bersama-sama berpengaruh signifikan terhadap Attitute toward Using (Y) karena nilai statistik F Hitung = 59,712 dengan signifikansi p = 0,000(<0,05).Kata Kunci — Sistem informasi, Perceived Usefulness, Perceived Ease of Use, Attitude Toward Using, TAMThe purpose of this study is to analyze user acceptance in hospital information systems using Perceived Usefulness, Perceived Ease of Use, and Atittute toward Using variables in TAM (Technology Acceptance). Model). The sample in this study amounted to 66 respondents. Data obtained using questionnaires that have been tested for validity and reliability, then analyzed by multiple linear regression techniques. The results of the analysis of the 1st regression equation show that the Perceived Usefulness variable (X1) has a significant influence on the Attitute toward Using (Y) variable with t count of 6.551 with significance p = 0.000 (<0.05). The variable Percieved Ease of Use (X2) has a significant effect on the Attitute toward Using (Y) variable with t count 1.988 with a significant p = 0.011 (<0.05). The results of the analysis of the second regression equation show that variables X1 and X2 together have a significant effect on Attitute toward Using (Y) because the statistical value F count = 59.712 with significance p = 0.000 (<0.05).Keywords — Information System, Perceived Usefulness, Perceived Ease of Use, Attitude Toward Using, TAM


2020 ◽  
Vol 19 (1) ◽  
Author(s):  
M. Nguyen ◽  
J. Fujioka ◽  
K. Wentlandt ◽  
N. Onabajo ◽  
I. Wong ◽  
...  

Abstract Background Studies have shown that telehealth applications in palliative care are feasible, can improve quality of care, and reduce costs but few studies have focused on user acceptance of current technology applications in palliative care. Furthermore, the perspectives of health administrators have not been explored in palliative care and yet they are often heavily involved, alongside providers, in the coordination and use of health technologies. The study aim was to explore both health care provider and administrator perceptions regarding the usefulness and ease of using technology in palliative care. Methods The Technology Acceptance Model (TAM) was used as the guiding theoretical framework to provide insight into two key determinants that influence user acceptance of technology (perceived usefulness and ease of use). Semi-structured interviews (n = 18) with health providers and administrators with experience coordinating or using technology in palliative care explored the usefulness of technologies in palliative care and recommendations to support adoption. Interview data were analyzed using inductive thematic analysis to identify common, meaningful themes. Results Four themes were identified; themes related to perceived usefulness were: enabling remote connection and information-sharing platform. Themes surrounding ease of use included: integration with existing IT systems and user-friendly with ready access to technical support. Telehealth can enable remote connection between patients and providers to help address insufficiencies in the current palliative care environment. Telehealth, as an information sharing platform, could support the coordination and collaboration of interdisciplinary providers caring for patients with palliative needs. However, health technologies need to passively integrate with existing IT systems to enhance providers’ workflow and productivity. User-friendliness with ready access to technical support was considered especially important in palliative care as patients often experience diminished function. Conclusion Participants’ perspectives of technology acceptance in palliative care were largely dependent on their potential to help address major challenges in the field without imposing significant burden on providers and patients.


Author(s):  
Sinawong Sang ◽  
Jeong-Dong Lee ◽  
Jongsu LeeSeoul

The purpose of this study is to assess and test the factors that influence user adoption of e-Government services: the Electronic Approval System (EAS). This study uses the Technology Acceptance Model (TAM), the extended TAM (TAM2), the Diffusion of Innovation (DOI), and trust to build a parsimonious yet comprehensive model of factors that influence user acceptance of the EAS. We collected data from a total of 112 public officers in 12 ministries in Cambodia. We assessed the model with regression analyses. The findings in this article show that the determinants of the model (perceived usefulness, relative advantage, and trust) explain 30.5% of the variance in user acceptance of the EAS. At the same time, image, output quality, and perceived ease of use explain 38.4% of the variance in user perception of the usefulness of the EAS. In this article, we discuss our findings, implications, and suggestions for future research.


Author(s):  
Han-fen Hu ◽  
Paul Jen-Hwa Hu ◽  
Said S. Al-Gahtani

User acceptance of computer technology in work environments could differ from that of general consumer contexts. Toward that end, cultural considerations could affect individuals' behaviors, including their technology acceptance. This study analyzes the acceptance of computer technology by 1,088 workers in an Arabian country to reexamine and compare established models and theories to prior studies in the Western, developed countries. The explanatory power of each theory or model seems lower among Arabian workers. The innovation diffusion theory (IDT) appears capable of explaining workers' technology acceptance better than the theory of planned behavior (TPB) or technology acceptance model (TAM) does. Perceived behavioral control and subjective norms constitute more important acceptance determinants than attitude does. Both perceived usefulness and perceived ease of use remain significant determinants of attitude and intention; however, considering findings reported by previous research, their total effects are comparable in magnitude and statistical significance. The findings are incongruent with the results of several representative prior studies that examine the same theories and models. The results can be partially explained by the unique socio-cultural characteristics and overall technology development status of the country. In turn, these results offer several implications for studying worker's technology acceptance in developing countries with a unique cultural context.


Author(s):  
Taufik Faturohman ◽  
Irfan Hassandi ◽  
Yulianti Yulianti

Waqf is an Islamic asset endowment to be kept in faith and used for charitable or religious purposes. Its function is to demonstrate the potential and economic benefits of waqf assets for worship and other people’s prosperity. Indonesia has great opportunities to raise more significant amounts of waqf funds. One strategy that appears effective with regard to waqf, especially cash waqf, is to provide an online service. Hence, this research attempts to analyse whether the perceived usefulness, perceived ease of use, perceived religiosity, and amount of information influences user acceptance of using an online waqf application process by implementing  the technology acceptance model (TAM). Moreover, the study incorporates structural equation modelling (SEM) to interpret the path analysis of the model. The study fills the gap in the literature concerning the context of use of the technology acceptance model for online waqf in Indonesia. We find that the variables that directly influence user acceptance of online waqf application are perceived usefulness and perceived ease of use, with perceived ease of use influencing perceived usefulness. In addition, perceived ease of use is influenced by the amount of information. Furthermore, the majority of respondents prefer to have projects such as mosques, Islamic boarding schools, schools, and hospital construction projects. To increase user acceptance, online waqf developers should provide more information about the application process and develop more user-friendly software with many features. Moreover, regulators should provide incentives for online waqf developers to maximise cash waqf collection.


Sign in / Sign up

Export Citation Format

Share Document