Customer Perspective of CRM Systems

2011 ◽  
pp. 1335-1357
Author(s):  
Shan L. Pan
Keyword(s):  
Focus Group ◽  
Business Process ◽  
Enterprise Resource Planning ◽  
Group Discussion ◽  
Relationship Management ◽  
Resource Planning ◽  
Customer Relationship ◽  
Customer Perspective ◽  
Academic Area ◽  
Boom Period

The 1990s has been a boom period of enterprise systems (ES). Many organizations have experienced the technical, integration and business process re-engineering benefits of implementing ES. As of today, a number of ES have been developed, namely customer relationship management systems (CRM) and enterprise resource planning (ERP) systems. In particular, CRM systems have gained significant interest, both in the industry as well as in the academic area, in the recent years. The understanding of the customer’s perspective would help to define the CRM systems to better cater to the customers’ needs in achieving their loyalty and satisfaction. With a better understanding from the point of the customers, management would be able to plot their directions in their CRM endeavour. Therefore, this research intends to look at CRM systems from the perspective of the customer through the conduct of focus group discussion.

scholarly journals Penerapan Enterprise Resource Planning (ERP) dan Pengelolaan Hubungan dengan Pelanggan untuk Sistem Informasi Penjualan pada Toko SOVIAH

2016 ◽  
Vol 2 (2) ◽  
pp. 85-96
Author(s):  
Dhani Adiatma Rimen ◽  
Ricky Akbar
Keyword(s):  
Business Process ◽  
Customer Relationship Management ◽  
Enterprise Resource Planning ◽  
Process Model ◽  
Relationship Management ◽  
Resource Planning ◽  
Customer Relationship ◽  
Use Case ◽  
Business Process Model ◽  
Use Case Diagram

Saat ini proses bisnis pembelian, persediaan, dan penjualan barang yang berjalan di Toko Soviah  masih dilakukan secara manual serta belum adanya data pelanggan tetap ditoko tersebut. Hal ini menyebabkan beberapa permasalahan antara lain, sering terjadi kesalahan pencatatan pembelian dan penjualan barang, perhitungan transaksi yang lama, lambatnya informasi ketersediaan barang di gudang serta belum adanya upaya untuk meraih loyalitas pelanggan dalam bisnis yang dijalankan. Oleh karena itu, perlu penerapan Enterprise Resource Planning (ERP) dan Customer Relationship Management (CRM) untuk sistem informasi pembelian, persediaan, dan penjualan barang serta pengelolaan hubungan dengan pelanggan yang bertujuan untuk mengatasi permasalahan tersebut. Tahapan penerapan ERP ini dimulai dengan studi pendahuluan. Aktivitasnya yaitu pengenalan perusahaan dengan wawancara dan observasi, mengidentifikasi proses bisnis pembelian, persediaan, dan penjualan barang yang sedang berjalan kemudian membuatkan usulan sistem secara terkomputerisasinya, yang digambarkan dengan menggunakan Business Process Model Notation (BPMN), serta penggambaran model kerja sistem yang akan diterapkan menggunakan use case diagram. Tahapan selanjutnya adalah melakukan studi literatur dari berbagai buku dan jurnal untuk mencari landasan teori dan penelitian terkait. Kemudian melakukan pemilihan perangkat lunak ERP, setelah itu melakukan konfigurasi dan kustomisasi modul perangkat lunak ERP tersebut, serta terakhir melakukan penerapan dan pengujian. Hasil yang diharapkan dari penelitian ini adalah dapat mengatasi permasalahan pada Toko Soviah. 

Defining and Understanding ERP Systems

2005 ◽  
pp. 772-778 ◽  
Author(s):  
David Sammon ◽  
Frédéric Adam
Keyword(s):  
Enterprise Resource Planning ◽  
Software Industry ◽  
Relationship Management ◽  
Resource Planning ◽  
Customer Relationship ◽  
Planning Systems ◽  
Chain Management ◽  
Software Market ◽  
Enterprise Resource Planning Systems

The last 15 years have seen the emergence on the software market of a category of software called Enterprise Resource Planning systems or ERP, which has become the focus of both researchers and practitioners in the information systems area. At this time, the ERP software market is one of the fastest growing markets in the software industry with long-term growth rates of 36-40%. Some estimates put the eventual size of the market by the year 2010 at US$1 trillion (Bingi et al., 1999). Since these estimates have been put forward, the ERP market has slowed down, but the overall growth of the enterprise-wide application market is still quite strong, thanks to a number of additional segments, such as Customer Relationship Management (CRM) and Supply Chain Management (SCM). Also, more recently, a new trend is emerging in the market: the re-implementation and extension of ERP, referred to as ERP II (Humphries and Jimenez, 2003).

Key Information Technology and Management Issues 2011–2012: An International Study

2012 ◽  
Vol 27 (3) ◽  
pp. 198-212 ◽  
Author(s):  
Jerry Luftman ◽  
Hossein S Zadeh ◽  
Barry Derksen ◽  
Martin Santana ◽  
Eduardo Henrique Rigoni ◽  
...  
Keyword(s):  
Business Process ◽  
Enterprise Resource Planning ◽  
Process Management ◽  
Global Financial Crisis ◽  
International Study ◽  
Resource Planning ◽  
Influential Factors ◽  
Customer Relationship ◽  
The Global Financial Crisis ◽  
The Impact

The importance of the impact of IT for organizations around the world, especially in light of a very slow recovery from the global financial crisis, has amplified the need to provide a better understanding of the specific geographic similarities and differences of IT managerial and technical trends. Going beyond identifying these influential factors is also the need to understand the considerations for addressing them in light of recognizing the respective local characteristics, especially when operating in a globally linked environment, although somehow heavily influenced locally. By comparing and contrasting IT trends from different geographies, this paper presents important local and international factors (e.g., management concerns, influential technologies, budgets/spending, organizational considerations) necessary to prepare IT leaders for the challenges that await them. It can also serve as an indicator as the respective geographies evolve from the economic conundrum. The research is based on data from four geographic regions (United States (US), Europe, Asia, and Latin America). The same questionnaire (although translated for the respective respondents), based on the lead authors well-respected and long-running Society for Information Management survey, was applied across the geographies. This paper presents the major findings based on survey responses from 620 respondents (275 US, 100 European, 59 Asian, and 186 Latin) in mid-2011. The top five management concerns were: (1) IT and business alignment; (2) business agility and speed to market; (3) business process management and business process reengineering; (4) business productivity and cost reduction; (5) IT reliability and efficiency. The five most influential technologies were: (1) business intelligence; (2) enterprise resource planning systems; (3) cloud computing; (4) mobile and wireless applications; (5) customer relationship management.

scholarly journals The Role of Enterprise Resource Planning Systems ERP in Improving Customer Relationship Management CRM: An Empirical Study of Safeway Company of Jordan

2018 ◽  
Vol 13 (8) ◽  
pp. 86 ◽  
Author(s):  
Nader Aljawarneh ◽  
Ziyad Saleh Alomari
Keyword(s):  
Customer Relationship Management ◽  
Enterprise Resource Planning ◽  
Relationship Management ◽  
Resource Planning ◽  
Customer Relationship ◽  
Erp Systems ◽  
Enterprise Resource Planning Systems ◽  
Effective Role ◽  
Descriptive Approach

The study aim is identifying the role of ERP systems in improving CRM at Safeway Company of Jordan. Employees (No. 210) at Safeway-Jordan were recruited in the study. The researcher adopted a diagnostic descriptive approach, and constructed two tests to measure; the ERP systems and CRM in Safeway-Jordan. The correlation between ERP systems and CRM at Safeway from employee’s perspective was statistically significant. Considering the aforementioned findings, the study recommended that Safeway and other enterprises to use ERP systems and to implement them in prompting CRM for their effective role in improving CRM; it also recommends carefulness inhiring vendors and sales representatives.

Customer Relationship Management (CRM) Metrics - What's the Holdup?

2011 ◽  
pp. 1679-1685
Author(s):  
Timothy Shea ◽  
Ahern Brown ◽  
D. Steven White ◽  
Catherine Curran-Kelly ◽  
Michael Griffin
Keyword(s):  
Information Systems ◽  
Enterprise Resource Planning ◽  
Business Strategy ◽  
Relationship Management ◽  
Resource Planning ◽  
Customer Relationship ◽  
Enterprise Information ◽  
Enterprise Information Systems ◽  
Industry Standard ◽  
Development Application

Adopting a focus on CRM has been an industry standard for nearly two decades. While evidence suggests that a majority of the attempts to implement CRM systems fail, no single reason for the failures has been identified. Assuming that CRM implementation is an extension of a customer-oriented business strategy and assuming successful integration with Enterprise Information Systems such as Enterprise Resource Planning (ERP) systems, the authors contend that the lack of valid and reliable CRM metrics leads to the perception of failed CRM implementation. Only through the development, application, and use of CRM metrics can organizations hope to achieve their CRM goals.

Customer Relationship Management (CRM) Metrics

2009 ◽  
pp. 311-317
Author(s):  
Timothy Shea ◽  
Ahern Brown ◽  
D. Steven White ◽  
Catharine Curran-Kelly ◽  
Michael Griffin
Keyword(s):  
Information Systems ◽  
Enterprise Resource Planning ◽  
Business Strategy ◽  
Relationship Management ◽  
Resource Planning ◽  
Customer Relationship ◽  
Enterprise Information ◽  
Enterprise Information Systems ◽  
Industry Standard ◽  
Development Application

Adopting a focus on CRM has been an industry standard for nearly two decades. While evidence suggests that a majority of the attempts to implement CRM systems fail, no single reason for the failures has been identified. Assuming that CRM implementation is an extension of a customeroriented business strategy and assuming successful integration with Enterprise Information Systems such as Enterprise Resource Planning (ERP) systems, the authors contend that the lack of valid and reliable CRM metrics leads to the perception of failed CRM implementation. Only through the development, application, and use of CRM metrics can organizations hope to achieve their CRM goals.

Cloud Integration for Effective Delivery of IT Services

2016 ◽  
pp. 733-744
Author(s):  
Roma Puri
Keyword(s):  
Cloud Computing ◽  
Enterprise Resource Planning ◽  
Relationship Management ◽  
Resource Planning ◽  
Customer Relationship ◽  
Internet Technology ◽  
It Services ◽  
Data Framework ◽  
Effective Delivery ◽  
The Web

Cloud computing is a state-of-the-art Internet technology being recently adapted by enterprises. The cloud computing models are implemented by business to improve existing practices. With improvement in the standards of the Web and affordability of mobile devises, the customer has accepted the online way of shopping. Cloud computing has been extensively used to deliver e-commerce, Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP). E-commerce models have undergone considerable changes in order to attract customers online. This chapter showcases the requirement of e-commerce model to integrate cloud computing technology. This chapter puts forward cloud computing applications for E-commerce, CRM and ERP by describing the significant characteristics of the cloud. For enterprises to bring into play cloud based e-commerce, CRM and ERP, certain significant issues need to be handled. These issues are the points of discussion in the chapter. In addition, the chapter introduces big data framework for building efficient e-commerce framework.

Cloud Integration for Effective Delivery of IT Services

2015 ◽  
pp. 78-89
Author(s):  
Roma Puri
Keyword(s):  
Cloud Computing ◽  
Enterprise Resource Planning ◽  
Relationship Management ◽  
Resource Planning ◽  
Customer Relationship ◽  
Internet Technology ◽  
It Services ◽  
Data Framework ◽  
Effective Delivery ◽  
The Web

Cloud computing is a state-of-the-art Internet technology being recently adapted by enterprises. The cloud computing models are implemented by business to improve existing practices. With improvement in the standards of the Web and affordability of mobile devises, the customer has accepted the online way of shopping. Cloud computing has been extensively used to deliver e-commerce, Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP). E-commerce models have undergone considerable changes in order to attract customers online. This chapter showcases the requirement of e-commerce model to integrate cloud computing technology. This chapter puts forward cloud computing applications for E-commerce, CRM and ERP by describing the significant characteristics of the cloud. For enterprises to bring into play cloud based e-commerce, CRM and ERP, certain significant issues need to be handled. These issues are the points of discussion in the chapter. In addition, the chapter introduces big data framework for building efficient e-commerce framework.

Customer Relationship Management (CRM) Metrics

2011 ◽  
pp. 2345-2351
Author(s):  
Timothy Shea ◽  
Ahern Brown ◽  
D. Steven White ◽  
Catherine Curran-Kelly ◽  
Michael Griffin
Keyword(s):  
Information Systems ◽  
Enterprise Resource Planning ◽  
Business Strategy ◽  
Relationship Management ◽  
Resource Planning ◽  
Customer Relationship ◽  
Enterprise Information ◽  
Enterprise Information Systems ◽  
Industry Standard ◽  
Development Application

Adopting a focus on CRM has been an industry standard for nearly two decades. While evidence suggests that a majority of the attempts to implement CRM systems fail, no single reason for the failures has been identified. Assuming that CRM implementation is an extension of a customeroriented business strategy and assuming successful integration with Enterprise Information Systems such as Enterprise Resource Planning (ERP) systems, the authors contend that the lack of valid and reliable CRM metrics leads to the perception of failed CRM implementation. Only through the development, application, and use of CRM metrics can organizations hope to achieve their CRM goals.

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