Key Issues in Mobile Marketing

2011 ◽  
pp. 346-356
Author(s):  
Stuart J. Barnes ◽  
Eusebio Scornavacca
Keyword(s):  
Mobile Marketing ◽  
Wireless Devices ◽  
Business Services ◽  
Growth Area ◽  
Consumer Markets ◽  
Key Characteristics ◽  
Wireless Telecommunications ◽  
Key Issues ◽  
Core Areas ◽  
Core Issues

The growth and convergence of wireless telecommunications and ubiquitous networks has created a tremendous potential platform for providing business services. In consumer markets, mobile marketing is likely to be a key growth area. The immediacy, interactivity, and mobility of wireless devices provide a novel platform for marketing. The personal and ubiquitous nature of devices means that interactivity can, ideally, be provided anytime and anywhere. However, as experience has shown, it is important to keep the consumer in mind. Mobile marketing permission and acceptance are core issues that marketers have yet to fully explain or resolve. This chapter provides direction in this area. After briefly discussing some background on mobile marketing, the chapter conceptualises key characteristics for mobile marketing permission and acceptance. The chapter concludes with predictions on the future of mobile marketing and some core areas of further research.

Key Issues in Mobile Marketing

2009 ◽  
pp. 257-268
Author(s):  
Stuart J. Barnes ◽  
Eusebio Scornavacca
Keyword(s):  
Mobile Marketing ◽  
Wireless Devices ◽  
Business Services ◽  
Growth Area ◽  
Consumer Markets ◽  
Key Characteristics ◽  
Wireless Telecommunications ◽  
Key Issues ◽  
Core Areas ◽  
Core Issues

The growth and convergence of wireless telecommunications and ubiquitous networks has created a tremendous potential platform for providing business services. In consumer markets, mobile marketing is likely to be a key growth area. The immediacy, interactivity, and mobility of wireless devices provide a novel platform for marketing. The personal and ubiquitous nature of devices means that interactivity can, ideally, be provided anytime and anywhere. However, as experience has shown, it is important to keep the consumer in mind. Mobile marketing permission and acceptance are core issues that marketers have yet to fully explain or resolve. This chapter provides direction in this area. After briefly discussing some background on mobile marketing, the chapter conceptualises key characteristics for mobile marketing permission and acceptance. The chapter concludes with predictions on the future of mobile marketing and some core areas of further research.

Key Issues in Mobile Marketing

2011 ◽  
pp. 96-108
Author(s):  
Stuart J. Barnes ◽  
Eusebio Scornavacca
Keyword(s):  
Mobile Marketing ◽  
Wireless Devices ◽  
Business Services ◽  
Growth Area ◽  
Consumer Markets ◽  
Key Characteristics ◽  
Wireless Telecommunications ◽  
Key Issues ◽  
Core Areas ◽  
Core Issues

The growth and convergence of wireless telecommunications and ubiquitous networks has created a tremendous potential platform for providing business services. In consumer markets, mobile marketing is likely to be a key growth area. The immediacy, interactivity, and mobility of wireless devices provide a novel platform for marketing. The personal and ubiquitous nature of devices means that interactivity can, ideally, be provided anytime and anywhere. However, as experience has shown, it is important to keep the consumer in mind. Mobile marketing permission and acceptance are core issues that marketers have yet to fully explain or resolve. This chapter provides direction in this area. After briefly discussing some background on mobile marketing, the chapter conceptualises key characteristics for mobile marketing permission and acceptance. The chapter concludes with predictions on the future of mobile marketing and some core areas of further research.

Key Issues in Mobile Marketing

2009 ◽  
pp. 208-218
Author(s):  
Stuart J. Barnes ◽  
Eusebio Scornavacca
Keyword(s):  
Mobile Marketing ◽  
Wireless Devices ◽  
Business Services ◽  
Growth Area ◽  
Consumer Markets ◽  
Key Characteristics ◽  
Wireless Telecommunications ◽  
Key Issues ◽  
Core Areas ◽  
Core Issues

The growth and convergence of wireless telecommunications and ubiquitous networks has created a tremendous potential platform for providing business services. In consumer markets, mobile marketing is likely to be a key growth area. The immediacy, interactivity, and mobility of wireless devices provide a novel platform for marketing. The personal and ubiquitous nature of devices means that interactivity can, ideally, be provided anytime and anywhere. However, as experience has shown, it is important to keep the consumer in mind. Mobile marketing permission and acceptance are core issues that marketers have yet to fully explain or resolve. This chapter provides direction in this area. After briefly discussing some background on mobile marketing, the chapter conceptualises key characteristics for mobile marketing permission and acceptance. The chapter concludes with predictions on the future of mobile marketing and some core areas of further research.

scholarly journals Radio Coverage and Device Capacity Dimensioning Methodologies for IoT LoRaWAN and NB-IoT Deployments in Urban Environments

2021 ◽  
Vol 13 (6) ◽  
pp. 144
Author(s):  
Ghadah Aldabbagh ◽  
Nikos Dimitriou ◽  
Samar Alkhuraiji ◽  
Omaimah Bamasag
Keyword(s):  
Access Network ◽  
Network Planning ◽  
Urban Environments ◽  
Use Case ◽  
Concise Overview ◽  
Key Characteristics ◽  
Radio Coverage ◽  
Key Issues ◽  
Network Technologies

This paper focuses on the study of IoT network deployments, in both unlicensed and licensed bands, considering LoRaWAN and NB-IoT standards, respectively. The objective is to develop a comprehensive and detailed network planning and coverage dimensioning methodology for assessing key metrics related to the achieved throughput and capacity for specific requirements in order to identify tradeoffs and key issues that are related to the applicability of IoT access technologies for representative use case types. This paper will provide a concise overview of key characteristics of IoT representative IoT access network standards that are considered for being deployed in unlicensed and licensed bands and will present a methodology for modeling the characteristics of both access network technologies in order to assess their coverage and capacity considering different parameters.

The internet, its governance, and the multi-stakeholder model

Info ◽  
2014 ◽  
Vol 16 (2) ◽  
pp. 16-46 ◽  
Author(s):  
Richard Hill
Keyword(s):  
The Internet ◽  
Intergovernmental Organizations ◽  
Governance Mechanisms ◽  
Content Type ◽  
Key Characteristics ◽  
Stakeholder Model ◽  
Key Issues ◽  
Multi Stakeholder ◽  
Current Governance

Purpose – The purpose of this article is to provide an overview of key issues and concepts related to discussions of the internet, its governance, and its multi-stakeholder model. Design/methodology/approach – The method adopted is to discuss definitions of internet, to identify the key characteristics of internet, to define the multi-stakeholder approach, and to discuss the results it has achieved. Findings – The article finds that the internet is different from other networks, albeit not exactly in the ways that are commonly mentioned, and it finds that the internet's current governance mechanisms can be improved, in particular by increasing the role of more traditional governance mechanisms such as intergovernmental organizations. Originality/value – The analysis and conclusions are not found in previous literature, and they are meant to provoke further research and discussion.

Emerging Materials Challenges in Microelectronics Packaging

MRS Bulletin ◽  
2003 ◽  
Vol 28 (1) ◽  
pp. 68-74 ◽  
Author(s):  
D. R. Frear ◽  
S. Thomas
Keyword(s):  
High Performance ◽  
Lower Cost ◽  
Dominant Factor ◽  
Microelectronics Packaging ◽  
Feature Size ◽  
Microelectronic Devices ◽  
Higher Power ◽  
Wireless Telecommunications ◽  
Key Issues ◽  
Rf Electronics

IntroductionThe trend for microelectronic devices has historically been, and will continue to be, toward a smaller feature size, faster speeds, more complexity, higher power, and lower cost. The driving force behind these advances has traditionally been microprocessors. With the tremendous growth of wireless telecommunications, rf applications are beginning to drive many areas of microelectronics that traditionally were led by developments in microprocessors. An increasingly dominant factor in rf microelectronics is electronic packaging, and the materials needed to create the package, because the package materials strongly affect the performance of the electronics. Many challenges remain for the packaging of microprocessors as well. These challenges include increased speed, the number of input/output interconnects, decreased pitch, and decreased cost. This article highlights the key issues facing the packaging of high-performance digital and rf electronics.

Shape Processing and Reasoning for Multiple Product Views: Key Issues and Contributions to a General Framework

2008 ◽  
Author(s):  
Jean-Claude Le´on ◽  
Rosalinda Ferrandes ◽  
Franca Giannini
Keyword(s):  
Process Integration ◽  
Shape Representation ◽  
Product Development Process ◽  
Shape Modelling ◽  
View Integration ◽  
Key Characteristics ◽  
Shape Processing ◽  
Core Concepts ◽  
Key Issues ◽  
Multiple Product

The concept of product view and the corresponding required models is a basic constituent of a product development process. Integration across product views is addressed through an analysis of the key characteristics of current geometric modellers. Here, topological and geometric issues are identified and major shape modelling principles are studied. As a result, the core concepts of a framework for product view integration are proposed and justified. The notions of mixed shape representation and layered topological representation are briefly outlined as part of the proposed framework. Categories of operators enabling the required shape transformations are also shortly introduced as element of the proposed framework.

Powder Processing of Refractory Metals and Alloys

1993 ◽  
Vol 322 ◽  
Author(s):  
Randall M. German
Keyword(s):  
Thermal Properties ◽  
Powder Processing ◽  
Refractory Metals ◽  
Metals And Alloys ◽  
Liquid Phase Sintering ◽  
Past Century ◽  
The Past ◽  
Good Shape ◽  
Growth Area ◽  
Key Issues

AbstractFor the past century the processing of refractory metals and alloys has been linked to powder metallurgy (P/M). A firm understanding of processing has been critical to attaining the desired performance levels. Although the consolidation science is in good shape, the availability of tailored powders with appropriate attributes is a limitation. This presentation reviews the key issues related to refractory metal and alloy processing, with particular emphasis on tungsten and its alloys. An exciting growth area is in liquid phase sintering microelectronic systems where the concern is with thermal properties, specifically for W-Cu and Mo-Cu.

Value-Based Analysis of Mobile Tagging

2011 ◽  
Vol 7 (1) ◽  
pp. 93-104 ◽  
Author(s):  
Oguzhan Aygoren ◽  
Kaan Varnali
Keyword(s):  
Customer Service ◽  
Mobile Applications ◽  
Customer Value ◽  
Mobile Marketing ◽  
Academic Knowledge ◽  
Consumer Markets ◽  
Innovative Tool

Innovative use of the mobile medium in delivering customer value presents unprecedented opportunities for marketers. Various types of mobile applications have evolved to provide ubiquitous and instant customer service to capitalize on this opportunity. One application is mobile tagging, a mobile-based innovative tool for convergence marketing. The accumulated academic knowledge on mobile marketing lacks consumer-centric information about this phenomenon. This paper addresses this issue and contributes to the understanding of theoretical and practical issues related to the use of mobile tagging in consumer markets.

scholarly journals The Holocaust in Lithuania: The Key Characteristics of Its History, and the Key Issues in Historiography and Cultural Memory

2019 ◽  
Vol 34 (1) ◽  
pp. 261-279
Author(s):  
Stanislovas Stasiulis
Keyword(s):  
Jewish Community ◽  
Cultural Memory ◽  
The West ◽  
German Occupation ◽  
Holocaust Memory ◽  
Key Characteristics ◽  
The Holocaust ◽  
History Of ◽  
Key Issues ◽  
Considerable Impact

This article is part of the special cluster titled Conceptualizations of the Holocaust in Germany, Lithuania, Poland, and Ukraine since the 1990s, guest edited by Grzegorz Rossoliński-Liebe. The Holocaust is the darkest page of Lithuanian history: Nearly the whole Jewish community in Lithuania was destroyed, while a part of ethnic Lithuanians participated in this destruction. This article discusses three layers and periods of the Holocaust in Lithuania that have made a considerable impact on the perception of this traumatic period in Lithuanian society. The first period deals with the Lithuanian–Jewish relations during the German occupation in Lithuania (1941–1944). The second one is related to the Soviet reoccupation of Lithuania and discussions among Lithuanian émigrés in the West (1944–1990), which shaped the history of the Holocaust in Lithuania from the ideological (Soviet) and defensive (Lithuanian émigré) perspectives. The final part of this article discusses the historiography and Holocaust memory in independent Lithuania after the 1990s. Almost thirty years of independence mark not only the re-creation of some old myths and stereotypes in Lithuania, but also new groundbreaking and open discussions in society, concerning the perception of this dark page of Lithuanian history.

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