The Google Online Marketing Challenge

2011 ◽  
pp. 46-65 ◽  
Author(s):  
Sven Tuzovic ◽  
Lyle Wetsch ◽  
Jamie Murphy
Keyword(s):  
Graduate Students ◽  
The United States ◽  
Online Marketing ◽  
Learning Approach ◽  
Education Students ◽  
Pedagogical Tool ◽  
Advertising Campaign ◽  
Hands On ◽  
Search Engine Advertising

In 2008, a collaborative partnership between Google and academia launched the Google Online Marketing Challenge (hereinafter Google Challenge), perhaps the world’s largest in-class competition for higher education students. In just two years, almost 20,000 students from 58 countries participated in the Google Challenge. The Challenge gives undergraduate and graduate students hands-on experience with the world’s fastest growing advertising mechanism, search engine advertising. Funded by Google, students develop an advertising campaign for a small to medium sized enterprise and manage the campaign over three consecutive weeks using the Google AdWords platform. This article explores the Challenge as an innovative pedagogical tool for marketing educators. Based on the experiences of three instructors in Australia, Canada and the United States, this case study discusses the opportunities and challenges of integrating this dynamic problem-based learning approach into the classroom.

The Google Online Marketing Challenge

E-Marketing ◽  
2012 ◽  
pp. 1289-1308
Author(s):  
Sven Tuzovic ◽  
Lyle Wetsch ◽  
Jamie Murphy
Keyword(s):  
Graduate Students ◽  
The United States ◽  
Online Marketing ◽  
Learning Approach ◽  
Education Students ◽  
Pedagogical Tool ◽  
Advertising Campaign ◽  
Hands On ◽  
Search Engine Advertising

In 2008, a collaborative partnership between Google and academia launched the Google Online Marketing Challenge (hereinafter Google Challenge), perhaps the world’s largest in-class competition for higher education students. In just two years, almost 20,000 students from 58 countries participated in the Google Challenge. The Challenge gives undergraduate and graduate students hands-on experience with the world’s fastest growing advertising mechanism, search engine advertising. Funded by Google, students develop an advertising campaign for a small to medium sized enterprise and manage the campaign over three consecutive weeks using the Google AdWords platform. This article explores the Challenge as an innovative pedagogical tool for marketing educators. Based on the experiences of three instructors in Australia, Canada and the United States, this case study discusses the opportunities and challenges of integrating this dynamic problem-based learning approach into the classroom.

scholarly journals Both Online and In-Person Library Orientations Have Positive Effects on Graduate Students’ Information Literacy Skills

2016 ◽  
Vol 11 (2) ◽  
pp. 189 ◽  
Author(s):  
Lisa Shen
Keyword(s):  
Social Work ◽  
Graduate Students ◽  
Information Literacy ◽  
The United States ◽  
Literacy Skills ◽  
Positive Effects ◽  
Starting Point ◽  
Study Results ◽  
Hands On ◽  
Information Literacy Skills

Objective – To assess and compare the effectiveness of online and face-to-face library orientations. Design – Pretest/posttest. Setting – A public university in the United States of America. Subjects – Graduate students in a Master of Social Work program. Methods – At the beginning of the fall 2013 semester, students in 3 different sections of a social work research methods course were asked to complete a 17-question assessment to evaluate their information literacy skills and knowledge. Then, 1 section (Campus A) received a 50-minute in-class library orientation from a librarian, while the other 2 sections (Campus B and Off Campus) received orientation through asynchronous online video tutorials. Post library orientation, research labs were then held for all three class sections, during which students received some hands-on time working with a librarian. After the hands-on labs, students were invited to complete the posttest assessment, which consisted of the same 17 questions. Main Results – The researcher collected 59 pre-test and 27 posttest responses, although many respondents did not answer all the questions. Moreover, none of the posttest responses from the Off Campus students was deemed usable by the researcher. After attending the library orientation and lab sessions, students were more likely to choose the library or a librarian as their starting point for research (19% pretest, 40% posttest). Students’ ability to identify book or chapter title in a citation (48% pretest, 92% posttest), and determine whether common knowledge required citations (87% correct in pre-test, 100% posttest) also appeared to improve after the library sessions. In addition, students’ skills in assessing the scholarliness and credibility of an article by its abstract also improved. While there were some anecdotal variations between responses between Campus A and Campus B groups, no statistically significant differences were noted. Conclusion – The study results suggest that regardless of format, library orientations and hands on lab session had positive effects on graduate students’ information literacy skills and knowledge.

An Action Learning Approach for the Development of Technology Skills

2011 ◽  
pp. 26-32
Author(s):  
Richard L. Peterson ◽  
Joan D. Mahoney
Keyword(s):  
Information Technology ◽  
Social Services ◽  
Technical Change ◽  
Action Learning ◽  
Technology Skills ◽  
Learning Approach ◽  
Learning Technology ◽  
Unique Challenge ◽  
Hands On

Information technology provides a unique challenge to universities to maintain the relevance of their offerings as the rate of technical change far out paces curricular reforms. What is needed for students of information technology are opportunities that provide real world, hands-on experiences for developing necessary skills and understandings in a relatively “safe” environments. This article is a case study of the experiences of students in a course that required them to complete action learning technology projects for social services clients. Results suggest a generalizable model for improving relevance within the universities of the 21st century.

scholarly journals Improving Graduate STEM Education through Increased Use of the Case Study Method

2020 ◽  
Author(s):  
Anggi Cecilia Safaningrum
Keyword(s):  
Graduate Students ◽  
National Policy ◽  
The United States ◽  
Case Study Method ◽  
Undergraduate Level ◽  
Study Approach ◽  
Frequent Use ◽  
Approach To Teaching ◽  
And Mathematics

The challenges confronting the United States and the world are increasingly scientific and technological in nature with corresponding solutions rooted in the fields of science, technology, engineering, and mathematics (STEM). Policymakers are increasingly soliciting input and advice from experts in the STEM disciplines. To be successful in a future advisory role requires that current graduate students become more than just authorities in their respective fields. To serve in a capacity to influence national policy and help craft solutions to the world’s most pressing challenges requires universities instill other qualities and attributes in their graduate students. This can be accomplished through greater adoption and more frequent use of the case study method. The case study approach to teaching, rarely used in STEM at the undergraduate level and even less frequently utilized at the graduate level, has the potential to help students thrive in graduate school and prepare them to later work with policymakers to address national and global challenges.

scholarly journals Attempting to fracture the neoliberal hold on early educators’ practical conceptions of teaching: A case study

2018 ◽  
Vol 8 (1) ◽  
pp. 53-74
Author(s):  
Christopher P Brown
Keyword(s):  
United States ◽  
Early Childhood ◽  
Graduate Students ◽  
Young Children ◽  
Teaching Practices ◽  
Qualitative Case Study ◽  
The United States ◽  
Learning Activity ◽  
Conceptions Of Teaching

The global shift toward neoliberalism, which frames the education of young children through markets, credentials, and individualism, creates a range of challenges for those who call for and seek out democratic teaching practices that strive to address the sociocultural worlds of the children in their programs. This article begins to address this issue. It does so by examining the findings from a qualitative case study that investigated how the practical conceptions of sample of early childhood graduate students in the United States were affected by developing and implementing a learning activity with children that reflected issues central to their lives in and/or outside their classrooms. Investigating and analyzing their experiences provide members of the early childhood community with steps they might take to assist early educators in framing their roles as teachers through democratic conceptions of practice that they can then implement within their early education context.

scholarly journals Doctoral research education in Canada: Full-time and part-time students’ access to research assistantships

2017 ◽  
Vol 26 (1) ◽  
Author(s):  
Ewelina Kinga Niemczyk
Keyword(s):  
Graduate Students ◽  
Full Time ◽  
Education Students ◽  
Research Education ◽  
Doctoral Research ◽  
Part Time Students ◽  
Part Time ◽  
Informal Practices ◽  
Context Specific

Graduate students’ development as researchers is a key objective in higher education internationally. Research assistantships (RAships) nurture graduate students as novice researchers as they develop theoretical and methodological knowledge. However, few studies have investigated the ways institutional regulations, informal practices, and students’ academic status may influence graduate students’ access to RAships. Based on a larger case study exploring RAship experiences of full-time and part-time doctoral Education students at an Ontario university in Canada, this paper reports key arguments and conclusions specific to students’ unequal access to RAships. Although the study is context specific and cannot be generalized, described practices and recommendations can inform other institutions and programs nationwide. 

International Telesupervision: The Clinical Fellowship Experience

2017 ◽  
Vol 2 (11) ◽  
pp. 73-78
Author(s):  
David W. Rule ◽  
Lisa N. Kelchner
Keyword(s):  
Graduate Students ◽  
Clinical Supervision ◽  
Rural Areas ◽  
The United States ◽  
Speech Language Pathology ◽  
Access To Services ◽  
East African ◽  
The World ◽  
Language Pathology ◽  
National Certification

Telepractice technology allows greater access to speech-language pathology services around the world. These technologies extend beyond evaluation and treatment and are shown to be used effectively in clinical supervision including graduate students and clinical fellows. In fact, a clinical fellow from the United States completed the entire supervised clinical fellowship (CF) year internationally at a rural East African hospital, meeting all requirements for state and national certification by employing telesupervision technology. Thus, telesupervision has the potential to be successfully implemented to address a range of needs including supervisory shortages, health disparities worldwide, and access to services in rural areas where speech-language pathology services are not readily available. The telesupervision experience, potential advantages, implications, and possible limitations are discussed. A brief guide for clinical fellows pursuing telesupervision is also provided.

Gendered differences in emigration and mobility perspectives among European researchers working abroad

2014 ◽  
Vol 7 (1) ◽  
pp. 33-41 ◽  
Author(s):  
Elisabeth Scheibelhofer
Keyword(s):  
United States ◽  
Qualitative Research ◽  
Qualitative Study ◽  
Social Relations ◽  
The United States ◽  
Research Strategy ◽  
The Future ◽  
Highly Skilled

This paper focuses on gendered mobilities of highly skilled researchers working abroad. It is based on an empirical qualitative study that explored the mobility aspirations of Austrian scientists who were working in the United States at the time they were interviewed. Supported by a case study, the paper demonstrates how a qualitative research strategy including graphic drawings sketched by the interviewed persons can help us gain a better understanding of the gendered importance of social relations for the future mobility aspirations of scientists working abroad.

‘A Routh O’ Auld Nick-Nackets’ – the antiquarian collection of John Rae

2015 ◽  
Vol 36-37 (1) ◽  
pp. 163-183
Author(s):  
Paul Taylor
Keyword(s):  
United States ◽  
Nineteenth Century ◽  
Social Context ◽  
Moral Education ◽  
The United States ◽  
Representative Case ◽  
National Museums ◽  
The Individual ◽  
The University

John Rae, a Scottish antiquarian collector and spirit merchant, played a highly prominent role in the local natural history societies and exhibitions of nineteenth-century Aberdeen. While he modestly described his collection of archaeological lithics and other artefacts, principally drawn from Aberdeenshire but including some items from as far afield as the United States, as a mere ‘routh o’ auld nick-nackets' (abundance of old knick-knacks), a contemporary singled it out as ‘the best known in private hands' (Daily Free Press 4/5/91). After Rae's death, Glasgow Museums, National Museums Scotland, the University of Aberdeen Museum and the Pitt Rivers Museum in Oxford, as well as numerous individual private collectors, purchased items from the collection. Making use of historical and archive materials to explore the individual biography of Rae and his collection, this article examines how Rae's collecting and other antiquarian activities represent and mirror wider developments in both the ‘amateur’ antiquarianism carried out by Rae and his fellow collectors for reasons of self-improvement and moral education, and the ‘professional’ antiquarianism of the museums which purchased his artefacts. Considered in its wider nineteenth-century context, this is a representative case study of the early development of archaeology in the wider intellectual, scientific and social context of the era.

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