Customer Relationship Management Adoption in Local Governments in the United States

2011 ◽  
pp. 111-124
Author(s):  
Christopher G. Reddick
Keyword(s):  
United States ◽  
Customer Relationship Management ◽  
Local Governments ◽  
New Public Management ◽  
Relationship Management ◽  
Resource Planning ◽  
The United States ◽  
Customer Relationship ◽  
Organizational Reform ◽  
The Common

Customer Relationship Management (CRM) is part of the use of Enterprise Resource Planning (ERP) systems to transform government. This chapter examines the common characteristics of the New Public Management (NPM) and e-government models applying them to CRM adoption in local governments in the United States. Both of these models are commonly cited in the public administration literature as drivers of organizational reform and change. Some of the common characteristics of the NPM and e-government are examined with data from a survey of local government chief administrators. The results of this chapter indicated that more of the characteristics identified in the e-government literature were exemplified in CRM adoption in local governments. In addition, local governments that used more advanced CRM technology were more likely to report organizational changes from these models. The implications of these findings are that researchers should understand both the NPM and e-government principles as important for understanding organizational change.

Customer Relationship Management Adoption in Local Governments in the United States

2012 ◽  
pp. 1333-1346
Author(s):  
Christopher G. Reddick
Keyword(s):  
United States ◽  
Customer Relationship Management ◽  
Local Governments ◽  
New Public Management ◽  
Relationship Management ◽  
Resource Planning ◽  
The United States ◽  
Customer Relationship ◽  
Organizational Reform ◽  
The Common

Customer Relationship Management (CRM) is part of the use of Enterprise Resource Planning (ERP) systems to transform government. This chapter examines the common characteristics of the New Public Management (NPM) and e-government models applying them to CRM adoption in local governments in the United States. Both of these models are commonly cited in the public administration literature as drivers of organizational reform and change. Some of the common characteristics of the NPM and e-government are examined with data from a survey of local government chief administrators. The results of this chapter indicated that more of the characteristics identified in the e-government literature were exemplified in CRM adoption in local governments. In addition, local governments that used more advanced CRM technology were more likely to report organizational changes from these models. The implications of these findings are that researchers should understand both the NPM and e-government principles as important for understanding organizational change.

Barbie in a Wheelchair: Mattel’s Respect to Customer Voice

2020 ◽  
Vol 9 (3) ◽  
pp. 181-186
Author(s):  
Jashim Uddin Ahmed ◽  
Ayesha Tahsin Ananya ◽  
Kazi Pushpita Mim ◽  
Asma Ahmed ◽  
Sarika Iqbal
Keyword(s):  
United States ◽  
Customer Relationship Management ◽  
Minority Groups ◽  
Relationship Management ◽  
The United States ◽  
Customer Relationship ◽  
The Internet ◽  
New Era ◽  
The World ◽  
Key Aspects

Barbie in a wheelchair has heralded a new era in the magical world of Barbie. Mattel, one of the biggest toy manufacturers, has redefined the way Barbie has been portrayed to the world by introducing their new Black Barbie in a wheelchair. After years of innovation and trial and errors, it has proved that Barbie is not just a make-believe plaything or a representation of a singular aspect of beauty standards. These dolls should be relevant and wholesome when it comes to creating a bridge between customers and the brand itself. Mattel realized not too long ago the significance of inclusion, and now it has ended up hoisting a sensation in all of the United States and globally through the Internet and social media such as Twitter. The IDIC (Identify, Differentiate, Interact and Customize) model, which is an effective customer relationship management (CRM) tool, has been deployed by Mattel to demonstrate how Mattel cares for its customers. Mattel’s customer centrism, devotion towards innovation and inclusiveness are the key aspects which has rewarded the company with a whole new spectrum of acceptance from minority groups with a smile on their faces.

scholarly journals CUSTOMER RELATIONSHIP MANAGEMENT SCALE FOR THE B2C MARKET: A CROSS-CULTURAL COMPARISON

2017 ◽  
Vol 18 (3) ◽  
pp. 42-69 ◽  
Author(s):  
GISELA DEMO ◽  
ELUIZA ALBERTO DE MORAIS WATANABE ◽  
DANIELLE CHRISTINE VASCONCELOS CHAUVET ◽  
KÉSIA ROZZETT
Keyword(s):  
Customer Service ◽  
Customer Relationship Management ◽  
External Validity ◽  
Cultural Context ◽  
Relationship Management ◽  
The United States ◽  
Customer Relationship ◽  
Measurement Instruments ◽  
Cross Sectional Survey ◽  
Cross Sectional

ABSTRACT Purpose: The objectives of this study were to validate the Customer Relationship Management Scale (CRMS) in France, and to compare the French model to both Brazilian and American ones. Originality/gap/relevance/implications: Based on the premise that scientific measurement instruments may be used to reflect customers' perception about the organization actions and effectiveness, it is important to validate a scale within a multidimensional cultural context. Therefore, the applicability of the instrument shall be possible in different contexts, longitudinally, with diverse subjects, thus providing external validity and generalization. Key methodological aspects: This is a descriptive, instrumental, quantitative, cross-sectional survey where we used the Customer Relationship Management Scale (CRMS). The sampling method was non-probabilistic convenience and the total of answered questionnaires added up to 454. We carried out a quantitative research through Exploratory and Confirmatory Factor Analysis. Summary of key results: The results obtained in the analyses allow us to conclude that the relation between clients and companies is really two-dimensional and it involves two distinct factors, namely Loyalty and Customer Service. The scale validated in Brazil and in the United States remained stable, in terms of validity (quality of items) and reliability, when validated in a distinct context, that is, France. This makes its application in French organizations possible, improving its external validity and generalization. Key considerations/conclusions: The main objective of this study was reached and an instrument to assess what aspects French customers rank as relevant regarding CRM was produced showing theoretical consistency, reliability and construct validity as well.

scholarly journals Penerapan Enterprise Resource Planning (ERP) dan Pengelolaan Hubungan dengan Pelanggan untuk Sistem Informasi Penjualan pada Toko SOVIAH

2016 ◽  
Vol 2 (2) ◽  
pp. 85-96
Author(s):  
Dhani Adiatma Rimen ◽  
Ricky Akbar
Keyword(s):  
Business Process ◽  
Customer Relationship Management ◽  
Enterprise Resource Planning ◽  
Process Model ◽  
Relationship Management ◽  
Resource Planning ◽  
Customer Relationship ◽  
Use Case ◽  
Business Process Model ◽  
Use Case Diagram

Saat ini proses bisnis pembelian, persediaan, dan penjualan barang yang berjalan di Toko Soviah  masih dilakukan secara manual serta belum adanya data pelanggan tetap ditoko tersebut. Hal ini menyebabkan beberapa permasalahan antara lain, sering terjadi kesalahan pencatatan pembelian dan penjualan barang, perhitungan transaksi yang lama, lambatnya informasi ketersediaan barang di gudang serta belum adanya upaya untuk meraih loyalitas pelanggan dalam bisnis yang dijalankan. Oleh karena itu, perlu penerapan Enterprise Resource Planning (ERP) dan Customer Relationship Management (CRM) untuk sistem informasi pembelian, persediaan, dan penjualan barang serta pengelolaan hubungan dengan pelanggan yang bertujuan untuk mengatasi permasalahan tersebut. Tahapan penerapan ERP ini dimulai dengan studi pendahuluan. Aktivitasnya yaitu pengenalan perusahaan dengan wawancara dan observasi, mengidentifikasi proses bisnis pembelian, persediaan, dan penjualan barang yang sedang berjalan kemudian membuatkan usulan sistem secara terkomputerisasinya, yang digambarkan dengan menggunakan Business Process Model Notation (BPMN), serta penggambaran model kerja sistem yang akan diterapkan menggunakan use case diagram. Tahapan selanjutnya adalah melakukan studi literatur dari berbagai buku dan jurnal untuk mencari landasan teori dan penelitian terkait. Kemudian melakukan pemilihan perangkat lunak ERP, setelah itu melakukan konfigurasi dan kustomisasi modul perangkat lunak ERP tersebut, serta terakhir melakukan penerapan dan pengujian. Hasil yang diharapkan dari penelitian ini adalah dapat mengatasi permasalahan pada Toko Soviah. 

scholarly journals The Role of Enterprise Resource Planning Systems ERP in Improving Customer Relationship Management CRM: An Empirical Study of Safeway Company of Jordan

2018 ◽  
Vol 13 (8) ◽  
pp. 86 ◽  
Author(s):  
Nader Aljawarneh ◽  
Ziyad Saleh Alomari
Keyword(s):  
Customer Relationship Management ◽  
Enterprise Resource Planning ◽  
Relationship Management ◽  
Resource Planning ◽  
Customer Relationship ◽  
Erp Systems ◽  
Enterprise Resource Planning Systems ◽  
Effective Role ◽  
Descriptive Approach

The study aim is identifying the role of ERP systems in improving CRM at Safeway Company of Jordan. Employees (No. 210) at Safeway-Jordan were recruited in the study. The researcher adopted a diagnostic descriptive approach, and constructed two tests to measure; the ERP systems and CRM in Safeway-Jordan. The correlation between ERP systems and CRM at Safeway from employee’s perspective was statistically significant. Considering the aforementioned findings, the study recommended that Safeway and other enterprises to use ERP systems and to implement them in prompting CRM for their effective role in improving CRM; it also recommends carefulness inhiring vendors and sales representatives.

Reconceptualizing synergy to explain the value of business analytics systems

2019 ◽  
Vol 34 (4) ◽  
pp. 371-391 ◽  
Author(s):  
Ida Someh ◽  
Graeme Shanks ◽  
Michael Davern
Keyword(s):  
Customer Relationship Management ◽  
Relationship Management ◽  
The United States ◽  
Business Value ◽  
Customer Relationship ◽  
Management Systems ◽  
Emergent Properties ◽  
Business Analytics ◽  
System Perspective ◽  
Synergistic Relationship

How can we use synergy to explain the value created by business analytics systems? In this article, we conceptualize and operationalize two important aspects of synergy: namely, the synergistic relationship and the synergistic outcome. We explore the enablers and mechanisms that are involved in a synergistic relationship between business analytics systems and customer relationship management systems and define it as the ability of systems to work together, span their boundaries and complement each other. Synergistic outcomes are the new business analytics–enabled customer relationship management systems that emerge from the synergistic relationship between business analytics systems and customer relationship management systems. Taking a whole system perspective, business analytics–enabled customer relationship management systems comprise the components and the emergent properties that arise from their interaction (e.g. the ability to cross-sell and up-sell based on advanced computational methods), in which the emergent properties are new because they do not exist in the individual components. We develop a research model that uses Synergistic Relationship and Synergistic Outcomes to explain the business value created by business analytics systems and customer relationship management systems, and we test this model using a survey of 201 managers in Australia and the United States. We find that the synergistic relationship plays a significant role in the creation of business analytics–enabled customer relationship management systems and subsequently business value. Business analytics–enabled customer relationship management systems—comprising business analytics systems, customer relationship management systems and their emergent properties—contribute to transactional, informational and strategic value. This goes beyond the value created by the business analytics and customer relationship management systems individually, as measured through statistical interaction.

An Empirical Study on the Role of Enterprise Resource Planning Systems (ERP) in Improving Customer Relationship Management (CRM) with special reference to Reliance Company PVT LTD in Chennai

GIS Business ◽  
2019 ◽  
Vol 14 (6) ◽  
pp. 392-405
Author(s):  
Dr. N. Purusothaman ◽  
Dr. B. Meena ◽  
Dr. S. Nagajothi ◽  
Dr. S. Muthukumaravel
Keyword(s):  
Customer Relationship Management ◽  
Enterprise Resource Planning ◽  
Relationship Management ◽  
Resource Planning ◽  
Customer Relationship ◽  
Erp Systems ◽  
Enterprise Resource Planning Systems ◽  
Effective Role ◽  
Descriptive Approach

The study aim in identifying the role of ERP systems in improving CRM at Reliance Company of Chennai. Employees at Reliance Company Pvt Ltd were the respondents in the study. The researcher adopted a diagnostic descriptive approach, and constructed two tests to measure; the ERP systems and CRM in Reliance Company-Chennai. The correlation between ERP systems and CRM at Reliance Company from employee’s perspective was statistically significant. Considering the aforementioned findings, the study recommended that Reliance Company and other enterprises to use ERP systems and to implement them in prompting CRM for their effective role in improving CRM; it also recommends carefulness in hiring vendors and sales representatives.

scholarly journals Η εφαρμογή των πληροφοριακών συστημάτων στις επιχειρήσεις τροφίμων του νομού Αιτωλοακαρνανίας

2021 ◽  
Author(s):  
Βασίλειος Μήτσος
Keyword(s):  
Human Resource Management ◽  
Human Resource ◽  
Customer Relationship Management ◽  
Enterprise Resource Planning ◽  
Relationship Management ◽  
Resource Planning ◽  
Customer Relationship ◽  
Software Requirements ◽  
Material Requirements Planning ◽  
Software Requirements Specification

Σκοπός της διατριβής είναι να εξετάσει σε ποιο βαθμό τα πληροφοριακά συστήματα εφαρμόζονται στις επιχειρήσεις τροφίμων του Νομού Αιτωλοακαρνανίας. Χρησιμοποιήθηκαν ποιοτικές έρευνες για τη συλλογή πρωτογενών στοιχείων με ερωτηματολόγια από δείγματα επιχειρήσεων μεταποίησης τροφίμων. Επίσης, συλλέχθηκαν πρωτογενή στοιχεία για τις επιχειρήσεις παραγωγής αγροτικών προϊόντων με προσωπικές συνεντεύξεις, καθώς και με έρευνα σε ιστοσελίδες, σε επιστημονικά περιοδικά και στο διαδίκτυο. Τα αποτελέσματα αναλύθηκαν με το στατιστικό πρόγραμμα SPSS Statistics 25. Τα αποτελέσματα έδειξαν ότι το 45% των επιχειρήσεων τροφίμων του Νομού Αιτωλοακαρνανίας εφαρμόζει πληροφοριακά συστήματα. Επίσης, οι μεγαλύτερες επιχειρήσεις (όσον αφορά τον κύκλο εργασιών τους) εφαρμόζουν τα πληροφοριακά συστήματα σε μεγαλύτερο βαθμό. Η χρήση των πληροφοριακών συστημάτων εξαρτάται από τον εξαγωγικό χαρακτήρα των επιχειρήσεων τροφίμων, τον αριθμό των τμημάτων, τον αριθμό των εργαζομένων και τον κύκλο εργασιών. Επιπλέον, οι επιχειρήσεις τροφίμων χρησιμοποιούν τα πληροφοριακά συστήματα για να διαχειρίζονται το ανθρώπινο δυναμικό, τα οικονομικά, το μάρκετινγκ, τις επιχειρησιακές λειτουργίες τους και την παραγωγή. Η πλειοψηφία των επιχειρήσεων χρησιμοποιεί συστήματα Enterprise Resource Planning (ERP), ενώ πολύ λιγότερες χρησιμοποιούν τα λογισμικά πακέτα Customer Relationship Management (CRM), Material Requirements Planning (MRP), Software Requirements Specification (SRS), Human Resource Management (HRM) και κάποια tailor made. Όσον αφορά τα οικονομικά στοιχεία των επιχειρήσεων τροφίμων, παρατηρούμε ότι δε διαχειρίζονται με τον πλέον αποτελεσματικό τρόπο τον ισολογισμό τους και τα περιουσιακά τους στοιχεία για τη δημιουργία πωλήσεων και κερδών. Επίσης, οι περισσότερες επιχειρήσεις δεν έχουν πραγματοποιήσει μεγάλες επενδύσεις στα πληροφοριακά συστήματα. Τέλος, όσο μεγαλύτερο είναι το μέγεθος του πληροφοριακού συστήματος (όσον αφορά τα τμήματα της επιχείρησης που υποστηρίζει) τόσο μεγαλύτερο είναι το κέρδος για την επιχείρηση που το χρησιμοποιεί. Όσον αφορά τους περιορισμούς της έρευνας, το δείγμα μας περιορίζεται στο Νομό Αιτωλοακαρνανίας και δεν μπορούμε να γενικεύσουμε τα συμπεράσματά μας και για τους υπόλοιπους Νομούς της Ελλάδας. Επίσης, επειδή δεν υπάρχει επαρκές δείγμα ανώνυμων εταιρειών τροφίμων στο Νομό Αιτωλοακαρνανίας για τους σκοπούς της τέταρτης έρευνας επεκτείναμε το δείγμα μας σε όλη την Ελλάδα για να αντλήσουμε δημοσιευμένα οικονομικά στοιχεία από τις μεγαλύτερες ελληνικές ανώνυμες εταιρείες. Αυτό έγινε για να εξετάσουμε την επίπτωση της χρήσης των πληροφοριακών συστημάτων στην αποδοτικότητα, την κερδοφορία και την ανάπτυξη των επιχειρήσεων στη Ελλάδα και κατά προέκταση στον υπό εξέταση νομό. Τα αποτελέσματα έδειξαν ότι η κερδοφορία, η αποδοτικότητα και η ανάπτυξη των επιχειρήσεων του Νομού Αιτωλοακαρνανίας είναι ανεξάρτητα από το μέγεθος, τον αριθμό και το κόστος των πληροφοριακών συστημάτων. Από την άλλη, η κερδοφορία των επιχειρήσεων εξαρτάται από το μέγεθος των πληροφοριακών συστημάτων. Όσον αφορά την πρακτική της εφαρμογή, η έρευνα αυτή μπορεί να χρησιμοποιηθεί από τους ιδιοκτήτες των επιχειρήσεων μεταποίησης τροφίμων και τους παραγωγούς αγροτικών προϊόντων, ώστε να πάρουν ερεθίσματα για να υιοθετήσουν τα πληροφοριακά συστήματα, να εξετάσουν ποια εφαρμόζουν έως τώρα οι επιχειρήσεις και ποια είναι τα οφέλη από τη χρήση τους. Επίσης, θα δώσει μια αντιπροσωπευτική εικόνα στα Πανεπιστημιακά Τμήματα που εδρεύουν στο Νομό Αιτωλοακαρνανίας για το πώς υιοθετούνται τα πληροφοριακά συστήματα από τις επιχειρήσεις τροφίμων της περιοχής με απώτερο σκοπό την πιθανή μελλοντική συνεργασία και έρευνα. Παρόμοιες έρευνες που σχετίζονται με τη χρήση των πληροφοριακών συστημάτων στον πρωτογενή και τον δευτερογενή τομέα έχουν διεξαχθεί και σε άλλα κράτη σε επίπεδο νομών και πόλεων, αλλά η συγκεκριμένη διατριβή είναι η πρώτη που διεξάγεται για τη Δυτική Ελλάδα.

scholarly journals Business Intelligence Integrated Solutions

2017 ◽  
Vol 22 (4) ◽  
pp. 270-275
Author(s):  
Marian Pompiliu Cristescu
Keyword(s):  
Human Capital ◽  
Customer Relationship Management ◽  
Enterprise Resource Planning ◽  
Business Intelligence ◽  
Relationship Management ◽  
Resource Planning ◽  
Complete Information ◽  
Customer Relationship ◽  
Human Capital Management ◽  
Strategic Decisions

Abstract A Business Intelligence solution concerns the simple, real-time access to complete information about the business shown in a relevant format of the report, graphic or dashboard type in order help the taking of strategic decisions regarding the direction in which the company goes. Business Intelligence does not produce data, but uses the data produced by the company’s applications. BI solutions extract their data from ERP (Enterprise Resource Planning), CRM (Customer Relationship Management), HCM (Human Capital Management), and Retail, eCommerce or other databases used in the company.

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