Consortial Benchmarking
Case study research has its virtues in theory refinement and theory building. At the same time, this research method is criticized for low validity, poor generalizability and theory-induced bias that may reduce managerial relevance. Consortial benchmarking, where practitioners and researchers jointly benchmark “best practice” firms on a particular research question, is a new form of multi-case research that maximizes rigor, innovativeness and relevance as well as allowing researchers to take a systemic viewpoint when building theories in management. This chapter describes the concept and the application of consortial benchmarking. Consortial benchmarking contributes to unearth phenomena buried under traditional theories; it enhances existing approaches and contributes to building innovative theories. Due to the method’s multi-case nature results are sufficiently generalizable. Since the consortiums comprise academics and practitioners, researcher bias is minimized and relevance and validity are maximized.