Ecodesign Strategies and Customer Value

2020 ◽  
pp. 189-211
Author(s):  
Anna Paola Codini ◽  
Giuseppe Bertoli ◽  
Riccardo Frassine
Keyword(s):  
Conjoint Analysis ◽  
Empirical Analysis ◽  
Customer Value ◽  
Environmental Issues ◽  
Customer Perception ◽  
Effective Implementation ◽  
Industrial Companies ◽  
Washing Machines

Despite increasing attention to environmental issues, studies of ecodesign reveal that the market and the customer are two of the main external barriers to the effective implementation of ecodesign in industrial companies. Moreover, studies adopting this perspective mostly evidence the difficulties in interpreting customer perception as a source of customer value. Contributions exploring specific techniques that may be useful to support ecodesign strategies in a customer-based perspective are scarce. To fill this gap in the literature, this chapter revises the literature on ecodesign, adopting a customer-based perspective focusing on the controversial results regarding eco-products and customer value. To identify techniques suitable to support ecodesign strategies in a customer-based perspective, and considering the challenges affecting customer perception of eco-products, the chapter shows—through an empirical analysis conducted on ecological washing machines—how conjoint analysis can be successful in this aim.

A conjoint analysis of circular economy value propositions for consumers: Using “washing machines in Stockholm” as a case study

2018 ◽  
Vol 172 ◽  
pp. 264-273 ◽  
Author(s):  
Michael Lieder ◽  
Farazee M.A. Asif ◽  
Amir Rashid ◽  
Aleš Mihelič ◽  
Simon Kotnik
Keyword(s):  
Conjoint Analysis ◽  
Circular Economy ◽  
Washing Machines ◽  
Value Propositions

scholarly journals Exploring perceptions of customer value

2018 ◽  
Vol 30 (3) ◽  
pp. 246-271 ◽  
Author(s):  
Barbara Jensen ◽  
Fatima Annan-Diab ◽  
Nina Seppala
Keyword(s):  
Customer Value ◽  
Telecommunications Industry ◽  
Structured Interviews ◽  
Or Efficiency ◽  
Content Type ◽  
Customer Perception ◽  
Value Perception ◽  
Ethical Consumerism ◽  
Telecommunication Companies ◽  
Customer Value Perception

PurposeThe purpose of this paper is to develop a framework that describes and explains how corporate social responsibility (CSR) initiatives are perceived by customers and links customer perception to the notion of customer value perception. To explore customer value conception firstly, the perception of CSR initiatives is investigated; secondly, indications for the value-enhancing effects of CSR initiatives are studied, and finally, the varying effects which different value categories can have on customer attitudes and behaviour are extracted.Design/methodology/approachThe data consists of 12 semi-structured interviews with customers of European telecommunication companies.FindingsThe results suggest that CSR initiatives, when communicated efficiently and considered as relevant by customers, will enhance two customer value categories: the extrinsic self-oriented value defined as efficiency and excellence and the intrinsic other-oriented value pertaining to ethics or spirituality. Enhancement of extrinsic self-oriented value imbeds the potential of CSR initiatives to affect customers’ purchase behaviour and thus strengthen ethical consumerism within the telecommunications industry.Research limitations/implicationsThe main implication for research is a better understanding of the relationship between customer perception and customer value perception in the field of ethical consumerism. Focussing on one industry for the study can be named as a limitation.Practical implicationsAs indicated by the research, results by customers prioritised CSR initiative can affect the customer value perception, mainly the extrinsic/self-oriented value. If the company is aiming to change customer behaviour and to strengthen ethical consumerism, it is important that the customer experience of CSR initiatives improve excellence (quality) and/or efficiency of the product/service.Originality/valueThis paper fulfils an identified need of research on how CSR initiatives can influence consumer behaviour.

scholarly journals A proposed scenario to characterize costumers’ perceptions on social responsibility

2021 ◽  
Vol 342 ◽  
pp. 03018
Author(s):  
Iudit Bere Semeredi ◽  
Cristina Borca ◽  
Anca Draghici ◽  
Diana Robescu ◽  
Dana Fatol
Keyword(s):  
Social Responsibility ◽  
Services Quality ◽  
Environmental Issues ◽  
Communication Strategy ◽  
Quality Improvements ◽  
Environment Management ◽  
Customer Perception ◽  
Quality Of Water ◽  
Water Companies

Water and sewer companies face the challenge of improving customers’ satisfaction, simultaneously with their awareness on environmental issues. Results provided by surveys are essential for environment management and to monitor customer perception on services quality of water companies. However, their activity is strongly linked with social responsibility because they provide vital services to communities. This study proposes an innovative approach based on a longitudinal study that makes possible to compare the customers’ perception on the provided services that have been linked with social responsibility dimensions, in the case of a water company Aquatim, Timisoara, Romania. The proposed research scenario is useful for improving the communication strategy when developing social responsibility activities and actions that prompt services quality improvements.

scholarly journals Distribution Channel Analysis of Logistics in Supply Chain Management at the Outlet IAP With VSM in Agricultural Sector Industrial Companies

2021 ◽  
Vol 2 (3) ◽  
Author(s):  
Bethriza Hanum
Keyword(s):  
Lean Manufacturing ◽  
Customer Value ◽  
Agricultural Sector ◽  
Selection Process ◽  
Distribution Channel ◽  
Value Added ◽  
Value Stream Mapping ◽  
Order Process ◽  
West Java ◽  
Industrial Companies

PP London Sumatra Indonesia Tbk is a company engaged in agribusiness, which tried to become a retail company in 2016 with Kahuripan Tea products, namely teabags processed from their factories and gardens in the Bandung, West Java area. With marketing areas in West Java and East Java, the focused area is the Jabodetabek area in this research. The problem faced by the company is the delay in the transport order process, which results in delays in the delivery of Kahuripan Tea products to customers. The data on delays used are data from October to December 2019. The problem occurs because there are still many activities that are not value-added which are classified as waste. This research aims to analyze improvements in the transport order process that occurs in the business development and procurement department at PT. PP London Sumatra Indonesia Tbk, with a lean manufacturing approach with the value stream mapping (VSM) method, analyzes the dominant waste in the transport ordering process. Based on the analysis results, there were three improvements, namely the approval process, the price bidding process, and the vendor selection process. The results of the improvement evaluation obtained a decrease in lead time by 560 minutes and an increase in the value of Process Cycle Efficiency by 46%. So, this improvement will increase the practical value in the transport ordering process: that way, PT. PP London Sumatra Indonesia Tbk can increase customer value with fast service time and good quality.

Creating Costumer Value in Corporate Social Responsibility for Cultural Heritage

2018 ◽  
pp. 163-184
Author(s):  
Nil Engizek ◽  
Filiz Eroğlu
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Cultural Heritage ◽  
Customer Value ◽  
Environmental Issues ◽  
Added Value ◽  
Comprehensive Overview ◽  
Cultural Products ◽  
Good Issue ◽  
Corporate Social

Corporate social responsibility (CSR) is described as companies' voluntary practices on social and environmental issues. It is employed as a PR activity which also gives consumers a positive company image and provides sustainability and profit increase for the benefit of the company. Namely, consumers become one of the crucial parties that companies deal with because the view is that consumers are prone to buy products produced by the companies with CSR. However, consumers should perceive an added value for themselves provided by these products. At this point, subject of CSR is important to create this added value and cultural product may be a good issue which customers may feel good to be involved. In other words, the more companies benefit from valorization of cultural products in the context of CSR, the more consumers perceive added value for themselves. This chapter aims to provide a comprehensive overview the relationships among CSR, cultural product, and customer value.

Intangible Determinants in the Introduction and Development of Information Technology

2011 ◽  
pp. 207-224
Author(s):  
Ana R. del Aguila ◽  
Sebastián Bruque ◽  
Antonio Padilla
Keyword(s):  
Information Technology ◽  
European Union ◽  
Empirical Analysis ◽  
Global Environment ◽  
The European Union ◽  
Human Machine Interaction ◽  
Effective Implementation ◽  
Pharmaceutical Distribution ◽  
Managerial Implications ◽  
Machine Interaction

In a global and highly competitive context, the human-machine interaction re-emerges as an important topic of research among IS academics and practitioners. In this chapter, we propose an empirical analysis applied to the Pharmaceutical Distribution Industry in Spain, with the aim of detecting the influence that some human and managerial intangibles have on the level of effective implementation of IT in organizations. Finally, we present some theoretical and managerial implications that can be applied not only for the Spanish case, but also for the European Union and for a global environment.

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