Creating Costumer Value in Corporate Social Responsibility for Cultural Heritage

Author(s):  
Nil Engizek ◽  
Filiz Eroğlu

Corporate social responsibility (CSR) is described as companies' voluntary practices on social and environmental issues. It is employed as a PR activity which also gives consumers a positive company image and provides sustainability and profit increase for the benefit of the company. Namely, consumers become one of the crucial parties that companies deal with because the view is that consumers are prone to buy products produced by the companies with CSR. However, consumers should perceive an added value for themselves provided by these products. At this point, subject of CSR is important to create this added value and cultural product may be a good issue which customers may feel good to be involved. In other words, the more companies benefit from valorization of cultural products in the context of CSR, the more consumers perceive added value for themselves. This chapter aims to provide a comprehensive overview the relationships among CSR, cultural product, and customer value.

2022 ◽  
pp. 696-720
Author(s):  
Barbara Iannone

This article offers a comprehensive overview on the relationship between sustainability, corporate social responsibility (CSR), and corporate reputation (CR) by examining a field study case of a wine family firm located in the Abruzzo region of Italy. Through qualitative research methods, direct interviews to the family, social accountability, archives and observations of the company's life, information is organized in thematic areas suggesting the need of an alignment between environmental and business interests. The results are further used in proposing a framework model focused on the identification of key performance indicators (KPI). The main pillars of this concept are evaluating, monitoring and improving CR. The conclusion stresses the importance of replicating this type of modelling initiative with the purpose of professionalizing the wine industry into a more sustainable production and more successful business practices.


2019 ◽  
Vol 10 (3) ◽  
pp. 451-475 ◽  
Author(s):  
Koet Vitiea ◽  
Seunghoo Lim

Purpose This study aims to identify which actors play leadership and brokerage roles in voluntary environmental collaborations and how the corporate social responsibility (CSR) of actors is associated with such voluntary networking behaviours in Cambodia. Design/methodology/approach To achieve these purposes, this study mainly uses social network analysis to capture the properties of networking behaviours in the voluntary collaborative activities underlying three main environmental issues: waste disposal, energy and water pollution. The study focusses on the collaborative efforts undertaken by actors across multiple sectors: governmental organizations, for-profits and civil society organizations. Findings The results show that the government plays the leading role in voluntary environmental collaborations across environmental issues; however, the actual implementation is expanded to be undertaken by non-state actors. Moreover, CSR has positive associations with networking and brokerage roles; therefore, this study reveals the utility of various voluntary policy instruments. Practical implications This study demonstrates the role of governmental initiation and its influence on non-state actors, even for voluntary environmental tools. The CSR initiatives of private actors can also be supported and encouraged by the government, which will promote participation by private actors in voluntary collaborative networks and their leading role as network facilitators. Social implications By understanding the positions and roles of each actor in the environmental collaborative networks, environmental policymakers can better understand the possibilities and the capabilities of each actor both to improve policy design and learning and to respond to policy changes effectively. Originality/value Voluntary collaboration and CSR are non-regulated policy tools; however, they can be promoted and introduced into society by governmental organizations, and they affect each other.


2019 ◽  
Vol 121 (7) ◽  
pp. 1442-1466 ◽  
Author(s):  
Lea Iaia ◽  
Demetris Vrontis ◽  
Amedeo Maizza ◽  
Monica Fait ◽  
Paola Scorrano ◽  
...  

Purpose The purpose of this paper is to identify the distinctive elements of CSR communications that characterize the communications models of family businesses in the Italian wine industry, and to compare them with nonfamily businesses. Design/methodology/approach Using a case study approach, a sample of large and medium companies practicing corporate social responsibility was identified. The content of their websites was examined using content analysis and text mining (correspondence analysis techniques and word association analysis using the T-Lab software). Findings The analysis indicates that the ownership structure nature makes a difference in the online CSR communications process. The cultural identity in both family and nonfamily businesses is founded on intangible factors such as tradition; however, being a family business is a fundamental driver in the online CSR communications process, no longer forming a bond among players in the wine industry, but rather linking with other wine family businesses. Research limitations/implications One limitation of this work is the small size of the investigated sample. An added value it contributes is its focus on the Italian wine industry. The paper provides the essential elements that family and nonfamily wine businesses should consider in customizing their CSR communications with the brand’s specific details. Originality/value The authors highlighted the similarities and differences of family and nonfamily wine businesses in terms of their online CSR communications. The authors also observed how the family wine business identity, in its multidimensional construct, has common factors with what we call “familiness.” This research could establish a starting point for further work within this important sector.


Management ◽  
2014 ◽  
Vol 18 (1) ◽  
pp. 58-70 ◽  
Author(s):  
Agnieszka Misztal ◽  
Małgorzata Jasiulewicz-Kaczmarek

Summary The article is dealing with the environmental corporate responsibility. Taking this research topic stems from a growing awareness of entrepreneurs in this area and is associated with the popularity of proving the social responsibility before a group of stakeholders. The article discussed past literature achievements relating to environmental management as one of the areas of corporate social responsibility. There were also presented current imperatives of this aspect, which became the subject of practical research to find effective ways of their compliance. Practical examples of solutions to grouped environmental requirements were described in the second part of the article.


2016 ◽  
Vol 19 (1) ◽  
pp. 25-41 ◽  
Author(s):  
Janina Witkowska

The notion of Corporate social responsibility (CSR) is still stirring debate over how it should be interpreted, what models of CSR dominate in business practice, and consequences of enterprises’ engagement into socially responsible actions. While business practice demonstrates that companies voluntarily include social and environmental issues into their activities and into their relations with stakeholders, it is hard to determine what intentions motivate them to do so. This paper analyses selected aspects of discussions focused on the notion of CSR and identifies controversies over the standardisation of ethical and social business activities.


2015 ◽  
Vol 56 (4) ◽  
pp. 16-19 ◽  
Author(s):  
Christian Neßler ◽  
Bettina Lis

Corporate Social Responsibility (CSR) gewinnt für Unternehmen und Stakeholder zunehmend an Bedeutung. Das glaubhafte Bekenntnis zur verantwortungsvollen Unternehmensführung ist eine Grundvoraussetzung, um als guter Corporate Citizen zu agieren. Es wird allerdings der Zeitpunkt kommen, den Mehrwert der eingeschlagenen Strategie (auch im Interesse der Shareholder) zu belegen und hierüber auch explizit Rechenschaft zu legen. Vor dem Hintergrund der teilweise nicht unerheblichen finanziellen Aufwendungen für CSR, auch um zu belegen, dass CSR kein Selbstzweck ist, beschäftigt sich der Artikel konzeptionell damit, wie dieser Herausforderung im Kontext einer wertorientierten Unternehmensführung begegnet werden könnte. Corporate Social Responsibility (CSR) is becoming increasingly important for companies and stakeholders. The credible commitment to good corporate governance is essential to act as a good corporate citizen. However, it is the time to come to demonstrate the added value of the chosen strategy and to put on explicitly accountable. Against the background of the considerable financial expenses for CSR, also to demonstrate that CSR is not an end in itself, the article deals conceptually with how this challenge might be addressed in the context of value-based management. The article refers to the growing importance of CSR. In addition to a credible commitment to good corporate governance, the time will come to demonstrate the added value to its shareholders. Against the background of considerable expenses for CSR, the article deals conceptually with how this challenge might be addressed in the context of value-based management. Keywords: stakeholder, leading indicators, bsc


2016 ◽  
Vol 6 (3) ◽  
pp. 12 ◽  
Author(s):  
Pek Yew Liew ◽  
Christoph Luetge

<p>Although integrated management system (IMS) is known as an approach that can systematically and progressively integrate requirements of multiple stakeholders into the business processes, there is surprisingly a dearth of research on the adoption of this approach for the implementation and integration of stakeholder oriented concepts such as corporate social responsibility (CSR) and its related concepts, namely corporate sustainability (CS) or sustainable development (SD). This literature review is intended to support future research on this topic by providing a comprehensive overview of the past research on IMS frameworks that were developed for CSR and CS/SD as well as an analysis of twelve different IMS frameworks for the implementation, integration and management of these concepts. Although CSR and CS/SD are concepts that are often used synonymously, different approaches were adopted for the implementation of both concepts. Our analysis of the frameworks revealed that there is a tendency to adopt only specific international standards such as SA 8000, ISO 26000 or AA 1000 in the IMS approaches for the implementation of CSR. However, in the case of CS/SD, a combination of different management systems standards (MSSs) was incorporated into the IMS approaches for the implemention of the three dimensions of CS/SD.</p><p><br /><strong></strong></p>


Laws ◽  
2020 ◽  
Vol 9 (1) ◽  
pp. 5 ◽  
Author(s):  
Barbara Pozzo

Fashion is considered an element of “cultural identity”. At the same time, it has always been a dynamic phenomenon in which different styles, designs and models converged, acting both as a source of attraction for designers as well as a source of inspiration to draw and depart from in an attempt at innovation. Influences were reciprocal, with the phenomenon of Orientalism going hand in hand with that of Occidentalism. Today’s discussion focuses on the vindication by various ethnic groups of ways to protect their own folklore as expression of their own cultural identity. The questions that arise are manifold. This contribution aims at framing the problem in the nowadays fashion industry as well as investigating the various possibilities of protecting folklore while preserving cultural identity. The discussion will deal with recent studies that have analyzed the various aspects of cultural appropriation. Intellectual property will be taken into consideration as a way to protect folklore. Nevertheless, this article suggests that other options for achieving protection of cultural heritage and folklore emerge in the field of Private Governance and Corporate Social Responsibility that will offer new opportunities to tackle the problem of cultural appropriation in the fashion world.


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