Resource Orchestration
This chapter investigates the role of diligence-based strategies for the better development of resource orchestration practices in restaurant enterprises. Considering restaurant operations as a unit of analysis, the researchers identify twelve diligence-based strategies behind the formation of the resource orchestration process of the case restaurants. The findings develop the literature on strategy as practice by building theory on how resource orchestration across a bundle of diligence-based strategies stimulates the synergies during the exploration and exploitation of business model. Managers can gain insights for determining the strategies from the research technique the researchers propose; the technique enables managers to be aware of how diligence-based strategies can create synergy during the resource orchestration. Therefore, restaurant enterprises that strive to develop strategic activities in their resource orchestration process are more likely to develop core capabilities and competitive advantage over their rivalry.