Understanding Relationships Between Corporate Social Responsibility, Organizational Identification, and Ethical Organizational Behavior

Author(s):  
Kenny Hendrickson ◽  
Aletha Baumann ◽  
Robert H. Thompson

This chapter presents elements of a student-faculty collaborative research that quantitatively examined the predictive relationships of retail employees' perceptions of corporate social responsibility (PCSR) and organizational identification (POI) on their perceptions of ethical organizational behavior (PEOB). One hundred and eighteen retail employees from 20 companies in the United States Virgin Islands (USVI) participated in an online survey. While no predictive relationship was found, the findings of this study identified significant relationships between retail employees PCSR, POI, and perceived ethical organizational behavior PEOB. The strongest association was discovered between PCSR and POI. Thus, this chapter spotlights a need for retail organizations to focus on the potential of employees' PSCR and POI in creating more authentic and responsible organizational environment.

2014 ◽  
Vol 26 (3) ◽  
pp. 332-348 ◽  
Author(s):  
Sun-Young Park ◽  
Stuart E. Levy

Purpose – The aim of this paper is to examine hotel frontline employees' perceptions of corporate social responsibility (CSR) activities at the hotel they currently work, and how their perceptions influence their level of organizational identification, an indicator of their relationship quality with the hotel. Design/methodology/approach – This study uses 575 responses of hotel frontline employees in the US, collected through a national online survey. Findings – Results show that hotel employees' perceptions of CSR activities encompass the host community, colleagues, and customers, beyond green practices. Moreover, their perceptions of CSR activities positively and significantly influence the level of organizational identification. Research limitations/implications – The results of this exploratory study should not be generalized to all frontline employees in the US hotel industry. Future studies should extend this study to examine potential relationships among other variables relevant to organizational identification, and in other hospitality industry contexts. Also, this study does not seek to question the merits of CSR per se, as it takes a managerial perspective to assist hoteliers' understanding of and decision-making on CSR. Practical implications – As CSR activities often represent company values and norms, frontline employees' perceptions of them can influence how they identify with the company, which is an impetus for their attitudinal and behavioral support to help achieve the company's goals. Accordingly, CSR activities can be a critical tool in engaging frontline employees to achieve better performance and derive more meaning in their careers, and in attracting good quality employees. Originality/value – This study is a first attempt to empirically examine how CSR activities can benefit hotel employees, based on various literatures on service-profit-chain, CSR, and social identity theory.


2021 ◽  
Vol 13 (4) ◽  
pp. 1636 ◽  
Author(s):  
Víctor Meseguer-Sánchez ◽  
Francisco Jesús Gálvez-Sánchez ◽  
Gabriel López-Martínez ◽  
Valentín Molina-Moreno

Traditional economic system has brought important negative implications regarding environmental development, as well as an unequal distribution of wealth, which has led to ecological disasters and population imbalances. Considering the existence of unequal opportunities and access to resources in a global economy, it would be relevant to study the interrelations between the concepts of Sustainability and Corporate Social Responsibility (CSR). Global and multifactorial issues require the review of fieldworks and their connections. From this perspective, the present research aims to analyze the relationships between the concepts of Corporate Social Responsibility and Sustainability in order to understand the advances of current scientific production and future lines of research. In this way, there is a considerable increase of interest in this line of research, highlighting García-Sánchez as the most productive author, Business, Management and Accounting as the most studied topic, and Sustainability Switzerland as the most productive journal. The country with the most publications and citations is the United States, and the most productive institution is Universidad de Salamanca. Future lines of research should focus on the social dimension and its possibilities in the field of Circular Economy. Finally, a line of research is proposed that also includes the proposals from the 2030 Agenda for Sustainable Development and its 17 Sustainable Development Goals.


Author(s):  
Cindy Lee ◽  
Hyejin Bang ◽  
David J. Shonk

As professional sport teams’ involvement with corporate social responsibility (CSR) activities are prevalent and expected by the public, there has been more attention on the factors that can influence consumers’ reactions to CSR activities. This study investigated the influence of two factors—corporate image and organization choice of communication vehicle—on individuals’ responses, perceived motive, and change of attitude to a professional team sports organization’s CSR activities. A total of 225 usable surveys were collected from a university located in the southern region of the United States for data analyses. The study showed that corporate image had a main effect on perceived motives, Munfavorable = 5.07, Mfavorable = 5.60, F(1, 216) = 6.38, p < .05, , and attitudes, Munfavorable = 4.64, Mfavorable = 5.49; F(1, 216) = 18.34, p < .05, , toward the team due to CSR activities, while there was no main effect for the professional team sports organization’s chosen communication vehicle, F(2, 217) = 1.09, p > .05, for their CSR activities. The importance of building good corporate image and communicating CSR activities to the fan base are also discussed.


2020 ◽  
Vol 12 (18) ◽  
pp. 7545 ◽  
Author(s):  
An-Pin Wei ◽  
Chi-Lu Peng ◽  
Hao-Chen Huang ◽  
Shang-Pao Yeh

Academic research has shed light on the empirical relationships among a firm’s corporate social responsibility (CSR), corporate social irresponsibility (CSiR) and firm performance and on the firm’s customer satisfaction–firm performance relationship in different markets. However, little notice has been taken of whether the coexistence of corporate social responsibility, corporate social irresponsibility and customer satisfaction has an interactive effect on firm performance. This study aims to examine the effects of their interaction on firm performance from an investment perspective. Using unbalanced panel regression to test a sample of publicly traded firms from the United States, this study finds that, in general, firms with higher customer satisfaction earn positive changes in abnormal stock returns. For firms that engage in CSR, CSR positively affects corporate performance, whereas firms’ social irresponsibility activities reduce firms’ financial performance. All else equal, a positive interactive effect of CSiR and customer satisfaction on stock return was observed. The results reveal that high customer satisfaction can alleviate the negative effect of corporate social irresponsibility on firms’ financial performance. Our findings will help management executives and investors to understand that the negative effect of a firm’s unforeseen events on firm performance can be weakened by increasing customer satisfaction.


2016 ◽  
Vol 9 (2) ◽  
pp. 172-201 ◽  
Author(s):  
Linda Mory ◽  
Bernd W. Wirtz ◽  
Vincent Göttel

Purpose – The purpose of this paper is to investigate how employees perceive corporate social responsibility (CSR) within their organizations, thus employees’ Internally Perceived CSR and how it impacts their organizational commitment. Design/methodology/approach – For conceptualizing, the constituents of Internally Perceived CSR – Individual CSR-Perception, Organizational CSR-Perception and their respective factors – are derived from social exchange theory, social identity theory and further relevant literature. The study’s research model is tested through a survey consulting 386 respondents from a company operating in renewable energies. Findings – The results lead to the following conclusions: Internally Perceived CSR strongly impacts employees’ Affective Organizational Commitment and comparatively low influences Normative Organizational Commitment. Moreover, Affective Organizational Commitment mediates Normative Organizational Commitment. Originality/value – The implementation of CSR has evolved to a crucial component of both organizational behavior and management. Nevertheless, the internal CSR-dimension has been largely neglected so far.


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