Professional Team Sports Organizations’ Corporate Social Responsibility Activities: Corporate Image and Chosen Communication Outlets’ Influence on Consumers’ Reactions

2020 ◽  
pp. 1-18
Author(s):  
Cindy Lee ◽  
Hyejin Bang ◽  
David J. Shonk
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Team Sports ◽  
The United States ◽  
Corporate Image ◽  
Sports Organizations ◽  
Professional Team Sports ◽  
Main Effect ◽  
Sport Teams ◽  
Corporate Social

As professional sport teams’ involvement with corporate social responsibility (CSR) activities are prevalent and expected by the public, there has been more attention on the factors that can influence consumers’ reactions to CSR activities. This study investigated the influence of two factors—corporate image and organization choice of communication vehicle—on individuals’ responses, perceived motive, and change of attitude to a professional team sports organization’s CSR activities. A total of 225 usable surveys were collected from a university located in the southern region of the United States for data analyses. The study showed that corporate image had a main effect on perceived motives, Munfavorable = 5.07, Mfavorable = 5.60, F(1, 216) = 6.38, p < .05, , and attitudes, Munfavorable = 4.64, Mfavorable = 5.49; F(1, 216) = 18.34, p < .05, , toward the team due to CSR activities, while there was no main effect for the professional team sports organization’s chosen communication vehicle, F(2, 217) = 1.09, p > .05, for their CSR activities. The importance of building good corporate image and communicating CSR activities to the fan base are also discussed.

Corporate Social Responsibility in Professional Team Sports Organizations: An Integrative Review

2018 ◽  
Vol 32 (6) ◽  
pp. 511-530 ◽  
Author(s):  
Stefan Walzel ◽  
Jonathan Robertson ◽  
Christos Anagnostopoulos
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Public Discourse ◽  
Social Issues ◽  
Team Sports ◽  
Future Research ◽  
Sports Organizations ◽  
Professional Team Sports ◽  
Geographical Dispersion ◽  
Corporate Social

Professional team sports organizations (PTSOs) are highly influential in our society. They can both positively and negatively shape the public discourse around responsible norms of behavior. The purpose of this article is to describe and critically review the literature on PTSOs’ corporate social responsibility (CSR) to develop a comprehensive understanding of current and future research directions in the field. Our analysis reviewed articles on CSR within PTSOs and identified publication year; geographical dispersion; journal type; sports contexts; social issues investigated; research approaches and methods; and how CSR was conceptualized, defined, and theoretically supported. The findings indicate that CSR within PTSOs has primarily been investigated in community programs, using qualitative research methods and pragmatically conceptualizing CSR on the basis of return on investments to the organization in European and North American contexts. Our discussion provides a critical review of the literature before outlining avenues for future research and practice.

scholarly journals The Perceived Corporate Social Responsibility of Major Sport Organizations by the German Public: An Empirical Analysis During the COVID-19 Pandemic

2021 ◽  
Vol 3 ◽  
Author(s):  
Tim F. Thormann ◽  
Pamela Wicker
Keyword(s):  
Cluster Analysis ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Team Sports ◽  
Individual Characteristics ◽  
German Population ◽  
Special Role ◽  
Sport Organizations ◽  
Professional Team Sports ◽  
Corporate Social

Sport governing bodies have played a special role in society during the first wave of the COVID-19 pandemic. Following stakeholder theory and consumption capital theory, this study investigated the actions of the German Bundesliga (DFL), Union of European Football Associations (UEFA), and the International Olympic Committee (IOC) during this phase as perceived by the German population and through the lens of corporate social responsibility (CSR). Based on a representative sample of the German resident population (N = 1,000), the study examined the individual characteristics that influenced the perceived CSR of these organizations and what population clusters emerged from this perception. The survey applied a CSR scale that was previously validated in a professional team sports context. The results confirmed the equally strong applicability of the scale to the sport governing context. Cluster analysis yielded three distinctive clusters, namely, “supporters,” “neutral observers,” and “critics.” Regression analyses and the cluster analysis identified those with frequent consumption and high involvement in sport as rating the actions of the three sport organizations more positively. They are also more strongly represented in the “supporters” cluster. In contrast, those threatened the most by the virus are overrepresented in the “critics” cluster.

scholarly journals Corporate Social Responsibility and Sustainability. A Bibliometric Analysis of Their Interrelations

2021 ◽  
Vol 13 (4) ◽  
pp. 1636 ◽  
Author(s):  
Víctor Meseguer-Sánchez ◽  
Francisco Jesús Gálvez-Sánchez ◽  
Gabriel López-Martínez ◽  
Valentín Molina-Moreno
Keyword(s):  
Sustainable Development ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Global Economy ◽  
The United States ◽  
Social Dimension ◽  
Unequal Distribution ◽  
Distribution Of Wealth ◽  
Productive Author ◽  
Corporate Social

Traditional economic system has brought important negative implications regarding environmental development, as well as an unequal distribution of wealth, which has led to ecological disasters and population imbalances. Considering the existence of unequal opportunities and access to resources in a global economy, it would be relevant to study the interrelations between the concepts of Sustainability and Corporate Social Responsibility (CSR). Global and multifactorial issues require the review of fieldworks and their connections. From this perspective, the present research aims to analyze the relationships between the concepts of Corporate Social Responsibility and Sustainability in order to understand the advances of current scientific production and future lines of research. In this way, there is a considerable increase of interest in this line of research, highlighting García-Sánchez as the most productive author, Business, Management and Accounting as the most studied topic, and Sustainability Switzerland as the most productive journal. The country with the most publications and citations is the United States, and the most productive institution is Universidad de Salamanca. Future lines of research should focus on the social dimension and its possibilities in the field of Circular Economy. Finally, a line of research is proposed that also includes the proposals from the 2030 Agenda for Sustainable Development and its 17 Sustainable Development Goals.

scholarly journals Hubungan Program CSR (Corporate Social Responsibility) Mudik Lebaran Gratis terhadap Citra Perusahaan PT. Industri Jamu dan Farmasi Sido Muncul Tbk.

2019 ◽  
Vol 4 (2) ◽  
pp. 57
Author(s):  
Dewi Eka Ningtyas
Keyword(s):  
Corporate Social Responsibility ◽  
Quantitative Analysis ◽  
Social Responsibility ◽  
Research Method ◽  
Research Result ◽  
Semantic Differential ◽  
Corporate Image ◽  
Image Theory ◽  
Business World ◽  
Corporate Social

The Business world is growing rapidly today with many companies competing to generate a huge profit yet leaving their social responsibility behind. Accordingly, a few companies engage in CSR (Corporate Social Responsibility) in order to increase the company’s image to society’s impression. This research aims to figure out whether there is a significant correlation of CSR (Corporate Social Responsibility) programme in the form of “Sido Muncul Mudik Lebaran Gratis” to the image of PT Industri Jamu dan Farmasi Sido Muncul Tbk. The first theories employed were CSR (Corporate Social Responsibility) theory and Corporate Image Theory. The research method used was Pearson’s Correlation research method by using the quantitative analysis, in which questionnaires were spread to 100 herbalist traders in Pondok Gede area, East Jakarta. The scale in use was Semantic Differential with 10% error rate.The research result shows that there is no correlation of CSR (Corporate Social Responsibility) programme in the form of “Sido Muncul Mudik Lebaran Gratis” to the image of PT Industri Jamu dan Farmasi Sido Muncul Tbk. Keywords: CSR, Corporate Social Responsibility, Corporate Image

Promoting corporate image or preventing underage use? Analysis of the advertising strategy and expenditures of the JUUL parent education for youth vaping prevention campaign

2021 ◽  
pp. tobaccocontrol-2020-056355
Author(s):  
Ganna Kostygina ◽  
Glen Szczypka ◽  
Lauren Czaplicki ◽  
Mateusz Borowiecki ◽  
Roy Ahn ◽  
...  
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Parent Education ◽  
Corporate Image ◽  
Public Image ◽  
Smoking Reduction ◽  
Prevention Campaign ◽  
Market Areas ◽  
Media Channels ◽  
Corporate Social

ObjectiveIn April 2018, JUUL Labs announced a $30 million investment in efforts to combat underage use of its products through ‘independent research, youth and parent education and community engagement’. Prior evidence demonstrates that tobacco industry-funded prevention programmes are ineffective and may work against tobacco control efforts; they do not discourage novices and youth from tobacco use but often improve the tobacco industry’s public image. We describe the nature, timing of and expenditures related to the JUUL underage use prevention advertisements across media channels.MethodsExpenditures for newspaper, magazine, television, and radio marketing and promotional efforts were collected through Kantar Media’s ‘Stradegy’ dashboard, an online platform which provides counts of advertisement occurrences and expenditures on various media channels. JUUL public relations and corporate social responsibility ads were identified in the Kantar Database. All ad expenditures were extracted and aggregated by date. Analysis of the expenditure data was triangulated with newspaper and industry advertisement archives.ResultsAdvertisements aired nationally and in over half of all US-designated market areas (n=130) across media platforms including newspapers, magazines, radio, and online in mobile web and internet displays. In 2018, JUUL Labs spent $30 million, predominantly for print advertising. The ‘What Parents Need to Know about JUUL’ ads primarily advertised JUUL’s smoking reduction ‘mission’ and promoted the product. By 2019, advertising increased to $36.2 million. JUUL’s message strategy transitioned to ‘Cracking Down on Underage Sales in Retail Stores’ and featured adult smoker testimonies, linking JUUL to smoking cessation.DiscussionMarketing expenditures promoting JUUL’s corporate social responsibility mission exceeded their $30 million investment in the underage use prevention efforts. The expenditures were focused on the media market areas where health organisation and legislative officials were launching investigations into JUUL social media and other promotional strategies.

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