Unveiling Network Data Patterns in Social Media

2022 ◽  
pp. 571-588
Author(s):  
Maria Prosperina Vitale ◽  
Maria Carmela Catone ◽  
Ilaria Primerano ◽  
Giuseppe Giordano

The present study focuses on the usefulness of social network analysis in unveiling network patterns in social media. Specifically, the propagation and consumption of information on Twitter through network analysis tools are investigated to discover the presence of specific conversational patterns in the derived online data. The choosing of Twitter is motivated by the fact that it induces the definition of relationships between users by following communication flows on specific topics of interest and identifying key profiles who influence debates in the digital space. Further lines of research are discussed regarding the tools for discovering the spread of fake news. Considerable disinformation can be generated on social networks, offering a complex picture of informational disorientation in the digital society.

Author(s):  
Anu Taneja ◽  
Bhawna Gupta ◽  
Anuja Arora

The enormous growth and dynamic nature of online social networks have emerged to new research directions that examine the social network analysis mechanisms. In this chapter, the authors have explored a novel technique of recommendation for social media and used well known social network analysis (SNA) mechanisms-link prediction. The initial impetus of this chapter is to provide general description, formal definition of the problem, its applications, state-of-art of various link prediction approaches in social media networks. Further, an experimental evaluation has been made to inspect the role of link prediction in real environment by employing basic common neighbor link prediction approach on IMDb data. To improve performance, weighted common neighbor link prediction (WCNLP) approach has been proposed. This exploits the prediction features to predict new links among users of IMDb. The evaluation shows how the inclusion of weight among the nodes offers high link prediction performance and opens further research directions.


2021 ◽  
Author(s):  
Bernice Pescosolido ◽  
Edward B. Smith

Social networks are ubiquitous. The science of networks has shaped how researchers and society understand the spread of disease, the precursors of loneliness, the rise of protest movements, the causes of social inequality, the influence of social media, and much more. Egocentric analysis conceives of each individual, or ego, as embedded in a personal network of alters, a community partially of their creation and nearly unique to them, whose composition and structure have consequences. This volume is dedicated to understanding the history, present, and future of egocentric social network analysis. The text brings together the most important, classic articles foundational to the field with new perspectives to form a comprehensive volume ideal for courses in network analysis. The collection examines where the field of egocentric research has been, what it has uncovered, and where it is headed.


Author(s):  
Somya Jain ◽  
Adwitiya Sinha

Over the last decade, technology has thrived to provide better, quicker, and more effective platforms to help individuals connect and disseminate information to other individuals. The increasing popularity of these networks and its huge content in the form of text, images, and videos provides new opportunities for data analytics in the context of social networks. This motivates data mining experts and researchers to deploy various mining apparatus and application-specific tools for analysing the massive, intricate, and dynamic social media knowledge. The research detailed in this chapter would entail major social network concepts with data analysis techniques. Moreover, it gives insight to representation and modelling of social networks with research datasets and tools.


2022 ◽  
pp. 360-374
Author(s):  
Fabio Corbisiero

Social media and social networks are pervasive in the daily use as well as in a number of applications. Social media and social networks are also intertwined, as the social medial platforms also offer the opportunity to develop and analyze social networks. Over the past two decades, there has been an explosion of interest in network research through social network analysis. Network research is “warm” today, with the number of articles on the topic of social media and social networks nearly tripling in the past decade. This interweaving has been a further breakthrough within field research yielding explanations for social phenomena in a wide variety of new ways. Social network analysis (SNA) has been recognized as a powerful tool for representing social network structures and information dissemination on the web. Here, the authors review the kinds of things that sociologists have tried to explain using social network analysis and provide a nutshell description of the basic assumptions, goals, and explanatory mechanisms prevalent in the field, with emphasis on SNA research methodology.


2021 ◽  
Vol 18 (1) ◽  
pp. 101-120
Author(s):  
Tomáš Diviák

The concept of centrality and centrality measures are well-known and frequently used in social network analysis. They are also implemented in numerous software packages. However, that does not mean that it is easy to apply them correctly. This paper aims to introduce the most frequently used centrality measures, but more importantly to point out the problems related to their application and to sketch potential solutions for these problems. First, three basic centrality measures are introduced: degree, betweenness, and closeness. There are three broad categories of issues with centrality measures. These categories are: inadequate operationalisation of centrality measures, explanation of their distribution, and interdependence of observation in statistical modelling. A typology of flows in the network is presented as a potential solution allowing for transparent operationalisation. The so-called positional approach is another potential solution allowing for conceptually and computationally rigorous definition of centrality measures. Lastly, statistical models for network data are introduced as a way to deal with interdependence of observations. In the conclusion, challenges for measuring centrality in bipartite and multiplex networks are discussed.


Author(s):  
Marin Mandić ◽  
Davor Škobić ◽  
Goran Martinović

Social Network Analysis (SNA) is based on graph theory and is used for identification of the structure, behavioral patterns and social connectivity of entities. In this paper, SNA is used in the telecom industry in terms of a call detail record referring to phone call data separated into two groups, i.e., domicile network and virtual operator network data. Emphasis was placed on community detection. Comparison was made among communities detected in domicile and virtual operator networks. Results show that in contrast to domicile network, the number of cliques in the virtual operator network is larger. Also, homophily was detected between domicile network and virtual operator network users.


2019 ◽  
Vol 24 (2) ◽  
pp. 88-104
Author(s):  
Ilham Aminudin ◽  
Dyah Anggraini

Banyak bisnis mulai muncul dengan melibatkan pengembangan teknologi internet. Salah satunya adalah bisnis di aplikasi berbasis penyedia layanan di bidang moda transportasi berbasis online yang ternyata dapat memberikan solusi dan menjawab berbagai kekhawatiran publik tentang layanan transportasi umum. Kemacetan lalu lintas di kota-kota besar dan ketegangan publik dengan keamanan transportasi umum diselesaikan dengan adanya aplikasi transportasi online seperti Grab dan Gojek yang memberikan kemudahan dan kenyamanan bagi penggunanya Penelitian ini dilakukan untuk menganalisa keaktifan percakapan brand jasa transportasi online di jejaring sosial Twitter berdasarkan properti jaringan. Penelitian dilakukan dengan dengan mengambil data dari percakapan pengguna di social media Twitter dengan cara crawling menggunakan Bahasa pemrograman R programming dan software R Studio dan pembuatan model jaringan dengan software Gephy. Setelah itu data dianalisis menggunakan metode social network analysis yang terdiri berdasarkan properti jaringan yaitu size, density, modularity, diameter, average degree, average path length, dan clustering coefficient dan nantinya hasil analisis akan dibandingkan dari setiap properti jaringan kedua brand jasa transportasi Online dan ditentukan strategi dalam meningkatkan dan mempertahankan keaktifan serta tingkat kehadiran brand jasa transportasi online, Grab dan Gojek.


Author(s):  
Ryan Light ◽  
James Moody

This chapter provides an introduction to this volume on social networks. It argues that social network analysis is greater than a method or data, but serves as a central paradigm for understanding social life. The chapter offers evidence of the influence of social network analysis with a bibliometric analysis of research on social networks. This analysis underscores how pervasive network analysis has become and highlights key theoretical and methodological concerns. It also introduces the sections of the volume broadly structured around theory, methods, broad conceptualizations like culture and temporality, and disciplinary contributions. The chapter concludes by discussing several promising new directions in the field of social network analysis.


Author(s):  
Sophie Mützel ◽  
Ronald Breiger

This chapter focuses on the general principle of duality, which was originally introduced by Simmel as the intersection of social circles. In a seminal article, Breiger formalized Simmel’s idea, showing how two-mode types of network data can be transformed into one-mode networks. This formal translation proved to be fundamental for social network analysis, which no longer needed data on who interacted with whom but could work with other types of data. In turn, it also proved fundamental for the analysis of how the social is structured in general, as many relations are dual (e.g. persons and groups, authors and articles, organizations and practices), and are thus susceptible to an analysis according to duality principles. The chapter locates the concept of duality within past and present sociology. It also discusses the use of duality in the analysis of culture as well as in affiliation networks. It closes with recent developments and future directions.


Social networks fundamentally shape our lives. Networks channel the ways that information, emotions, and diseases flow through populations. Networks reflect differences in power and status in settings ranging from small peer groups to international relations across the globe. Network tools even provide insights into the ways that concepts, ideas and other socially generated contents shape culture and meaning. As such, the rich and diverse field of social network analysis has emerged as a central tool across the social sciences. This Handbook provides an overview of the theory, methods, and substantive contributions of this field. The thirty-three chapters move through the basics of social network analysis aimed at those seeking an introduction to advanced and novel approaches to modeling social networks statistically. The Handbook includes chapters on data collection and visualization, theoretical innovations, links between networks and computational social science, and how social network analysis has contributed substantively across numerous fields. As networks are everywhere in social life, the field is inherently interdisciplinary and this Handbook includes contributions from leading scholars in sociology, archaeology, economics, statistics, and information science among others.


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