Can Internal Social Media and Data Mining Be a Powerful Communication Vehicle in Reaching Employees in Change Management in Industry 4.0?

2021 ◽  
pp. 615-633
Author(s):  
Asli Goksoy
Keyword(s):  
Data Mining ◽  
Social Media ◽  
Change Management ◽  
Industry 4.0 ◽  
Internal Communication ◽  
Generation Gap ◽  
Communication Tool ◽  
Employee Behaviors ◽  
Technology Services ◽  
The Relationship

With the rapid changes in the information and communication technologies through Industry 4.0, managers and change agents are now able to unlock wholly new streams in communicating change to their stakeholders. Social media can be an important “vehicle” to facilitate better and faster change management, whereas data mining can provide some crucial insight about employee perception about change. The purpose of this chapter is to capture the reader's attention towards the relationship between change management and Industry 4.0 tools specifically: social media and data mining. For that purpose, three in-depth interviews with senior managers of a Turkish telecommunication and technology services provider were conducted. The results support the research questions partially but point out new variables (national culture and generation gap) to consider in the relationship between employee behaviors and social media usage as an internal communication tool. Lastly, this chapter aims to provide suggestions for further studies.

Can Internal Social Media and Data Mining Be a Powerful Communication Vehicle in Reaching Employees in Change Management in Industry 4.0?

2020 ◽  
pp. 132-151
Author(s):  
Asli Goksoy
Keyword(s):  
Data Mining ◽  
Social Media ◽  
Change Management ◽  
Industry 4.0 ◽  
Internal Communication ◽  
Generation Gap ◽  
Communication Tool ◽  
Employee Behaviors ◽  
Technology Services ◽  
The Relationship

With the rapid changes in the information and communication technologies through Industry 4.0, managers and change agents are now able to unlock wholly new streams in communicating change to their stakeholders. Social media can be an important “vehicle” to facilitate better and faster change management, whereas data mining can provide some crucial insight about employee perception about change. The purpose of this chapter is to capture the reader's attention towards the relationship between change management and Industry 4.0 tools specifically: social media and data mining. For that purpose, three in-depth interviews with senior managers of a Turkish telecommunication and technology services provider were conducted. The results support the research questions partially but point out new variables (national culture and generation gap) to consider in the relationship between employee behaviors and social media usage as an internal communication tool. Lastly, this chapter aims to provide suggestions for further studies.

Enterprise social media at work: web-based solutions for employee engagement

2016 ◽  
Vol 24 (7) ◽  
pp. 16-19 ◽  
Author(s):  
Anshu Sharma ◽  
Jyotsna Bhatnagar
Keyword(s):  
Social Media ◽  
Employee Engagement ◽  
Internal Communication ◽  
Communication Tool ◽  
Web Based ◽  
Content Type ◽  
Enterprise Social Media ◽  
Respective Field ◽  
Social Media Tools ◽  
Social Networking Tools

Purpose The paper aims to highlight the role of enterprise social media as an internal workplace tool for employee engagement purposes. Design/methodology/approach The paper provides a viewpoint on how social media can be used internally by organizations after considering both academic and practitioner literature in the respective field. Findings The paper posits that organizations should move beyond using social networking tools for recruitment and branding purposes and take a step further to use social media tools internally for employee engagement initiatives. It provides practical implications for managers to embrace social media as an engagement tool and to increase employees’ participation on such media. Research limitations/implications The paper provides implications for both researchers and practitioners for using social media as a strategic employee engagement initiative and devising appropriate social media and human resource strategies to do so. Originality/value The paper offers insights into how enterprise social media can be used as an internal communication tool for engaging employees in this technologically connected era.

Social Media and the Knowledge Gap

2022 ◽  
pp. 344-361
Author(s):  
Çiçek Topçu
Keyword(s):  
Social Media ◽  
Field Research ◽  
Knowledge Gap ◽  
Communication Tool ◽  
Media Environment ◽  
Large Sample ◽  
Level Of Knowledge ◽  
Use Of Social Media ◽  
The Relationship ◽  
Empirical Field

This study aims to test the relationship between the use of social media and the knowledge gap regarding COVID-19 in the Turkish environment. For this purpose of this empirical field, research was carried out throughout Turkey involving a large sample (N= 1033) in an effort to reveal how level of knowledge of social media users in Turkey regarding an issue in a particular question is shaped. The study discusses the data obtained in the field research. The conclusion, contrary to what is expected, emphasizes that social media environment has a particular presence as a communication tool, which closes the knowledge gap and fosters knowledge acquisition.

scholarly journals The Influence of Social Media on Organizational Communication: Case Study in Republic of Macedonia

2015 ◽  
Vol 1 (3) ◽  
pp. 83
Author(s):  
Liljana Siljanovska
Keyword(s):  
Social Media ◽  
Social Behavior ◽  
Organizational Communication ◽  
Online Communication ◽  
Internal Communication ◽  
Communication Tool ◽  
Republic Of Macedonia ◽  
Communication Processes ◽  
The Republic

Development of the communications technologies introduced the need of new ways of organization of corporate communication processes. Social media play an important role in performing of public and community activities and are more and more used as important communication tool of the employees in sharing of ideas, exchange of mutual experiences, and in all aspects of performing of vertical and horizontal communication. By research conducted with quality methods- observing of different companies and interviews of employees, managers and competent officials for development of organizational communication in the Republic of Macedonia data will be collected for how many employees of organizations in Macedonia use the social networks services and what habits they have during such communication. By that, the research will try with case study to answer the question on the influence of social media to organizational communication. Internet social communication is the addition and an extension of the traditional social behavior. As much the individuals were connected and communicate tête-à-tête, they more use the other media for internal communication. In fact, online communication even upgrades the traditional social behavior, without it to be increased or decreased. -

scholarly journals Mapping The Principal-Agent Relation In Social Media: A Data Mining Approach

2019 ◽  
Vol 3 (2) ◽  
pp. 158-178
Author(s):  
Ujang Fahmi ◽  
Canggih Puspo Puspo Wibowo ◽  
Faturahman Yudanto Yudanto
Keyword(s):  
Data Mining ◽  
Social Media ◽  
Public Opinion ◽  
Public Organizations ◽  
Principal Agent ◽  
Data Mining Approach ◽  
Engagement Process ◽  
Use Of Social Media ◽  
The Relationship

Most of the research on social media is conducted to comprehend and to exploit the presence of public opinion in it. Meanwhile, there has been limited research that explores the engagement process and interaction results from social media accounts. Therefore, this study aims to map the interaction between government and society in social media in principal-agent context. Exploration made from tweets posted by @KemenDesa and citizens' tweets which are mentioning @KemenDesa dated from 1 October 2014 to 31 September 2017. The results give an idea of the engagement process and the content of the interaction so that the relationship between them in the principal-agent context can be mapped. In addition, the results of the analysis can also be used to evaluate the use of social media by public organizations and communities as an alternative medium to communicate.

The Management of Social Media and the Relationship With the Client From the Perspective of the Managers of Small Hotels in a City in Brazil

2020 ◽  
pp. 385-403
Author(s):  
Francieli Boaria ◽  
Ademilso Alves da Cunha
Keyword(s):  
Social Media ◽  
Initial Phase ◽  
Hotel Industry ◽  
The Internet ◽  
Communication Tool ◽  
Tourism Sector ◽  
Use Of Social Media ◽  
The Relationship ◽  
The City

With the growth of the tourism sector and increased competition, the hotel industry is directly related to the evolution of the internet as an important communication tool capable of promoting market differentials. The objectives of this study are to evaluate the management of social media of the hotels in the city of Santa Vitória do Palmar, Brazil, as well as to analyze the interaction between the enterprises and their clients. This research had a sample of five hotels, which have demonstrated that they use social media constantly, but this practice is in the initial phase of implementation. It was noticed that the use of social media by the managers of the research sample is carried out with the same knowledge of common users, without deepening it. In order to optimize this practice and consequently for the hotel to be more profitable, the implementation of aspecialized and up-to-date management is necessary.

scholarly journals The Influence of Social Media on Organizational Communication: Case Study in Republic of Macedonia

2015 ◽  
Vol 3 (1) ◽  
pp. 83
Author(s):  
Liljana Siljanovska
Keyword(s):  
Social Media ◽  
Social Behavior ◽  
Organizational Communication ◽  
Online Communication ◽  
Internal Communication ◽  
Communication Tool ◽  
Republic Of Macedonia ◽  
Communication Processes ◽  
The Republic

Development of the communications technologies introduced the need of new ways of organization of corporate communication processes. Social media play an important role in performing of public and community activities and are more and more used as important communication tool of the employees in sharing of ideas, exchange of mutual experiences, and in all aspects of performing of vertical and horizontal communication. By research conducted with quality methods- observing of different companies and interviews of employees, managers and competent officials for development of organizational communication in the Republic of Macedonia data will be collected for how many employees of organizations in Macedonia use the social networks services and what habits they have during such communication. By that, the research will try with case study to answer the question on the influence of social media to organizational communication. Internet social communication is the addition and an extension of the traditional social behavior. As much the individuals were connected and communicate tête-à-tête, they more use the other media for internal communication. In fact, online communication even upgrades the traditional social behavior, without it to be increased or decreased. -

Intergenerational Family Relations in Luxembourg

2013 ◽  
Vol 18 (1) ◽  
pp. 59-69 ◽  
Author(s):  
Isabelle Albert ◽  
Dieter Ferring ◽  
Tom Michels
Keyword(s):  
Family Relations ◽  
Family Values ◽  
Generation Gap ◽  
Intergenerational Solidarity ◽  
Acculturation Gap ◽  
Family Obligations ◽  
Mothers And Daughters ◽  
The Family ◽  
The Relationship ◽  
Model Family

According to the intergenerational solidarity model, family members who share similar values about family obligations should have a closer relationship and support each other more than families with a lower value consensus. The present study first describes similarities and differences between two family generations (mothers and daughters) with respect to their adherence to family values and, second, examines patterns of relations between intergenerational consensus on family values, affectual solidarity, and functional solidarity in a sample of 51 mother-daughter dyads comprising N = 102 participants from Luxembourgish and Portuguese immigrant families living in the Grand Duchy of Luxembourg. Results showed a small generation gap in values of hierarchical gender roles, but an acculturation gap was found in Portuguese mother-daughter dyads regarding obligations toward the family. A higher mother-daughter value consensus was related to higher affectual solidarity of daughters toward their mothers but not vice versa. Whereas affection and value consensus both predicted support provided by daughters to their mothers, affection mediated the relationship between consensual solidarity and received maternal support. With regard to mothers, only affection predicted provided support for daughters, whereas mothers’ perception of received support from their daughters was predicted by value consensus and, in the case of Luxembourgish mothers, by affection toward daughters.

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