The Role of Social Commerce Components on the Consumer Decision-Making Process
Keyword(s):
Rapid changes in commerce, technology, and consumer behaviour are leading businesses to shift their online activities. The popularity of social media pushed online merchants to integrate these platforms into their online presence, leading to the rise of social commerce. Consumers' interaction and participation online create a massive amount of information. The use of social commerce components facilitates the interaction of consumers by sharing their experiences and learning from others' experiences. In this chapter, the authors look at how this process has impacts throughout the consumer decision-making process when making a purchase and suggests directions for future research.
2018 ◽
Vol 14
(1)
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pp. 138-158
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Keyword(s):
2021 ◽
Vol 15
(1)
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pp. 29
2020 ◽
Vol ahead-of-print
(ahead-of-print)
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2017 ◽
Vol 37
(3)
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pp. 179-189
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2021 ◽
Vol 15
(1)
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pp. 29
2017 ◽
Vol 2
(6)
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pp. 7-14
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2011 ◽
Vol 3
(5)
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2020 ◽
Vol 13
(1)
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pp. 16-20