Social Commerce from a Theory of Planned Behavior Paradigm

2013 ◽  
Vol 5 (3) ◽  
pp. 76-88 ◽  
Author(s):  
Sheila M. Smith ◽  
Jensen Zhao ◽  
Melody Alexander
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Perceived Control ◽  
Purchase Intention ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Path Model ◽  
Future Research ◽  
Perceived Behavioral Control ◽  
Social Commerce

Social commerce (s-commerce) is linked to social shopping, social sharing, and described as focusing on sharing information with affiliate shoppers. Due to the increased popularity of private and public social networking websites, this empirical study extends Ajzen’s (1991) theory of planned behavior (TPB) to explain and predict purchase intention after interacting with an s-commerce website. Results indicate significant support for the theoretical paradigm from an s-commerce perspective. No significant effects emerged from the multiple linear regression conducted to determine whether the current study’s theoretical paradigm confirmed to the applicability of the theory of planned behavior. Using a path model as outlined by Ajzen (2004), the path analysis produced good support for the model in which purchase intention had a positive relationship with attitudes, subjective norm, and perceived control behavior. Analysis of attitudes, subjective norm, perceived behavioral control, and intentions revealed subjective norm had the greatest influence on purchase intention. Implications for theoretical and practical analysis are presented, along with recommendations for future research.

Testing the Efficacy of the Theory of Planned Behavior to Explain Strength Training in Older Adults

2007 ◽  
Vol 15 (1) ◽  
pp. 1-12 ◽  
Author(s):  
Rachel N. Dean ◽  
Jocelyn M. Farrell ◽  
Mary Lou Kelley ◽  
M. Jane Taylor ◽  
Ryan E. Rhodes
Keyword(s):  
Older Adults ◽  
Theory Of Planned Behavior ◽  
Strength Training ◽  
Planned Behavior ◽  
Perceived Control ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Current Strength ◽  
Perceived Behavioral Control ◽  
The Relationship

The purpose of this study was to use the constructs of the theory of planned behavior (TPB) to gain a better understanding of the factors influencing older adults’ participation in strength training. Two hundred men and women age 55 years and older were purposely sampled from seniors’ centers in Ontario Canada. Participants completed a TPB questionnaire and reported their current physical activity participation. It was hypothesized that perceived behavioral control followed by attitude would be the strongest determinants of strength-training intentions and that intention would be the strongest determinant of strength-training behavior. Regression analyses revealed that subjective norm and perceived behavioral control explained 42% of the variance in intention and intention explained 40% of the variance in behavior. Gender and current strength-training participation did not significantly moderate the relationship between the TPB variables. The results suggest that interventions targeting subjective norm and perceived control might be helpful in promoting strength-training behavior among older adults.

scholarly journals THE ANALYSIS OF INTENTION TO BUY: AN EXTENDED THEORY OF PLANNED BEHAVIOR

2021 ◽  
Vol 1 (1) ◽  
pp. 91-109
Author(s):  
Danu Gilang Pinasthika ◽  
Agus Suroso ◽  
Siti Zulaikha Wulandari
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Purchase Intention ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Brand Awareness ◽  
Perceived Behavioral Control ◽  
Target Market ◽  
Extended Theory ◽  
Positive Effect

This research is aimed to test an empirical study on UNSOED Press. The study took the title: "The Analysis of Intention to Buy: An Extended Theory of Planned Behavior". The purpose of this research is to know and find empirical evidence of the influence of Brand Awareness, Price, Attitude, Subjective Norm, Perceived Behavioral Control of Purchase Intention. The population in this study were students in Universitas Jenderal Soedirman. The samples in this study were 211 person. Sample determination using the Convenience sampling method. The analysis tool used is multiple regression. Based on the results of the research and analysis of data shows that:(1) Brand Awareness has no effect on Purchase Intention. (2) Price has a positive effect on Purchase Intention. (3) Attitude has a positive effect on Purchase Intention. 4 Subjective Norm has no effect on Purchase Intention. 5 Perceived Behavioral control has a positive effect on Purchase Intention. The implication of the conclusion above is, UNSOED Press has to build awareness among students or target market. Promotion from faculty and lecturers must be improved. Lecturers can provide suggestions for using UNSOED Press during classroom learning. For the price, respondent said the price was not too expensive and have to maintance quality.

scholarly journals Willingness to Pay for Halal Transportation Cost: The Moderating Effect of Knowledge on the Theory of Planned Behavior

2019 ◽  
Vol 8 (6S3) ◽  
pp. 479-488 ◽  
Keyword(s):  
Supply Chain ◽  
Theory Of Planned Behavior ◽  
Willingness To Pay ◽  
Planned Behavior ◽  
Behavioral Control ◽  
Transportation Cost ◽  
Subjective Norm ◽  
Moderating Effect ◽  
Perceived Behavioral Control ◽  
The Relationship

Halal transportation services is one of the crucial components of producing Halal products. Since Halal is unique and involves elaborate regulations and executions, therefore it requires huge investment. Like any other supply chain, the transportation cost will be transferred to the end users, normally the customers, thus increasing the price of final products. It is notably common to find studies done on Muslim customers and their preference on Halal products, however, studies on Muslims preferences towards Halal transportation could still be considered as novel. By adopting the Theory of Planned Behavior and religiosity; and by taking into account the moderating effect of knowledge, this study aims to identify the factors that lead to the customers’ willingness to pay for the Halal transportation cost. Using a purposive sampling method, the data was collected among Muslim consumers in a prominent shopping complex in Malaysia and was analyzed using Smart Partial Least Squares (PLS). Based on the finding, it is shown that the attitude and perceived behavioral control gave a positive relationship with the willingness to pay for Halal transportation. Meanwhile, subjective norm and religiosity were on the opposite as there were both hold an insignificant effect towards the willingness to pay for the Halal transportation. Knowledge has moderated the relationship between attitude and willingness to pay for Halal transportation, but not for the relationship between subjective norm and perceived behavioral control. It is expected that this study could provide a better understanding of Muslim consumers’ behavior on purchasing for Halal transportation, as well as other Halal supply chain activities.

scholarly journals Analisis Niat Perilaku Anggota Komunitas Hijabers Surabaya Dalam Menggunakan Tabungan Syariah: Perspektif Theory Of Planned Behavior

2016 ◽  
Vol 8 (3) ◽  
Author(s):  
Cecia Rahmadanty ◽  
Masmira Kurniawati
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Equation Model ◽  
Perceived Behavioral Control ◽  
Intention To Use ◽  
Control Belief ◽  
Community Members

A large number of muslim population in Indonesia have an impact on the development of muslim fashion in Indonesia and led to the emergence of muslim communities such as Hijabers Surabaya community. Hijabers Surabaya community also linked himself with sharia, such as cooperation with the islamic banking in which all community members will get free sharia account when joining the community.This research focuses on the behavior and attitude of community members towards the use of sharia account by using the theory of planned behavior perspective. This study used Structural Equation Model. Total participants in this study amounted to 150 members. The results obtained in this study is: (1) Behavior belief affect the attitude toward behavior. (2) Normative belief not effect the subjective norm. (3) Motivation to comply not effect the subjective norm. (4) Control belief affect the perceived behavioral control. (5) Attitude toward behavior affect the intention to use. (6) Subjective norm not affect the intention to use. (7) Perceived behavioral control not affect to the intention to use.

scholarly journals Analysis of intention toward halal products: an empirical study of young consumers

2017 ◽  
Vol 20 (2) ◽  
Author(s):  
Budi Harsanto ◽  
Dika Jatnika
Keyword(s):  
Theory Of Planned Behavior ◽  
Empirical Study ◽  
Multiple Regression ◽  
Planned Behavior ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Descriptive Statistics ◽  
Perceived Behavioral Control ◽  
Chi Square ◽  
Halal Food

The purpose of this paper is to determine the intention of consumer in choosing halal products, particularly for food products. The three main elements in the Theory of Planned Behavior (TPB) consisting of attitude, subjective norm, and perceived behavioral control is connected to the intention to consume halal products, particularly halal food. This study refers to the two studies both in the Malaysian context. This is a survey-based research. It used a questionnaire for collecting the data taken from  151 active students of Faculty of Economics and Business in Unpad who participated as the respondents in this research. The data were analysed using a descriptive statistics, correlation, chi-square. and multiple regression. The findings show that the three main elements have a significance effect on the intention. This study is unique since it was conducted in Indonesia’s context and the results is slightly different from the findings of the previous one.

Broadening the evidence for the Theory of Planned Behavior: predicting heavy episodic drinking in Argentinean female and male youth

2017 ◽  
Vol 17 (2) ◽  
pp. 159-167 ◽  
Author(s):  
Raquel I Peltzer ◽  
Karina Conde ◽  
Maria Ayelen Biscarra ◽  
Aldana Lichtenberger ◽  
Mariana Cremonte
Keyword(s):  
Theory Of Planned Behavior ◽  
Social Norms ◽  
Planned Behavior ◽  
Perceived Control ◽  
Behavioral Control ◽  
Heavy Episodic Drinking ◽  
Perceived Behavioral Control ◽  
Male Youth ◽  
Prevention Interventions ◽  
And Performance

Introduction: Although the Theory of Planned Behavior has successfully been applied to explain heavy episodic drinking, recent reviews have identified gaps in the literature. Among them the role of gender, scarce research from non English speaking countries (and thus, other drinking contexts) and lastly, contradictory results regarding the measures used to evaluate social norms and perceived behavioral control. Objective: We aim to broaden the evidence for the Theory of Planned Behavior by evaluating the capacity of the model to predict heavy episodic drinking in Argentinean female and male youth. Methods: In this study a psychometrically sound measure is used and which evaluates both dimensions of social norms and perceived control. We measured Theory of Planned Behavior variables and last month heavy episodic drinking at two-time frames. Multiple linear and logistic regressions were performed. Results: Attitude was the main predictor of heavy episodic drinking intention; there were gender differences, among women perceived behavioral control and subjective norm were also predictors of heavy episodic drinking intentions. The intention was the main predictor of heavy episodic drinking for both genders, while perceived behavioral control was also a predictor among women. Conclusions: Theory of Planned Behavior allows us to better understand the motivational variables related to heavy episodic drinking intention and performance, and thus, to design appropriate prevention interventions.

What Drives Electronic Word of Mouth and Purchase in Social Commerce?

2020 ◽  
Vol 12 (4) ◽  
pp. 71-84
Author(s):  
Youngkeun Choi
Keyword(s):  
Purchase Intention ◽  
Word Of Mouth ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Purchase Intentions ◽  
Perceived Behavioral Control ◽  
Electronic Word Of Mouth ◽  
Research Model ◽  
Social Commerce ◽  
Consumer Purchase Intention

The purpose of this study is to develop and verify the research model to examine the antecedents of electronic word of mouth on social commerce, which influences consumer purchase intentions. In the results, first, the attitude toward the electronic word of mouth, subjective norm, and perceived behavioral control increases the electronic word of the consumer. Second, a consumer's electronic word of mouth increases his or her purchase intention. Finally, attitude toward the electronic word of mouth and perceived behavioral control among the pioneers of the electronic word of mouth of the consumer increases his or her purchase intention through the electronic word of mouth. This study is the first one to contribute to the study of social commerce by giving scholarly attention to electronic word of mouth. This study provides new ways to stimulate consumer purchase intention.

The Theory of Planned Behavior and Physical Activity Change: Outcomes of the Aging Well and Healthily Intervention Program for Older Adults

2017 ◽  
Vol 25 (3) ◽  
pp. 438-445 ◽  
Author(s):  
Elske Stolte ◽  
Marijke Hopman-Rock ◽  
Marja J. Aartsen ◽  
Theo G. van Tilburg ◽  
Astrid Chorus
Keyword(s):  
Physical Activity ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Intervention Program ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Aging Well

The predictive value of the Theory of Planned Behavior (TPB) on intention and physical activity (PA) over time was examined. Data from the Aging Well and Healthily intervention program (targeting perceived behavioral control and attitude, not subjective norm) were analyzed, including pretest (T0), posttest (T1, except subjective norm) and 4–6 months follow-up (T2, PA outcomes only) (N = 387, M age 72 years). Structural equation modeling was used to test a TPB model. PA was measured subjectively using the Voorrips sports subscale (T0 and T2), items measured perceived increase in PA (T1), and adherence to exercises (T1 and T2). Model fit was good. The TPB explained variation in intention well (R2 .54–.60) and some PA behavior (R2 .13–.16). The intervention successfully got participants to exercise independent of the measured TPB concepts. More TPB studies in the context of interventions are needed.

Correlates of Exercise Intentions in Non-Hodgkin’s Lymphoma Survivors: An Application of the Theory of Planned Behavior

2005 ◽  
Vol 27 (3) ◽  
pp. 335-349 ◽  
Author(s):  
Kerry S. Courneya ◽  
Jeffrey K.H. Vallance ◽  
Lee W. Jones ◽  
Tony Reiman
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Hodgkin’S Lymphoma ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Hodgkin's Lymphoma ◽  
Perceived Behavioral Control ◽  
Cognitive Correlates ◽  
Non Hodgkin’S Lymphoma ◽  
Non Hodgkin's Lymphoma

In the present study we examined the demographic, medical, and social cognitive correlates of exercise intentions in non-Hodgkin’s lymphoma (NHL) survivors using the theory of planned behavior (TPB). Participants were 399 NHL survivors who completed a mailed survey that assessed demographics, past exercise, and the TPB (i.e., intention, perceived behavioral control, affective and instrumental attitudes, and subjective norm). Descriptive data indicated that only about 50% of NHL survivors intended to exercise at levels that are consistent with current public health guidelines. In support of the TPB, multiple regression analysis indicated that the model explained 55% of the variance in exercise intentions, with perceived behavioral control (β = .47), affective attitude (β = .23), and subjective norm (β = .15), being the most important correlates. It was concluded that the TPB provides a good framework on which to base interventions designed to increase exercise intentions in NHL survivors.

Applying the Theory of Planned Behavior to Physical Activity: The Moderating Role of Mental Toughness

2015 ◽  
Vol 37 (5) ◽  
pp. 514-522 ◽  
Author(s):  
Thomas E. Hannan ◽  
Robyn L. Moffitt ◽  
David L. Neumann ◽  
Patrick R. Thomas
Keyword(s):  
Physical Activity ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Behavioral Control ◽  
Physical Activity Behavior ◽  
Mental Toughness ◽  
Future Research ◽  
Perceived Behavioral Control ◽  
Moderation Effect ◽  
Toughness Index

This study explored whether mental toughness, the capacity to maintain performance under pressure, moderated the relation between physical activity intentions and subsequent behavior. Participants (N = 117) completed the Mental Toughness Index and a theory of planned behavior questionnaire. Seven days later, physical activity was assessed using the International Physical Activity Questionnaire. Attitudes, subjective norms, and perceived behavioral control explained substantial variance (63.1%) in physical activity intentions. Intentions also significantly predicted physical activity behavior. The simple slopes analyses for the moderation effect revealed a nonsignificant intention–behavior relation at low levels of mental toughness. However, intentions were significantly and positively related to physical activity when mental toughness was moderate or high, suggesting that the development of a mentally tough mindset may reduce the gap between behavior and physical activity intention. Future research is needed to confirm these findings and apply them in the design of mental toughness interventions to facilitate physical activity engagement.

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