scholarly journals THE ANALYSIS OF INTENTION TO BUY: AN EXTENDED THEORY OF PLANNED BEHAVIOR

2021 ◽  
Vol 1 (1) ◽  
pp. 91-109
Author(s):  
Danu Gilang Pinasthika ◽  
Agus Suroso ◽  
Siti Zulaikha Wulandari
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Purchase Intention ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Brand Awareness ◽  
Perceived Behavioral Control ◽  
Target Market ◽  
Extended Theory ◽  
Positive Effect

This research is aimed to test an empirical study on UNSOED Press. The study took the title: "The Analysis of Intention to Buy: An Extended Theory of Planned Behavior". The purpose of this research is to know and find empirical evidence of the influence of Brand Awareness, Price, Attitude, Subjective Norm, Perceived Behavioral Control of Purchase Intention. The population in this study were students in Universitas Jenderal Soedirman. The samples in this study were 211 person. Sample determination using the Convenience sampling method. The analysis tool used is multiple regression. Based on the results of the research and analysis of data shows that:(1) Brand Awareness has no effect on Purchase Intention. (2) Price has a positive effect on Purchase Intention. (3) Attitude has a positive effect on Purchase Intention. 4 Subjective Norm has no effect on Purchase Intention. 5 Perceived Behavioral control has a positive effect on Purchase Intention. The implication of the conclusion above is, UNSOED Press has to build awareness among students or target market. Promotion from faculty and lecturers must be improved. Lecturers can provide suggestions for using UNSOED Press during classroom learning. For the price, respondent said the price was not too expensive and have to maintance quality.

scholarly journals Evaluating Students' Behavioral Intentions Towards Ecotourism: an Extended Theory Of Planned Behavior Perspective

2021 ◽  
Vol 25 (4) ◽  
pp. 403-418
Author(s):  
H.M. Kamrul Hassan ◽  
Saikat Das ◽  
Mohammed Shahedul Quader
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Behavioral Intention ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Environmental Knowledge ◽  
Equation Modeling ◽  
Survey Method ◽  
Perceived Behavioral Control ◽  
Extended Theory

From an environmental standpoint, ecotourism has been drawn to attention by diverse communities all around the world. This empirical study aims to evaluate the behavioral intention of students by adopting an extended theory of planned behavior model by incorporating environmental concern and environmental knowledge from a developing country perspective. To get realistic output, structural equation modeling has been incorporated for systematic statistical analysis through using SMARTPLS 3.0, where data have been collected from 393 university students through a survey method. From an ecotourism point of view, a number of findings have been revealed in this study, such as students' attitude and perceived behavioral control have significant positive impacts on the behavioral intention towards ecotourism; results further proponed that environmental concerns have a significant effect on attitude, subjective norm, perceived behavioral control, and behavioral intention towards ecotourism, environmental knowledge had no significant effect on the behavioral intention towards ecotourism. Finally, it had a positive impact on attitude towards ecotourism, subjective norm, and perceived behavioral control. On the basis of constructive analysis, theoretical and practical implications are depicted in the form of a contribution of knowledge, which will add value to the decision-making process of various stakeholders.

Social Commerce from a Theory of Planned Behavior Paradigm

2013 ◽  
Vol 5 (3) ◽  
pp. 76-88 ◽  
Author(s):  
Sheila M. Smith ◽  
Jensen Zhao ◽  
Melody Alexander
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Perceived Control ◽  
Purchase Intention ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Path Model ◽  
Future Research ◽  
Perceived Behavioral Control ◽  
Social Commerce

Social commerce (s-commerce) is linked to social shopping, social sharing, and described as focusing on sharing information with affiliate shoppers. Due to the increased popularity of private and public social networking websites, this empirical study extends Ajzen’s (1991) theory of planned behavior (TPB) to explain and predict purchase intention after interacting with an s-commerce website. Results indicate significant support for the theoretical paradigm from an s-commerce perspective. No significant effects emerged from the multiple linear regression conducted to determine whether the current study’s theoretical paradigm confirmed to the applicability of the theory of planned behavior. Using a path model as outlined by Ajzen (2004), the path analysis produced good support for the model in which purchase intention had a positive relationship with attitudes, subjective norm, and perceived control behavior. Analysis of attitudes, subjective norm, perceived behavioral control, and intentions revealed subjective norm had the greatest influence on purchase intention. Implications for theoretical and practical analysis are presented, along with recommendations for future research.

scholarly journals NIAT MAHASISWA AKUNTANSI BERKARIR SEBAGAI AKUNTAN DI LUAR NEGERI: PENGUJIAN THEORY OF PLANNED BEHAVIOR

2019 ◽  
Vol 7 (2) ◽  
pp. 1-18
Author(s):  
Madani Hatta ◽  
Agustian Riduan O.H
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Undergraduate Students ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Accounting Students ◽  
Perceived Behavioral Control ◽  
Accounting Faculty ◽  
The University ◽  
Positive Effect

This study aimed to determine the factors that affect intention of accounting students career as an accountant abroad. By using TPB (Theory of Planned Behavior) model, intention of accounting students career as an accountant abroad is influenced by three factors: attitude toward behavior, subjective norm, and perceived behavioral control. Respondents in this study were diploma and undergraduate students in last semester with a number of 90 students of Department of Accounting, Faculty of Economics and Business, University in Bengkulu city. The method of collecting data in this study using a survey by distributing questionnaires to the respondents either directly or entrusted to the chairman of the accounting department at the university. The data was analyzed by using SmartPLS 3.0. The results show that attitude toward behavior and subjective norm have significant positive effect on intention of accounting students career as an accountant abroad, but perceived behavioral control have no effect on intention of accounting students career as an accountant abroad.Keywords: Theory of planned behavior (TPB), attitude towards behavior, subjective norm, perceived behavioral control.

Intention to adopt cryptocurrency: a robust contribution of trust and the theory of planned behavior

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Bahadur Ali Soomro ◽  
Naimatullah Shah ◽  
Nadia A. Abdelmegeed Abdelwahed
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Online Survey ◽  
Behavioral Control ◽  
Perceived Behavioral Control ◽  
Cross Sectional ◽  
Content Type ◽  
Intention To Adopt ◽  
Positive Effect ◽  
Practical Implications

PurposeAt present, the adoption of cryptocurrency investment has brought consideration to the globe. The present paper attempts to investigate the intention to adopt cryptocurrency (IACR) among the potential investors of Pakistan.Design/methodology/approachThe theory of planned behavior (TPB) is applied to underpin the conceptual framework. The study uses a quantitative approach. The study collects cross-sectional data through an online survey questionnaire. In the last, the authors utilized 334 samples for outcomes.FindingsFindings of the SEM reveal a significant positive effect of attitude, subjective norms (SNs), perceived behavioral control (PBC) and trust on IACR.Practical implicationsThe outcomes of an investigation would develop further intention and trust towards cryptocurrency adoption. The results would support developing favorable policies regarding the reduction of the ban on cryptocurrency in Pakistan to make easier transactions of the investors further. Possibly, it brings several opportunities in all segments of society in making the digital transaction modes through cryptocurrency. Finally, the findings would further validate the TPB in the context of cryptocurrency.Originality/valueThe study provides a better understanding of cryptocurrency and investors IACR. The empirical evidence further develops the other individuals' intentions towards cryptocurrency usage.

scholarly journals Willingness to Pay for Halal Transportation Cost: The Moderating Effect of Knowledge on the Theory of Planned Behavior

2019 ◽  
Vol 8 (6S3) ◽  
pp. 479-488 ◽  
Keyword(s):  
Supply Chain ◽  
Theory Of Planned Behavior ◽  
Willingness To Pay ◽  
Planned Behavior ◽  
Behavioral Control ◽  
Transportation Cost ◽  
Subjective Norm ◽  
Moderating Effect ◽  
Perceived Behavioral Control ◽  
The Relationship

Halal transportation services is one of the crucial components of producing Halal products. Since Halal is unique and involves elaborate regulations and executions, therefore it requires huge investment. Like any other supply chain, the transportation cost will be transferred to the end users, normally the customers, thus increasing the price of final products. It is notably common to find studies done on Muslim customers and their preference on Halal products, however, studies on Muslims preferences towards Halal transportation could still be considered as novel. By adopting the Theory of Planned Behavior and religiosity; and by taking into account the moderating effect of knowledge, this study aims to identify the factors that lead to the customers’ willingness to pay for the Halal transportation cost. Using a purposive sampling method, the data was collected among Muslim consumers in a prominent shopping complex in Malaysia and was analyzed using Smart Partial Least Squares (PLS). Based on the finding, it is shown that the attitude and perceived behavioral control gave a positive relationship with the willingness to pay for Halal transportation. Meanwhile, subjective norm and religiosity were on the opposite as there were both hold an insignificant effect towards the willingness to pay for the Halal transportation. Knowledge has moderated the relationship between attitude and willingness to pay for Halal transportation, but not for the relationship between subjective norm and perceived behavioral control. It is expected that this study could provide a better understanding of Muslim consumers’ behavior on purchasing for Halal transportation, as well as other Halal supply chain activities.

scholarly journals Analisis Niat Perilaku Anggota Komunitas Hijabers Surabaya Dalam Menggunakan Tabungan Syariah: Perspektif Theory Of Planned Behavior

2016 ◽  
Vol 8 (3) ◽  
Author(s):  
Cecia Rahmadanty ◽  
Masmira Kurniawati
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Equation Model ◽  
Perceived Behavioral Control ◽  
Intention To Use ◽  
Control Belief ◽  
Community Members

A large number of muslim population in Indonesia have an impact on the development of muslim fashion in Indonesia and led to the emergence of muslim communities such as Hijabers Surabaya community. Hijabers Surabaya community also linked himself with sharia, such as cooperation with the islamic banking in which all community members will get free sharia account when joining the community.This research focuses on the behavior and attitude of community members towards the use of sharia account by using the theory of planned behavior perspective. This study used Structural Equation Model. Total participants in this study amounted to 150 members. The results obtained in this study is: (1) Behavior belief affect the attitude toward behavior. (2) Normative belief not effect the subjective norm. (3) Motivation to comply not effect the subjective norm. (4) Control belief affect the perceived behavioral control. (5) Attitude toward behavior affect the intention to use. (6) Subjective norm not affect the intention to use. (7) Perceived behavioral control not affect to the intention to use.

scholarly journals Analysis of intention toward halal products: an empirical study of young consumers

2017 ◽  
Vol 20 (2) ◽  
Author(s):  
Budi Harsanto ◽  
Dika Jatnika
Keyword(s):  
Theory Of Planned Behavior ◽  
Empirical Study ◽  
Multiple Regression ◽  
Planned Behavior ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Descriptive Statistics ◽  
Perceived Behavioral Control ◽  
Chi Square ◽  
Halal Food

The purpose of this paper is to determine the intention of consumer in choosing halal products, particularly for food products. The three main elements in the Theory of Planned Behavior (TPB) consisting of attitude, subjective norm, and perceived behavioral control is connected to the intention to consume halal products, particularly halal food. This study refers to the two studies both in the Malaysian context. This is a survey-based research. It used a questionnaire for collecting the data taken from  151 active students of Faculty of Economics and Business in Unpad who participated as the respondents in this research. The data were analysed using a descriptive statistics, correlation, chi-square. and multiple regression. The findings show that the three main elements have a significance effect on the intention. This study is unique since it was conducted in Indonesia’s context and the results is slightly different from the findings of the previous one.

The Theory of Planned Behavior and Physical Activity Change: Outcomes of the Aging Well and Healthily Intervention Program for Older Adults

2017 ◽  
Vol 25 (3) ◽  
pp. 438-445 ◽  
Author(s):  
Elske Stolte ◽  
Marijke Hopman-Rock ◽  
Marja J. Aartsen ◽  
Theo G. van Tilburg ◽  
Astrid Chorus
Keyword(s):  
Physical Activity ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Intervention Program ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Aging Well

The predictive value of the Theory of Planned Behavior (TPB) on intention and physical activity (PA) over time was examined. Data from the Aging Well and Healthily intervention program (targeting perceived behavioral control and attitude, not subjective norm) were analyzed, including pretest (T0), posttest (T1, except subjective norm) and 4–6 months follow-up (T2, PA outcomes only) (N = 387, M age 72 years). Structural equation modeling was used to test a TPB model. PA was measured subjectively using the Voorrips sports subscale (T0 and T2), items measured perceived increase in PA (T1), and adherence to exercises (T1 and T2). Model fit was good. The TPB explained variation in intention well (R2 .54–.60) and some PA behavior (R2 .13–.16). The intervention successfully got participants to exercise independent of the measured TPB concepts. More TPB studies in the context of interventions are needed.

Correlates of Exercise Intentions in Non-Hodgkin’s Lymphoma Survivors: An Application of the Theory of Planned Behavior

2005 ◽  
Vol 27 (3) ◽  
pp. 335-349 ◽  
Author(s):  
Kerry S. Courneya ◽  
Jeffrey K.H. Vallance ◽  
Lee W. Jones ◽  
Tony Reiman
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Hodgkin’S Lymphoma ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Hodgkin's Lymphoma ◽  
Perceived Behavioral Control ◽  
Cognitive Correlates ◽  
Non Hodgkin’S Lymphoma ◽  
Non Hodgkin's Lymphoma

In the present study we examined the demographic, medical, and social cognitive correlates of exercise intentions in non-Hodgkin’s lymphoma (NHL) survivors using the theory of planned behavior (TPB). Participants were 399 NHL survivors who completed a mailed survey that assessed demographics, past exercise, and the TPB (i.e., intention, perceived behavioral control, affective and instrumental attitudes, and subjective norm). Descriptive data indicated that only about 50% of NHL survivors intended to exercise at levels that are consistent with current public health guidelines. In support of the TPB, multiple regression analysis indicated that the model explained 55% of the variance in exercise intentions, with perceived behavioral control (β = .47), affective attitude (β = .23), and subjective norm (β = .15), being the most important correlates. It was concluded that the TPB provides a good framework on which to base interventions designed to increase exercise intentions in NHL survivors.

scholarly journals The application of the theory of planned behavior to understand the intention of weight loss practice among overweight adolescents

2016 ◽  
Vol 15 (1) ◽  
Author(s):  
Suriati Sidek ◽  
Ajau Danis ◽  
Safiah Md Yusof
Keyword(s):  
Weight Loss ◽  
Theory Of Planned Behavior ◽  
Social Interactions ◽  
Planned Behavior ◽  
Intervention Program ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Perceived Behavioral Control ◽  
Semistructured Interview ◽  
Overweight Adolescents

Introduction: Overweight adolescents have been reported to struggle in losing weight. However, their intention to engage in weight loss practice remains unclear. Therefore, the aim of this qualitative study was to understand the factors that lead to the intention of weight loss practice among overweight adolescents using the Theory of Planned Behavior (TPB). Methods: Thirty-three overweight adolescents aged between 13 to 17 years old were recruited from three secondary schools in Selangor. They responded to a semistructured interview based on TPB that has three core antecedents; i) Attitude toward the behavior, ii) Subjective norm, and iii) Perceived behavioral control. Results: There is a high possibility that overweight adolescents will perform weight loss practice if the diet plans they followed, or physical activity they performed, or slimming product they consumed prove to make them lose some kilograms (Attitude). Besides that, the social pressure received from social interactions with parents and peers in a form of weightrelated criticisms and weight-related teasing may encourage overweight adolescents to be thin and reducing weight (Subjective norm). Finally, the emergence of intention that subsequently lead to weight loss practice is either driven by social interactions and media influences, or limited by some of the identified barriers (Perceived behavior control). Conclusions: The TPB is suggested to be an effective framework to understand the intention of weight loss practice among overweight adolescents, allowing for the development of obesity intervention program.

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