Digitalization as Part of Tourism Brand Development

2015 ◽  
Vol 6 (4) ◽  
pp. 54-78
Author(s):  
Petra Merenheimo ◽  
Rauno Rusko
Keyword(s):  
Peer Production ◽  
Current Development ◽  
Web Based ◽  
Resource Based View ◽  
Santa Claus ◽  
Brand Development ◽  
Tourism Destinations ◽  
Destination Brand ◽  
The Web

Gradually, digitalization and the Web have become an important part of tourism products. This development has been unnoticeable, but undeniable. Active customers are, via the Web, co-creating and participating in the product development of tourism destinations, especially in the form of brand development. In fact, it is possible to attribute the current development of new tourism destinations to peer production or “crowdsourcing.” This study focuses on the role Web-based platforms play in destination brand development, using the examples of two seemingly nearly similar Christmas tourism destinations as case studies: Santa Claus, Indiana, and Santa Claus Village, Rovaniemi. The study highlights the contribution this kind of customer-oriented digitalization makes to creating a competitive advantage, even a sustainable one, for tourism products with theoretical connections to a resource-based view (RBV). In digitalization, the role of the consumer as a “prosumer,” and potentially as a part of an organization's resources in a sense of RBV, is a fresh and challenging perspective that this study will introduce.

Digitalization as Part of Tourism Brand Development

2019 ◽  
pp. 995-1021
Author(s):  
Petra Merenheimo ◽  
Rauno Rusko
Keyword(s):  
Peer Production ◽  
Current Development ◽  
Web Based ◽  
Resource Based View ◽  
Santa Claus ◽  
Brand Development ◽  
Tourism Destinations ◽  
Destination Brand ◽  
The Web

Gradually, digitalization and the Web have become an important part of tourism products. This development has been unnoticeable, but undeniable. Active customers are, via the Web, co-creating and participating in the product development of tourism destinations, especially in the form of brand development. In fact, it is possible to attribute the current development of new tourism destinations to peer production or “crowdsourcing.” This study focuses on the role Web-based platforms play in destination brand development, using the examples of two seemingly nearly similar Christmas tourism destinations as case studies: Santa Claus, Indiana, and Santa Claus Village, Rovaniemi. The study highlights the contribution this kind of customer-oriented digitalization makes to creating a competitive advantage, even a sustainable one, for tourism products with theoretical connections to a resource-based view (RBV). In digitalization, the role of the consumer as a “prosumer,” and potentially as a part of an organization's resources in a sense of RBV, is a fresh and challenging perspective that this study will introduce.

Co-Creating the Christmas Story

2017 ◽  
pp. 137-157
Author(s):  
Rauno Rusko ◽  
Petra Merenheimo
Keyword(s):  
Brand Management ◽  
Web Based ◽  
Resource Based View ◽  
Brand Building ◽  
Santa Claus ◽  
Brand Development ◽  
Development Processes ◽  
Tourism Destinations ◽  
Destination Brand

Digitalization can be regarded as a megatrend which results that both brand building and brand management must adapt to new challenges. The growing role of digitizing points to both challenges and risks, as well as to opportunities. This chapter conceptualizes digitizing as a resource for brand development with the help of two tourism destinations. It focuses on the role Web-based platforms play in destination brand development, using the examples of two seemingly nearly similar Christmas tourism destinations as case studies: Santa Claus, Indiana, and Santa Claus Village, Rovaniemi. The chapter highlights the contribution of a customer-oriented digitalization to creating a competitive advantage, even a sustainable one, for tourism destinations with theoretical connections to a resource-based view (RBV) and discusses its potential for incremental and radical innovative brand development processes.

ORISS

2005 ◽  
pp. 260-276 ◽  
Author(s):  
Simon Giesecke ◽  
Gerriet Reents
Keyword(s):  
Information Systems ◽  
Geographic Information Systems ◽  
Geographic Information ◽  
Traditional Methods ◽  
Web Based ◽  
Internet Technologies ◽  
Project Group ◽  
The University ◽  
The Web

In this chapter, we present the Web-based carpooling system ORISS, which was initially developed by a student project group at University of Oldenburg. It is currently being deployed at Carl von Ossietzky University of Oldenburg with support of the DBU (Federal German Foundation for the Environment). We describe the role of carpools in traffic, particularly in commuter traffic, and show perspectives of an increased usage of carpools. A significant impact on the eco-balance of the university can be expected. We explain how Internet technologies and geographic information systems can be used for the arrangement of carpools, and show advantages over traditional methods of carpooling. The concrete architecture of ORISS and the algorithms used are outlined. We conclude the chapter by describing the circumstances of deployment and propose possible future extensions of the system.

Designing Web-Based Educational Virtual Reality Environments

2010 ◽  
pp. 157-178 ◽  
Author(s):  
Kosmas Dimitropoulos ◽  
Athanasios Manitsaris
Keyword(s):  
Distance Education ◽  
Virtual Reality ◽  
Learning Environments ◽  
World Wide ◽  
Virtual Learning Environments ◽  
Virtual Reality Technology ◽  
Web Based ◽  
Learning Content ◽  
The Web

This chapter aims to study the benefits that arise from the use of virtual reality technology and World Wide Web in the field of distance education, as well as to further explore the role of instructors and learners in such a network-centric mode of education. Within this framework, special emphasis is given on the design and development of web-based virtual learning environments so as to successfully fulfil their educational objectives. In particular, the chapter includes research on distance education on the Web and the role of virtual reality, as well as study on basic pedagogical methods focusing mainly on the efficient preparation, approach and presentation of the learning content. Moreover, specific designing rules are presented considering the hypermedia, virtual and educational nature of this kind of applications. Finally, an innovative virtual reality environment for distance education in medicine, which reproduces conditions of the real learning process and enhances learning through a real-time interactive simulator, is demonstrated.

Developing Online Learning Portals in Low Bandwidth Communities

2011 ◽  
pp. 228-234
Author(s):  
Mae van der Merwe ◽  
Lorna Uden
Keyword(s):  
Relevant Information ◽  
Learning Processes ◽  
Web Based ◽  
Web Interfaces ◽  
Front End ◽  
Present Information ◽  
The World ◽  
The University ◽  
The Web

University portals are emerging all over the world. Portals have been perceived by many people as the technologies that are designed to enhance work and learning processes at university by making workflows simpler and information more readily available in a form in which it can be processed (Franklin, 2004). There are many benefits for having a portal in a university. First, the portal makes it easy for people to find university information targeted specifically at them. Instead of the user searching the Web for information, a person identifies himself or herself to the portal, and the portal brings all relevant information to that person. Secondly, the portal uses a single consistent Web-based front end to present information from a variety of back-end data sources. Although information about people is stored in many different databases at a university, the role of a portal is to put a consistent face to this information so that visitors do not have to deal with dozens of different Web interfaces to get their information. Usability is an important issue when designing the university portal. Principles from human computer interaction must be included in the design of portals.

Use of Web-Based Portfolios as Tools for Reflection in Preservice Teacher Education

2011 ◽  
Vol 62 (5) ◽  
pp. 477-492 ◽  
Author(s):  
Diler Oner ◽  
Emine Adadan
Keyword(s):  
Preservice Teachers ◽  
Reflective Thinking ◽  
Preservice Teacher Education ◽  
Mixed Methods Study ◽  
Easy Access ◽  
Web Based ◽  
High Level ◽  
Reflective Skills ◽  
The Web

This mixed-methods study examined the use of web-based portfolios for developing preservice teachers’ reflective skills. Building on the work of previous research, the authors proposed a set of reflection-based tasks to enrich preservice teachers’ internship experiences. Their purpose was to identify (a) whether preservice teachers demonstrated evidence of reflective thinking throughout a semester and, if so, the types of reflective thinking indicators; (b) whether there was an increase in the number of high-level reflective indicators over time; and (c) the role of the web-based portfolio construction, as perceived by the participants, in developing reflective skills. The findings suggested that preservice teachers demonstrated high- and low-level reflective skills throughout a semester. There was a statistically significant improvement in the number of high-level reflective indicators in the second reflection task compared with the first. In addition, the web-based platform was perceived by participants as a medium that enabled easy access and the development of better portfolio artifacts.

scholarly journals A Conceptual Study of the Strategic Role of Gastronomy in Tourism Destinations

2020 ◽  
Author(s):  
Faruk Seyitoğlu ◽  
Stanislav Hristov Ivanov
Keyword(s):  
Strategic Management ◽  
Resource Based View ◽  
Positioning Strategy ◽  
Emergent Strategy ◽  
Strategic Role ◽  
Food Image ◽  
Tourism Destinations ◽  
Conceptual Study ◽  
Theoretical Foundations

The present study aims to discuss the strategic role of gastronomy in destinations. The study utilised the three theoretical foundations of strategic management, namely Resource-Based View (RBV), Emergent Strategy (ES) and Positioning Strategy (PS). Several concepts from the field of gastronomy were used, such as gastronomic identity, tourist behaviours (motivation, experience, consumption), a sense of place, and food image. Utilizing this multi-disciplinary literature, the present study provides an integrative review of developing a model explaining the strategic role of gastronomy in tourism destinations. The predictions of the model are supported by the conceptual and empirical findings of earlier studies.

Adaptation Engineering in Adaptive Concept-Based System

2011 ◽  
pp. 36-58
Author(s):  
Geert-Jan Houben ◽  
Lora Aroyo ◽  
Paul De Bra ◽  
Darina Dicheva
Keyword(s):  
Reference Model ◽  
Web Based ◽  
Data Intensive ◽  
Web Information ◽  
Content Classification ◽  
Adaptive Hypermedia Systems ◽  
Web Information Systems ◽  
Data Intensive Applications ◽  
The Web

This chapter presents main issues and the state of the art of research on adaptation engineering in adaptive concept-based systems. Adaptive concept-based systems are characterised by the prominent role of concept structures, which makes content classification and conceptualisation play central roles in engineering. On top of these concept structures, adaptation is engineered in order to achieve personalisation of both the content and their presentation. For this presentation many systems use hypermedia structures, as that nicely supports the Web-based application. As a consequence, navigation adaptation is also a central issue in system design. Next to modelling domain and adaptation, it is necessary to model the user and what the system knows or assumes of the user. To discuss different approaches to these issues, we have identified three main classes of adaptive concept-based systems. Adaptive Web information systems build the more general class of data-intensive applications. We use the Hera design methodology to explain the properties of this class. The second class of systems is that of adaptive hypermedia systems. On the basis of the AHAM reference model and the AHA! system, we illustrate this class. The third class consists of adaptive task-based systems, for which we present AIMS as a representative.

Effectiveness of Destination Branding. The Example of National Tourism Organizations

2020 ◽  
Vol 11 (4) ◽  
pp. 779
Author(s):  
Mirosław MARCZAK ◽  
Jacek BORZYSZKOWSKI
Keyword(s):  
Brand Management ◽  
National Level ◽  
Destination Branding ◽  
Tourist Destinations ◽  
Whole Process ◽  
Brand Development ◽  
Collection Data ◽  
Questionnaire Form ◽  
Destination Brand

Branding is considered to be the most effective way to improve the quality of operations undertaken in numerous sectors of economy. It also plays an important role in creating images of many tourist destinations. National Tourism Organizations (NTOs) are responsible for that task in particular countries. The main aim of the article is an attempt at providing a simplified evaluation of effectiveness related to operations (or operation fields) undertaken by NTOs in the process of brand management at the national level, especially activities undertaken in favor of brand development. The main effectiveness measure is a medium-term rate of the change in the number of tourist visits in countries where the analyzed NTOs were operating in the years of 2007-2017. The analysis includes 81 organizations. The basic tool applied for the research is a questionnaire form and the whole process of data collection, data verification and the comparative statistical analysis is completed in six stages. The research indicates the significant role of branding among the operations undertaken by the analyzed organization. It also indicates the fact that branding is an efficient and indispensable element in the process of destination brand management at the national level. The results of the research confirm the fact that the analyzed organizations consider branding as one of their most effective activities aimed at encouraging the highest number of foreign tourists to visit their countries.

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