scholarly journals The Impact of Social Relationships on Online Word-of-Mouth and Knowledge Sharing in Social Network Sites

2016 ◽  
Vol 6 (1) ◽  
pp. 1-23 ◽  
Author(s):  
Sherein Hamed Abou-Warda
Keyword(s):  
Knowledge Sharing ◽  
Social Relationships ◽  
Social Networking Sites ◽  
Social Relationship ◽  
Word Of Mouth ◽  
Partial Least Square ◽  
Least Square ◽  
Male Students ◽  
Online Word Of Mouth ◽  
The Impact

This study provides insight into how social relationships perspective influence on online Word-of-Mouth and knowledge sharing on social networking sites (SNSs). By using the sample from 385 Egyptian college students - who spend more time on SNSs, this study investigates the relationship among the use of SNSs, users' social Relationships, online Word-of-Mouth, and knowledge sharing. Partial Least Square (PLS) was utilized to examine the hypotheses through a questionnaire designed on the Likert seven-point scale. The results indicated that the intensity of usage of SNSs is a positively related with social relationship factors which has a positive effect on online WOM; in addition, online WOM has positively significant influence on knowledge sharing. The results also indicated that male students are found to have more social relationship than female counterparts do. Male students feel more strongly about knowledge sharing when they perceive that online WOM communication is good.

scholarly journals The Impact of Social Relationships on Online Word-of-Mouth and Knowledge Sharing in Social Network Sites

2018 ◽  
pp. 653-679
Author(s):  
Sherein Hamed Abou-Warda
Keyword(s):  
Knowledge Sharing ◽  
Social Relationships ◽  
Social Networking Sites ◽  
Social Relationship ◽  
Word Of Mouth ◽  
Partial Least Square ◽  
Least Square ◽  
Male Students ◽  
Online Word Of Mouth ◽  
Relationship Factors

This study provides insight into how social relationships perspective influence on online Word-of-Mouth and knowledge sharing on social networking sites (SNSs). By using the sample from 385 Egyptian college students - who spend more time on SNSs, this study investigates the relationship among the use of SNSs, users' social Relationships, online Word-of-Mouth, and knowledge sharing. Partial Least Square (PLS) was utilized to examine the hypotheses through a questionnaire designed on the Likert seven-point scale. The results indicated that the intensity of usage of SNSs is a positively related with social relationship factors which has a positive effect on online WOM; in addition, online WOM has positively significant influence on knowledge sharing. The results also indicated that male students are found to have more social relationship than female counterparts do. Male students feel more strongly about knowledge sharing when they perceive that online WOM communication is good.

scholarly journals An Empirical Study of the Relationship Between Social Networking Sites and Students’ Engagement in Higher Education

2018 ◽  
Vol 57 (5) ◽  
pp. 1131-1159 ◽  
Author(s):  
Felix N. Koranteng ◽  
Isaac Wiafe ◽  
Eric Kuada
Keyword(s):  
Higher Education ◽  
Social Networking ◽  
Knowledge Sharing ◽  
Social Networking Sites ◽  
Structural Equation ◽  
Social Capital Theory ◽  
Social Networking Site ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling

This article investigates how students’ online social networking relationships affect knowledge sharing and how the intensity of knowledge sharing enhances students’ engagement. It adopts the social capital theory as the basis for investigation, and the partial least square structural equation modeling was used to examine the hypothesized model. Responses from 586 students in higher education were analyzed. The findings provided empirical evidence which contradicts the argument that students perceive social networking sites as an effective tool for learning. Also, contrary to previous studies which posit that knowledge sharing impacts engagement, it was observed that there is no relationship between the two. However, as social networking sites differ in terms of member behavior norms, it is envisaged that if a similar study is conducted and limited to a specific academically inclined social networking site such as Academia.edu, ResearchGate, Mendeley, and so on, different findings may be observed.

A Proposal Model for Measuring the Impact of Viral Marketing Through Social Networks on Purchasing Decision

2018 ◽  
Vol 9 (3) ◽  
pp. 13-33 ◽  
Author(s):  
Hussein Moselhy Sayed Ahmed
Keyword(s):  
Social Networks ◽  
Knowledge Sharing ◽  
Social Networking Sites ◽  
Viral Marketing ◽  
Purchasing Decision ◽  
Market Shares ◽  
Online Word Of Mouth ◽  
Proposed Model ◽  
Social Network Influence ◽  
The Impact

Viral marketing has become a conduit for today's organizations and an important pillar for managing the organization and a source that enhances its competitiveness and creates new opportunities for organizations through which they are trying to achieve competitive advantages to obtain new market shares. So, this study provides insight into how social network influence on purchasing decision through viral marketing and knowledge sharing on social networking sites (SNSs). By using the sample from 650 Egyptian college students - who spend more time on SNSs, this study investigates the relationship among the use of SNSs, users' social relationships, online word-of-mouth, and knowledge sharing. Therefore, this paper is working on the study of the impact of viral marketing through social networks on consumer buying decisions, and working on the development of a proposed model to measure this effect.

The impact of knowledge sharing enablers on knowledge sharing behavior: an empirical study

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shorouq Eletter ◽  
Ghaleb Awad El Refae ◽  
Abdoulaye Kaba
Keyword(s):  
Knowledge Sharing ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Academic Institutions ◽  
Content Type ◽  
Knowledge Sharing Behavior ◽  
Instructor Support ◽  
The Impact ◽  
Sharing Behavior

Purpose Academic institutions play a crucial role in social and economic development. They share responsibilities to equip students with knowledge and skills. This study aims to examine and investigate the impact of knowledge sharing enablers (KSE) on knowledge sharing behavior (KSB). The paper measured KSE through perceived instructor support of knowledge sharing instructor support (IS), perceived information and communication technology (ICT) support of knowledge sharing and perceived ability to share knowledge (ASK). Design/methodology/approach A survey questionnaire was used as an instrument for data collection. A sample of 597 students from Al Ain University in UAE participated in the study. The collected data were treated and analyzed through MS Excel and International Business Machines Statistical Package for the Social Sciences (SPSS) version 25. The theory of reasoned action (TRA) was used in formulating a conceptual framework. Several statistical techniques, including partial least square structural equation modeling, were used to test and verify hypotheses. Findings Findings of the study supported TRA theory by suggesting a positive and significant impact of KSE (IS, ICT and ASK) on KSB. The findings supported the stated three hypotheses and confirmed that at least 45% of the variation in students’ KSB is explained by a variation in one of the three KSE indicators. The paper provided important theoretical and practical implications for researchers and managers of academic institutions. Originality/value Academic institutions need to advance their strategies to create more collaborative environments for boosting knowledge sharing among students. Such practice will contribute in improving the students’ overall capabilities, skills and success of academic institutions.

The impact of PHTPS on trip quality, trip value, satisfaction and word of mouth

2019 ◽  
Vol 11 (6) ◽  
pp. 1517-1538
Author(s):  
Mohamed Battour ◽  
Muhammad Khalilur Rahman ◽  
Md. Sohel Rana
Keyword(s):  
Design Methodology ◽  
Word Of Mouth ◽  
Partial Least Square ◽  
Theory And Practice ◽  
Least Square ◽  
Tourism Destination ◽  
Content Type ◽  
Four Dimensions ◽  
The Impact

Purpose The study aims to determine the impact of non-Muslim tourists’ perception of halal tourism products and services (PHTPS) on trip quality, trip value, satisfaction and word of mouth (WOM) towards halal tourism destination. Design/methodology/approach A total of 375 non-Muslim tourists were surveyed in Malaysia using partial least square technique. Findings The findings showed that PHTPS has a significant impact on all four dimensions. The strongest relationship was found between PHTPS and trip quality, followed by PHTPS–WOM, PHTPS–satisfaction and PHTPS–trip value. Originality/value This study provides new insights into the theory and practice of non-Muslim tourists’ PHTPS and WOM towards halal tourism destination. The findings are valuable to tourism operators, managers and marketers with the understanding and responsibility to develop halal tourism products and services from non-Muslim tourists’ insights.

EXPLORING MICRO ENTERPRISES’ BUSINESS PERFORMANCE THROUGH ENTREPRENEURIAL ORIENTATION, KNOWLEDGE SHARING AND INNOVATION

2018 ◽  
Vol 17 (2) ◽  
pp. 93
Author(s):  
Rohana Ngah ◽  
Zarina Salleh ◽  
Zanariah Zainal Abidin
Keyword(s):  
Knowledge Sharing ◽  
Entrepreneurial Orientation ◽  
Business Performance ◽  
Partial Least Square ◽  
Least Square ◽  
Future Research ◽  
Strong Impact ◽  
Innovation Practices ◽  
The Impact ◽  
Micro Enterprises

Micro Enterprises form the majority of business establishments in Malaysia. They represent more than 90 percent of such establishments in the country. Interestingly, most studies have shown that entrepreneurial orientation (EO) is an important element of entrepreneurship for micro enterprises. Hence, in the era of robustness of technology and explosion of knowledge, the role of knowledge sharing and innovation should be incorporated in investigating the performance of micro enterprises. This paper aims to explore the business performance of selected micro enterprises in Malaysia. One hundred and six micro enterprises owners took part in the survey. Partial Least Square was used to analyze the data. The results show that while entrepreneurial orientation on its own has no direct impact on business performance, the practice of knowledge sharing and innovation practices does. Entrepreneurial orientation and knowledge sharing have shown a strong impact on innovation where innovation reflects the impact of all variables on business performance. The study has also shown that knowledge sharing and innovation are being practiced actively in micro enterprises, thus providing a good platform for future research.  Keywords: Entrepreneurial orientation, knowledge sharing, innovation, business performance, micro enterprises

Investigating the impact of information systems on knowledge sharing

2018 ◽  
Vol 22 (3) ◽  
pp. 501-520 ◽  
Author(s):  
Somayyeh Mirzaee ◽  
Ali Ghaffari
Keyword(s):  
Information Systems ◽  
Knowledge Sharing ◽  
Information Exchange ◽  
Growth And Development ◽  
Partial Least Square ◽  
Least Square ◽  
System Quality ◽  
Content Type ◽  
Key Factor ◽  
The Impact

Purpose Knowledge is the key factor and the strategic resource for acquiring assets and intangible organizational capabilities, which can lead to further growth and development, creation of value and the advantage of competitiveness. The purpose of this paper is to investigate the impact of information systems (ISs) on knowledge sharing. Design/methodology/approach The statistical society and the intended population of this study were the experts of the registry office in Tabriz, East Azerbaijan Province, Iran. A questionnaire was used as the instrument for collecting data. Also, SMART-partial least square was used for testing the hypotheses of the study. Findings The results gained in this study revealed that IS dimensions, i.e. service quality, system quality and technology, play a significant role in sharing knowledge among the personnel of an organization. Practical implications Nowadays, knowledge is regarded as a notable component of knowledge management process, which contributes to the growth and development of organizations. Sharing knowledge can be considered as a vital phenomenon in managing organizational knowledge. One of the remarkable tasks of ISs is to share information as a key factor. Sharing information can result in fast information distribution and efficient and effective organizational operations and enhanced internal and external performance of the organization. Originality/value This paper is aimed at introducing and presenting functional dimensions for optimizing the efficacy of ISs. Implementing an effective IS can accelerate the speed of information exchange among the personnel and the improvement of their capabilities.

Knowledge sharing

2019 ◽  
Vol 49 (1) ◽  
pp. 136-159 ◽  
Author(s):  
Muhammad Ashraf Fauzi ◽  
Christine Tan Nya-Ling ◽  
Ramayah Thursamy ◽  
Adedapo Oluwaseyi Ojo
Keyword(s):  
Knowledge Sharing ◽  
Research Productivity ◽  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Management Support ◽  
Substantial Impact ◽  
Content Type ◽  
Explained Variance ◽  
The Impact

Purpose Academics research productivity is the pinnacle issue of higher learning institution (HLI) quest for providing the best service for the community and a country’s as a whole. Being productive in their area of expertise will determine how far HLI can challenge for the best education in the world. In lieu of this, knowledge sharing (KS) behavior determinants are assessed to determine what factors that can contribute to academic’s research productivity. Design/methodology/approach A quota sampling method was applied in selecting academics from public and private universities in Malaysia. A partial least square structural equation modelling (PLS-SEM) was used for analysis. Findings The results show that academics productivity explained variance is 22.6 per cent. This suggests that academics KS behavior has substantial impact on research productivity. As for determinants of academic’s attitude, academics commitment, trust and social network constituted an explained variance of 36.4 per cent. Management support has an explained variance of 38.7 per cent towards subjective norm, while facilitating condition and social media has an explained variance of 26.5 per cent towards perceived behavioral control (PBC). Academics KS intention and KS behavior explained variance were 62.1 and 47.1 per cent, respectively. Research limitations/implications All the hypotheses result in significant relationship except for H1, commitment toward attitude. The impact of this study will be discussed in term of its theoretical and managerial perspectives. Originality/value The KS behavior in a multiracial and multinational country in Malaysia can be a benchmark for Asian countries in general.

An empirical study on the impact of online word-of-mouth sources on retail sales

2017 ◽  
Vol 45 (1) ◽  
pp. 30-35 ◽  
Author(s):  
Hong Hong ◽  
Di Xu ◽  
Dapeng Xu ◽  
G. Alan Wang ◽  
Weiguo Fan
Keyword(s):  
Word Of Mouth ◽  
Least Square ◽  
Decision Makers ◽  
Purchase Decisions ◽  
Retail Sales ◽  
Content Type ◽  
Online Purchase ◽  
Online Word Of Mouth ◽  
Product Sales ◽  
The Impact

Purpose This study aims to analyze the impact of the source of online word-of-mouth (WOM) on retail sales. Specifically, the authors focus on the relative impact of external and internal WOMs on book sales. Design/methodology/approach An empirical analysis is conducted with a panel data of sales and WOM for 87 books from Dangdang and Douban over a 14-day period based on two generalized least square regression models. Findings Results suggest that both internal WOM and external WOM have significant impact on product sales, and the impact of external WOM is relatively more significant. Social implications WOM, especially the external WOM, plays an important role in consumers’ online purchase decisions. Originality/value This study is helpful for retailers to better understand the factors influencing the sales and thereby forecast the future sales more precisely. Besides, the research conclusion could also enlighten related decision makers to constantly improve technical platforms.

scholarly journals The effect of social capital and knowledge sharing to the small medium enterprise’s performance and sustainability strategies

2018 ◽  
Vol 60 (4) ◽  
pp. 988-997 ◽  
Author(s):  
Astuti Meflinda ◽  
Mahyarni Mahyarni ◽  
Henni Indrayani ◽  
Hesty Wulandari
Keyword(s):  
Social Capital ◽  
Knowledge Sharing ◽  
Partial Least Square ◽  
Least Square ◽  
Content Type ◽  
Sustainability Strategies ◽  
Sustainability Strategy ◽  
National Economic ◽  
And Performance ◽  
The Impact

Purpose The development of small- and medium-sized enterprises (SMEs) in Indonesia is one of the national economic development priorities. SMEs have given benefits for society, especially in creating a fair income distribution and supporting economic growth. This paper aims to examine and analyze the impact of social capital and knowledge sharing on the sustainability strategy and performance of SME and to formulate policies about SMEs in the future. Design/methodology/approach This research was carried out in Riau Province, which is the closest province to Malaysia and Singapore. The authors collected data from 56 SMEs in trading and craft industries by using the purposive sampling method. The data were analyzed using partial least square technique. Findings The result of data analysis shows that social capital and knowledge sharing significantly affect the sustainability strategy of SMEs. Furthermore, sustainability strategy and knowledge sharing affects SME performance significantly, whereas social capital does not affect its performance. Originality/value A participatory approach (partial least square) was used, the location of the research was Riau Province, Indonesia and the participants in this study are the perpetrators of the micro-, small- and medium-sized enterprises. This method and location have not been considered in earlier studies.

Sign in / Sign up

Export Citation Format

Share Document