Power, Conflict, Commitment and the Development of Sales and Marketing IS/IT Infrastructures at Digital Devices Inc.

2007 ◽  
Vol 3 (4) ◽  
pp. 56-72
Author(s):  
Tom Butler
Author(s):  
Tom Butler

This article explores the political relationships, power asymmetries, and conflicts surrounding the development, deployment, and governance of IT-enabled sales and marketing information systems (IS) at Digital Devices, Inc. The study reports on the web of individual, group and institutional commitments and influences on the IS development and implementation processes in an organizational culture that promoted and supported user-led development. In particular, the article highlights the problems the company’s IS function encountered in implementing its ad-hoc strategies and governance policies. It will be seen that the majority of these problems occurred because of the high levels of autonomy and budgetary independence of the IT-literate, engineering-oriented business ‘communities-of-practice’ that constituted Digital Devices. The case therefore provides rare insights into the reality of IS development and IT infrastructure deployment in organizations through its in-depth description of the positive and negative influences on these processes and their outcomes.


Author(s):  
Tom Butler

This article explores the political relationships, power asymmetries, and conflicts surrounding the development, deployment, and governance of IT-enabled sales and marketing information systems (IS) at Digital Devices, Inc. The study reports on the web of individual, group and institutional commitments and influences on the IS development and implementation processes in an organizational culture that promoted and supported user-led development. In particular, the article highlights the problems the company’s IS function encountered in implementing its ad-hoc strategies and governance policies. It will be seen that the majority of these problems occurred because of the high levels of autonomy and budgetary independence of the IT-literate, engineering-oriented business ‘communities-of-practice’ that constituted Digital Devices. The case therefore provides rare insights into the reality of IS development and IT infrastructure deployment in organizations through its in-depth description of the positive and negative influences on these processes and their outcomes.


2020 ◽  
Author(s):  
Tyler Colasante ◽  
Lauren Lin ◽  
Kalee DeFrance ◽  
Tom Hollenstein

In the current digital age, emotional support is increasingly received through digital devices. However, virtually all studies assessing the benefits of emotional support have focused on in-person support. Using an experience sampling methodology, we assessed participants’ negative emotions, digital and in-person support for those emotions, and success in regulating them three times per day for 14 days, thus covering a wide range of digital support scenarios (N = 164 participants with 6,530 collective measurement occasions). We also considered whether participants were alone versus with others at the time of their negative emotion and higher versus lower in social avoidance as plausible moderators of when digital support was utilized and effective. We expected more pronounced use and efficacy of digital support when participants were alone and higher in trait social avoidance. However, digital support was used and perceived as effective for regulating negative emotions regardless of these factors and its beneficial effects were on par with those of traditional in-person support. The unique benefits of digital support may not be restricted to socially isolated or socially avoidant users. These findings are timely given the widespread anxiety and isolation under the current COVID-19 pandemic. If transcending time and space with digital emotional support is the new norm, the good news is that it seems to be working.


2019 ◽  
Vol 3 (2) ◽  
pp. 96-110
Author(s):  
Dian Candra Fatihah ◽  
Dewi Rani Desmawati

This research is aimed to determine The Influence of Direct Marketing to Business Consumer Behavior Using Meeting Package at Grand Tjokro Hotel Bandung. Respondents from this research are 44 consumers selected by simple random sampling. This research used quantitative methods with approach descriptive analysis. Data was collected through survey, questionnaires and interviews. The test results validity and reliability variables X and Y are valid and reliable. The data analysis used statistical test of correlation pearson product moment and the coefficient of determination. Calculated used SPSS version 21. The data of this research is obtained from consumer data Grand Tjokro Hotel Bandung. From the result obtained correlation coefficient of 0,633. This tells that there is strong relation between Direct Marketing of Business Consumer Behavior. The influence of Direct Marketing to Business Consumer Behavior to 40,0% and remaining 60,0% is influenced by other factors not examined. The problems are competition between hotels is very tight, lack of coordination between sales. The suggestions given to fix the problem are 1) Do a better promotion to attract the attention of consumers; 2) Evaluation between Manager and Sales especially in Sales and Marketing Division.


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