Human-Machine Trust Interaction
Improving user’s trust appropriately could help in designing an intelligent system and make it work effectively, especially with the fast growth of Web-base technology. This chapter introduces the solutions of improving user’s trust in human-machine interaction (HMI), especially for electronic commerce (e-commerce). The author firstly reviews the concept of trust and the main factors that affects the appropriateness of user’s trust in human-machine interaction, such as the properties of machine systems, the properties of human, and context. On the basis of these, the author further discusses the current state, challenges, problems and limitations of establishing and improving the user’s trust in human-machine interaction. Finally, the author summarizes and evaluates the existing solutions for improving the user’s trust appropriately in e-commerce environment.