Research on the Marketing Strategies Based on Corporate Social Responsibility

2014 ◽  
Vol 926-930 ◽  
pp. 3922-3925
Author(s):  
Yin Hua Hu
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Marketing Strategies ◽  
Social Responsibilities ◽  
Marketing Activities ◽  
Corporate Social

At present, there exist a lot of phenomenons of lack of social responsibilities for many companies while carrying out marketing activities, which result in tremendous damage and impact on the life and health of the publics, as well as serious psychological shock to the publics’ confidence on consumption safety. Aiming at the consumption safety incidents which frequently occur in China recently, it is proposed that the enterprises should actively take on relative social responsibilities and implement marketing strategies based on social responsibility.

Association between Corporate Social Responsibility Disclosures and Firm Value – Empirical Evidence from Vietnam

2015 ◽  
Vol 1 (1) ◽  
pp. 212 ◽  
Author(s):  
Bich Thi Ngoc Nguyen ◽  
Hai Thi Thanh Tran ◽  
Oanh Hoang Le ◽  
Phuoc Thi Nguyen ◽  
Thien Hiep Trinh ◽  
...  
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Firm Value ◽  
Information Provision ◽  
Annual Reports ◽  
Positive Sign ◽  
Stock Exchanges ◽  
Social Responsibilities ◽  
Corporate Social ◽  
The Relationship

A number of studies in Corporate Social Responsibility (CSR) have suggested that corporates accountable for social responsibilities had better financial performance. However, this relationship had remained undiscovered in Vietnam. The purpose of this research was to examine a link between Corporate Social Responsibility disclosures and firm value in Vietnam. A sample of 50 companies listed on stock exchanges in Hochiminh City (HOSE) and Hanoi (HNX) were investigated from 2010 to 2013. Content of annual reports were analyzed to measure corporate social responsibilities, and Tobin’s Q ratio was proxied for firm value. Regression analysis tests indicated that social responsibility disclosures are associated with following year’s firm value. Specifically, the relationship between environmental information provision and following year’s firm value was positive, while that between employee disclosures and firm value was negative. The results show a positive sign for Vietnamese firms that take on environmental responsibilities.

scholarly journals Green Marketing Strategy as a Sustainable Solution to Tourism Development in Vietnam

Webology ◽  
2021 ◽  
Vol 18 (Special Issue 04) ◽  
pp. 116-132
Author(s):  
Hoang Phuong Nguyen ◽  
Viet Duc Bui
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Marketing Strategy ◽  
Corporate Reputation ◽  
Business Performance ◽  
Positive Impact ◽  
Marketing Strategies ◽  
Green Marketing ◽  
Corporate Social ◽  
The Relationship

The study conducted a theoretical review and review of previous studies shows that the research gap is the correlation between social responsibility factors, green marketing strategy, corporate reputation and business performance. The practical context of the tourism service industry in Vietnam is also necessary and suitable for research. The study's overall objective is to propose and test a model on the relationship between corporate social responsibility, green marketing strategy, corporate reputation, and business performance. In the case of the study, it is a travel service business in Ho Chi Minh City. The research methodology of the research is a mixed-method, performed sequentially as follows: the first qualitative research through interviews with 10 experts to consider the necessity of the research problem in Vietnam, to adjust and supplement the scales for research concepts; Quantitative research with a questionnaire survey. According to the quota principle (quota), the sample was selected with a sample size of 218 travel companies to test the proposed theoretical research model. A second qualitative study was performed to aid the interpretation of the results from quantitative data analysis. Research results have identified stakeholders in the tourism industry, including tourists, travel businesses, local authorities and local people. The relationships between research concepts are confirmed, including corporate social responsibility, green marketing strategies that have a positive impact on corporation reputation, corporate social responsibility is found to have a positive impact on green marketing strategies, corporate social responsibility, green marketing strategies, and corporate reputation all have positive effects on business results. At the same time, the enterprise's characteristics in terms of the main type of business and the size of the business are identified as having differences in the relationship between research concepts.

SOCIAL RESPONSIBILITY AS AN INTEGRAL COMPONENT OF MODERN BUSINESS

2017 ◽  
Author(s):  
Zoya Ostropolska ◽  
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Social Factors ◽  
Business Culture ◽  
Business And Society ◽  
Strategic Approach ◽  
Ethical Marketing ◽  
Modern Business ◽  
Marketing Activities ◽  
Corporate Social

The problems of formation and development of social responsibility of business in social, historical, ethical, marketing aspects are considered; the theoretical and practical components of the problem of formation of social responsibility are determined, the main advantages of realization of social responsibility for business and society are defined, the degree of urgency of this process is outlined; attention is paid to the main problems of social responsibility in terms of marketing activities of the enterprise and the shift of emphasis to a narrow purely marketing approach, the basis and content of which is the management of the image and reputation of the organization; emphasis is placed on social responsibility as a component of business culture and ethics; noted that social responsibility as an integral part of modern business can not be effectively implemented without taking into account cultural, historical and social factors; the concept of corporate social responsibility is defined, some concepts related to the concept of corporate social responsibility are outlined; the components and characteristics of social responsibility and directions of its realization are determined; It is noted that the strategic approach to the implementation of social responsibility is more typical for modern business, which in turn is an integral part of the strategy of sustainable development.

Aspects of Social Responsibility in the Information Society

2011 ◽  
pp. 2542-2556
Author(s):  
Simon Rogerson
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Information Society ◽  
Change Agent ◽  
Personal Control ◽  
Patient Records ◽  
Electronic Patient Records ◽  
Social Responsibilities ◽  
Planning Development ◽  
Corporate Social

The Information Society must be based on fundamental assumptions about information and human information rights, access, privacy, self-determination and personal control rather than on privilege, power and special interest. Those involved in the planning, development and implementation of the information systems that turn the Information Society into a reality are the custodians of the greatest change agent yet devised. They must recognise their social responsibilities and act accordingly for the benefit of society and its citizens. This chapter serves as an illustration of what types of social responsibility issues need to be addressed, who must address them and how they might be addressed. It discusses some of the basic aspects of social responsibility and the implications for the Information Society, drawing in particular from Corporate Social Responsibility. Five disparate cases illustrate how concepts are turned into real organisational policy. Two example applications, electronic voting and electronic patient records are used to illustrate the types of social responsibility issues that need to be addressed in order to tackle the digital divide and satisfy the needs and aspirations of stakeholders.

Is Luxury Compatible With Corporate Social Responsibility (CSR)?

2021 ◽  
pp. 179-196
Author(s):  
Wided Batat ◽  
Inas Khochman
Keyword(s):  
Corporate Social Responsibility ◽  
Literature Review ◽  
Social Responsibility ◽  
Marketing Strategies ◽  
Luxury Brands ◽  
Csr Strategies ◽  
Sustainable Marketing ◽  
Luxury Marketing ◽  
Research Stream ◽  
Corporate Social

Luxury as a field of research has attracted many scholars who examined the potential connections and (in)compatibilities between luxury and corporate social responsibility (CSR). While some studies emphasize the incompatibility between luxury and sustainability, others highlight the important efforts of luxury brands in terms of luxury offerings and sustainable marketing strategies to fit eco-friendly consumers. To foster this research stream, this chapter develops a deeper understanding of the rise and evolvement of CSR in the luxury sector and the major marketing strategies implemented by luxury brands to fit with the needs of today's responsible consumers. The authors will first present a chronological literature review through three key periods, including the underground and advancement stages to the consolidation of sustainable luxury marketing as an established research stream. Then, a framework identifying different luxury CSR strategies will be proposed. Finally, opportunities and futures challenges will be discussed at the end of this chapter.

Communicating Corporate Social Responsibility in Healthcare Through Digital and Traditional Tools

2020 ◽  
pp. 184-208
Author(s):  
Gianpaolo Tomaselli ◽  
Lalit Garg ◽  
Vipul Gupta ◽  
Peter A. Xuereb ◽  
Sandra C. Buttigieg ◽  
...  
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Health Systems ◽  
Quantitative Research ◽  
Research Approach ◽  
Healthcare Organizations ◽  
Interactive Technologies ◽  
Social Responsibilities ◽  
Continuous Technology ◽  
Corporate Social

Health systems are currently facing a series of challenges dealing with continuous technology advances and social demands, which require changes at managerial and policy level that fully incorporate social responsibilities within healthcare organizations' strategy. Thus, communicating corporate social responsibility (CSR) takes an important role in today's health contexts worldwide. This work aims to investigate CSR communication in healthcare through the use of both traditional and interactive technologies by adopting a mixed qualitative-quantitative research approach. To this extent, a comparative research was conducted in two different countries with different health systems and contexts, namely Malta and India. Findings show that healthcare organisations of both countries are increasing their awareness towards their social responsibilities and the different ways of communicating their CSR activities. A mixed strategy—including both digital (interactive technologies) and traditional tools—was identified as the most effective way of communicating CSR in a healthcare context.

Corporate social responsibility, governance and stakeholders: a bank in the upbeat of the crisis

2016 ◽  
Vol 12 (4) ◽  
pp. 388-412 ◽  
Author(s):  
Frank Jan de Graaf
Keyword(s):  
Corporate Governance ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Governance Structure ◽  
Governance System ◽  
Content Type ◽  
Social Responsibilities ◽  
The Social ◽  
Corporate Social ◽  
A Company

Purpose Using the global financial crisis as a critical event and based on institutional theory and stakeholder theory, this paper aims to explore the relationship between corporate governance and corporate social responsibility (CSR). The question is how stakeholders can influence corporate responses to societal change by using their position in the governance structure. Design/methodology/approach The analysis is based on a historical analysis of data collected mainly between 2002 and 2004. The historical perspective enables an understanding of the response of the company to environmental changes. Findings The approach enables researchers to relate the normative component of CSR to specific governance mechanisms. These governance mechanisms are specified in direct and indirect influence pathways. Historical data shed light on how, in the upbeat of the crisis, stakeholders have influenced the principles and policies of the ING Group, a Dutch financial company. Research limitations/implications The paper suggests that stakeholders influence principles – normative assumptions that guide corporate decisions – mainly in dialogue-based meetings (direct influence pathways). Companies are made accountable in indirect influence pathways such as regulations. The author also demonstrates that a historical approach enables an understanding of long-term historical developments and the linking of corporate policies to the normative assumptions of stakeholders. Practical implications If stakeholders wish to assess the social responsibility of a company, then they should assess the governance structure in relation to the principles and policies. The power structure within a company and that within the institutional framework in which the company operates (the governance system) strongly influences how a company executes its social responsibilities. Social implications The paper demonstrates how stakeholders can use the governance structure to influence a bank. If society – or a specific group in society – wants banks to play a different role, this paper points to what could be the levers of change in the governance system and the governance structure. Originality/value Insights into the complex relationship between corporate governance and the processes in which the social responsibilities of a company are developed.

scholarly journals A Conceptual Framework on the Corporate Social Responsibility Disclosure: Profitability, Leverage and Company Size

2021 ◽  
Vol 13 (1(I)) ◽  
pp. 28-32
Author(s):  
Noegrahini Lastiningsih ◽  
Ermawati
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Stock Exchange ◽  
Environmental Damage ◽  
Company Size ◽  
Full Potential ◽  
Legal Basis ◽  
Social Responsibilities ◽  
Corporate Social Responsibility Disclosure ◽  
Corporate Social

This research begins with environmental damage is mostly carried out by companies with the background of company activities related to nature, and companies in Indonesia have not been able to carry out their social responsibilities to the society and the culture in which they operate to their full potential. This phenomenon also proves that the legal basis is not sufficient to motivate companies to carry out CSR as well as possible, but it also making social concerns a priority and part of the company's corporate plan needs engagement and support from management and shareholders. The aim of this research was to find out what factors influence corporate social responsibility disclosure on the Indonesian stock exchange. This study has three objectives namely to find out profitability, leverage and company size for corporate social responsibility disclosure. Therefore, this study relates to the measurement of corporate social responsibility disclosures by companies listed on the Indonesian stock exchange.

Sign in / Sign up

Export Citation Format

Share Document