scholarly journals The role of demographics in students' selection of higher education institutions

2010 ◽  
Vol 10 (1) ◽  
Author(s):  
M. Wiese ◽  
C. H. Van Heerden ◽  
Y. Jordaan
Keyword(s):  
Higher Education ◽  
South African ◽  
Higher Education Institutions ◽  
Recruitment Strategies ◽  
Test Statistic ◽  
Convenience Sample ◽  
Language Groups ◽  
Selection Processes ◽  
Institution Selection ◽  
Selection Of

Purpose: To investigate the choice factors students consider when selecting a higher education institution, with a focus on the differences between gender and language groups. Problem investigated: The educational landscape has seen several changes, such as stronger competition between institutions for both student enrolments and government funding. These market challenges have led to an interest in students' institution selection processes as it has implications for the way higher education institutions (HEIs) manage their marketing and recruitment strategies. The research objective of this study was to identify the most important choice factors of prospective South African students. It also aimed to determine if any gender and language differences exist with regard to students' institution selection processes. Methodology: A convenience sample of 1 241 respondents was drawn, representing six South African universities. A self-administrated questionnaire was used to collect the data. Questions from the ASQ (Admitted Student Questionnaire) and CIRP (The Cooperative Institutional Research Programme) were used and adapted to the South African context after pilot testing. Hypotheses were analysed using the multivariate analysis of variance (MANOVA) test with Wilks' lambda as the test statistic. Findings/Implications: Irrespective of gender or language, the most important choice factor for respondents was the quality of teaching at HEIs. The findings showed that males and females differ according to the selection of certain choice factors which suggest that HEIs can consider recruitment strategies for each gender group. Significant differences between the language groups were found for 17 of the 23 choice factors, signalling that different language groups make decisions based on different choice factors. African language-speaking students have, amongst other, indicated that the multiculturalism of the institution is a very important choice factor for them. Conclusion: The findings provide HEIs with an indication of the importance of choice factors considered by students in selecting a HEI. This will enable HEIs to use their limited funds more efficiently to attract the right calibre student (recruitment policies), to create a unique position, to sagment the student market more appropriately and to gain a competitive advantage.

scholarly journals Revenue efficiency in higher education institutions under imperfect competition

2016 ◽  
Vol 32 (4) ◽  
pp. 282-295 ◽  
Author(s):  
Geraint Johnes ◽  
John Ruggiero
Keyword(s):  
Higher Education ◽  
Imperfect Competition ◽  
Monopolistic Competition ◽  
Higher Education Institutions ◽  
Institutions Of Higher Education ◽  
Revenue Efficiency ◽  
Academic Year ◽  
Modelling Process ◽  
Selection Of

A number of studies have considered the evaluation of efficiency in higher education institutions. In this paper, we focus on the issue of revenue efficiency, in particular ascertaining the extent to which, given output prices, producers choose the revenue maximising vector of outputs. We then relax the price taking assumption to consider the case in which the market for some outputs is characterised by monopolistic competition. We evaluate efficiencies for English institutions of higher education for the academic year 2012–13 and find considerable variation across institutions in revenue efficiency. The relaxation of the price-taking assumption leads to relatively small changes, in either direction, to the estimated revenue efficiency scores. A number of issues surrounding the modelling process are raised and discussed, including the determination of the demand function for each type of output and the selection of inputs and outputs to be used in the model.

scholarly journals Internal barriers to supply chain management implementation in a South African traditional university

2018 ◽  
Vol 12 ◽  
Author(s):  
Mamokgadi Z. Masete ◽  
Chengedzai Mafini
Keyword(s):  
Higher Education ◽  
Supply Chain ◽  
Supply Chain Management ◽  
South African ◽  
Management Practices ◽  
Higher Education Institutions ◽  
Successful Implementation ◽  
Public Higher Education ◽  
Chain Management ◽  
Internal Barriers

Background: The demand for higher education in South Africa continues to increase, placing pressure on public higher education institutions to satisfy this demand. Supply chain management is one of the practices that may be implemented to ensure that public universities improve their operations and can, therefore, meet the increased demand for higher education in the country.Objectives: This study aimed to explore the barriers to the implementation of supply chain management practices at a South African public university.Method: The study used a qualitative case study approach using a sample of 17 members of management and staff at a South African traditional university in the Limpopo Province. Data were collected using a combination of a focus group discussion and semi-structured in-depth interviews.Results: The study generated eight themes that embody the barriers to the implementation of supply chain management at the institution. These themes were labelled as stakeholder buy-in, knowledge of supply chain management, supply chain systems and processes, procurement policy and practices, implementation of supply chain management, stakeholder change management, human resource management and organisational culture.Conclusion: Various internal barriers impair the implementation of supply chain management practices at the institution. Administration at the institution has invested limited resources, time and initiatives to ensure the successful implementation of supply chain management. The focus should be directed to finding lasting solutions to each of the barriers identified in this study. Further studies should address the issue of external barriers to supply chain management in public higher education institutions.

INFORMATION REQUIREMENTS IN THE SELECTION OF INDONESIAN HIGHER EDUCATION INSTITUTIONS: EVIDENCE FROM EDUCATION EXPO VISITORS

2012 ◽  
Vol 02 (09) ◽  
pp. 26-30
Author(s):  
Arif Hartono
Keyword(s):  
Higher Education ◽  
Marketing Strategy ◽  
Higher Education Institutions ◽  
Teaching Quality ◽  
Policy Makers ◽  
Study Results ◽  
Perceived Importance ◽  
Quality Faculty ◽  
The City ◽  
Selection Of

This study examines the required information and its importance that used by visitors of an education expo to select Indonesian higher education (HE) institutions. The visitors were dominated by the final year students of high schools that are located in the city of Jakarta, Indonesia. The study also investigates preferred promotional tools considered effective by the visitors that influence their choice of Indonesian HE institutions. The results indicated that the top three (in order) of the required information that used by the visitors to select Indonesian HE institutions were scholarships offered, teaching quality and faculty accreditation. Teaching quality, faculty accreditation and scholarship were the top three factors (in order) to be perceived importance by the visitors in the choice of Indonesian HE institutions. Regarding, HE promotional tools considered the most effective that influenced the visitors in selecting Indonesian HE institutions were national television, university presentation and university website. The study results provide important insight for policy makers in Indonesian HE institutions to develop marketing strategy, particularly the strategy related to recruitment and advertising, due to the visitors are potential students of Indonesian HE institutions.

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