Modelling the relationships between factors affecting the marketing of upgrades for personal computer
1997 ◽
Vol 28
(1)
◽
pp. 27-32
Keyword(s):
The purpose of this research is to provide a framework for prioritizing the factors that affect whether or not personal computers (PCs) are upgraded. The implications of this may influence product development, manufacturing and marketing. The model presented in this article is an extension of an idea by Lambkin Day for a holistic treatment of the forces affecting marketing to the case of upgrades for PCs. The authors have used the Analytic Hierarchy Process (AHP) as a technique that permits the introduction of structure into this complex problem thus helping managers of vendor companies marketing upgrades to PCs to devise strategies for effective marketing.
2011 ◽
Vol 97-98
◽
pp. 659-663
2014 ◽
Vol 15
(2)
◽
pp. 1-21
2011 ◽
Vol 44
(4)
◽
pp. 69
◽
1991 ◽
Vol 42
(8)
◽
pp. 631-638
2006 ◽
Vol 12
(5)
◽
pp. 258-271
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