scholarly journals The power of branding: Revisiting an “old friend”

2003 ◽  
Vol 6 (1) ◽  
pp. 159-177
Author(s):  
E. J. North ◽  
T. Kotzé ◽  
O. Stark ◽  
R. De Vos

Branding is a key strategic tool used to create awareness, reputation and build the organisation’s image. Marketers consider brands as carriers of values, and the development and implementation of branding strategies and programmes have lately expanded to include more than the traditional corporate, product and service domains of branding. In this article we set out to define and briefly discuss the nature of branding and indicate how brands are used to define the product to the customer. One of the major challenges facing South African business and marketing executives in the new millennium is to create world-class brands that will put South African brands on the national and international map.

2020 ◽  
Vol 1 (1) ◽  
Author(s):  
Hermanus S. GEYER

Informal businesses used to be something that was only tolerated in the former black townships during the years of apartheid. Since then the informal business sector has become an integral part of the central business setup of cities in South Africa. It not only serves to widen the security net of the urban poor in cities, it also represents the outcome of the democratization process in the country over the past fifteen years. Yet, there has been a tendency amongst local authorities to take steps to reduce the footprint of this sector in the urban environment in recent years. This trend ties in with the new approach of government to transform South African cities to become ’world class’ centres - a step that is aimed at making the cities more visually acceptable to visitors from abroad. In this paper an attempt is made to demonstrate the importance of the informal sector within the urban business makeup and to show what role it played in the spatial-structural evolution of the urban economies during the 1990s. The paper analyzes the structure of the urban business sector as a whole and structurally links the formal and informal sectors, demonstrating the importance of both sectors in the economic makeup of the cities. It analyses the structure of the informal sector and shows how different layers of the sector potentially relates to the formal urban sector.


2014 ◽  
Vol 8 (4) ◽  
pp. 437-447
Author(s):  
GS Horn ◽  
F Janse van Rensburg

There is a common perception that logistics practice and supply chain management have not yet reached the required international standards among all the supply chain members in the South African automotive industry. This article is based on a research study that investigated possible reasons for the inconsistent supply of materials in the Eastern Cape automotive industry specifically. Problems identified include the fact that suppliers are not evaluated on a regular basis and do not receive sufficient logistics training, while a commitment and will to development local suppliers is lacking. Recommendations made to the South African automotive industry include the improvement of development programmes to assist local suppliers in becoming world-class suppliers, better logistics training, more regular supplier assessments, as well as improved mutual communication among suppliers and motor vehicle assemblers. 


2021 ◽  
Vol 1 (1) ◽  
Author(s):  
Hermanus S. GEYER

Informal businesses used to be something that was only tolerated in the former black townships during the years of apartheid. Since then the informal business sector has become an integral part of the central business setup of cities in South Africa. It not only serves to widen the security net of the urban poor in cities, it also represents the outcome of the democratization process in the country over the past fifteen years. Yet, there has been a tendency amongst local authorities to take steps to reduce the footprint of this sector in the urban environment in recent years. This trend ties in with the new approach of government to transform South African cities to become ’world class’ centres - a step that is aimed at making the cities more visually acceptable to visitors from abroad. In this paper an attempt is made to demonstrate the importance of the informal sector within the urban business makeup and to show what role it played in the spatial-structural evolution of the urban economies during the 1990s. The paper analyzes the structure of the urban business sector as a whole and structurally links the formal and informal sectors, demonstrating the importance of both sectors in the economic makeup of the cities. It analyses the structure of the informal sector and shows how different layers of the sector potentially relates to the formal urban sector.


2021 ◽  
Vol 11 (1) ◽  
Author(s):  
Brigitte Glanzmann ◽  
Tracey Jooste ◽  
Samira Ghoor ◽  
Richard Gordon ◽  
Rizwana Mia ◽  
...  

AbstractThe advent and evolution of next generation sequencing has considerably impacted genomic research. Until recently, South African researchers were unable to access affordable platforms capable of human whole genome sequencing locally and DNA samples had to be exported. Here we report the whole genome sequences of the first six human DNA samples sequenced and analysed at the South African Medical Research Council’s Genomics Centre. We demonstrate that the data obtained is of high quality, with an average sequencing depth of 36.41, and that the output is comparable to data generated internationally on a similar platform. The Genomics Centre creates an environment where African researchers are able to access world class facilities, increasing local capacity to sequence whole genomes as well as store and analyse the data.


2020 ◽  
Author(s):  
Brigitte Glanzmann ◽  
Tracey Jooste ◽  
Samira Ghoor ◽  
Richard Gordon ◽  
Rizwana Mia ◽  
...  

ABSTRACTThe advent and evolution of next generation sequencing has considerably impacted genomic research. Until recently, South African researchers were unable to access affordable platforms capable of human whole genome sequencing locally and DNA samples had to be exported. Here we report the whole genome sequences of the first six human DNA samples sequenced and analysed at the South African Medical Research Council’s Genomics Centre. We demonstrate that the data obtained is of high quality, with an average sequencing depth of 36.41, and that the output is comparable to data generated internationally on a similar platform. The Genomics Centre creates an environment where African researchers are able to access world class facilities, increasing local capacity to sequence whole genomes as well as store and analyse the data.


Author(s):  
Rebecca Duncan

The period following the second decade of the millennium has witnessed an unprecedented proliferation of Gothic forms in what is frequently called ‘post-transitional’ South African fiction. Readily identifiable in the work of young writers in particular, these should be understood as an enunciation of real anxiety breeding in the postapartheid nation. The fall of apartheid marks South Africa’s postcolonial incorporation into a neoliberal world order, and the disorientation and unease of these circumstances is appearing in the fiction of South Africa’s new millennium in uneasy, indeed Gothic forms. This chapter outlines key dimensions of this millennial South African Gothic, focusing specifically on emerging speculative production in diverse media, including short fiction, graphic narrative, literary periodicals and film.


2018 ◽  
Vol 186 ◽  
pp. 09002
Author(s):  
Bennett Samantha Muriëll ◽  
Theresa de Young

The South African Astronomical Observatory (SAAO) Library and Information Service (LIS) forms part of the SAAO - which is a business unit of the National Research Foundation (NRF) in South Africa. Until recently each business unit had a library service that operated independently. With the formation of the NRF Knowledge Center (KC) this is set to change. Previously it was possible for a library service to conduct its processes and procedures in isolation as long as the LIS aligned with the business unit. This paper covers the study that investigated the needs and possible guidelines for an e-Strategy for the SAAO LIS that is both aligned to the broader NRF strategy but which also incorporates recommendations to upgrade the library products and services offering. The pool of Information and Communication Technology (ICT) -based products and services is growing. ‘Upgrading’ therefore requires that it is acknowledged that ICT provides essential infrastructure for the relevant the library. Library focused trends show continuous development. Bringing the SAAO LIS up to standard will require that these developments are continuously monitored for relevance and incorporation. This paper provides information about the SAAO LIS and its history. Both ‘SWOT’ and ‘PESTEL’ analyses were used to direct the discussion on the internal and external influences on the SAAO LIS. The analyses also provided insight into the challenges the SAAO LIS faces, the strengths that could be capitalized and the opportunities that could be exploited. The paper recommends that the SAAO LIS, before engaging in a strategic change, addresses the challenges of sustainable funding and accessibility to core resources. It is also recommends that the SAAO LIS uses its e-Strategy to ‘fast track’ the process of bringing it up to the standard required of world-class astronomy libraries.


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