scholarly journals The influence of demographic factors on perceived risks affecting attitude towards online shopping

2021 ◽  
Vol 23 (1) ◽  
Author(s):  
Khathutshelo M. Makhitha ◽  
Kate Ngobeni

Background: Online shopping adoption has been rising in South Africa (SA). However, there is still a large majority of consumers who are not buying online because of certain risks associated with online shopping. This is despite the fact that internet adoption has increased and is widely accessible by the majority of South African consumers.Objectives: The purpose of this study was to determine the risk factors that influence consumers’ attitude towards online shopping in SA. Furthermore, the study aimed to determine whether demographic factors influence the risk factors of consumers’ attitude towards online shopping in SA.Method: A survey was conducted at two shopping malls in Gauteng, SA, targeting online consumers. A convenience sampling method was used to reach the respondents.Results: The study found that privacy and security risks have more influence on consumers’ attitude towards online shopping. Furthermore, the study found no moderating effect of gender on the relationship between risks and attitude towards online shopping. Age was found to have a moderating effect on the relationship between product, security and privacy risks and attitude towards online shopping; however, not on the relationship between product risk and attitude towards online shopping.Conclusion: In conclusion, privacy and security risk factors have more influence on consumer attitude towards online shopping. Gender was found to have no moderating effect on the relationship between risk factors and attitude towards online shopping, whilst age had a moderating influence on relationship between privacy and security, as well as product factors and attitude towards online shopping. Marketers can address product concerns if they were to succeed online and to draw more customers to shopping online.

2014 ◽  
Vol 10 (2) ◽  
pp. 78-95 ◽  
Author(s):  
Karen Smith ◽  
Francis Mendez ◽  
Garry L. White

A model is developed and tested to explain the relationships among narcissism, privacy concern, vigilance, and exposure to risk on Facebook, with age and gender as controlling variables. Two important constructs are conceptualized and measured in this research. Facebook exposure is defined as the opportunity for privacy and security breaches on Facebook. Facebook vigilance is the extent to which consumers stay focused, attentive, and alert to potential security and privacy risks on Facebook by restricting who can access and post to their Facebook accounts. Data from a survey of 286 adult Facebook users in the U.S. support the hypothesized relationships in the model. Results suggest that narcissism is related to increased Facebook exposure and lower Facebook vigilance, despite greater stated concern for privacy and security. Furthermore, females and younger users have greater risk exposure compared to males and older users. Implications of the findings and future research directions are discussed.


2021 ◽  
Vol 2021 ◽  
pp. 1-19
Author(s):  
Ming Di ◽  
Shah Nazir ◽  
Fucheng Deng

The wide-ranging implementation of Android applications used in various devices, from smartphones to intelligent television, has made it thought-provoking for developers. The permission granting mechanism is one of the defects imposed by the developers. Such assessing of defects does not allow the user to comprehend the implication of privacy for granting permission. Mobile applications are speedily easily reachable to typical users of mobile. Despite possible applications for improving the affordability, availability, and effectiveness of delivering various services, it handles sensitive data and information. Such data and information carry considerable security and privacy risks. Users are usually unaware of how the data can be managed and used. Reusable resources are available in the form of third-party libraries, which are broadly active in android apps. It provides a diversity of functions that deliver privacy and security concerns. Host applications and third-party libraries are run in the same process and share similar permissions. The current study has presented an overview of the existing approaches, methods, and tools used for influencing user behavior concerning android privacy policy. Various prominent libraries were searched, and their search results were analyzed briefly. The search results were presented in diverse perspectives for showing the details of the work done in the area. This will help researchers to offer new solutions in the area of the research.


Author(s):  
Jengchung Victor Chen ◽  
Andree E. Widjaja ◽  
Bianca Chen

This study proposes a research framework to empirically examine the relationships among environmental turbulence, socio-technical risk factors, project risk, and project performance for a New Product Development (NPD) project team in the telecommunications industry. In addition, the moderating effect of communication on the relationship between project risk and project performance is also analyzed. The samples were collected from NPD team projects in 17 of Taiwan's telecommunication public firms. Our results indicate a positive relationship between: (1) environmental turbulence and social-related risks, (2) social-related risks and technical-related risks, (3) socio-technical related risks and project risks, and (4) a strong negative relationship between project risks and project performance. Meanwhile, although statistically insignificant, the moderating effect of communication could weaken the relationship between project risk and project performance.


Author(s):  
Syrine Sahmim Ep Guerbouj ◽  
Hamza Gharsellaoui ◽  
Sadok Bouamama

This journal article deals with the most important existing problems of security and privacy of the Cloud Computing (CC), Internet of Things (IoT) and Cloud of Things (CoT) concepts especially confidentiality issues. With the evolution of ubiquitous computing, everything is connected everywhere, therefore these concepts have been widely studied in the literature. However, due to the systems complexity and the difficulty to control each access attempt, intrusions and vulnerabilities will be more recurrent. To tackle this issue, researchers have been focused on various approaches enforcing security and privacy. In the present article, risk factors and solutions regarding these technologies are reviewed then current and future trends are discussed.


2018 ◽  
Vol 12 (3) ◽  
pp. 309-327 ◽  
Author(s):  
Shaizatulaqma Kamalul Ariffin ◽  
Thenmoli Mohan ◽  
Yen-Nee Goh

Purpose This paper aims to examine the relationship between six factors of consumers’ perceived risk and consumers’ online purchase intentions. In particular, this study will examine the relationship between financial risk, product risk, security risk, time risk, social risk and psychological risk and online purchase intention. Design/methodology/approach Survey method was used for the purpose of data collection, and quantitative analysis was used to test the hypotheses. A total of 350 respondents participated on an online survey, and data were quantitatively analyzed via IBM SPSS Statistics 24. Findings The findings from this study suggest consumers’ perceived risks when they intend to purchase online. Five factors of perceived risk have a significant negative influence on consumer online purchase intention, while social risk was found to be insignificant. Among these factors, security risk is the main contributor for consumers to deter from purchasing online. Practical implications This study provides useful information to online retailers in electronic commerce (e-commerce) activities. Previous studies show that many online retailers are still facing some risks in online business, and this will affect the transaction and performance of the retailers. It is hoped that the findings can help online retailers to formulate strategies to reduce risks in the online shopping environment, especially security risks for better e-commerce. Originality/value The development of online shopping has led to some challenges to consumers, which comprise security of payment, data protection, the validity and enforceability of e-contract, insufficient information disclosure, product quality and enforcement of rights. This issue emerged because many online retailers do not understand the main factors that will contribute to consumers’ perceived risk. Consumers’ perceived risks will influence consumer attitudes toward online shopping and purchase behaviors. Studies on consumers’ perceived risks toward online purchase intentions are still inconclusive. Thus, this paper fills the gap in the research area.


2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jaewoo Park ◽  
Hyo Jin Eom ◽  
Charles Spence

Purpose This study aims to examine whether, and how, perceived product scarcity strengthens the attitude–behavior relation in the case of sustainable luxury products. Design/methodology/approach Three online studies were conducted to examine the moderating role of perceived product scarcity on the attitude–willingness to pay (WTP) relationship in the case of sustainable luxury products. A preliminary study (n = 208) examined the existence of an attitude–WTP gap toward a sustainable luxury product (i.e. a bag). Study 1 (n = 171) investigated the moderating effect of perceived scarcity induced by a limited quantity message on the relationship between consumer attitude and the WTP for a sustainable luxury product (i.e. a pair of shoes). Study 2 (n = 558) replicated these findings using a different product category (i.e. a wallet) while controlling for demographic variables and examined the moderating role of consumer characteristics on the scarcity effect. Findings Consumers’ perceived scarcity for sustainable luxury products positively moderated the relationship between product attitudes and their WTP for the products. The moderating effect of perceived scarcity was significant for consumers regardless of their tendency toward socially responsible consumption and their preference for product innovativeness. Meanwhile, the scarcity effect was influenced by the consumers’ attitude toward the brand of sustainable products. Practical implications This research provides empirical evidence for marketers with clear managerial implications concerning how to immediately promote consumers’ acceptance of sustainable luxury products. Originality/value This study is the first to examine the role of scarcity strategy on strengthening the attitude–behavior relation for sustainable luxury products.


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