scholarly journals Digital Marketing Communication Development On Micro, Small And Medium Enterprises (Msme) In Era 4.0 Based On Sharia Economic (Case Study Msme Domas Village, Pontang District)

2019 ◽  
Author(s):  
Syihabudin Syihabudin ◽  
Rangga Gumelar
Keyword(s):  
Small And Medium Enterprises ◽  
Digital Marketing ◽  
Marketing Communication ◽  
Communication Development ◽  
Medium Enterprises

scholarly journals The Importance of Online Transportation Effectiveness for Business Resistance Strategies During the Covid-19 Pandemic

2021 ◽  
Author(s):  
Doharman Lumban Tungkup
Keyword(s):  
Small And Medium Enterprises ◽  
Customer Relationships ◽  
Digital Marketing ◽  
Economic Uncertainty ◽  
Significant Extent ◽  
Resistance Strategies ◽  
Transport Services ◽  
Medium Enterprises ◽  
Participatory Observation

The stress on remote working during the Covid-19 pandemic, to prevent the spread of the disease, has contributed to global economic uncertainty during 2020, and this has detrimentally impacted micro, small and medium enterprises (MSMEs) to a significant extent. This has an impact on economic instability and one of those affected is MSMEs. For this reason, a survival strategy is needed to enable MSMEs to survive. One potential option is to collaborate with online transport services. This study combines qualitative research methods with exploratory steps with participatory observation techniques. Using UKMK and Grab Food as a case study, this article proposes that MSMEs look to involve themselves in e-commerce, focusing on digital marketing and collaboration opportunities to establish and optimize customer relationships. Keywords: Online Transportation, Grab Food, Covid-19

Pure Biologics – From a Bootstrapped Boutique CRO to an Integrated Drug Discovery Public Company

2020 ◽  
Vol 7 (1) ◽  
pp. 48-63
Author(s):  
Sameer Deshmukh ◽  
Przemysław Jurek ◽  
Filip Jelen ◽  
Sabina Tabaczar ◽  
Tomasz Bakowski ◽  
...  
Keyword(s):  
Drug Discovery ◽  
Present Article ◽  
Small And Medium Enterprises ◽  
Public Funding ◽  
Corporate Management ◽  
Publicly Traded ◽  
Biopharmaceutical Company ◽  
Public Company ◽  
Medium Enterprises

The present article is a case study of a Polish biopharmaceutical company, “Pure Biologics”. The company was founded in 2010 by a group of scientists and, over the last nine years, grew substantially from just a few individuals to nearly one hundred professionals. Initially, a privately-funded civil partnership, Pure Biologics, has been transformed into a publicly-traded company. Such a transformation has been possible not only because of the expertise and growing experience of corporate management, but also the specific economic environment and substantial public funding dedicated to innovative Small and Medium Enterprises (SMEs).

Relevant factors of innovation contests for SMEs

2017 ◽  
Vol 23 (6) ◽  
pp. 1196-1215 ◽  
Author(s):  
Maria Isabel Rodriguez Ferradas ◽  
José A. Alfaro Tanco ◽  
Francesco Sandulli
Keyword(s):  
New Product Development ◽  
Corporate Culture ◽  
Small And Medium Enterprises ◽  
Retrospective Case ◽  
Content Type ◽  
Context Factors ◽  
Medium Enterprises ◽  
Design Factors ◽  
Relevant Factors

Purpose The purpose of this paper is to explore the relevant factors that influence the implementation of innovation contests, an open innovation (OI) practice that has been extensively reported in the literature as a managerial tool for external knowledge search. The authors focus the study on the context of small and medium enterprises (SMEs). Design/methodology/approach The approach is a retrospective case study. This methodology allows an in-depth view into a Spanish SME that successfully undertook two new product development processes thanks to the deployment of innovation contests. Findings The main context factors influencing innovation contests as managerial tool are ambidexterity, technological and marketing turbulence and intermediaries, among others. Regarding design factors, this work highlights the role of attraction and facilitation. Additionally, the repetitive implementation of innovation contests creates a corporate culture that promotes OI activities. Practical implications Managers will understand that they can use innovation contests as a managerial tool, and knowing the factors that need to be taken into account when implementing an innovation contest will help SMEs managers to make better use of this practice. Originality/value This case study enriches the literature of both innovation contests and topics relevant to SMEs. Based on a theoretical framework of the design factors that influence the implementation of innovation contests, the authors propose a research framework that incorporates those context factors in association with an SME.

scholarly journals Success Drivers for Implementing Circular Economy: A Case Study from the Building Sector in Colombia

2021 ◽  
Vol 13 (3) ◽  
pp. 1350
Author(s):  
Luz Elba Torres-Guevara ◽  
Vanessa Prieto-Sandoval ◽  
Andres Mejia-Villa
Keyword(s):  
Circular Economy ◽  
Small And Medium Enterprises ◽  
Implementation Process ◽  
Construction Sector ◽  
Direct Communication ◽  
Management Commitment ◽  
Medium Enterprises ◽  
Large Building ◽  
Do So

This paper contributes to the circular economy (CE) literature by investigating the drivers of success of the CE implementation in the construction sector and how those drivers can complement any implementation process in small and medium enterprises (SMEs). To do so, we analyzed the case of TECMO Estructuras Metálicas, using the methodology proposed by Jaca and colleagues to implement the CE in SMEs. It is a Colombian company with more than five decades of experience in the manufacture and installation of steel and aluminum structures for small and large building and infrastructure projects. The data were collected between August 2019 and November 2020 through direct communication with the company via workshops, meetings, and company reports. This research found that five drivers are relevant for implementing CE in the construction sector: fertile ecosystem, management commitment, identification of valuable materials, green teams, and CE intermediaries. Moreover, this study also contributes to teaching the implementation of the CE in companies, since it shows that through the methodology presented, implementation projects can be developed in postgraduate classes.

The Antecedents of Digital Marketing Application by Malaysian Micro, Small and Medium Enterprises (MSMEs)

2021 ◽  
Vol 8 ◽  
pp. 199-216
Author(s):  
Nor Khasimah Aliman ◽  
Zailin Zainal Ariffin ◽  
Paiz Hassan ◽  
Norazmi Anas
Keyword(s):  
Small And Medium Enterprises ◽  
Research Community ◽  
Digital Marketing ◽  
Research Model ◽  
Organizational Contexts ◽  
Adoption Decision ◽  
Business Opportunity ◽  
Marketing Application ◽  
Preliminary Model ◽  
Medium Enterprises

This research focuses primarily on Micro, Small and Medium Enterprises (MSMEs) in Malaysia, with special reference to Perak State. It is widely recognised that the adoption and use of digital marketing applications change the ways in which organizations conduct their activities and represent a critical business opportunity for MSMEs. This opportunity will only be realised by MSMEs if, and when, digital marketing is applied to their organizations. This, therefore, creates a requirement to understand the factors that influence MSMEs in making the adoption decision. The research related to such factors is scarce, not least because the technologies are relatively new. By using the Technology-Organization-Environment (TOE) framework, this study, therefore, attempted to understand the predictors/factors influencing the decision making by MSMEs to adopt digital marketing applications. It employed a quantitative approach to meet the research objectives. A survey involving 369 MSMEs in Perak State was conducted to examine empirically the preliminary model. The survey data were analysed using Logistic Regression (LR) technique. Of the factors examined, technological and organizational contexts were found to have a significant influence on MSMEs’ decisions to adopt digital marketing applications. These findings have important implications and value for the research community, MSMEs and policymakers in terms of formulating improved strategies for digital marketing adoption and applications. The resulting research model proposed in this paper/article can improve these stakeholders’understandings on why some MSMEs have chosen to adopt digital marketing technologies, while other MSMEs which face similar market conditions have not.

scholarly journals Connecting Inward and Outward Internationalisation of Malaysian SMEs: A Learning Approach

2018 ◽  
pp. 264-275
Keyword(s):  
Knowledge Sharing ◽  
Value Chain ◽  
Explicit Knowledge ◽  
Small And Medium Enterprises ◽  
Structured Interviews ◽  
Supplier Relationships ◽  
Study Approach ◽  
Medium Enterprises ◽  
The Relationship

When SMEs are part of global value chain, the flows of information in cross-border buyer-supplier relationships which emerge from inward-outward internationalisation connections should be addressed. This study therefore investigates the learning processes of internationalising small and medium enterprises that engage in inward and outward internationalisation. Hence, this study adopts a qualitative case study approach based on ten cases of the internationalising SMEs in Malaysia. Semi-structured interviews with the Managing Directors of the selected SMEs were conducted over a two-year period. Additionally, participant observations were conducted by attending the meetings related to import-export activities and documentations were gathered for data triangulation Findings of this study highlights that the relationship with key foreign suppliers empowered case firms to connect inward to outward internationalisation through collaborative knowledge sharing. The distribution of knowledge through tacit-tacit and tacit-explicit knowledge sharing underpinned by formal planning was a prerequisite for inward-outward internationalisation connections to be established.

scholarly journals Small and medium enterprises and the support policy of local government

2016 ◽  
Vol 7 (3) ◽  
pp. 405 ◽  
Author(s):  
Mieczysław Adamowicz ◽  
Aldona Machla
Keyword(s):  
Local Government ◽  
Small And Medium Enterprises ◽  
Case Study Research ◽  
Local System ◽  
Limiting Factors ◽  
Polish Economy ◽  
Medium Enterprises ◽  
The Town

The subject of this research are small and medium enterprises (SME) in the Polish economy, the support of this sector by local government and the functioning of small and medium enterprises in the local system of the town and commune of Pułtusk. The aim of this study is to present the condition and the role of SME in the local systems in light of the selected features of this sector in the country and evaluation of support for SME given by local government of the town and the commune. The case study research methods applied were literature research, documentation review and survey-based research using questionnaire. The survey was conducted in spring, 2014, on a random sample. The research resulted in learning the profile of a local entrepreneurs and the action characteristics of SME in the examined unit. The diagnosis of the sector’s situation was made, the stimulating and limiting factors of its prosperity were identified. The SME support system of local government and the entrepreneurs’ expectations towards commune government in the field of development of local enterprises were evaluated. The results and conclusions confirm the need for development of local government activity in formulating and implementation of the development of local enterprises policy.

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