TRENDS IN CONSUMPTION OF ANIMAL PRODUCTS IN CANADA
Statistics Canada Apparent Food Consumption data (1963–1984) and Family Food Expenditure survey data (1974, 1978 and 1982) indicate that there has been a decline in consumption of certain animal products such as red meats, eggs, whole milk and animal fats. Generally, these are the foods consumers perceive to be relatively high in saturated fat and/or cholesterol. In contrast, apparent consumption of chicken, cheeses, partly skimmed milk, yogurt and vegetable fats has been increasing. Although health concerns have had a significant influence on animal-product consumption trends in Canada, there are many other factors underlying consumer behavior. Reasons for the observed consumption trends as well as possible implications for the marketing of animal products are discussed. Key words: Meat, beef, pork, fish, poultry products, dairy products