scholarly journals Red Bull, un ejemplo paradigmático de las nuevas estrategias de comunicación de las marcas en el entorno digital

2016 ◽  
Author(s):  
G Sanchis-Roca ◽  
◽  
E Canós-Cerdá ◽  
S Maestro-Cano
Keyword(s):  
Red Bull

scholarly journals In Vivo and In Vitro Assays Evaluating the Biological Activity of Taurine, Glucose and Energetic Beverages

Molecules ◽  
2021 ◽  
Vol 26 (8) ◽  
pp. 2198
Author(s):  
Marcos Mateo-Fernández ◽  
Fernando Valenzuela-Gómez ◽  
Rafael Font ◽  
Mercedes Del Río-Celestino ◽  
Tania Merinas-Amo ◽  
...  
Keyword(s):  
Dna Damage ◽  
Drosophila Melanogaster ◽  
Biological Activity ◽  
Biological Effects ◽  
Methylation Status ◽  
Repetitive Sequences ◽  
Energy Drinks ◽  
Red Bull

Taurine is one of the main ingredients used in energy drinks which are highly consumed in adolescents for their sugary taste and stimulating effect. With energy drinks becoming a worldwide phenomenon, the biological effects of these beverages must be evaluated in order to fully comprehend the potential impact of these products on the health due to the fact nutrition is closely related to science since the population consumes food to prevent certain diseases. Therefore, the aim of this study was to evaluate the biological effects of taurine, glucose, classic Red Bull® and sugar-free Red Bull® in order to check the food safety and the nutraceutical potential of these compounds, characterising different endpoints: (i) Toxicology, antitoxicology, genotoxicology and life expectancy assays were performed in the Drosophila melanogaster model organism; (ii) The in vitro chemopreventive activity of testing compounds was determined by assessing their cytotoxicity, the proapoptotic DNA-damage capability to induce internucleosomal fragmentation, the strand breaks activity and the modulator role on the methylation status of genomic repetitive sequences of HL-60 promyelocytic cells. Whereas none tested compounds showed toxic or genotoxic effect, all tested compounds exerted antitoxic and antigenotoxic activity in Drosophila. Glucose, classic Red Bull® and sugar-free Red Bull® were cytotoxic in HL-60 cell line. Classic Red Bull® induced DNA internucleosomal fragmentation although none of them exhibited DNA damage on human leukaemia cells. In conclusion, the tested compounds are safe on Drosophila melanogaster and classic Red Bull® could overall possess nutraceutical potential in the in vivo and in vitro model used in this study. Besides, taurine could holistically be one of the bioactive compounds responsible for the biological activity of classic Red Bull®.

scholarly journals Are a “can do” Attitude and a can of Red Bull Enough? Workload and Fatigue in High-stakes, High-demand Carrier Sortie Operations

2015 ◽  
Vol 3 ◽  
pp. 3062-3069
Author(s):  
Kimberly E. Culley ◽  
David J. Kern ◽  
Matthew Phaneuf
Keyword(s):  
High Demand ◽  
High Stakes ◽  
Red Bull

Red Bull Diaries

The Hundreds ◽  
2019 ◽  
pp. 12-13
Keyword(s):  
Red Bull

scholarly journals Analysis System for Emotional Behavior in Football (ASEB-F): Matches of FC Red Bull Salzburg without Supporters during the COVID-19 Pandemic. Draft version 2 06-12-2020

2020 ◽  
Author(s):  
Michael Christian Leitner ◽  
Fabio Richlan
Keyword(s):  
External Factor ◽  
Relative Increase ◽  
Emotional Behavior ◽  
Football Players ◽  
Draft Version ◽  
European Football ◽  
Temporal Occurrence ◽  
Analysis System ◽  
And Behavior ◽  
Red Bull

During the COVID-19 pandemic the “Austrian Bundesliga” – as in many other European football leagues – resumed the season around the end of May 2020 without supporters in the stadiums. These so-called “ghost games” represent a unique and unprecedented opportunity to study the effects of the (missing) audience on the behavior and experience of sports professionals. The present study is the first of its kind, aimed at addressing the psychological effects of these “ghost games” on football players, staff, and officials.The newly developed “Analysis System for Emotional Behavior in Football” (ASEB-F) was used to video analyze and compare the behavior of players, staff, and officials in – in sum – 20 games of FC Red Bull Salzburg in the “Championship Groups” of season 2018/19 (“regular games”) and season 2019/20 (“ghost games”). Additionally, the two seasons were compared based on official matchday statistics.Overall, there were 19.5% fewer emotional situations in “ghost games” than in “regular games”. The results further show a relative increase in the number of emotional behaviors “Self-Adaptor” (+0.8%), “Protest” (+4.2%) and “Fair-Play-Behavior” (+3.1%) in “ghost games”, whereas “Words fight” (-5.1%) and “Discussion” (-5.1%) decreased in “ghost games”. In “regular games” referees were actively involved in 39.4% of all documented emotional situations, whereas in “ghost games” referees were actively involved in only 25.2% of all documented emotional situations (-14.2%). Chronological analysis within games – from kick-on to kick-off – further shows substantial differences in the temporal occurrence of emotional behavior between “regular games” and “ghost games”.The study provides unprecedented insights into the effects of missing supporters in the football games during the COVID-19 pandemic on emotional behavior on the pitch. Without the external factor of supporters, players and staff acted more factually and got less carried away with longer lasting and extensive “Words fights” and “Discussion”. The evidence from this study indicates that – from a sport psychological perspective – the absence of supporters has a substantial influence on the experience and behavior of players, staff, and officials alike.

scholarly journals Additive Manufacturing for product improvement at Red Bull Technology

2012 ◽  
Vol 41 ◽  
pp. 226-230 ◽  
Author(s):  
David E. Cooper ◽  
Mark Stanford ◽  
Kevin A. Kibble ◽  
Gregory J. Gibbons
Keyword(s):  
Additive Manufacturing ◽  
Product Improvement ◽  
Red Bull
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