scholarly journals News Media Use and Cognitive Elaboration. The Mediating Role of Media Efficacy

2018 ◽  
Author(s):  
JW Kim ◽  
M Chadha ◽  
H Gil de Zúñiga
Keyword(s):  
News Media ◽  
Media Use ◽  
Cognitive Elaboration ◽  
Mediating Role

Do Augmented and Virtual Reality Technologies Increase Consumers’ Purchase Intentions? The Role of Cognitive Elaboration and Shopping Goals

2021 ◽  
pp. 0887302X2199428
Author(s):  
Hyejune Park ◽  
Seeun Kim
Keyword(s):  
Virtual Reality ◽  
Purchase Intentions ◽  
Mediating Effect ◽  
Cognitive Elaboration ◽  
Mediating Role ◽  
Virtual Store ◽  
Shopping Goals ◽  
The Way

The purpose of this study is to examine the effects of the “virtual try-on” technology (AR) and the “3D virtual store” (VR) incorporated in an apparel retail website on purchase intentions. This study highlights the mediating role of cognitive elaboration in the process through which these technologies influence purchase intentions, and examines the way consumers’ shopping goals (searching vs. browsing) interact with the website technology and influence their responses. The two experiments demonstrated that, for browsers, the website with VR was more effective in increasing purchase intentions than were the website with AR or a regular website with no technology, while for searchers, both the website with AR and the website with VR were more effective than was a regular website. In addition, cognitive elaboration mediated the interaction between a technology and a shopping goal on purchase intentions for browsers, while such a mediating effect was not found in searchers.

Social media use and entrepreneurial intention: The mediating role of self-efficacy

2020 ◽  
Vol 48 (11) ◽  
pp. 1-8
Author(s):  
Yan Huang ◽  
Jie Zhang
Keyword(s):  
Social Media ◽  
Undergraduate Students ◽  
Self Efficacy ◽  
Structural Equation ◽  
Media Use ◽  
Entrepreneurial Intention ◽  
Equation Modeling ◽  
Social Media Use ◽  
Mediating Role

Social media is becoming a platform for student entrepreneurship; however, little is known about the influence of social media use on students' entrepreneurial intention. This study investigated social media use as a predictor of students' entrepreneurial intention, with consideration given to the mediating role of self-efficacy. Questionnaires were given to undergraduate students at three Chinese public universities, and 524 effective responses were received. We used structural equation modeling to test our hypotheses. The results show that social media use was indirectly related to students' entrepreneurial intention via self-efficacy. Our findings extend the literature on the social media use–entrepreneurial intention link, and highlight the importance of self-efficacy in this link. Thus, educators could endorse social media tools and encourage students to incorporate these into their entrepreneurial activities.

Mediating empathy: The role of news consumption in mitigating attitudes about race and immigration

2019 ◽  
Vol 40 (2) ◽  
pp. 222-238
Author(s):  
Kelly Kaufhold
Keyword(s):  
News Media ◽  
Media Use ◽  
Party Identification ◽  
Selective Exposure ◽  
Media Consumption ◽  
Donald Trump ◽  
Election Cycle ◽  
News Consumption ◽  
National Instrument

Controversies over racism and xenophobia during and after the campaign of President Donald Trump contributed to big increases in media consumption—and racist incidents. This study examines whether and how much news media consumption mitigates perceptions of 12 measures of attitudes about race and immigration, using a national instrument of 64,600 cases. Selective exposure played an outsized role in media consumption during this election cycle and was highly predictive of partisan attitudes, which predicted attitudes on race and immigration. News media use—especially newspaper use—does soften attitudes about race and immigration, although it is not as predictive as party identification.

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