Can the Value Chain of a Cultural Tourism Destination Be Measured?

2015 ◽  
Author(s):  
Juan Ignacio Pulido Fernández ◽  
Sánchez Rivero Marcelino
Keyword(s):  
Value Chain ◽  
Cultural Tourism ◽  
Tourism Destination

Big Data in Cultural Tourism – Building Sustainability and Enhancing Competitiveness

2021 ◽  
Keyword(s):  
Big Data ◽  
Case Studies ◽  
Value Chain ◽  
New Technologies ◽  
Cultural Tourism ◽  
End Users ◽  
Ethical Implications ◽  
Tourism Sector ◽  
Cultural Experiences ◽  
Selection Of

The use of big data is becoming increasingly important across the tourism sector and the value chain. With this publication, UNWTO intends to provide a baseline research on using big data by tourism and culture stakeholders, in order to improve the competitiveness of cultural tourism and reinforce its sustainability. The study sets the basis to connect tourism, culture and new technologies for mutual benefits, while calling for a reflection on the ethical implications for policymakers, businesses and end-users. The selection of case studies illustrates the most frequent case-scenarios of the use of big data in cultural tourism within destinations, compiled during the research. As the new technologies are facing ever-evolving scenarios, their use will be harnessed by the tourism sector in its endeavour to innovate and provide new cultural experiences.

Tourists’ views on Islamic spiritual tours (case study: Yazd, Iran)

2019 ◽  
Vol 10 (1) ◽  
pp. 323-335 ◽  
Author(s):  
Seyed Reza Bahadori ◽  
Neda Torabi Farsani ◽  
Zahed Shafiei
Keyword(s):  
Design Methodology ◽  
Quantitative Method ◽  
Cultural Tourism ◽  
Research Paper ◽  
Tourism Destination ◽  
Content Type ◽  
Spiritual Tourism ◽  
Yazd City

Purpose Spiritual tourism is a niche tourism studied under cultural tourism. Religious events play an important role in attracting spiritual tourists. This paper aims to highlight the introduction of Yazd city (Iran) as a new spiritual tourism destination with emphasis on Shiite religious events and rituals. This research has the following three major purposes to assess the motivation of international tourists for participating in spiritual tours, examine the attitude of tourists towards spiritual tourism activities and investigate the effect on international tourists’ perceptions and views of spiritual tours organized in the Muharram and Ashura events. Design/methodology/approach This study was conducted in Yazd, Iran. Data for this study were collected through a questionnaire which was distributed in organized spiritual tours during the Muharram and Ashura events. A quantitative method was used and the data were analyzed using SPSS tools. Findings On the basis of the results of this study, it can be concluded that international tourists are interested in spiritual tourism activities and attractions in Yazd city, and spiritual tours can be a strategy against Islamophobia. Originality/value This research paper investigated the attitude of tourists to spiritual tourism activities and the effect on international tourists’ perceptions and views of spiritual tours organized in the Muharram and Ashura as the most important events in Shiite culture.

scholarly journals Realigning Value Chain Concept towards Destination Branding: Zimbabwe Tourism Destination Reality

2015 ◽  
Vol 3 (2) ◽  
pp. 34
Author(s):  
Farai Chigora ◽  
Promise Zvavahera
Keyword(s):  
Human Resources ◽  
Natural Resources ◽  
Brand Equity ◽  
Value Chain ◽  
Local People ◽  
Chain Model ◽  
Sustainable Competitive Advantage ◽  
Tourism Destination ◽  
Sustainable Practices ◽  
Destination Branding

The study analysed the value chain model that was used to analyse the sustainable competitive advantage of manufacturing businesses by Porter in 1985. The processes of the model which are both primary and secondary variables were matched and compared to the tourism destination processes. This was done in order to design a specific value chain model that can be used by a tourism destination so as to improve brand equity. The study therefore analysed Zimbabwe as a tourism destination which needs to improve its brand equity through an effective tourism value chain. The study used a sequential mixed method in order to establish data from respondents. It started with a qualitative design whereby by Zimbabwe tourism destination processes were established through in-depth interviews from various experts in the industry. The identified variables were local people, natural resources and destination marketers. Also the respondents agreed that the secondary factors for a Zimbabwe tourism destination value chain include finance, skilled human resources, infrastructure, sustainable practices and global partnerships. The relationship of Zimbabwe tourism destination variables to Porter’s primary value chain activities were identified through a quantitative design using survey questionnaires. The results of the study showed that the inbound logistics is related to local people, operations to natural resources and outbound logistics to destination marketers. The study recommended a value chain model specifically for tourism destinations that comprise of local people, natural resources and destination marketers as the primary activities. An effective mix of the tourism primary factors and secondary factors (finance, infrastructure, skilled human resources, sustainable practices and global partners) will lead to improved brand equity for the Zimbabwe tourism destination.

scholarly journals Influence of internet content on tourists decision to visit a cultural tourism destination

Bizinfo Blace ◽  
2020 ◽  
Vol 11 (2) ◽  
pp. 1-17
Author(s):  
Sandra Dramićanin ◽  
Branislav Sančanin
Keyword(s):  
Positive Impact ◽  
Local Population ◽  
Cultural Tourism ◽  
The Internet ◽  
Tourism Destination ◽  
Information Efficiency ◽  
The Social ◽  
The Republic ◽  
Cultural Sector

Culture is an important element of a destination tourist product, and tourism is an apparatus for meeting the various cultural needs of tourists. The relationship between culture and tourism contributes to the support of the cultural sector, innovation, creativity, the image of the destination and the social connection between tourists and the local population. Nowadays, it is impossible to imagine the functioning of tourism without the Internet. Presenting the cultural offer of the destination via the Internet is a great challenge and requires exceptional commitment. The subject of research of this paper is the influence of Internet content on the decision of the tourists about the destination of cultural tourism they will choose. The aim of the research is to influence the internet content on tourists related to the cultural tourism of the destination and the possibility of attracting tourists to visit the destination based on the reviewed Internet content. The research involved 165 respondents who visited one of the cultural tourism destinations from the territory of the Republic of Serbia. The results of the research show that a higher level of quality of Internet content has a positive effect on tourists choosing a certain cultural tourism destination for travel and that Internet content in terms of information efficiency, interactivity and practicality has a significant positive impact on tourists' intentions to visit cultural tourism destination.

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