scholarly journals Realigning Value Chain Concept towards Destination Branding: Zimbabwe Tourism Destination Reality

2015 ◽  
Vol 3 (2) ◽  
pp. 34
Author(s):  
Farai Chigora ◽  
Promise Zvavahera
Keyword(s):  
Human Resources ◽  
Natural Resources ◽  
Brand Equity ◽  
Value Chain ◽  
Local People ◽  
Chain Model ◽  
Sustainable Competitive Advantage ◽  
Tourism Destination ◽  
Sustainable Practices ◽  
Destination Branding

The study analysed the value chain model that was used to analyse the sustainable competitive advantage of manufacturing businesses by Porter in 1985. The processes of the model which are both primary and secondary variables were matched and compared to the tourism destination processes. This was done in order to design a specific value chain model that can be used by a tourism destination so as to improve brand equity. The study therefore analysed Zimbabwe as a tourism destination which needs to improve its brand equity through an effective tourism value chain. The study used a sequential mixed method in order to establish data from respondents. It started with a qualitative design whereby by Zimbabwe tourism destination processes were established through in-depth interviews from various experts in the industry. The identified variables were local people, natural resources and destination marketers. Also the respondents agreed that the secondary factors for a Zimbabwe tourism destination value chain include finance, skilled human resources, infrastructure, sustainable practices and global partnerships. The relationship of Zimbabwe tourism destination variables to Porter’s primary value chain activities were identified through a quantitative design using survey questionnaires. The results of the study showed that the inbound logistics is related to local people, operations to natural resources and outbound logistics to destination marketers. The study recommended a value chain model specifically for tourism destinations that comprise of local people, natural resources and destination marketers as the primary activities. An effective mix of the tourism primary factors and secondary factors (finance, infrastructure, skilled human resources, sustainable practices and global partners) will lead to improved brand equity for the Zimbabwe tourism destination.

Factors Affecting Tourist Destination Choice: A Survey of International Travelers to Hanoi, Vietnam

2017 ◽  
pp. 77-92 ◽  
Author(s):  
Dam Dong Xuan
Keyword(s):  
Brand Equity ◽  
Destination Image ◽  
Destination Choice ◽  
Tourism Destination ◽  
Tourist Destination ◽  
Destination Branding ◽  
Destination Loyalty ◽  
Factors Affecting

The study enhances tourism destinations’ competitiveness from the tourist’s perspective. Departing from the concept of customer-based brand equity (Keller, 1993; Aaker, 1991), our purpose is to construct a linkage between customer-based brand equity for a tourism destination (destination image, destination awareness, quality of destination and destination loyalty) and behavioral intentions for selecting a tourist destination (revisit and/or recommendation to other people), in order to better understand the role of tourism destination branding. This paper carried out a survey of international tourists who selected Hanoi - Vietnam as their holiday destination and our findings show that brand image and brand loyalty play an important role on tourist’s decision of returning or recommendation to others while brand awareness and quality have no impact.

scholarly journals The Influence of Bali Brand Equity on Tourists Traveling Behavior

1970 ◽  
Author(s):  
I Ketut Surya Diarta
Keyword(s):  
Length Of Stay ◽  
Brand Equity ◽  
Market Competition ◽  
Research Result ◽  
Local People ◽  
Tourism Destination ◽  
Distinctive Features ◽  
Brand Association ◽  
Natural Beauty ◽  
Destination Brand

There is already known that brand equity of tourism destination can influence tourist decision making to choose a destination to be visited. However, there is no information on how tourism destination brand equity influences tourist’s behavior during their vacation in destination such as extend tourist length of stay, encourage to be revisit tourist, and willing to recommend for others. This research aims to analyze the effect of Bali brand equity on tourists traveling behavior. The research was conducted from January to November 2015 in five main tourism objects in Bali. Data were collected through survey of 240 foreign tourists and analyzed using multivariate analysis of variance (MANOVA). The research result shows that the influence of Bali brand equity to tourists traveling behavior  as a whole through destination brand awareness,  destination brand image, destination brand association, and destinastion perceived quality. While, individually: (a) the frequency of visiting Bali is affected by distinctive features for stunning natural beauty of Bali and safe and peaceful Bali turism destination, (b)  the length of stay during vacation in Bali is affected Bali as one of the world's main destination, strong brand Bali recall, warm-politely-friendly local people, safe and peaceful destination, and excellent tourism physical facilities, and (c) the frequency recommending Bali to others is affected by distinctive features for stunning natural beauty of Bali, warm-politely-friendly local people, and safe and peaceful destination. Give stressing on the attributes of destination that develop tourist’s positive behavior to Bali as a tourism destination will determine the success of Bali in world tourism market competition.

scholarly journals Determinants of Governance Structure For The Electronic Value Chain: Resource Dependency and Transaction Costs Perspectives

1970 ◽  
Vol 18 (2) ◽  
pp. 159-176
Author(s):  
Howard Rasheed ◽  
Scott Geiger
Keyword(s):  
Information Technology ◽  
Human Resources ◽  
Value Chain ◽  
Governance Structure ◽  
Resource Dependency ◽  
The Internet ◽  
Chain Model ◽  
Firm Resources ◽  
Web Based ◽  
Internet Sales

This paper investigates boundary decisions that determine governance structures,particularly intermediaries and external contractors, for executing theprimary functions of procurement, sales, and information technology supportfunctions in the value chain model. Utilizing data from 113 firms doing businesson the Internet, the findings indicate that firm resources have a significantimpact on decisions to outsource or internalize electronic value chain functions.Specifically, firms with a greater reliance on sales intermediaries were found todeploy fewer technical e-commerce resources than firms less dependent on salesintermediaries. Moreover, the number of intermediary procurement functionswas positively related to investment in web-based human resources. The resultsalso suggest that firms experiencing lower levels of transaction frequency utilizemore types of Internet sales methods.

scholarly journals Destination Branding: A Review of the City Branding Literature

2017 ◽  
Vol 8 (4) ◽  
pp. 129-142 ◽  
Author(s):  
Irisi Kasapi ◽  
Ariana Cela
Keyword(s):  
Brand Equity ◽  
Research Field ◽  
City Branding ◽  
Review Of The Literature ◽  
Tourism Destination ◽  
Valuable Contribution ◽  
Destination Branding ◽  
Customer Perspective ◽  
The City

AbstractWhile there exist studies which attempt to measure the brand equity of cities and countries from a customer perspective, there is little or no evidence regarding a thorough review of the destination branding literature from its inception to date, and more specifically about city branding. The objective of this study is thus to present a review of the literature of city branding, with the main aim of aiding tourism destination researchers who are conducting studies in this particular field. In order to conduct this review, ProQuest (ABI/INFORM) database was utilized, using the terms ‘city branding’ and ‘destination branding’ from 2005 through December 2016, as the review of the literature suggests the first traces of publications documenting 'city branding' studies appeared on 2005. This review serves as a roadmap for researchers in the field of destination branding, as it provides an overview of the concept of branding and its origins, a review of the concepts of place and destination branding who served then as an umbrella to the concept of city branding. Further, attention is devoted to summarizing the studies published on ‘city branding’, providing in this way a valuable contribution for the audience interested in the topic of destination branding, and more specifically its city-related subarea. In light of the review conducted, it is found out that the research field of city branding remains still in its infancy, suggesting that there is still room for further research in this particular area.

scholarly journals Human Resources Management Activities Adopted in the Value Chain Model and their Impact on the Organizational Sustainability-An Empirical Study in the Jordanian Pharmaceutical Companies

2016 ◽  
Vol 9 (8) ◽  
pp. 106
Author(s):  
Abdul Azeez Badir Alnidawi ◽  
Fatimah Musa Omran
Keyword(s):  
Human Resources ◽  
Competitive Advantage ◽  
Value Chain ◽  
Human Resources Management ◽  
Added Value ◽  
Chain Model ◽  
Organizational Sustainability ◽  
Business Organizations ◽  
Resources Management ◽  
The Impact

<p>The current situation that business organizations now is featured by different changing and developing work environment with difficulty and risk in achievement of their sustainability, continuity and success in addition to the existence of a set of great and extended challenges and competition, therefore, the organizations seek to keep pace with development through creation of ability to better use their provided resources in order to achieve sustainability and create the competitive advantage that makes them superior to the competing organizations.</p><p>The occurrence of a set of phenomena in the knowledge economy had an obvious reflection on the business organizations that started to search new mechanisms for competition and ensure survival, continuity and create the added value through using the value chain model and focusing on the main and supportive activities in this model. The role of human resources management activities was appeared as supportive activities and an essential requirement to deal with these great challenges either they were local, regional or international where the human resources activities represent the main generator to produce new ideas, development of old ideas and the participation in supporting the main activities of the organizations, enabling them to expand its market share, maximize the organization value making it in a position through which it will be able to seize the opportunities, achieve the competitive advantage, survive, continue in the current market and think to find future markets to serve customers and realize their satisfaction.</p><p>This study comes with the purpose to demonstrate the impact of human resources management activities adopted in the value chain model on organizational sustainability with its different dimensions in the Jordanian environment.</p>

Human resources and manufacturing: where and when should they be aligned?

2018 ◽  
Vol 38 (7) ◽  
pp. 1498-1518 ◽  
Author(s):  
Daniel González-Sánchez ◽  
Isabel Suárez-González ◽  
Javier Gonzalez-Benito
Keyword(s):  
Human Resources ◽  
Value Chain ◽  
Structural Equation ◽  
Production Management ◽  
Chain Model ◽  
Content Type ◽  
Mediating Role ◽  
Key Dimensions ◽  
And Performance ◽  
The Impact

Purpose The purpose of this paper is to analyse the effect that a horizontal fit between two functions (human resources (HR) and manufacturing) has on firm performance, distinguishing between fit in objectives and fit in achievements. Design/methodology/approach This study uses 144 double surveys, addressed to two different respondents per company. Structural equation modelling was used to investigate the mediating role of fit in achievements in the relationship between fit in objectives and performance. Findings The study provides evidence of the particular way in which the two components of horizontal fit that the authors distinguish (fit in objectives and fit in achievements) the impact on performance: fit in objectives has an indirect effect on performance, which is fully mediated by the fit in achievements. The results also show that environmental dynamism has a significant impact on both the advantages and drawbacks of fit. Practical implications By highlighting the importance of both levels of horizontal fit and distinguishing between them, this paper calls upon HR and manufacturing managers to show a greater understanding of the key dimensions common to both areas. Originality/value This study analyses horizontal fit by developing a framework of priorities in HR management (HRM) similar to that traditionally used in production management. In particular, it adapts the framework of production competence to the area of HRM to study the fit between the two functional strategies. This study also supports the value chain model proposed by Porter (1985).

Motivating Growth in Low-tech Manufacturing Industries

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
Naomi HERTZ
Keyword(s):  
Value Chain ◽  
Field Research ◽  
Sustainable Competitive Advantage ◽  
Manufacturing Plants ◽  
Footwear Industry ◽  
Technological Platform ◽  
Qualitative Methodologies ◽  
Developed World ◽  
Depth Interviews

Intensive manual labor enterprises in the developed world face challenges competing with products imported from countries where manufacturing costs are low. This reduces the volume of domestic production and leads to rapid loss of knowledge and experience in production processes. This study focuses on the Israeli footwear industry as a case study. Qualitative methodologies were applied, including in-depth interviews and field observations. A literature review on previous research, and contemporary trends was conducted. The field research examines challenges along the value chain in small factories. It finds that mass production paradigms impose a decentralized process between designers and manufacturers and therefore do not leverage local potential into a sustainable competitive advantage for small factories. The proposed solution is a digital and technological platform for small manufacturing plants. The platform mediates and designs the connections between production, technology, and design and enables the creation of a joint R&D system.

THE VALUE CHAIN OF COMPETENCY MODEL FOR VIETNAMESE EDUCATIONAL MANAGERS IN THE INDUSTRY 4.0 REVOLUTION ERA

2018 ◽  
Author(s):  
Le Thi My Hanh ◽  
Luis Alfaro ◽  
Tran Phuong Thao
Keyword(s):  
Value Chain ◽  
Industry 4.0 ◽  
Global Economy ◽  
Value Added ◽  
Chain Model ◽  
Individual Level ◽  
The Social ◽  
Comprehensive Development ◽  
Model Of Competency ◽  
Personal Competencies

This world is constantly changing and rapidly moving,-particular in the Industry 4.0 revolution, people must change to follow and keeping with this new trend. Education is the human foundation toward the “Truth - Good - Beautiful”, and comprehensive development of personal competencies as knowledge, skills and behaviors. A nation, such as Vietnam, if they want to integrate into global economy and affirming their position, they will need the “Talented - Virtuous” human resource who could meet the high demand of society. The purpose of this study was to propose a model of competency value chain at individual level for the educational managers, analyzing some factors of this value chain model and how to apply to Vietnamese education system in the fourth Industry era. The authors wanted to focus on the social value added that the educational managers’competency could bring as the result of this research.

Paradoks Desentralisasi dan Kesejahteraan: Kalimantan Timur Kaya Tapi Miskin

2012 ◽  
Vol 10 (1) ◽  
pp. 17-38 ◽  
Author(s):  
Muhammad Ali Hapsah ◽  
Wawan Mas’udi
Keyword(s):  
Human Resources ◽  
Natural Resources ◽  
Central Government ◽  
Economic Potential ◽  
Regional Autonomy ◽  
East Kalimantan ◽  
Fiscal Decentralisation ◽  
The Rich ◽  
New System ◽  
Regional Governments

East Kalimantan is a province full of paradoxes. This region has considerable economic potential measured in terms of its abundant endowments of natural resources, including oil, natural gas, gold, coal and forestry. Yet, East Kalimantan still lacks infrastructure, has poor human resources and high levels of unemployment, factors that condemn much of the population to a life of poverty and hardship. The new system of regional autonomy, which has been implemented since 2001, was expected to give more benefit to the regions, as regional governments have held relatively more power and fiscal capacity. Law 22/1999, which has been revised twice, has provided more authority to regional governments to manage their respective regions. The introduction of fiscal decentralisation through Law 25/1999, further revised in Law 33/2004, has favoured regions rich in natural resources such as East Kalimantan. As it has abundant natural resources, this region has received greatly increased funds from the central government due to the implementation of sharing revenue formula generated from the exploitation of natural resources. These supposed to give more opportunities for the rich regions such East Kalimantan to accelerate regional development and bring their people to greater prosperity. Nevertheless, East Kalimantan has realized neither the objectives of regional autonomy nor the community aspirations for a more prosperous society. This paper aims to examine the extent to which regional autonomy laws have impacted people's welfare in East Kalimantan.

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