Advances in Tourism Destination Marketing

2009 ◽  
Author(s):  
Metin Kozak
Keyword(s):  
Destination Marketing ◽  
Tourism Destination

scholarly journals Tourism Destination Marketing: Academic Knowledge

Encyclopedia ◽  
2020 ◽  
Vol 1 (1) ◽  
pp. 42-56
Author(s):  
Marios Sotiriadis
Keyword(s):  
Tourism Industry ◽  
Destination Marketing ◽  
Tourism Destination ◽  
Academic Knowledge ◽  
Marketing Activities ◽  
Function Domain ◽  
Negative Impacts ◽  
Marketing Principles ◽  
Destination Management Organizations ◽  
Goals And Objectives

A holistic, multi-organization view of marketing or destination management organizations (DMOs) who must muster the best efforts of many partner organizations and individuals (stakeholders) to have the greatest success. Destination marketing is described as “a continuous, sequential process through which a DMO plans, researches, implements, controls and evaluates programs aimed at satisfying tourists’ needs and wants as well as the destination’s and DMO’s visions, goals and objectives”. The effectiveness of marketing activities depends on the efforts and plans of tourism suppliers and other entities. This definition posits that marketing is a managerial function/domain that should be performed in a systematic manner adopting and implementing the appropriate approaches, as well as suitable tools and methods. In doing so, it is believed that a tourism destination (through the organizational structure of a DMO) can attain the expected outputs beneficial to all stakeholders, i.e., the tourism industry, hosting communities/populations, and tourists/visitors. The effective implementation of tourism destination marketing principles and methods constitutes an efficient and smart pillar, a cornerstone to attain a balance/equilibrium between the perceptions and interests, sometimes conflicting, of stakeholders by minimizing the negative impacts and maximizing the benefits resulting from tourism. All the same, it is worth noting that marketing is not a panacea, nor a kind of magic stick.

Experiencing the Story

2022 ◽  
pp. 240-256
Author(s):  
Eleni Michopoulou ◽  
Aleksandra Siurnicka ◽  
Delia Gabriela Moisa
Keyword(s):  
Literature Review ◽  
Case Studies ◽  
Destination Image ◽  
Destination Marketing ◽  
Tourism Destination ◽  
Research Papers ◽  
Factors Influencing ◽  
Marketing Activities ◽  
Specific Factors ◽  
Practical Implications

The importance of destination image in film tourism has been recognized by scholars and practitioners. However, despite a large number of research papers related to the destination image within the field of film tourism, several issues remain unclear. This chapter provides insights into how movies influence the featured destination's image by focusing on specific film tourists' perceptions, their motivations, and emotional relation to the movies. The chapter begins by offering a film tourism definition followed by film tourist typology with the context of film fans. Then, factors influencing film tourism destination image are examined, in particular destination marketing activities, film-specific factors, and destination attributes. Two case studies will also be provided to better showcase the findings from the literature review. Theoretical and practical implications are also presented.

Unlocking the magic in successful tourism destination marketing: the role of sensing capability

2016 ◽  
Vol 32 (9-10) ◽  
pp. 877-899 ◽  
Author(s):  
Noel Murray ◽  
Patrick Lynch ◽  
Anthony Foley
Keyword(s):  
Destination Marketing ◽  
Tourism Destination

scholarly journals Rural Tourism Sustainable Management and Destination Marketing Efforts: Key Factors from Communities’ Perspective

2016 ◽  
Vol 9 (4) ◽  
pp. 179 ◽  
Author(s):  
Chee-Hua Chin ◽  
May-Chiun Lo ◽  
T. Ramayah
Keyword(s):  
Sustainable Management ◽  
Community Support ◽  
Economic Benefits ◽  
Local Communities ◽  
Point Of View ◽  
Rural Tourism ◽  
Future Research ◽  
Destination Marketing ◽  
Tourism Destination ◽  
Path Modelling

Rural tourism is seen as a potential sector in promoting country to the world and at the same time generates incomes to local communities. However, due to the lucrative economic benefits, tourism destination’s sustainability and quality of services is often being ignored. Thus, this study highlights the importance of sustainable management and destination marketing efforts in rural tourism destinations with identified significant contributively factors from local communities’ perspective. A total of 168 respondents comprising of local communities from <em>Kampung Telaga Air</em> and <em>Kampung Semadang</em>, Kuching, Sarawak took part voluntarily in this study. To assess the developed model, SmartPLS 2.0 (M3) is applied based on path modelling and bootstrapping. Interestingly, the findings revealed that local communities believed factors like climate change, carrying capacity of a destination, and environmental education are significantly affect both tourism destination sustainable management and destination marketing efforts. Furthermore, community support is also found to be important too for tourism destination marketing efforts. Surprisingly, community support was found no relations with destination sustainable management from local communities’ point of view. This study further discussed on the implications of the findings, limitations, and direction for future research.

Tourism destination marketing alliances

1995 ◽  
Vol 22 (3) ◽  
pp. 616-629 ◽  
Author(s):  
Adrian Palmer ◽  
David Bejou
Keyword(s):  
Destination Marketing ◽  
Tourism Destination ◽  
Marketing Alliances
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