scholarly journals Tourism Destination Marketing: Academic Knowledge

Encyclopedia ◽  
2020 ◽  
Vol 1 (1) ◽  
pp. 42-56
Author(s):  
Marios Sotiriadis
Keyword(s):  
Tourism Industry ◽  
Destination Marketing ◽  
Tourism Destination ◽  
Academic Knowledge ◽  
Marketing Activities ◽  
Function Domain ◽  
Negative Impacts ◽  
Marketing Principles ◽  
Destination Management Organizations ◽  
Goals And Objectives

A holistic, multi-organization view of marketing or destination management organizations (DMOs) who must muster the best efforts of many partner organizations and individuals (stakeholders) to have the greatest success. Destination marketing is described as “a continuous, sequential process through which a DMO plans, researches, implements, controls and evaluates programs aimed at satisfying tourists’ needs and wants as well as the destination’s and DMO’s visions, goals and objectives”. The effectiveness of marketing activities depends on the efforts and plans of tourism suppliers and other entities. This definition posits that marketing is a managerial function/domain that should be performed in a systematic manner adopting and implementing the appropriate approaches, as well as suitable tools and methods. In doing so, it is believed that a tourism destination (through the organizational structure of a DMO) can attain the expected outputs beneficial to all stakeholders, i.e., the tourism industry, hosting communities/populations, and tourists/visitors. The effective implementation of tourism destination marketing principles and methods constitutes an efficient and smart pillar, a cornerstone to attain a balance/equilibrium between the perceptions and interests, sometimes conflicting, of stakeholders by minimizing the negative impacts and maximizing the benefits resulting from tourism. All the same, it is worth noting that marketing is not a panacea, nor a kind of magic stick.

Experiencing the Story

2022 ◽  
pp. 240-256
Author(s):  
Eleni Michopoulou ◽  
Aleksandra Siurnicka ◽  
Delia Gabriela Moisa
Keyword(s):  
Literature Review ◽  
Case Studies ◽  
Destination Image ◽  
Destination Marketing ◽  
Tourism Destination ◽  
Research Papers ◽  
Factors Influencing ◽  
Marketing Activities ◽  
Specific Factors ◽  
Practical Implications

The importance of destination image in film tourism has been recognized by scholars and practitioners. However, despite a large number of research papers related to the destination image within the field of film tourism, several issues remain unclear. This chapter provides insights into how movies influence the featured destination's image by focusing on specific film tourists' perceptions, their motivations, and emotional relation to the movies. The chapter begins by offering a film tourism definition followed by film tourist typology with the context of film fans. Then, factors influencing film tourism destination image are examined, in particular destination marketing activities, film-specific factors, and destination attributes. Two case studies will also be provided to better showcase the findings from the literature review. Theoretical and practical implications are also presented.

Overtourism: a result of the Janus-faced character of the tourism industry

2019 ◽  
Vol 11 (5) ◽  
pp. 552-565 ◽  
Author(s):  
Guillaume Avond ◽  
Chaarani Bacari ◽  
Isabelle Limea ◽  
Hugues Seraphin ◽  
Vanessa Gowreesunkar ◽  
...  
Keyword(s):  
Design Methodology ◽  
Tourism Industry ◽  
Analysis Approach ◽  
Destination Marketing ◽  
Study Analysis ◽  
Content Type ◽  
Case Study Analysis ◽  
Academic Literature ◽  
Negative Impacts

Purpose This paper aims to evaluate the “Janus-faced” character and causes of overtourism to propose recommendations to tackle such a phenomenon. Design/methodology/approach A case study analysis approach is adopted for this study. Studies of practitioners are presented and reflected upon with reference to academic literature on overtourism. Findings The study presents practical examples from Haiti, Nicaragua and Zanzibar. Tourism practitioners’ studies on overtourism are presented and general recommendations on tackling overtourism are proposed. Research limitations/implications This study will be of interest to tourism practitioners and Destination Marketing Organisations (DMOs) worldwide who seek understanding of the overtourism phenomenon and the associated negative impacts. The study provides useful recommendations that can be used in similar situations of overtourism. Originality/value The paper extends understanding of overtourism causes and consequences. While overtourism is generally looked at from impact studies, this paper argues the urgent need for solutions to tackle the phenomenon.

scholarly journals Joint destination marketing in the South Central Coast region of Viet Nam

2021 ◽  
Author(s):  
◽  
Thi Phuong Lan Nguyen
Keyword(s):  
Decision Making ◽  
Tourism Industry ◽  
Destination Marketing ◽  
Viet Nam ◽  
The South ◽  
Central Coast ◽  
South Central ◽  
Marketing Decision ◽  
Marketing Activities ◽  
Coast Region

<p>The tourism industry of Viet Nam has developed rapidly over the last two decades. However, more attention must be given to destination marketing, especially joint destination marketing, if the sector is to continue to expand. To date there has been little research on joint destination marketing, especially in developing countries and transitional economies like Viet Nam. This study attempts to fulfil this gap by examining the joint destination marketing activities of the eight South Central Coast provinces of Viet Nam. The study has three objectives: (1) to examine the nature and extent of current joint destination marketing activities, (2) to analyze the factors that influence joint destination marketing decision-making, and (3) to investigate the destination marketing relationships between local destination marketing organizations(DMOs) of the eight provinces.  The South Central Coast was chosen as the study site as it is the most dynamic tourism development region of Viet Nam. The study triangulated both primary and secondary data. The primary data was collected mainly from semi-structured in-depth interviews with DMO representatives. This was complemented by the content analysis of official tourism websites.  Four sets of key findings result from this research. First, the South Central Coast provinces currently conduct destination marketing more individually than jointly. However, all provinces of the region practise a certain mix of both individual and joint marketing activities. Local DMOs also develop competitive and cooperative relationships with other counterpart DMOs. Second, joint destination marketing is an emerging and increasingly common trend in the region and is characterized by different patterns of cooperative behaviour and levels of involvement. Third, joint destination marketing decision-making is influenced by various factors, including preconditions, benefits, drawbacks, motives and barriers. These factors are inter-related, which in turn creates tensions for DMO in their joint destination marketing decision-making. Fourth, in the South Central Coast region, joint destination marketing activities occur more commonly at a sub-regional scale than at the scale of the whole region. Furthermore, these sub-region cooperative models involve provinces located in other regions. Decisive factors in destination marketing partnership formation include proximity, convenient transportation, mutual benefits, similar target markets and compatibility of tourism products.  The study concludes by highlighting the need to establish a regional tourism coordinating organization to facilitate joint actions and cooperative interrelationships between provinces. There is also much room left in for further joint destination marketing research.</p>

scholarly journals Joint destination marketing in the South Central Coast region of Viet Nam

2021 ◽  
Author(s):  
◽  
Thi Phuong Lan Nguyen
Keyword(s):  
Decision Making ◽  
Tourism Industry ◽  
Destination Marketing ◽  
Viet Nam ◽  
The South ◽  
Central Coast ◽  
South Central ◽  
Marketing Decision ◽  
Marketing Activities ◽  
Coast Region

<p>The tourism industry of Viet Nam has developed rapidly over the last two decades. However, more attention must be given to destination marketing, especially joint destination marketing, if the sector is to continue to expand. To date there has been little research on joint destination marketing, especially in developing countries and transitional economies like Viet Nam. This study attempts to fulfil this gap by examining the joint destination marketing activities of the eight South Central Coast provinces of Viet Nam. The study has three objectives: (1) to examine the nature and extent of current joint destination marketing activities, (2) to analyze the factors that influence joint destination marketing decision-making, and (3) to investigate the destination marketing relationships between local destination marketing organizations(DMOs) of the eight provinces.  The South Central Coast was chosen as the study site as it is the most dynamic tourism development region of Viet Nam. The study triangulated both primary and secondary data. The primary data was collected mainly from semi-structured in-depth interviews with DMO representatives. This was complemented by the content analysis of official tourism websites.  Four sets of key findings result from this research. First, the South Central Coast provinces currently conduct destination marketing more individually than jointly. However, all provinces of the region practise a certain mix of both individual and joint marketing activities. Local DMOs also develop competitive and cooperative relationships with other counterpart DMOs. Second, joint destination marketing is an emerging and increasingly common trend in the region and is characterized by different patterns of cooperative behaviour and levels of involvement. Third, joint destination marketing decision-making is influenced by various factors, including preconditions, benefits, drawbacks, motives and barriers. These factors are inter-related, which in turn creates tensions for DMO in their joint destination marketing decision-making. Fourth, in the South Central Coast region, joint destination marketing activities occur more commonly at a sub-regional scale than at the scale of the whole region. Furthermore, these sub-region cooperative models involve provinces located in other regions. Decisive factors in destination marketing partnership formation include proximity, convenient transportation, mutual benefits, similar target markets and compatibility of tourism products.  The study concludes by highlighting the need to establish a regional tourism coordinating organization to facilitate joint actions and cooperative interrelationships between provinces. There is also much room left in for further joint destination marketing research.</p>

Marketing For Sustainability: A Conceptual Framework

2018 ◽  
Vol 8 (1) ◽  
Author(s):  
Dr.Pankaj Jain
Keyword(s):  
Social Marketing ◽  
Business Processes ◽  
Green Marketing ◽  
Marketing Social ◽  
Marketing Systems ◽  
Sustainable Marketing ◽  
Marketing Activities ◽  
The Mind ◽  
Marketing Principles

This paper is an attempt to put forward a roadmap to attain sustainable marketing through social marketing, green marketing and critical marketing. Social Marketing is an approach to decide the marketing strategies and activities keeping society’s long term welfare in the mind. Social and ethical concerns are at the centre of social marketing. Green Marketing is an approach to develop and market environmentally safer products and services in and introducing sustainability efforts in various marketing and business processes. At last, Critical Marketing is an approach that calls for analyzing marketing principles, techniques and theory using a critical theory based approach. This approach helps in regulating and controlling marketing activities with a focus on sustainability as it challenges and questions the existing capitalist and marketing systems so as to achieve a more sustainable marketing system.

The Effects of Economic, Socio-Cultural and Environment of an Integrated Rural Tourism Destination Pinge Village-Tabanan

2015 ◽  
Vol 1 (1) ◽  
pp. 9
Author(s):  
I Wayan Pantiyasa ◽  
Ni Luh Supartini
Keyword(s):  
Tourism Development ◽  
Rural Tourism ◽  
Community Leader ◽  
Field Observations ◽  
Tourism Destination ◽  
Community Based ◽  
Alternative Tourism ◽  
Qualitative Descriptive ◽  
Negative Impacts ◽  
The Village

Community based Tourism paradigm as a concept of alternative tourism has been able to provide distribution to community either in welfare or empowerment towards sustainable tourism. In relation to this paradigm, this study was conducted to analyze the impacts of rural tourism development in Pinge village. Pinge is one of the village in Tabanan- Bali which has been developed to be rural tourism destination.The approach used in this research was qualitative descriptive. Technique of collecting data was through interviewing with community leader and conducting field observations in order to find out positive and negative impacts to economy, socio cultural and environment to this village. The researcher found that the development of rural tourism provides positive and negative impacts to society in Pinge. From the result of data collection, there were found that economy of society was improved, the culture was preserved, and the environment was arranged well. The result of this study is expected to be a reference study in rural tourism development in Pinge village through controlling the negative impacts from this tourism destination development.

scholarly journals Assortative Matching of Tourists and Destinations: Agents or Algorithms?

2021 ◽  
Vol 13 (4) ◽  
pp. 1987
Author(s):  
Ralf Buckley ◽  
Mary-Ann Cooper
Keyword(s):  
Tourism Industry ◽  
Digital Data ◽  
Share Price ◽  
Academic Disciplines ◽  
Destination Marketing ◽  
Assortative Matching ◽  
Multiple Sources ◽  
Travel Agents ◽  
Price Trends ◽  
Automated Algorithms

We propose that assortative matching, a well-established paradigm in other industry sectors and academic disciplines, can underpin the concept of destination matching. This provides a new foundation to integrate research concepts and terminology in destination marketing and destination choice. We argue that the commercial tourism industry already applies destination matching approaches, with three historical phases. Initially, matching of tourists and destinations relied on the tacit expertise of specialist agents. This still applies in specialist subsectors. For generalist travel and accommodation, human agents were partially replaced by online travel agents, OTAs, which are customised algorithms operating only in the travel sector. These still exist, but their share price trends suggest decreasing significance. Currently, automated assortative algorithms use multiple sources of digital data to push appealing offers to potential purchasers, across all retail sectors. Digital marketing strategies for tourism products, enterprises, and destinations are now just one category of generalised product–purchaser matching, using entirely automated algorithms. Researchers do not have access to proprietary algorithms, but we can identify which components they incorporate by analysing their underlying patents. We propose that theories of destination marketing and choice need to reflect these recent and rapid real-world changes via deliberate analysis of destination matching.

scholarly journals Striving to Be Different but Becoming the Same: Creativity and Destination Brands’ Promotional Videos

2020 ◽  
Vol 13 (1) ◽  
pp. 139
Author(s):  
Tjaša Alegro ◽  
Maja Turnšek
Keyword(s):  
Marketing Channels ◽  
Destination Marketing ◽  
Destination Branding ◽  
Case Examples ◽  
Video Sharing ◽  
Rare Elements ◽  
Informal Setting ◽  
High Level ◽  
Destination Brand ◽  
Destination Management Organizations

Social networks have become an important supplement to traditional forms of marketing channels for destination branding. YouTube is believed to be one of the most influential social media and video sharing platforms. Its visual character, informal setting and address of the youth segment would expectedly mean a high level of creativity in the process of destination branding. By means of qualitative analysis of what are considered to be the best videos as self-selected by the European destination management organizations (DMOs), we wished to ascertain how creative these best case examples really were. The results show that the videos are extremely similar, with the most common type a “collage” of only loosely connected visuals with rare elements of storytelling or humor as the most typical creative approaches. While following the desire to show the diversity of a destination, the destination branding videos paradoxically become a collection of similar visual images and thus fail to contribute to the differentiation of the destination brand. The results show that future advice to practitioners of destination marketing for YouTube is to go beyond the typical “collage” genre of a destination marketing video and focus more on storytelling, humor and especially the most difficult step in the destination branding: strategically focusing on the smaller number of specifics that differentiate a destination rather than on the multitude of the highly diverse experiences.

The Perceived Impacts of Sport Tourism: An Urban Host Community Perspective

2010 ◽  
Vol 24 (2) ◽  
pp. 119-138 ◽  
Author(s):  
Nancy Hritz ◽  
Craig Ross
Keyword(s):  
Economic Benefits ◽  
Tourism Industry ◽  
Host Community ◽  
Environmental Benefits ◽  
Sport Tourism ◽  
Tourism Impacts ◽  
Different Types ◽  
Perceived Impacts ◽  
Negative Impacts ◽  
Social Environmental

Sport tourism is one of the fastest growing market segments in the tourism industry and is receiving increased attention for its social, environmental, and economic impacts upon destinations. Prior research in tourism impacts has tended to focus exclusively on tourism as a whole and does not differentiate among the different types of tourism that may be present in a destination. The purpose of this study was to examine how residents of Indianapolis, Indiana perceived the impacts sport tourism has upon their city. A total of 347 surveys were returned in a mailed questionnaire. Exploratory factor analysis revealed a four factor structure of social benefits, environmental benefits, economic benefits, and general negative impacts. Social and economic benefits were strong predictors for support for further sport tourism development revealing a strong identification with the advantages of sport tourism in their city such as an increased cultural identity and social interaction opportunities.

scholarly journals Improvement of Tourists Satisfaction According to Their Non-Verbal Preferences Using Computational Intelligence

2021 ◽  
Vol 11 (6) ◽  
pp. 2491
Author(s):  
Claudia C. Tusell-Rey ◽  
Ricardo Tejeida-Padilla ◽  
Oscar Camacho-Nieto ◽  
Yenny Villuendas-Rey ◽  
Cornelio Yáñez-Márquez
Keyword(s):  
Customer Relationship Management ◽  
Computational Intelligence ◽  
State Of The Art ◽  
Relationship Management ◽  
Preference Assessment ◽  
Tourism Industry ◽  
The State ◽  
Customer Relationship ◽  
Marketing Activities ◽  
Tourist Demand

In the tourism industry it is common that the information obtained from customers can be varied, dispersed, and with high volumes of data. In this context, the automatic analysis of information has been proposed through electronic customer relationship management, which refers to marketing activities, tools and techniques, delivered with the use of electronic channels for the specific purpose of locating, building and improving long- term relationships with customers, to enhance their individual potential. In this paper, we refer to the analysis of information in three aspects: customer satisfaction, the study of customer behavior and the forecast of tourist demand. Specifically, we have created a novel dataset comprising the non-verbal preference assessment of tourists who are clients of the Sol Cayo Guillermo hotel belonging to the Melia hotel chain, in Jardines del Rey, Cuba. Then, by applying Computational Intelligence algorithms to this dataset, we achieve segment customers according to their non-verbal preferences, in order to increase their satisfaction, and therefore the client profitability. In order to achieve a good performance in the realization of this task, we have proposed two modifications of the Naïve Associative Classifier, whose results are compared with the most relevant computational algorithms of the state of the art. The experimentally obtained values of balanced accuracy and averaged F1 measure show that, by clearly improving the results of the state-of-the-art algorithms, our proposal is adequate to successfully use electronic customer relationship management in the tourist services provided by hotel chains.

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