scholarly journals Rural Tourism Sustainable Management and Destination Marketing Efforts: Key Factors from Communities’ Perspective

2016 ◽  
Vol 9 (4) ◽  
pp. 179 ◽  
Author(s):  
Chee-Hua Chin ◽  
May-Chiun Lo ◽  
T. Ramayah

Rural tourism is seen as a potential sector in promoting country to the world and at the same time generates incomes to local communities. However, due to the lucrative economic benefits, tourism destination’s sustainability and quality of services is often being ignored. Thus, this study highlights the importance of sustainable management and destination marketing efforts in rural tourism destinations with identified significant contributively factors from local communities’ perspective. A total of 168 respondents comprising of local communities from <em>Kampung Telaga Air</em> and <em>Kampung Semadang</em>, Kuching, Sarawak took part voluntarily in this study. To assess the developed model, SmartPLS 2.0 (M3) is applied based on path modelling and bootstrapping. Interestingly, the findings revealed that local communities believed factors like climate change, carrying capacity of a destination, and environmental education are significantly affect both tourism destination sustainable management and destination marketing efforts. Furthermore, community support is also found to be important too for tourism destination marketing efforts. Surprisingly, community support was found no relations with destination sustainable management from local communities’ point of view. This study further discussed on the implications of the findings, limitations, and direction for future research.

2017 ◽  
Vol 19 (2) ◽  
pp. 139-157 ◽  
Author(s):  
May-Chiun Lo ◽  
Chee-Hua Chin ◽  
Fung-Yee Law

Rural tourism is an integrated part in the services field, and this industry has long been recognized as a valuable tool for economic development in rural destinations. However, the multiplying growth of rural tourism destinations has led to a stiff competition among the industry. Thus, the identification of tourists’ perspective on the hard and soft services components toward the development of rural tourism is a key element in surviving into the rapid tourism competition. The pivotal role of community support as an integral part of tourism product in ensuring sustainable development of rural tourism destination would also being the key indicator for the development of rural tourism. Hence, this study highlighted the importance of tourists’ perspective on hard services (tourism infrastructure and accommodation) and soft services (range of activities and special events) toward the competitiveness of rural tourism destination’s development with community support who act as a moderator. A total of 314 respondents comprising tourists who visited Kampung Semadang, Kampung Telaga Air, and Kubah National Park ( Kampung Matang), Kuching, Sarawak has voluntarily participated in this study. To assess the developed model, SmartPLS 2.0 (M3) is applied based on path modeling and bootstrapping. Interestingly, the findings revealed that tourists are more concerned about the quality of accommodation, infrastructure, range of activities, and special events for the development of tourism destination competitiveness in rural tourism destination. In addition, tourists also believed that the existence of community support is crucial in moderating the relationship between accommodation quality and tourism destination competitiveness. This study further discussed on the implications of the findings, limitations, and directions for future research.


2017 ◽  
Vol 10 (3) ◽  
pp. 120 ◽  
Author(s):  
Chee-Hua Chin ◽  
May-Chiun Lo ◽  
Abang Azlan Mohamad ◽  
Vikneswaran Nair

In the rural tourism industry, the environment has emerged to be of most concern to the local communities, followed by social-cultural and economic issues. Stemming from the awareness, the environment has become one of the main pillars for sustainable tourism development, particularly, rural tourism destination. On the other note, in a competitive tourism market, it is important for rural tourism destinations to create competitive advantage in order to attract visitors. Therefore, competitiveness theory underpins the research framework proposed and attempts to examine the impacts of multi-environmental constructs towards the development of rural tourism destination competitiveness. A total of 278 respondents comprising of local communities from rural destinations in Sarawak, Malaysia took part voluntarily in this study. To assess the developed model, SmartPLS 2.0 (M3) is applied based on path modelling and bootstrapping. The findings showed that local residents are in their believed that for a rural tourism destination to enhance its competitiveness, environmental education is the key to increase environmental conservation that lead to better quality of environment. Tourism infrastructure is an added advantage to increase a tourism destination competitiveness. This study further discussed on the implications of the findings, limitations, and direction for future research.


Author(s):  
José G. Vargas-Hernández ◽  
Karina Pallagst ◽  
Justyna Anna Zdunek-Wielgołaska

This chapter aims to analyze the strategic management innovation in sustainable management of urban green spaces for neighborhood and community development. The report is intended to review the available theoretical and empirical literature on urban green spaces in the main related topics of community and neighborhood development, sustainable management, and strategic management innovation. The research methods employed are the analytical from a functionalist approach moving later into the critical analysis and finally from a holistic or integrative point of view. Finally, this chapter adopts a provocative and prescriptive strategic management approach of urban green spaces by presenting some research gaps and suggesting future research.


Author(s):  
Jun-Zhou Thong ◽  
May-Chiun Lo ◽  
Mohamad Kadim Suaidi ◽  
Abang Azlan Mohamad ◽  
Chee-Hua Chin

Ecotourism is referred to sustainable tourism, whereby responsible travel is endorsed, especially in natural areas that emphasize on relaxation. In Malaysia, the richness of natural areas leads ecotourism to become one of the rapidly growing industries within the nation. Thus, there is a need for complete understanding of ecotourism practice in planning, developing, and resources management to ensure sustainability without causing environmental degradation. Over the decades, people are progressively pursuing for reconnection with the nature for pukka natural experiences during their travel. This study intends to identify the impacts of natural resources, accessibility, cultural uniqueness, carrying capacity, and perceived values on tourism destination competitiveness from tourists’ perspectives. A total of 157 respondents had participated in completing the questionnaire. WarpPLS (version 6.0) was applied to assess the developed model based on path modelling followed by bootstrapping. The results revealed that accessibility and cultural uniqueness are positively and significantly correlated to tourism destination competitiveness based on tourists’ perspectives. Surprisingly, natural resources, carrying capacity, and perceived values were observed to be no significant relationship with tourism destination competitiveness. The implications, limitations, and directions for future research are further discussed.


2016 ◽  
Vol 5 (2) ◽  
pp. 96
Author(s):  
Paulina K. Ariningsih ◽  
Yun P. Mulyani ◽  
Kristianto A. Nugroho ◽  
Chandra S. Rahardjo

<p>Computer games, especially First Person Shooter (FPS) have become one of the fastest growing and most economically sucessful software in Indonesia. Given the potential economic benefits of the FPS games, it is important to design its user interface as usable as possible to win the market. In accordance, it is crucial to find out what user interface factors should be considered in designing an FPS game. These factors can be used as a designing guide for game developers in Indonesia. The purpose of this paper is to discover the main user interface factors that should be considered in designing an FPS game especially from usability point of view and to suggest improvement of the user interface in current FPS game.</p><span>Fourty (40) usabilty attributes from literature review are qualitatively grouped into 5 factors. Those factors are: Basic FPS Feature (BFF), Basic Game Feature (BGF), Display &amp; Sounds (D&amp;S), Help &amp; Hints (H&amp;H), and Enjoyment (E). Usability testing on the factors is conducted in three different groups of players: Novice, Experienced, and Expert. Mann-Withney Test are conducted to understand performance difference for each group. The result shows that BGF and H&amp;H are not significantly difference for all groups. While for BFF, the novice group tend to have different preference rather than other groups since there is not enough time duration given on novice users accessing the FPS feature. For D&amp;S, expert tend to have different preference rather than other groups. Some future research potentials are also proposed in this paper.</span>


2017 ◽  
Vol 72 (2) ◽  
pp. 238-260 ◽  
Author(s):  
Chee Hua Chin ◽  
Susan Su-Zhuang Thian ◽  
May Chiun Lo

PurposeRural tourism has emerged as one of the potential economic contributors to the country’s economic growth. To this extent, tourism stakeholders are aware of the rural tourism destination competitiveness where the development should be aligned with the objectives to achieve destination competitive advantage. Given the importance of studying factors that contribute to the development of rural tourism competitive advantage, the present study aimed to propose a research framework by identifying six predictors from the local community based on their experiential knowledge. Design/methodology/approachData were gathered through a structured questionnaire survey where 144 respondents comprising local communities from Kampung Semadang – Borneo Heights, Sarawak, Malaysia – were involved. To assess the developed model, SmartPLS 2.0 (M3) was applied based on path modelling (measurement model assessment) followed by bootstrapping analysis (structural model assessment). FindingsInterestingly, the findings revealed that the communities believed economic, socio-cultural and environmental impacts significantly contributes to the development of rural tourism competitive advantage. Additionally, communities from Kampung Semadang viewed that both community knowledge and support for tourism greatly affect the development of rural tourism destination competitive advantage. Surprisingly, there was no significant relationship between stakeholder involvement and rural tourism competitive advantage. Practical implicationsFrom a practical point of view, the findings of the study provide valuable information to tourism stakeholders and policy planners about the importance of tri-dimensional tourism impacts, as well as community knowledge and support in the development of rural tourism destination competitive advantage. In line with policy development or planning for rural tourism development, the tourism stakeholders should pay more concern on the tri-dimensional impacts, the importance of community knowledge about tourism and gaining the community support for tourism development to achieve the goal of competitiveness. Originality/valueThere is lack of study in investigating the development of rural tourism competitive advantage with a holistic framework. This paper studies the intended or unintended economic, socio-cultural and environmental impacts triggered by the tourism activities. This study has also investigated the local communities’ knowledge and supports toward tourism as the community efforts determine the success of a destination management, especially in the rural area. Stakeholder involvement was also examined as the collaboration among relevant parties to create competitive advantage is essential to achieve sustainable rural tourism.


2016 ◽  
Vol 9 (4) ◽  
pp. 27
Author(s):  
May Chiun Lo ◽  
Thurasamy Ramayah ◽  
Alvin Wee Yeo

<p>Malaysia rural tourism is composed of a large number of rural communities, each with distinct and varied assets. Within Malaysia, it is noticeable that tourism demand drivers play an important role in generating trips to rural tourism areas. Nonetheless, there are a number of strengths, weaknesses, opportunities and threats in rural tourism. Clearly, rural tourism marketing efforts need to leverage on the existing strengths and maximize the available opportunities. Hence, the purpose of this research is to investigate the impact of tourism on social, economics, environment and cultural from local communities perspectives in rural setting. 184 respondents comprising of local communities from 34 rural tourism sites in Malaysia took part voluntarily in this study. Twelve hypotheses comprising the dimensions of social, economics, environment and cultural on three components namely, positioning, communities’ value and destination environment were developed.To assess the developed model, SmartPLS 2.0 (M3) was applied based on path modelling and then bootstrapping with 200 re-samples was applied to generate the standard error of the estimate and t-values. Interestingly, the findings suggested that local communities were most concerned on the cultural and social impacts of tourism on their values, repositioning of the destination and environment. The present study provides lessons on the importance of continuing the efforts to understand the impact of rural tourism development from the local communities’ perspectives and to take into considerations views from the local communities in developing rural tourism destination.</p>


Societies ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 92
Author(s):  
Andra Poruțiu ◽  
Olivia Paula Tirpe ◽  
Camelia Oroian ◽  
Valentin C. Mihai ◽  
Gabriela O. Chiciudean ◽  
...  

Consumer behavior plays an important role in establishing the marketing strategies of a tourism destination. Analysis of traveling motivation offers valuable information regarding the characteristics and trends of tourism demand. In this context, the aim of this paper is to determine tourists’ preferences regarding rural tourism destinations. To achieve the purpose of the paper, a survey was conducted among tourists from rural areas of Cluj County. The data were analyzed using descriptive statistics and statistical tests were applied to determine if there were any significant differences among different groups. The results revealed that the respondents prefer to travel in small groups, especially during summer. They are concerned about the security and safety of the destination, and the price also plays an important role in choosing a tourism destination. Cultural attractions and adventure tourism possibilities are more appreciated by younger respondents. Future research should focus on post-pandemic tourist behavior and new tourist products should be developed to fulfill tourists’ expectations.


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