This book is based on ethnographic fieldwork in Pushkar, a Hindu pilgrimage site in northwestern India whose population of 20,000 sees an influx of two million visitors each year. Since the 1970s, the town has also received considerable attention from international tourists, a group with distinctly hippie beginnings but that now includes visitors from a wide spectrum of social positions and religious affiliations. To locals, though, Pushkar is more than just a gathering place for pilgrims and tourists: it is where Brahma, the creator god, made his home; it is where pilgrims feel blessed to stay, if only for a short time; and it is where Hindus would feel lucky to be reborn, if only as an insect. In short, it is their paradise. But even paradise needs upkeep. Thus, on a daily basis the town’s locals, and especially those engaged in pilgrimage and tourism, work to make Pushkar paradise. The book explores this massive enterprise to build “heaven on earth,” paying particular attention to how the articulation of sacred space becomes entangled with economic changes brought on by globalization and tourism. As such, the author not only attends to how tourism affects everyday life in Pushkar but also to how Hindu ideas determine the nature of tourism there; the goal, then, is to show how religion and tourism can be mutually constitutive.
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