New Product/Service Design and Innovation in the Context of Operations

2017 ◽  
pp. 123-145
Author(s):  
Jose Arturo Garza-Reyes ◽  
Vikas Kumar ◽  
Juan Luis Martinez-Covarrubias ◽  
Ming K. Lim
Keyword(s):  
Service Design ◽  
New Product ◽  
Product Service

Guaranteed Sweet or Guaranteed Non–Sweet – Fruit and the Future of Hortical Pty Ltd

2003 ◽  
Vol 9 (2) ◽  
pp. 8-16
Author(s):  
John Jackson
Keyword(s):  
Business Models ◽  
Nir Spectroscopy ◽  
New Product ◽  
New Venture ◽  
Product Service ◽  
First Mover Advantage ◽  
The World ◽  
Infra Red ◽  
Key Issues ◽  
Viable Business

ABSTRACTWe pick up the case as the new venture moves from a decade of dedicated scientific research into the early stages of becoming a commercially viable business. The case considers the potential of the Near Infra Red (NIR) spectroscopy technology to revolutionise the fruit markets of the world as well as the realities of trying to change existing practices and culture. The dilemma of first-mover advantage as compared to learning from the mistakes of early competitors is included. Various possible business models are introduced. The case also asks the students to consider some of the key issues of a new product/service launch.

New product and emerging business growth in Kwara State

2016 ◽  
Vol 12 (3) ◽  
pp. 207-227 ◽  
Author(s):  
Seun Oladele ◽  
Femi Oladele
Keyword(s):  
Market Share ◽  
Manufacturing Industry ◽  
Service Industry ◽  
New Product ◽  
Sales Volume ◽  
Test Results ◽  
Business Growth ◽  
Content Type ◽  
Product Service ◽  
Service Portfolio

Purpose – The purpose of this paper is to examine the effect of new product on growth of emerging businesses (EBs) through sales volume and market share. Design/methodology/approach – The study surveyed 137 EBs in Kwara State. Two hypotheses were formulated and tested using correlation and regression analyses. Findings – Results show that service industry is dominant among EBs while the manufacturing industry trails. Many EBs are aware of the complexities of new product, its development and contribution to increasing sales volume, market share and ensuring competitive advantage with apparent infrastructural deficiencies. Test results show that there is a significant positive relationship and effect on sales volume and market share. Originality/value – Encouraging EBs to step up and focus on improving product/service portfolio to transform their fortune is explored giving focus to the benefits of increasing sales volume and market share.

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