Targeting Hispanics/Latinos Beyond Locality: Food, Social Networks and Nostalgia in Online Shopping

2016 ◽  
pp. 185-202
Keyword(s):  
Social Networks ◽  
Online Shopping

scholarly journals Assessing of use of the Internet for personal reasons at lessons at school: A Validation of the Cyberloafing Scale

2019 ◽  
Vol 70 ◽  
pp. 06010
Author(s):  
Nadezhda Sivrikova ◽  
Svetlana Roslyakova ◽  
Nadezhda Sokolova ◽  
Elena Moiseeva
Keyword(s):  
Social Networks ◽  
Internal Consistency ◽  
Internet Use ◽  
Online Shopping ◽  
Internet Access ◽  
Online Games ◽  
The Internet ◽  
School Students ◽  
Russian School ◽  
Use Of The Internet

Emergence of a possibility of Internet access at school bears new opportunities and risks too. The tendency to growth of number of the pupils Internet use for non-class-related purposes in the classroom (Cyberloafing) causes concern. Studying of this new phenomenon at the Russian school is complicated due to the lack of reliable and valid techniques. Therefore, adaptation of a scale of a cyberloafing of Y. Akbulut, etc. became an objective of this research. We translated into Russian of 29 items of a technique which were estimated by school students by means of 5-point Laykert scales. Results of application of a scale showed that its items form 5 factors. These are online shopping, accessing online content, activity on social networks, sharing information, socialization. The items of a factor of playing online games did not receive confirmation of validity and internal consistency. They need to be reconsidered. The received factors have sufficient reliability (the Cronbach’s alpha (α) values of all the factors range from 0.77 to 0.881). Work makes a contribution to studying of a cyberloafing at school.

Commercial Use of Mobile Social Media and Social Relationship

2019 ◽  
pp. 128-149
Author(s):  
Li Zhenhui ◽  
Dai Sulei
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Networking ◽  
Social Relationship ◽  
Online Shopping ◽  
Value Added ◽  
Mobile Internet ◽  
User Experiences ◽  
Commercial Use

China is well known for its wide and increasing commercial use of mobile social media for various purposes in different areas, ranging from online shopping to social networking. Such a popular commercial use was insightfully examined in relation to social relationship in the age of mobile internet, which enables people of either weak or strong connections to socialize anywhere anytime, leading to scenarios where mobile social media can be leveraged for profits. In what way can user experiences be guaranteed while platforms' value-added targets be achieved at the same time? In addressing that question, the authors of this chapter examined the commercial use of mobile social media in the context of complicated social networks. It is expected from the editor that further studies are to be carried out to comprehensively and comparatively examine the same topic in different countries or cultures.

Temporal effects of information from social networks on online behavior

2016 ◽  
Vol 26 (1) ◽  
pp. 213-235 ◽  
Author(s):  
Hong-Youl Ha ◽  
Joby John ◽  
J. Denise John ◽  
Yong-Kyun Chung
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Behavioral Intentions ◽  
Online Shopping ◽  
Shopping Behavior ◽  
Content Type ◽  
Affective Trust ◽  
Online Shopping Behavior ◽  
Over Time ◽  
Time Point

Purpose – The purpose of this paper is to examine the temporal effects of perceptions of information obtained from social networks (SNS) on online shopping behavior using trust as a mediator. The model adopts the two dimensional view of trust: cognitive and affective trust. The direct effects and indirect effects of information perceptions on behavioral intentions are empirically explored using a longitudinal approach. Specifically, we investigate the comparative roles of cognitive and affective trust on the influence of perceptions of information from SNS on online shopping behavior. Design/methodology/approach – The study was fielded at two points in time (T and T+1) that were approximately 14 months apart. The survey (T) was distributed via e-mail to 1,484 prospects. From this mailing, 297 prospects who had not replied and another 145 with missing data were removed, leaving 1,042 respondents. In all, 14 months later, the survey (T+1) was e-mailed to these 1,042 respondents who took part in the survey at time point T. At time point T+1, only 341 respondents from the original sample responded. After excluding those with missing values, the final sample included 313 respondents. Findings – The results show significant carryover effects from time T to time T+1 in perceptions of information obtained from a social network, in behavioral intentions and in both dimensions of trust. Furthermore, the study revealed that over time, the influence of affective trust is greater than that of cognitive trust, both in its effect on behavioral intentions as well as in its mediating role between information perceptions and behavioral intentions. Originality/value – The study contributes to the literature on the mediating roles of cognitive and affective trust in the development of behavioral intentions on over time in the social network environment.

scholarly journals Online Shopping and Social Media: Friends or Foes?

2017 ◽  
Vol 81 (6) ◽  
pp. 24-41 ◽  
Author(s):  
Yuchi Zhang ◽  
Michael Trusov ◽  
Andrew T. Stephen ◽  
Zainab Jamal
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Social Networking ◽  
Social Networking Sites ◽  
Online Shopping ◽  
Negative Relationship ◽  
Data Set ◽  
Marginal Value ◽  
One Year ◽  
The One

As social network use continues to increase, an important question for marketers is whether consumers’ online shopping activities are related to their use of social networks and, if so, what the nature of this relationship is. On the one hand, spending time on social networks could facilitate social discovery, meaning that consumers “discover” or “stumble upon” products through their connections with others. Moreover, cumulative social network use could expose consumers to new shopping-related information, possibly with greater marginal value than the incremental time spent on a shopping website. This process may therefore be associated with increased shopping activity. On the other hand, social network use could be a substitute for other online activities, including shopping. To test the relationship between social network use and online shopping, the authors leverage a unique consumer panel data set that tracks people's browsing of shopping and social network websites and their online purchasing activities over one year. The authors find that greater cumulative usage of social networking sites is positively associated with shopping activity. However, they also find a short-term negative relationship, such that immediately after a period of increased usage of social networking sites, online shopping activity appears to be lower.

Multilayer Social Networks

2016 ◽  
Author(s):  
Mark E. Dickison ◽  
Matteo Magnani ◽  
Luca Rossi
Keyword(s):  
Social Networks ◽  
Multilayer Social Networks
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