scholarly journals Online Shopping and Social Media: Friends or Foes?

2017 ◽  
Vol 81 (6) ◽  
pp. 24-41 ◽  
Author(s):  
Yuchi Zhang ◽  
Michael Trusov ◽  
Andrew T. Stephen ◽  
Zainab Jamal
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Social Networking ◽  
Social Networking Sites ◽  
Online Shopping ◽  
Negative Relationship ◽  
Data Set ◽  
Marginal Value ◽  
One Year ◽  
The One

As social network use continues to increase, an important question for marketers is whether consumers’ online shopping activities are related to their use of social networks and, if so, what the nature of this relationship is. On the one hand, spending time on social networks could facilitate social discovery, meaning that consumers “discover” or “stumble upon” products through their connections with others. Moreover, cumulative social network use could expose consumers to new shopping-related information, possibly with greater marginal value than the incremental time spent on a shopping website. This process may therefore be associated with increased shopping activity. On the other hand, social network use could be a substitute for other online activities, including shopping. To test the relationship between social network use and online shopping, the authors leverage a unique consumer panel data set that tracks people's browsing of shopping and social network websites and their online purchasing activities over one year. The authors find that greater cumulative usage of social networking sites is positively associated with shopping activity. However, they also find a short-term negative relationship, such that immediately after a period of increased usage of social networking sites, online shopping activity appears to be lower.

Ascertaining Trust Indicators in Social Networking Sites

2013 ◽  
Vol 3 (2) ◽  
pp. 22-37
Author(s):  
N. Veerasamy ◽  
W. A. Labuschagne
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Social Networking ◽  
Social Networking Sites ◽  
Social Network Sites ◽  
Specific Focus

The use of social network sites has exploded with its multitude of functions which include posting pictures, interests, activities and establishing contacts. However, users may be unaware of the lurking dangers of threats originating from Social Networking Sites (SNS) which include malware or fake profiles. This paper investigates the indicators to arouse suspicion that a social networking account is invalid with a specific focus on Facebook as an illustrative example. The results from a survey on users’ opinions on social networks, is presented in the paper. This helps reveal some of the trust indicators that leads users to ascertaining whether a social networking profile is valid or not. Finally, indicators of potentially deceptive agents and profiles are given as a guideline to help users decide whether they should proceed with interaction with certain contacts.

The cost of (anti-) social networks: Identity, agency and neo-luddites

First Monday ◽  
2006 ◽  
Author(s):  
Ryan Bigge
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Social Networking ◽  
Social Networking Sites ◽  
Media Coverage ◽  
Social Network Sites ◽  
Technological Determinism ◽  
Theoretical Approaches ◽  
The Media ◽  
The Cost

The media coverage and resultant discourse surrounding social networking sites such as Facebook, MySpace and Friendster contain narratives of inevitability and technological determinism that require careful explication. Borrowing a tactic from the Russian Futurists, this paper attempts to make strange (that is, to defamiliarize) social network sites and their associated discourses by drawing upon an eclectic but interrelated set of metaphors and theoretical approaches, including: the digital enclosure, network sociality, socio-technical capital and Steven Jones’s recent examination of neo-Luddites. Whenever appropriate, this paper will integrate relevant magazine and newspaper journalism about social networking sites.

Social Media as a New Emerging Tool of Marketing

2017 ◽  
pp. 1-10
Author(s):  
Rawan T. Khasawneh
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Social Networking ◽  
Social Networking Sites ◽  
Social Media Marketing ◽  
Network Marketing ◽  
The Third ◽  
Electronic Marketing ◽  
Distinct Features

During the fast growth of social media, the ways companies usually use in their marketing are changed; social networks became a great approach for companies to improve their communication with customers. The wide usage of social networking sites and tools by individuals makes companies want to think carefully on how they can benefit from such usage in rebuilding their relationship with customers and increasing their engagement level. Such companies found that social media marketing is the solution through which companies and their customers will become much closer. This chapter covers three main sections where traditional marketing and electronic marketing concepts are reviewed in the first section. Then a detailed exploration of social networks and their distinct features is presented in the second section. Finally a discussion of social network marketing tools and its related technologies is explored in the third section.

scholarly journals The Influence of Social Networking on Lifestyle: A Higher Education Perspective

2013 ◽  
Vol 4 (4) ◽  
pp. 94-100
Author(s):  
D Veerasamy
Keyword(s):  
Higher Education ◽  
South Africa ◽  
Social Networks ◽  
Social Network ◽  
Social Networking ◽  
Social Networking Sites ◽  
The Internet ◽  
Way Of Life ◽  
University Of Technology ◽  
The World

Social networks have become a way of life for many people who use them to connect and communicate with the world at large. Social media is defined as any tool or service that uses the Internet to facilitate conversations. Facebook is one of the most popular social networking sites (SNSs) and has a total of 55 million active users worldwide with an average of 250000 new registrations per day. After Yahoo, MySpace and Google, Facebook is also the fourth most popular SNS in South Africa. The purpose of the paper was to determine whether social networks have an influence on higher education students’ lifestyles and behaviour. This research was descriptive and quantitative in nature. The sample comprised 386 students studying at the Durban University of Technology (DUT). The results indicated that the majority of the respondents preferred Facebook as their social network of choice. More than half of the respondents indicated that they access their preferred social network five times or more per day. The majority of the respondents agreed that social networks allow for global interaction and that maintaining relationships has become easier with social networking,

scholarly journals Perception of Social Media as a Source of Relevant Information

2019 ◽  
Vol 22 (1) ◽  
pp. 133-144
Author(s):  
Tihomir Vranešević ◽  
Nenad Perić ◽  
Tajana Marušić
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Social Networking ◽  
Social Networking Sites ◽  
Relevant Information ◽  
Global Community

Abstract Social media today represent a global community of different nationalities - the size of China in terms of population, and social networking sites are online venues where users can create and post content. Social networks have also become one of the most popular ways for people to socialize, connect with friends and family, purchase items and gather relevant information about current and political topics and views. The most popular and biggest social network is Facebook and its influence in every pore of our society is evident, e.g. potential misuse of its user’s data in different purpose including manipulation in political purposes. This paper will also cover the findings of a survey conducted in Croatia and Serbia about the perception of social media and social networks as a source of gathering relevant information.

scholarly journals A Survey of Privacy and Security Issues in Social Networks

2014 ◽  
Author(s):  
Constantin SPÂNU
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Network Security ◽  
Social Networking ◽  
Online Social Networks ◽  
Social Networking Sites ◽  
Identity Theft ◽  
Privacy And Security ◽  
Security Issues ◽  
Privacy Issues

Social networking sites such as Facebook and Twitter have gained more popularity in recent years. Because of its large user base, and large amount of information, they become a potential channel for attackers to exploit. Many social networking sites try to prevent those exploitations, but many attackers are still able to overcome those security countermeasures by using different techniques. Social network users may not be aware of such threats. Therefore, this paper will present a survey on different privacy and security issues in online social networks. The issues include privacy issues, identity theft, social networks spam, social networks malware, and physical threats. Social network privacy issues, social network security issues, social network threats, identity Theft, social network spam, social network malware, Facebook worms, Twitter Worms.

scholarly journals Img-Shelter : Privacy Protection of Images In Online Social Networks Using Watermarking Scheme

2019 ◽  
pp. 110-120
Author(s):  
P. Ponvasan ◽  
M. Muthusangari
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Social Networking ◽  
Online Social Networks ◽  
Social Networking Sites ◽  
Personal Information ◽  
Real Life ◽  
Information Privacy ◽  
Experimental Result ◽  
Computational Time

Social networking sites are very useful in sharing information, making friends and keeping in touch with old friends. It is an online service, platform, or site that focuses on facilitating the building of social networks and social elation among peoples for sharing interests, activities, backgrounds, or real-life connections. But with the increasing demand of social networking sites (SNS) privacy and security concern have also increased. Protecting personal information privacy has become a controversial issue among online social network providers and users. Most social network providers have developed several techniques to decrease threats and risks to the users’ privacy. These risks include the misuse of personal information which may lead to illegal acts such as identity theft. This study aims to measure the awareness of users on protecting their personal information privacy, as well as the suitability of the privacy systems which they use to modify privacy settings. In this paper, categorize the picture as sensitive or normal. If it is sensitive means, perform copyrights algorithms. Then provide the permission to the receiver end for download the images in secure manner. Experimental result can be shows that in real time environments using C#.NET as front end and SQL SERVER as back end and comparative study of existing algorithms based on computational time and privacy rate.

scholarly journals Privacy Factors of Social Network That Effect Users Trust And Confidentiality

2014 ◽  
Vol 8 (3) ◽  
pp. 1411-1413
Author(s):  
Nader Yahya Alkeinay ◽  
Norita Md Norwawi ◽  
Fauziah Abdul Wahid ◽  
Roesnita Ismail ◽  
Najwa Hayaati Mohd Alwi
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Social Networking ◽  
Social Networking Sites ◽  
Social Network Sites ◽  
Social Actors ◽  
The Social ◽  
The World ◽  
Privacy Issues ◽  
Different Parts

Social network is term used to refer to the social structure that is made up of a set of social actors. The social actors in this case include organizations or individuals. Social networks allow people to interact and socialize as they get to learn and know each other. Through social networking sites, people from different parts of a country or the world also get to meet and interact. However, there have been issues with regards to social network privacy for those who use the internet to use social network sites. This paper will look at some of the factors that affect trust of the users as well as the privacy issues related to social networks (Fernandez, 2009).

Nadmierne korzystanie z sieci społecznościowych przez młodzieŜ szkolną – charakterystyka zjawiska

1970 ◽  
pp. 237-260
Author(s):  
Jolanta Jarczyńska
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Social Networking ◽  
Social Networking Sites ◽  
Social Networking Site ◽  
School Students ◽  
Multiple Functions ◽  
Internet Users ◽  
The World ◽  
Basic Concepts

Social networking sites (SNS), popularly called portals, are sites that combine multiple functions. Users might communicate by SNS with their friends, share photos and movies or participate in groups. SNS satisfy their users’ needs such as the need to connect or to self-present. These functions of SNS make them attractive. It is not surprising, therefore, that in recent years there has been an increasing number of people, especially young ones, using social networking sites. Facebook (FB)is the most popular social network in the world. Statistics carried out by FB indicate a rapid increase in the number of Internet users who make use of this particular social networking site. The article presents the characteristics of the phenomenon of school students’ excessive use of social networking sites. It defines the basic concepts, describes the diagnostic criteria for abuse of social networking sites and theories to explain this behavior. It shows the loss and benefits of excessive use of social networks and presents tools used in research to measure school students’ excessive use ofsocial networking sites.

scholarly journals Influence of Social Networking on Adolescent Youth

2019 ◽  
Vol 8 (12S) ◽  
pp. 614-616
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Social Networking ◽  
Social Networking Sites ◽  
Tamil Nadu ◽  
Technological Innovations ◽  
World Population ◽  
Negative Effects ◽  
Modern Era

This modern era demands for a lot of technological innovations. Networking is one such most unavoidable thing in this world. Social networks are considered as a medium of communication which is used for sharing and gathering information, messages, images, news, videos etc. There are about 3.2 billion social network users worldwide that sums up to 42 percent of the world population (Emarsys,2019). People worldwide are well connected professionally and personally by using social networks. In India, there are about 325 Million users out of which Tamil Nadu is the second largest user. It is also found that youth are the main users of social networks. The very popular social network sites are Facebook, Instagram, Twitter, Gmail, Youtube etc. Youth find Social networking as a very integral part of their life. More than real relations, they find pleasure in spending time with Social media. There are both positive and negative effects on the usage of social media. Hence the researchers has taken up the study on impact of social networking on youth to analyse the effect on Youth. Through this study, the researcher has concluded that the effect or impact of social networking lies in the usage of these social networking sites by the users.

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